Facebook is currently the largest social media network with over 1 billion users. It can be an effective tool for churches to engage congregation members, especially youth groups. However, Facebook's primary goal is to make money, so they limit the reach of pages unless organizations pay for promotions. Churches should use Facebook for general updates but also maintain their own website for full control and customization. The document provides several ideas for how churches can leverage Facebook, such as custom page apps, cover photos, youth games, photo sharing, and creating viral videos.
Local Social Marketing and Public Health in Rural Communitieskimberlykeith
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like newspapers, radio, and TV as well as social media. Social networks are important for spreading health messages as people are influenced by those close to them. To use social media for health promotion, an organization first needs to define its mission, goals, and key messages. It then shares this message on platforms like Facebook and encourages local social networks to engage by liking and sharing posts. Photos, videos, and interacting regularly help make the page more visible and spread its reach.
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like print materials as well as social media. Establishing an online presence through tools like Facebook, YouTube, and websites allows sharing of health messages within local social networks. Creating a Facebook page and engaging core contacts helps spread content and visibility within the community. Photos, videos, links and interacting with others enhances engagement on the page. Additional online tools like Google sites, maps and blogs can further share resources and information to promote community health goals.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
Social Media And Your Community OrganizationVicki Brannock
This document provides an overview of how community organizations can use social media to engage donors, partners, members, and volunteers. It discusses popular social media platforms like Facebook, LinkedIn, and Twitter and how each can be leveraged to connect with audiences and spread messages virally. The key benefits highlighted are that social media allows for grassroots, relational connections and provides an unprecedented opportunity for community organizations to engage their base.
Local Social Marketing and Public Health in Rural Communitieskimberlykeith
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like newspapers, radio, and TV as well as social media. Social networks are important for spreading health messages as people are influenced by those close to them. To use social media for health promotion, an organization first needs to define its mission, goals, and key messages. It then shares this message on platforms like Facebook and encourages local social networks to engage by liking and sharing posts. Photos, videos, and interacting regularly help make the page more visible and spread its reach.
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like print materials as well as social media. Establishing an online presence through tools like Facebook, YouTube, and websites allows sharing of health messages within local social networks. Creating a Facebook page and engaging core contacts helps spread content and visibility within the community. Photos, videos, links and interacting with others enhances engagement on the page. Additional online tools like Google sites, maps and blogs can further share resources and information to promote community health goals.
21 Tips for Engaging Alumni Through Social Media by John HaydonJeffTe
From Blackbaud Higher Ed Forum, hosted by Emmanuel College, John Haydon presented 21 tips for engaging alumni via social media. Great examples of schools doing it right and some practical tips for getting more out of your social media presence.
Presentation given at the Texas Health Resources Fifth Annual Faith Community Leadership Summit on February 15, 2011. Topics: Adaptable ideas and suggestions to implement social media tools with initiatives and best practices from other churches.
Facebook is a popular social networking site that nonprofits can use to create awareness and connect with their community. To get started, nonprofits should create a Facebook page for their organization, find and connect with members of their community on Facebook, and use features like posting updates and events to engage their network and promote their cause. Facebook offers effective tools for nonprofits to share information and build relationships with supporters.
Social Media And Your Community OrganizationVicki Brannock
This document provides an overview of how community organizations can use social media to engage donors, partners, members, and volunteers. It discusses popular social media platforms like Facebook, LinkedIn, and Twitter and how each can be leveraged to connect with audiences and spread messages virally. The key benefits highlighted are that social media allows for grassroots, relational connections and provides an unprecedented opportunity for community organizations to engage their base.
This document provides 10 tips for ramping up social networking activities to maximize business benefits. It recommends making social media engagement part of your daily routine by checking profiles and interacting with others' posts. It also suggests adding connections, creating and sharing compelling content, using hashtags, and leveraging platforms like Facebook pages, ads, and Instagram to expand reach and drive traffic. The overall message is that consistent, quality participation on major social networks can help boost business development and sales.
