Images & Search Engines<br />Search Engine Strategies, San Jose 2009<br />Liana “Li” Evans,<br />Director of Social Media<...
Why Care About Images<br /><ul><li>Universal Search has changed the entire thinking on optimizing for images
Its still the fastest growing vertical search
Continually sees growth in number of searches done a year.
Searchers & Shoppers are visual
they want to “see it” before they “buy it”
Print it out and take it to the store with them
In Social Media People Love Images
Photo Sharing Sites
Tagging Photos</li></li></ul><li>Why Care About Images<br /><ul><li>Search engines incorporate images into contextual sear...
Its another avenue of “search marketing” without having to “pay for the click”
Monitoring your Reputation online is just as important with images as it is with contextual search
Social Media – sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results</li></li></ul...
The Power of Photo Sharing<br />
Legos<br />
Image Search Retail Opportunities<br />Not One Retailer Present<br />
Lego Photo Groups<br />
Legos In Real Life Group<br />
How People Share Photos<br />
Sharing Photos in Different Forms<br />Slide Shows Are Shared!<br />
For Any Brand, Branding is Essential<br />
Jeep & Photo Sharing<br />
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Images & Search Engines - A Social Media Perspective Ses San Jose 2009

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This presentation was given at SES San Jose in August of 2009. While the title of the panel was Images & Search Engines this presentation's focus was how Social Media and Images are impacting the search engines. From photo sharing, photo groups, pictures on social networking sites and even slideshares of photos - these all have significant impact on both social media and search engines.

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Images & Search Engines - A Social Media Perspective Ses San Jose 2009

  1. 1. Images & Search Engines<br />Search Engine Strategies, San Jose 2009<br />Liana “Li” Evans,<br />Director of Social Media<br />
  2. 2. Why Care About Images<br /><ul><li>Universal Search has changed the entire thinking on optimizing for images
  3. 3. Its still the fastest growing vertical search
  4. 4. Continually sees growth in number of searches done a year.
  5. 5. Searchers & Shoppers are visual
  6. 6. they want to “see it” before they “buy it”
  7. 7. Print it out and take it to the store with them
  8. 8. In Social Media People Love Images
  9. 9. Photo Sharing Sites
  10. 10. Tagging Photos</li></li></ul><li>Why Care About Images<br /><ul><li>Search engines incorporate images into contextual searches
  11. 11. Its another avenue of “search marketing” without having to “pay for the click”
  12. 12. Monitoring your Reputation online is just as important with images as it is with contextual search
  13. 13. Social Media – sites like Flickr & YouTube, now becoming major sources of traffic & appear in search results</li></li></ul><li>Opportunities<br />The Power of Photo Sharing <br />Hot Products<br />Branding<br />Reputation Management<br />
  14. 14. The Power of Photo Sharing<br />
  15. 15. Legos<br />
  16. 16. Image Search Retail Opportunities<br />Not One Retailer Present<br />
  17. 17. Lego Photo Groups<br />
  18. 18. Legos In Real Life Group<br />
  19. 19. How People Share Photos<br />
  20. 20. Sharing Photos in Different Forms<br />Slide Shows Are Shared!<br />
  21. 21. For Any Brand, Branding is Essential<br />
  22. 22. Jeep & Photo Sharing<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27.
  28. 28.
  29. 29.
  30. 30. What You Shouldn’t Do<br />
  31. 31. What You Shouldn’t Do<br />
  32. 32. Direct Selling is a No-No<br />
  33. 33. Don’t Forget Your Reputation<br />
  34. 34. Images & Beauty Queens<br />
  35. 35. Google Bomb of a Different Form<br />
  36. 36. Quick Tips<br />Remember……<br />Images Don’t Just Come From Your Images Folder!<br /><ul><li>Social Networking Sites (MySpace, Facebook)
  37. 37. Social Photo Sharing (Fickr, Photobucket)
  38. 38. Social News Sites (Digg, Reddit)
  39. 39. Social Video (YouTube, Metacafe, Yahoo)</li></li></ul><li>Quick Tips<br />What Matters<br /><ul><li>Image Names
  40. 40. Alternate Text
  41. 41. Content Around Images
  42. 42. Page Images Appear On
  43. 43. Anchor Text Used in Links to Images
  44. 44. Images folder is available to search engine spiders</li></li></ul><li>Contact<br />Liana “Li” Evans<br />Director of Social Media<br />SerengetiCommunications.com<br />Social Convesations.com<br />Available: <br />Measuring Social Media WP<br />http://www.serenticom.com/measuring-sm<br />levans@serengeticom.com<br />

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