The document provides an overview of new innovations and capabilities in SAP Hybris Marketing Cloud, including integrated machine learning scenarios leveraging SAP Leonardo Machine Learning such as facial recognition, brand impact analysis, customer retention insights, and image recognition. It also discusses mobile marketing, success analysis with SAP Analytics Cloud, multi-touch measurement and optimization with SAP Hybris Customer Attribution, campaign management innovations such as reacting to customer events in real-time, and marketing plans. Demos and examples are provided for some of the machine learning capabilities.

1. PUBLIC
October 17, 2017
Miriam Bender, Director, Strategy and Solution Management SAP Hybris Marketing
Learn What's New with SAP Hybris Marketing Cloud

2. 2PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Hybris Marketing Cloud at a glance
*This scenario requires an additional license
Consumerand Customer
Profiling
Segmentation&
Campaign Execution
CommerceMarketing
Marketing Analytics
Marketing Resource
Management
Marketing Lead
Management
Loyalty Management*
CustomerJourney
Manager*
CustomerAttribution
SAP and other
1st Party Applications 3rd Party Applications
(for data & execution)
Commerce
ERP
Sales
Service
Socialproviders
Mobile providers
Ad Providers
Data going
in & out
Data going
in & out

3. 3PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Disclaimer
The information in this document is confidential and proprietary to SAP and may not be disclosed without the permission
of SAP. This document is not subject to your license agreement or any other service or subscription agreement with SAP.
SAP has no obligation to pursue any course of business outlined in this document or any related presentation, or to
develop or release any functionality mentioned therein. This document, or any related presentation and SAP's strategy
and possible future developments, products and or platforms directions and functionality are all subject to change and
may be changed by SAP at any time for any reason without notice. The information on this document is not a
commitment, promise or legal obligation to deliver any material, code or functionality. This document is provided without a
warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability,
fitness for a particular purpose, or non-infringement. This document is for informational purposes and may not be
incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, except if such
damages were caused by SAP intentionally or grossly negligent.
All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ
materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,
which speak only as of their dates, and they should not be relied upon in making purchasing decisions.

4. 4PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Integrated machine learning scenarios leveraging SAP Leonardo Machine Learning
– Face Recognition
– Brand Impact
– Customer Retention
– Image Recognition
– Voice Recognition and Chat Bot
§ Mobile Marketing
§ Success Analysis with SAP Analytics Cloud
§ Multi-touch Measurement and Optimization with SAP Hybris Customer Attribution
§ Campaign Management Innovations
§ Marketing Plans
What’s new and planned in SAP Hybris Marketing Cloud
Key innovations

5. INTEGRATED MACHINE LEARNING SCENARIOS LEVERAGING SAP
LEONARDO MACHINE LEARNING

6. 6PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Delivering Intelligent Customer Experiences
SAP Leonardo ML enables the intelligent enterprise.
Provides a foundation and tools to enable ML/AI into
SAP applications. A platform to help business grow, optimize
processes, assist employees and make customers happy.
SAP Hybris simplifies customer engagement.
SAP Hybris enables businesses to transform how
they engage with customers, innovate how they do
business, and simplify their front office landscape.
Intelligent Front Office Experiences for
SAP Hybris with services to embed machine learning capabilities, helping our
clients to better leverage customer information, analyze behaviors and
interactions as well as structured / unstructured data to transform front office
scenarios into truly intelligent and smart experiences for business users and
end customers.