Social media has evolved from one-way broadcast media to two-way dialogues through social interaction and sharing. Modern social networks are highly interactive, community-driven, and focus on relationships rather than just information. While providing a sense of connection, overuse of social media can become addictive or expose users to scams and harassment. Effective use of social media depends on matching network characteristics to business and audience needs.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
1. The document discusses using social media for Parent Teacher Associations (PTAs). It provides an overview of major social media platforms like Facebook, Twitter, and Pinterest and how PTAs can use them to engage parents and the community.
2. The presentation emphasizes the importance of planning social media strategy and goals before implementation. It stresses measuring the impact of social media efforts and using stories to connect with audiences.
3. Community engagement is highlighted as a key aspect, with suggestions to leverage influencers, volunteers, and others to build online communities in support of PTA activities and missions.
This document summarizes Sean Mussenden's presentation on secrets of social media. It discusses why social media matters for distributing news as people increasingly get news through social networks. It focuses on strategies for Facebook and Twitter, noting Facebook is best for branding and distribution while Twitter is better for sourcing. It recommends developing niche pages and focusing on the news feed on Facebook to get content seen. For Twitter, it suggests curating a network of smart followers to gain knowledge and engage others. It also briefly discusses platforms like StumbleUpon and Reddit.
This document provides an overview of social networking and recommendations for libraries looking to utilize social media. It defines social networking and discusses popular platforms like Facebook, Twitter, and blogs. The benefits for libraries include free marketing and accessing valuable usage statistics. Effective use involves understanding the audience, having clear goals and policies, and sharing engaging content rather than just information.
This document provides a quick guide to setting up and using a Facebook page for small businesses and nonprofits. It recommends creating a Facebook page to interact directly with key audiences. The guide outlines how to set up a basic page by uploading information and images. It suggests posting engaging content like new products, articles, or event announcements multiple times per week. Finally, it recommends telling existing email lists and Facebook friends to like the new page to start building a following.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
This document discusses using social media for church ministry. It notes that social media provides a necessary connection to people's lives and is changing how churches operate. Some common myths about social media are debunked, such as the need to use every platform or that it is only for broadcasting. The document encourages using social media to build relationships, share information, and meet needs. It provides tips on using platforms like Facebook, Twitter, LinkedIn, and others to engage audiences and further ministry goals.
The document provides an overview of the social media strategy for Crossing Boundaries, an event at West Chester University aimed at promoting integrated healthcare. It discusses how the Facebook and Twitter pages were created to promote the initial event. Currently, the pages have around 80 likes and 90 followers. Future goals include launching a website to provide more information and increase social media engagement to help obtain funding for an integrated health center. The strategy is to use Facebook for longer updates and Twitter to engage with related groups and individuals, while the website will provide organized information directing people to the social media platforms. Metrics from Facebook, Twitter, and ideally Google Analytics will be used to track performance and adjust the strategy as needed.
Making Friends with Facebook for Project DisseminationFHI 360
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
- Establishing Boundaries/Policies
- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
The document discusses social networking on Facebook and provides information on how businesses can utilize Facebook. It notes that Facebook has over 500 million active users and outlines key statistics on user engagement and content sharing. It describes how businesses can create Facebook pages or groups to engage customers, listen to feedback, and promote their brand. The document also discusses using Facebook for targeted advertising and measuring the success of a business's Facebook presence through analytics.
This is a presentation given at the Utah State PTA convention 2011. It was designed to help educate PTA volunteers how to utilize social media to engage the parents and students of the school. More particularly, how to use social media to get the word about about events and matters pertaining to the school.
The document discusses social networking on Facebook and provides information about using Facebook for businesses. It describes what Facebook is, its history and growth, and why it is important. For businesses, it explains that Facebook allows them to connect with customers, promote their brand, listen to feedback, and advertise in a targeted way. It outlines the differences between Facebook Groups and Pages and provides tips on how businesses can create a presence and measure success on Facebook.
This document provides tips and best practices for using social media platforms like Facebook, Twitter, and Pinterest for student media publications. It discusses how professionals in the journalism field utilize these sites to publicize content, drive traffic, and engage with readers. Specific strategies highlighted include posting images and questions, live tweeting events, creating boards and contests. The document cautions that quality should take priority over quantity and copyrights should be considered.
