Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Advocacy Tools to Help You Achieve Results Laura Lacy Web Consultant TerpSys [email_address] www.terpsys.com www.linkedin....
About TerpSys <ul><li>We Delight our Customers! </li></ul><ul><li>We Help You Use Technology to Achieve Your Mission </li>...
Where Do You Start? <ul><li>Define your goals </li></ul><ul><ul><li>What needs to happen for this campaign to be considere...
Define Your Goals 03/03/10 Advocacy Tools http://www.flickr.com/photos/12968938@N00/3026219304/
Research 03/03/10 Advocacy Tools
Research your constituents <ul><li>http://www.forrester.com/Groundswell/profile_tool.html </li></ul>03/03/10 Advocacy Tools
<ul><li>Setup  Google Alerts  -  http://www.google.com/alerts </li></ul>Research: Listen 03/03/10 Advocacy Tools
Research: Listen <ul><li>Search  Technorati  for blogs on your topic  </li></ul>03/03/10 Advocacy Tools
Research: Listen <ul><li>Get an RSS Reader </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>iGoogle </li></u...
Research: Listen <ul><li>Monitor  Twitter   </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>TweetBeep </li...
Get Your Message Heard <ul><li>Sending your message out through multiple channels will get you the best results. </li></ul...
Get Your Message Heard: Participate <ul><li>Setup  personal  profiles on major social networking sites and begin to build ...
Twitter 03/03/10 Advocacy Tools
Twitter 03/03/10 Advocacy Tools
Facebook 03/03/10 Advocacy Tools As of 1/4/2010 -  http://www.istrategylabs.com/2010/01/facebook-demographics-and-statisti...
Facebook 03/03/10 Advocacy Tools
Niche Networks: Care2 03/03/10 Advocacy Tools
Niche Networks 03/03/10 Advocacy Tools
Niche Networks: Change.org 03/03/10 Advocacy Tools
Blogs <ul><li>Require time and commitment – Should be updated at least once per week </li></ul><ul><li>Should be written i...
Blogs 03/03/10 Advocacy Tools
YouTube 03/03/10 Advocacy Tools
Text Messages <ul><li>The response rate for call-in advocacy text messages (text messages urging a supporter to make a cal...
Email Marketing <ul><li>Testing </li></ul><ul><ul><li>Subject Lines </li></ul></ul><ul><ul><li>Frequency </li></ul></ul><u...
Email Marketing <ul><li>Email Marketing Only </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>MagnetMail ...
Closing Thoughts <ul><li>Define clear and measurable goals </li></ul><ul><li>Do research to determine which methods to mov...
Thank you <ul><li>Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/laur...
Upcoming SlideShare
Loading in …5
×

Online Advocacy Tools for NonProfits

3,131 views

Published on

Published in: Technology, Business
  • Dating direct: ❶❶❶ http://bit.ly/369VOVb ❶❶❶
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Dating for everyone is here: ♥♥♥ http://bit.ly/369VOVb ♥♥♥
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Online Advocacy Tools for NonProfits