7. 7PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
AVAILABLE
Marketing Mix
Optimization
Image/Voice
Recognition
Offer
Recommendation
Product
Recommendation
Customer
Retention
Campaign Portfolio
Optimization
Best Channel Best Sending
Time
Behavioral
Segmentation
Face Recognition
Mode 2 *
Brand
Impact
Scoring
WHICH Machine Learning and Predictive scenarios do we work on?
IN PROGRESS
PLANNED
Smart Campaigns
* Innov ation – not part of standard deliv ery

8. 8PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Facial Recognition Demo

9. 9PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Recommendations based on Facial Recognition
Benefits
§ Provide a seamless personalized
shopping experience in real-time
§ By allowing consumers to interact
with the display many use cases
can be applied to increase
conversion
§ More insights can be provided by
enabling tracking such as
engagement level by different age
groups
§ Product recommendations can be
easily integrated into applications
via SAP Cloud Platform

10. 10PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
AVAILABLE
Marketing Mix
Optimization
Image/Voice
Recognition
Offer
Recommendation
Product
Recommendation
Customer
Retention
Campaign Portfolio
Optimization
Best Channel Best Sending
Time
Behavioral
Segmentation
Face Recognition
Mode 2 *
Brand
Impact
Scoring
IN PROGRESS
PLANNED
Smart Campaigns
* Innov ation – not part of standard deliv ery
WHICH Machine Learning and Predictive scenarios do we work on?

11. 11PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Brand Impact
§ Automatically analyzes brand
exposure in videos and images
by leveraging advanced
computer vision techniques
§ Dynamic output in near real-time
speed
§ Sophisticated indicators based on
multiple metrics
§ An interactive tool with additional
insights
§ Time annotated impact indicator
API can be cross referenced with
data from CRM, ERP or website
statistics
Screenshot
Place holder for explain how is it work
Can use graph / text / images
Screenshot
Benefits

12. 12PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
AVAILABLE
Marketing Mix
Optimization
Image/Voice
Recognition
Offer
Recommendation
Product
Recommendation
Customer
Retention
Campaign Portfolio
Optimization
Best Channel Best Sending
Time
Behavioral
Segmentation
Face Recognition
Mode 2 *
Brand
Impact
Scoring
WHICH Machine Learning and Predictive scenarios do we work on?
IN PROGRESS
PLANNED
Smart Campaigns
* Innov ation – not part of standard deliv ery

13. 13PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Customer Retention Insights
Demo

14. 14PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Customer Retention Insights
§ Automatically identifies events and
early indicators related to certain
behavior (like churn)
§ Detects customers-at-risk at an
early stage
§ Automatically classifies and finds
rules for interactions
§ Follow the digital fingerprints down
to individual customers
§ Provide timely churn prediction and
address root causes
Benefits

15. 15PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
AVAILABLE
Marketing Mix
Optimization
Image/Voice
Recognition
Offer
Recommendation
Product
Recommendation
Customer
Retention
Campaign Portfolio
Optimization
Best Channel Best Sending
Time
Behavioral
Segmentation
Face Recognition
Mode 2 *
Brand
Impact
Scoring
WHICH Machine Learning and Predictive scenarios do we work on?
IN PROGRESS
PLANNED
Smart Campaigns
* Innov ation – not part of standard deliv ery

16. Demo

17. 17PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

18. 18PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

19. 19PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

20. 20PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

21. 21PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ

22. 22PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Integrated machine learning scenarios leveraging SAP Leonardo Machine Learning
– Face Recognition
– Brand Impact
– Customer Retention
– Image Recognition
– Voice Recognition and Chat Bot
§ Mobile Marketing
§ Success Analysis with SAP Analytics Cloud
§ Multi-touch Measurement and Optimization with SAP Hybris Customer Attribution
§ Campaign Management Innovations
§ Marketing Plans
What’s new and planned in SAP Hybris Marketing Cloud
Key innovations

23. MOBILE MARKETING

24. 24PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mobile Marketing
§ Use your mobile app to engage with
your customers via the mobile channel
§ Send push messages and (geo-based)
offers
§ Include mobile campaigns into
campaign automation
§ React on app registrations or other
mobile interactions
§ Enrich customer profile with app data,
collect app registrations, messages etc.
§ Segment on mobile behavior
§ SDK for Android and iOS
§ Integration with Google Firebase