This document discusses how journalists can use social media. It describes several major social media platforms like Facebook, Google+, Twitter, YouTube, Flickr, Foursquare and Pinterest. For each platform, it provides definitions, statistics, and examples of how journalists can utilize the tools for distribution, engagement, crowdsourcing, monitoring and story ideas. The document encourages journalists to experiment with these evolving tools and find the most effective ways to incorporate social media into their work.
Una madre llevó a su hijo de 6 años, Billy, que estaba muriendo de leucemia terminal, a la estación de bomberos local para cumplir su último deseo de convertirse en bombero. El jefe de bomberos organizó para que Billy pasara un día como bombero honorario, con un uniforme y acompañándolos a las llamadas de emergencia. Esto tocó profundamente a Billy, quien vivió tres meses más de lo esperado. Cuando Billy estaba muriendo, los bomberos acudieron al hospital vestidos de uniforme para estar a su lado.
This document provides 10 tips for ramping up social networking activities to maximize business benefits. It recommends making social media engagement part of your daily routine by checking profiles and interacting with others' posts. It also suggests adding connections, creating and sharing compelling content, using hashtags, and leveraging platforms like Facebook pages, ads, and Instagram to expand reach and drive traffic. The overall message is that consistent, quality participation on major social networks can help boost business development and sales.
Social media has evolved from one-way broadcast media to two-way dialogues through social interaction and sharing. Modern social networks are highly interactive, community-driven, and focus on relationships rather than just information. While providing a sense of connection, overuse of social media can become addictive or expose users to scams and harassment. Effective use of social media depends on matching network characteristics to business and audience needs.
Amanda Eyer of atLarge and Susie Bowie of the Community Foundation of Sarasota County's Nonprofit Resource Center host a basic session on social media for Sarasota & Manatee County nonprofits.
Get started building your social media presenceDebi Katsmar
Businesses have been getting in on the action as well—building lively social communities and discovering a powerful new tool for engaging with customers online. And, by combining social media with email marketing, have found yet another way to stay top-of-mind and well connected with their target audience.
1. The document discusses using social media for Parent Teacher Associations (PTAs). It provides an overview of major social media platforms like Facebook, Twitter, and Pinterest and how PTAs can use them to engage parents and the community.
2. The presentation emphasizes the importance of planning social media strategy and goals before implementation. It stresses measuring the impact of social media efforts and using stories to connect with audiences.
3. Community engagement is highlighted as a key aspect, with suggestions to leverage influencers, volunteers, and others to build online communities in support of PTA activities and missions.
This document summarizes Sean Mussenden's presentation on secrets of social media. It discusses why social media matters for distributing news as people increasingly get news through social networks. It focuses on strategies for Facebook and Twitter, noting Facebook is best for branding and distribution while Twitter is better for sourcing. It recommends developing niche pages and focusing on the news feed on Facebook to get content seen. For Twitter, it suggests curating a network of smart followers to gain knowledge and engage others. It also briefly discusses platforms like StumbleUpon and Reddit.
This document provides an overview of social networking and recommendations for libraries looking to utilize social media. It defines social networking and discusses popular platforms like Facebook, Twitter, and blogs. The benefits for libraries include free marketing and accessing valuable usage statistics. Effective use involves understanding the audience, having clear goals and policies, and sharing engaging content rather than just information.
This document provides a quick guide to setting up and using a Facebook page for small businesses and nonprofits. It recommends creating a Facebook page to interact directly with key audiences. The guide outlines how to set up a basic page by uploading information and images. It suggests posting engaging content like new products, articles, or event announcements multiple times per week. Finally, it recommends telling existing email lists and Facebook friends to like the new page to start building a following.
The document provides an introduction to using Facebook for business purposes. It discusses how Facebook represents the shift to Web 2.0 and its emphasis on social networking and community building. The document also outlines some key features of Facebook, how businesses can use it to develop products and customer bases by embracing the social aspects of the platform, and concludes by discussing the importance of building connections and interacting within the Facebook community.
Presentation highlighting opportunities for City and Regional Magazine Association (CRMA) members to consider monetizing social media as an added revenue source. Presented at the CRMA Winter Roundtable in San Diego, January 2012.
