Downloaded 29 times
Uploaded byShiSh Shridhar
Pervasive Personalization with IoT
The document discusses how the Internet of Things (IoT) enables personalization through collecting data from connected devices that make up a person's "digital shadow". This data can be used for predictive analytics to understand customer needs and behaviors better than before in order to personalize their experiences. Examples are provided of how various companies are using IoT data and analytics to improve customer engagement and business insights.
More Related Content
Similar to Pervasive Personalization with IoT
Pervasive Personalization with IoT
- 2. Pervasive Personalization ShiSh Shridhar @5h15h RetailIndustry Solutions Director Worldwide Retail Sector Microsoft Corp Internet of Things Downlo
- 3. Connectivity Data AnalyticsThings DefiningInternet of Things
- 4. Portable Gateway Car Gateway Desktop Gateway In-room Gateway Wearable Gateway Portable Devices Desktop Devices Floortop Devices Ambient Sensors Wearable Sensors Wearable Devices The most interestingaspect of the Internet of things is the world of humans that use it. • Each “thing” or connected device is part of the digital shadow of a person. • This informs business operations just as much as it informs customer engagement and behavior. • Every new dimension of data increases predictive power, enabling the personal agent to answer the question, “What does the human want?” • From the data streams that implement the “digital shadow”, we can use predictive analytics to understand people’s needs and behaviors better than ever before. ‘THINGS’ - THE DIGITAL SHADOW OF A PERSON
- 5. We are usingAzure to make our UX smarter and truer to its purpose: enhancing the guest experience. Kevin Mowry Chief Software Architect Ziosk Objectives • Give guests a personalized experience • Understand what customers are looking for based on user engagement data Tactics Deliver mobile experience at every table and use profile and engagement data to personalize experience Results • Personalized experience for users • Better and real-time customer insights Personalizing the guest experience Use technology to personalize guest preferences
- 6. Organizations are benefitingfrom IoT today Lido Stone Works
- 7. How IoT BenefitsMarketers Automate Customer Journeys Connect Physical & Digital Personalized Engagement Refine Experiences with Data
- 8. Create the Internet ofYour Things
- 10. The Pain Reducing FootTraffic High Levels of Discounting Low Profitability
- 11. The Goals Increase foottraffic Increase average spend Increase profitability
- 12. Vmob Mobile Engagement Show-and- Gooffers Loyalty cards Social integration
- 16. I want tobe able to attribute in store behavior to marketing efforts so that I can effectively measure performance across media efforts. Utilizing Sensors with Azure IOT & Cortana Analytics to enhance Business Insights 5% Are events / sponsorships effective at driving retail store visits? Did my online campaign increase store traffic in the desired departments? -10% +38% What are the common audience segments? 35% Browsers
- 20. Filling Gaps inCustomer Insight There are only four people/organizations in the world who know my location at all times: my wife (because I tell her), Apple (because Siri), the NSA (because NSA), and now Uber. Since the service Uber has built is so convenient, and increasingly essential to my life, Uber knows where I live, where I work, where I eat, where I travel, where I stay/visit and when I do all these things. -Ron Hirson, Forbes
- 21. Microsoft Azure IoTSuite visit www.InternetofYourThings.com
- 22. More Information athttp://InternetOfYourThings.com Blog: http://aka.ms/ShiSh Follow me on Twitter: @5h15h