Analytics done well can transform the way that decisions are made across an organisation. The proliferation of data, matched with the accessibility of new technologies such as AI and Machine Learning, means answers to more and more business questions are within reach. Having a clear strategy for building a data driven culture, to realise the value in analytics, is now a business imperative. This presentation covered: • The Amazon Story: A Culture of Innovation and History of Machine Learning • Deloitte & Amazon: Perspectives on Building a Data Driven Culture • Customer Discussion: Predictions & practical advice This was presented in Australia and New Zealand in October 2018