This document discusses using social media for church ministry. It notes that social media provides a necessary connection to people's lives and is changing how churches operate. Some common myths about social media are debunked, such as the need to use every platform or that it is only for broadcasting. The document encourages using social media to build relationships, share information, and meet needs. It provides tips on using platforms like Facebook, Twitter, LinkedIn, and others to engage audiences and further ministry goals.
The document provides an overview of the social media strategy for Crossing Boundaries, an event at West Chester University aimed at promoting integrated healthcare. It discusses how the Facebook and Twitter pages were created to promote the initial event. Currently, the pages have around 80 likes and 90 followers. Future goals include launching a website to provide more information and increase social media engagement to help obtain funding for an integrated health center. The strategy is to use Facebook for longer updates and Twitter to engage with related groups and individuals, while the website will provide organized information directing people to the social media platforms. Metrics from Facebook, Twitter, and ideally Google Analytics will be used to track performance and adjust the strategy as needed.
Making Friends with Facebook for Project DisseminationFHI 360
- Why Should Your Organization Use Facebook?
- How to set up a Facebook Fanpage for Your Organization
- Examples of Effective Use
- Establishing Boundaries/Policies
- Analytics: Measuring Results
See companion User Guide at:
http://www.slideshare.net/DrNICHCY/a-guidetousingfacebookindissemination
The document discusses social networking on Facebook and provides information on how businesses can utilize Facebook. It notes that Facebook has over 500 million active users and outlines key statistics on user engagement and content sharing. It describes how businesses can create Facebook pages or groups to engage customers, listen to feedback, and promote their brand. The document also discusses using Facebook for targeted advertising and measuring the success of a business's Facebook presence through analytics.
This is a presentation given at the Utah State PTA convention 2011. It was designed to help educate PTA volunteers how to utilize social media to engage the parents and students of the school. More particularly, how to use social media to get the word about about events and matters pertaining to the school.
The document discusses social networking on Facebook and provides information about using Facebook for businesses. It describes what Facebook is, its history and growth, and why it is important. For businesses, it explains that Facebook allows them to connect with customers, promote their brand, listen to feedback, and advertise in a targeted way. It outlines the differences between Facebook Groups and Pages and provides tips on how businesses can create a presence and measure success on Facebook.
This document provides tips and best practices for using social media platforms like Facebook, Twitter, and Pinterest for student media publications. It discusses how professionals in the journalism field utilize these sites to publicize content, drive traffic, and engage with readers. Specific strategies highlighted include posting images and questions, live tweeting events, creating boards and contests. The document cautions that quality should take priority over quantity and copyrights should be considered.
This document discusses how journalists can use social media. It describes several major social media platforms like Facebook, Google+, Twitter, YouTube, Flickr, Foursquare and Pinterest. For each platform, it provides definitions, statistics, and examples of how journalists can utilize the tools for distribution, engagement, crowdsourcing, monitoring and story ideas. The document encourages journalists to experiment with these evolving tools and find the most effective ways to incorporate social media into their work.
Una madre llevó a su hijo de 6 años, Billy, que estaba muriendo de leucemia terminal, a la estación de bomberos local para cumplir su último deseo de convertirse en bombero. El jefe de bomberos organizó para que Billy pasara un día como bombero honorario, con un uniforme y acompañándolos a las llamadas de emergencia. Esto tocó profundamente a Billy, quien vivió tres meses más de lo esperado. Cuando Billy estaba muriendo, los bomberos acudieron al hospital vestidos de uniforme para estar a su lado.
The puppet show tells the story of a shepherd who has 100 sheep but one goes missing. The shepherd and Jonas the reporter search far and wide to find the lost sheep. When they do, the shepherd is overjoyed and says he loves all his sheep equally. The story illustrates that just as the shepherd loves each sheep, God loves each person. Anyone who accepts Jesus as their savior will be saved from being lost or separated from God.
El documento habla sobre el Día de Pentecostés. En ese día, todos los discípulos fueron llenos del Espíritu Santo y comenzaron a hablar en diferentes lenguas, según les concedía el Espíritu expresarse. Esto cumplió la profecía de Hechos 2:4.