  1. 1. Advocacy Tools to Help You Achieve Results Laura Lacy Web Consultant TerpSys [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy
  2. 2. About TerpSys <ul><li>We Delight our Customers! </li></ul><ul><li>We Help You Use Technology to Achieve Your Mission </li></ul><ul><li>We Offer Networked and Web Based Solutions Including: </li></ul><ul><ul><li>Website Design & Development </li></ul></ul><ul><ul><li>Interactive & Visual Design </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Database Integration </li></ul></ul><ul><li>Founded in 2000, Profitable Since Inception </li></ul><ul><li>235+ Employees, $20+ Million in Annual Revenues </li></ul><ul><li>“ Great,” “Best,” “Most Philanthropic” in 2007 </li></ul><ul><ul><li>SharePoint Development </li></ul></ul><ul><ul><li>Application Development </li></ul></ul><ul><ul><li>Search Engine / Usability Evaluations </li></ul></ul><ul><ul><li>End User Support / Network Services </li></ul></ul>
  3. 3. Where Do You Start? <ul><li>Define your goals </li></ul><ul><ul><li>What needs to happen for this campaign to be considered a success? </li></ul></ul><ul><ul><li>Make sure that they are measurable and not abstract </li></ul></ul><ul><ul><li>Who is your target audience? </li></ul></ul><ul><li>Research </li></ul><ul><ul><li>Where does your audience get their news? </li></ul></ul><ul><ul><li>What are people saying about your topic? </li></ul></ul><ul><li>Get Your Message Heard </li></ul>
  4. 4. Define Your Goals 03/03/10 Advocacy Tools http://www.flickr.com/photos/12968938@N00/3026219304/
  5. 5. Research 03/03/10 Advocacy Tools
  6. 6. Research your constituents <ul><li>http://www.forrester.com/Groundswell/profile_tool.html </li></ul>03/03/10 Advocacy Tools
  7. 7. <ul><li>Setup Google Alerts - http://www.google.com/alerts </li></ul>Research: Listen 03/03/10 Advocacy Tools
  8. 8. Research: Listen <ul><li>Search Technorati for blogs on your topic </li></ul>03/03/10 Advocacy Tools
  9. 9. Research: Listen <ul><li>Get an RSS Reader </li></ul><ul><ul><li>Google Reader </li></ul></ul><ul><ul><li>iGoogle </li></ul></ul><ul><ul><li>Outlook </li></ul></ul><ul><ul><li>MyYahoo! </li></ul></ul>03/03/10 Advocacy Tools
  10. 10. Research: Listen <ul><li>Monitor Twitter </li></ul><ul><ul><li>Twitter Search </li></ul></ul><ul><ul><li>TweetBeep </li></ul></ul>03/03/10 Advocacy Tools
  11. 11. Get Your Message Heard <ul><li>Sending your message out through multiple channels will get you the best results. </li></ul><ul><li>Social Media </li></ul><ul><li>Text Messaging </li></ul><ul><li>Email Marketing </li></ul>03/03/10 Advocacy Tools
  12. 12. Get Your Message Heard: Participate <ul><li>Setup personal profiles on major social networking sites and begin to build a community </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Flickr </li></ul></ul><ul><li>Comment on Blog posts </li></ul><ul><li>Rate videos on YouTube </li></ul>03/03/10 Advocacy Tools Social Marketing will only be effective if you have an engaged audience!
  13. 13. Twitter 03/03/10 Advocacy Tools
  14. 14. Twitter 03/03/10 Advocacy Tools
  15. 15. Facebook 03/03/10 Advocacy Tools As of 1/4/2010 - http://www.istrategylabs.com/2010/01/facebook-demographics-and-statistics-report-2010-145-growth-in-1-year/
  16. 16. Facebook 03/03/10 Advocacy Tools
  17. 17. Niche Networks: Care2 03/03/10 Advocacy Tools
  18. 18. Niche Networks 03/03/10 Advocacy Tools
  19. 19. Niche Networks: Change.org 03/03/10 Advocacy Tools
  20. 20. Blogs <ul><li>Require time and commitment – Should be updated at least once per week </li></ul><ul><li>Should be written in a more personal tone </li></ul><ul><li>Benefits </li></ul><ul><ul><li>Frequent updates to your site means more visibility in search engines </li></ul></ul><ul><ul><li>Promotes conversation </li></ul></ul><ul><ul><li>Helps users relate to the cause through personal stories </li></ul></ul>03/03/10 Advocacy Tools
  21. 21. Blogs 03/03/10 Advocacy Tools
  22. 22. YouTube 03/03/10 Advocacy Tools
  23. 23. Text Messages <ul><li>The response rate for call-in advocacy text messages (text messages urging a supporter to make a call to a decision-maker on behalf of the organization) was 4.7% –nearly 6 times the 2009 benchmark response rate of 0.82% for call-in advocacy emails. – 2010 Nonprofit Text Messaging Benchmarks Study </li></ul><ul><li>Mozes </li></ul><ul><li>Mobile Commons </li></ul>03/03/10 Advocacy Tools
  24. 24. Email Marketing <ul><li>Testing </li></ul><ul><ul><li>Subject Lines </li></ul></ul><ul><ul><li>Frequency </li></ul></ul><ul><ul><li>Time of day/week </li></ul></ul><ul><li>Segmentation </li></ul><ul><li>Personalization </li></ul>03/03/10 Advocacy Tools
  25. 25. Email Marketing <ul><li>Email Marketing Only </li></ul><ul><ul><li>Constant Contact </li></ul></ul><ul><ul><li>MagnetMail </li></ul></ul><ul><ul><li>iContact </li></ul></ul><ul><li>Advocacy Focused </li></ul><ul><ul><li>Democracy in Action </li></ul></ul><ul><ul><li>CapWiz </li></ul></ul><ul><ul><li>voterVOICE </li></ul></ul>03/03/10 Advocacy Tools
  26. 26. Closing Thoughts <ul><li>Define clear and measurable goals </li></ul><ul><li>Do research to determine which methods to move forward with </li></ul><ul><li>Understand that participating in Social Media takes time </li></ul><ul><li>Become personally involved - The most effective results are linked to an individual and not an organization </li></ul><ul><li>Test, test, test </li></ul>03/03/10 Advocacy Tools
  27. 27. Thank you <ul><li>Contact Information: Laura Lacy, Web Consultant [email_address] www.terpsys.com www.linkedin.com/in/lauramlacy </li></ul>03/03/10 Advocacy Tools

×