Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Tools - Netroots Nation 2010.07.24

1,166 views

Published on

Social media tools presentation from After You Hit Send training at Netroots Nation, Las Vegas 2010

Published in: News & Politics
  • Be the first to comment

Social Media Tools - Netroots Nation 2010.07.24

  1. 1. Social Media Tools And How To Use Them Alan Rosenblatt [email_address] @DrDigipol and @CAPAction
  2. 2. Managing Social Media Engagement
  3. 3. Managing Engagement: Tweetdeck <ul><li>Multiple accounts </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>FB (Profiles/Pages) </li></ul></ul><ul><li>Essential Columns </li></ul><ul><ul><li>Mentions </li></ul></ul><ul><ul><li>Direct Msgs </li></ul></ul><ul><ul><li>New Followers </li></ul></ul><ul><ul><li>Best Friends </li></ul></ul><ul><ul><li>Key Twitter Lists </li></ul></ul><ul><li>Tweet Later </li></ul><ul><li>Key Services </li></ul><ul><ul><li>Bit.ly </li></ul></ul>
  4. 4. Managing Engagement: HootSuite <ul><li>Multiple Twitter accounts </li></ul><ul><ul><li>Columns </li></ul></ul><ul><ul><li>Tweet Later </li></ul></ul><ul><li>URL shortener & stats </li></ul>
  5. 5. Searching For Impact.Twitter.com <ul><li>Keyword search </li></ul><ul><li>Location search </li></ul><ul><li>Attitude search </li></ul><ul><li>Hashtag research </li></ul>
  6. 6. Measuring Social Media Impact
  7. 7. Measuring URL Referrals: Backtype.com <ul><li>Track URLs on: </li></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Reddit </li></ul></ul><ul><ul><li>FriendFeed </li></ul></ul><ul><li>Your Influencers </li></ul><ul><ul><li>How many links 2 U? </li></ul></ul><ul><ul><li>Who’s linking 2 U? </li></ul></ul>
  8. 8. Measuring Tweeters’ Influence: Twitalyzer.com <ul><li>Analyze your influence </li></ul><ul><li>Analyze your RTer’s influence </li></ul><ul><li>Analyze influence of your target audience </li></ul>
  9. 9. Measuring Reach: Thrive/SmallAct.com <ul><li>Monitors </li></ul><ul><ul><li>Keywords </li></ul></ul><ul><li>Engages </li></ul><ul><ul><li>Tweet Later </li></ul></ul><ul><li>Measures </li></ul><ul><ul><li>Mentions, RTs </li></ul></ul><ul><ul><li>Likes, Shares </li></ul></ul><ul><ul><li>Reach!!! </li></ul></ul><ul><li>Suscription/SaaS </li></ul>
  10. 10. Measuring Mentions: SocialMention.com <ul><li>Monitors </li></ul><ul><li>Measures </li></ul><ul><ul><li>Sentiment </li></ul></ul><ul><ul><li>Reach </li></ul></ul><ul><li>Free </li></ul>
  11. 11. Measuring Engagement on Facebook: Insights <ul><li>Page stats </li></ul><ul><li>Adjustable timeframe </li></ul><ul><ul><li>See what works </li></ul></ul><ul><ul><li>And doesn’t work </li></ul></ul>
  12. 12. Shortening & Tracking URLs: Bit.ly <ul><li>Track clicks </li></ul><ul><li>Use on all social media </li></ul><ul><ul><li>Differentiate from web traffic </li></ul></ul><ul><li>Upgrade to Bit.ly Pro </li></ul>
  13. 13. Driving Traffic to Your Website (or to recommended web content)
  14. 14. Pitching Web Media Content: Digg <ul><li>Promote your media </li></ul><ul><li>Key: Pitch your media </li></ul><ul><li>Also Reddi t, C2NN (Care2 News Network) </li></ul>
  15. 15. Semi-Random Traffic: StumbleUpon <ul><li>Website Roulette </li></ul><ul><li>But within categories </li></ul><ul><li>Drives traffic to you </li></ul>
  16. 16. Hosting Your Content on Social Media
  17. 17. Video Hosting: YouTube <ul><li>Host your videos </li></ul><ul><li>Create a channel </li></ul><ul><li>Embed elsewhere </li></ul><ul><li>Also, host video on Facebook, Vimeo </li></ul><ul><ul><li>Use TubeMogul to syndicate your video to multiple video sharing sites. </li></ul></ul>
  18. 18. Photo Hosting: Flickr <ul><li>Host your photos </li></ul><ul><li>Create a channel </li></ul><ul><li>Also, host photos on Facebook, MySpace </li></ul>
  19. 19. Slideshow Hosting: Slideshare <ul><li>Share slideshows </li></ul><ul><li>Hmmmmmm, really? </li></ul><ul><li>Yes, really. Business people like it </li></ul><ul><li>Also good for house parties </li></ul>
  20. 20. Building Your Twitter Audience-Community
  21. 21. Finding Twitter Lists: Listorious.com <ul><li>Search Twitter Lists </li></ul><ul><li>Find the right people for your audience-community </li></ul>
  22. 22. FindingTwitter Influencers: WeFollow.com <ul><li>Find influencers by </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Issue </li></ul></ul><ul><li>Register yourself </li></ul><ul><ul><li>Choose tags carefully </li></ul></ul>
  23. 23. Automating Audience Growth: TweetSpinner.com <ul><li>Automate Twitter follower recruitment </li></ul><ul><li>Highly targeted </li></ul><ul><ul><li>By keyword </li></ul></ul><ul><ul><li>By Influencers </li></ul></ul>
  24. 24. Other Tools
  25. 25. Analyzing Communities: TagDef.com <ul><li>Crowdsourced deictionary for hashtags </li></ul>
  26. 26. Analyzing Communities: FollowerWonk.com <ul><li>Analyzes overlap among people on Twitter </li></ul>
  27. 27. Analyzing Communities: Twiangulate.com <ul><li>Searches for interconnections among tweeters </li></ul><ul><ul><li>Mutual Friends </li></ul></ul><ul><ul><li>Obscure Friends </li></ul></ul>
  28. 28. Analyzing Communities: TagHive.com <ul><li>Creates conversation clouds </li></ul><ul><ul><li>Keyword </li></ul></ul><ul><ul><li>Username </li></ul></ul><ul><ul><li>Hashtag </li></ul></ul>

×