This short document provides the title of a song, "Time to said goodbye" performed by Sarah Brightman and Andrea Bocelli. It lists the artists of the song but does not provide any other details about the song or music. The document is marked THE END, indicating it is a concise listing of a song title and artists.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document proposes a social media plan for Green Pines Baptist Church. It recommends cleaning up old Facebook pages and groups, creating guidelines for current groups, and approving any new groups or pages. It suggests having a main church Facebook page and limiting other groups to include "Green Pines Baptist Church" at the end of their title. It also recommends having a Twitter account for staff and leaders to connect with members and the community. Training resources like ProChurchTools and social media certification courses are mentioned. Having a social media coordinator is proposed to oversee pages and groups.
7 Ways to get 1000 Facebook Fans Without Using AdsDavid Simons
This document provides information about a course to help grow a Facebook page to 1,000 fans within 60 days. The course is taught by an expert with over 7 years of experience in social media marketing, and will include step-by-step videos and tutorials. Students will learn strategies for posting consistently, engaging fans, using tools like Buffer and Hootsuite, and building their fan base through Facebook ads, groups, events and more. The course is regularly updated and includes a private community and monthly webinars for ongoing support.
The Virtual Gospel:Finding God Anytime, Anywhere In A Virtual WorldMarvin Dejean
The document discusses the rise of social media and its implications for churches and ministries. It provides statistics on the growth of social networking sites and their increasing popularity among older age groups. It also outlines some common challenges churches face in using social media effectively, such as issues around strategy, control, and metrics. The document offers tips on developing a social media strategy and engaging audiences through various platforms.
Social Media Networking for Non ProfitsKristen Bonk
On August 24th, United Way South-Southwest Suburban Metropolitan Chicago invited me to present to non-profit management about online social networking.
I LOVED using www.slideshare.net throughout the entire process and hope this helps someone else as much as it helped me.
The document provides guidance on developing an effective online presence and social media strategy for churches. It recommends focusing outreach by creating a clear path for visitors on the website. It also suggests determining goals by consulting ministry leaders and members. Additionally, it emphasizes keeping content fresh and up-to-date while authentically representing the church's identity. The document further explores using platforms like Facebook, Twitter, and YouTube to engage existing and potential new members where they are already active online.
The document discusses Catholics' use of social media and online platforms. It finds that 62% of Catholics have a Facebook account, while only 31% identify as Catholic on their profiles. Few Catholics currently get information about their faith from online sources. The rest of the document provides guidance on developing a social media strategy for parishes, including choosing platforms, creating content, assigning roles, and consistency. It emphasizes starting small and evaluating over time.
This document provides guidance on using Facebook for home care marketing. It discusses how Facebook can be used to increase social signals, website traffic, and lead generation. Key points include setting up a Facebook business page, creating engaging content like blog posts 1-2 times per month, and posting other relevant content 3 times per week. Paid Facebook ads are also recommended to boost page likes and drive traffic. Outsourcing these services is presented as an option to have everything done professionally. The overall message is that an active Facebook presence can be an effective marketing strategy for home care agencies.
It's Alive - a beginners guide to social media marketingNathan Ours
This document discusses social media marketing strategies for platforms like Facebook, Twitter, LinkedIn, and Pinterest. It provides tips for each platform, such as scheduling Facebook posts in advance, boosting posts to increase engagement, using LinkedIn to connect with professionals, and using Pinterest to share content and images to attract customers. The document encourages businesses to utilize social media for low-cost branding, exposure, and marketing through these major platforms.
The document summarizes the benefits of using social networking, specifically Facebook, for non-profits and libraries. It discusses how Facebook can be used as a free marketing tool to promote events, services, and visibility. It provides statistics on Facebook usage and outlines the differences between Facebook Groups and Pages. Key recommendations include using features like photos, events, polls and applications to engage users and market the organization's online presence.
The document provides instructions for creating a Facebook account and customizing your profile. It outlines the basic steps to set up an account, including providing name, email, birthday and password. It emphasizes completing your profile with details like education and work to help others find you. Additionally, it recommends taking advantage of Facebook's vanity URL feature to create a shorter, more memorable URL for your profile like Facebook.com/YourName to make it easier for people to find and share your profile.