25. SUCCESS ANALYSIS WITH SAP ANALYTICS CLOUD

26. 26PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Success Analysis with SAP Analytics Cloud
Out-of-the-boxAnalytical Stories
Analytical Stories
§ Profile Analytics
§ Lead Management
§ Sentiment Media Mix
§ Channel Interest Mix
§ New and Converted Contacts
§ Campaign Success for Messages
§ Campaign Success for Digital Marketing
Benefits

27. MULTI-TOUCH MEASUREMENT AND OPTIMIZATION WITH SAP HYBRIS
CUSTOMER ATTRIBUTION

29. Demo

30. 30PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Hybris Marketing Cloud and SAP Hybris Customer Attribution
Benefits
§ Quickly prepare and
combine marketing
data from all sources
in one Story
§ Easily monitor Success
Contributions with
interactive dashboards
§ Communicate success
with compelling
visualizations and
profound insight

31. CAMPAIGN MANAGEMENT INNOVATIONS

32. 32PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
React on any Customer Event
Website download
Contact Center
Mobile
SAP Internet of Things Services &
any other customer technology
Benefits
§ React on various customer
events in real-time and
define follow-up trigger
§ Use SAP Internet of Things
(IoT) services and other
customer technologies as
trigger e.g. smart watch,
interactive car technologies
§ Automated end-to-end
scenarios with IoT
technology

33. 33PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ New inbox preview features that enables a marketing user to preview their email for responsive design
across
– Devices
– Email Clients
– Browsers
§ Spam scores for a spam filter check on the email content
§ Code and Content analysis of the email template
§ Subject Line Optimizer that can review and recommend subject line of an email for maximum response
Innovations around SAP Hybris Email Marketing

34. 34INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Initiate Responsive Testing and Spam Filter Check
1. Start
Testing Preview
Start Spam Statistics Desktop Clients Mobile Clients 5
Choose a contact to use their personalization attribute values and language or keep it empty and use the default language.

35. 35INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Spam Filter Check and Statistics
2. Spam Statistics
Start Spam Statistics Desktop Clients Mobile Clients
Preview spam results data.
5
25.08.2017 08:00
Testing Preview
5
3. Desktop Clients
Previews: View actual full-size email client renders side by side to make your email looks great.

36. 36INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Desktop Clients
3. Desktop Clients
Start Spam Statistics Desktop Clients Mobile Clients
Previews: View actual full-size email client renders side by side to make your email looks great.
5
Testing Preview
5

37. 37INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Client specific detailed view (specif image)
3. Desktop Clients
Start Spam Statistics Desktop Clients Mobile Clients
Previews: View actual full-size email client renders side by side to make your email looks great.
5
Testing Preview
5
CLICK on it

38. 38INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mobile Clients
4. Mobile Clients
Start Spam Statistics Desktop Clients Mobile Clients
Previews: View actual full-size email client renders side by side to make your email looks great.
5
Testing Preview
5

39. 39INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mobile Clients
4. Mobile Clients
Start Spam Statistics Desktop Clients Mobile Clients
Previews: View actual full-size email client renders side by side to make your email looks great.
5
Testing Preview
5
CLICK on it

40. 40INTERNAL© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Web-based Clients
5. Web-based Clients
Start Spam Statistics Desktop Clients Mobile Clients
Previews: View actual full-size email client renders side by side to make your email looks great.
55
Testing Preview
5

41. MARKETING PLANS

43. 43PUBLIC© 2017 SAP SE or an SAP affiliate company. All rights reserved. ǀ
§ Visit the show floor and get a demo of SAP Hybris Marketing Cloud and SAP
Hybris Customer Attribution
§ Attend some of the micro-theater sessions for deep dives on Marketing topics
§ Have fun!
Where to go next?

44. Miriam Bender
Director, Strategy & Solution Management
miriam.bender@sap.com
+49 6227 741138
Thank you