This document provides an overview and guide for using Facebook Pages to promote businesses. It discusses how Facebook Pages allow businesses to interact with customers, build a fan base, run promotions and sell products. The document then gives best practices for using Facebook Pages, including making the page personal, updating it frequently, harnessing the power of the News Feed, choosing useful applications, and promoting the page through Facebook ads. It also provides instructions on setting up and managing a Facebook Page.
Social media can be a time-consuming, but worthwhile way for non-profits to engage with their constituencies. Learn practical tips from this white paper from Elon Media Analytics students.
This document provides 10 tips for ramping up social networking activities to maximize business benefits. It recommends making social media part of your daily routine, interacting proactively with others' posts to build "social karma", adding many connections, creating compelling content, using Facebook ads and contests, and being positive and helpful online. The overall goal is to utilize social networks to their fullest potential for information sharing and business development.
2. facebook marketing concepts and resourceshenry7vernon
Facebook provides many marketing opportunities for businesses. Some effective Facebook marketing strategies include creating an attractive business page to engage users, posting engaging status updates, forming groups around products/services to generate discussions, using videos to subtly provide solutions to problems, and incentivizing users to expand the reach of the business page through their social connections. Constantly paying attention to user feedback and keeping updated on new Facebook features are also important for optimizing the business's virtual presence and brand. Above all, the content should focus on helping other users rather than overt sales pitches to achieve the best engagement within the social platform.
Are you exploring new and innovative ways to build and sustain your community of volunteers? Curious about social media – Facebook, Twitter, LinkedIn, etc. – and wondering if it could be an effective way to connect with future and current volunteers?
Attend this free webinar to hear Jayne Cravens from Coyote Communications and Erin Barnhart from Effective Altruism discuss tips and strategies for effectively using social media to find, communicate with, and build community among volunteers. This webinar, in recognition of National Volunteer Appreciation Week, is ideal for staff at any nonprofit or library who are interested in exploring how social media and other technologies might be used to strengthen their current volunteer program.
In this webinar you will:
Review best practices for finding and retaining volunteers
Learn how social media can be an effective tool for recruitment and communication
Assess if and how social media might benefit your volunteer program
Discover additional websites and online tools to explore
The document discusses various social media platforms and how organizations can utilize them. It provides tips for using Facebook, Twitter, Flickr, YouTube, blogs, and websites effectively. Some key points made are that social media can engage broad audiences at low costs, but privacy concerns should be addressed. Tips include posting regularly, engaging with users, and using images and videos to attract more interest. The effectiveness of social media is demonstrated by how consumer reaction on platforms like Facebook and Twitter influenced decisions by large companies in high-profile cases.
The document discusses social media and its importance for church communications. It notes that social media is a culture shift that requires being accessible, transparent, listening, personal, and authentic. Different social media platforms reach different audiences, with Facebook appealing more to older users and Twitter to younger users. The document provides examples of how churches can effectively use Facebook, Twitter, and other tools to engage their congregations and spread their message in a way that is authentic and true to their identity.
This document provides a guide for school districts on developing a social media presence. It discusses what social media is, the importance of having a social media policy, and gives overviews of popular platforms like Twitter and Facebook. The document provides tips on setting up pages on these platforms, including setting privacy settings and a comment policy. It also gives statistics on user rates and suggests ways to promote newly created social media pages.
Este documento describe el ministerio infantil, argumentando que los niños pueden y deben desarrollar un ministerio. Explica que los niños son sensibles a Dios y capaces de servirle si se les guía adecuadamente, como se muestra en la Biblia. También destaca la importancia de enfocarse en los niños para alcanzarlos con el evangelio y prevenir problemas.
Este documento presenta un cuaderno de actividades para niños sobre la Semana Santa. Contiene 8 secciones que cubren temas como renacer por la palabra de Dios, el arrepentimiento, la fe, una nueva vida en Cristo, el perdón, un nuevo corazón, la eternidad y renacer en Cristo. Cada sección incluye versículos bíblicos, historias bíblicas, actividades como sopa de letras, secuencias y dibujos para que los niños interactúen y aprendan sobre estos importantes temas.
Este documento presenta un material para niños sobre el tema de la Semana Santa titulado "Renacidos - Nuevo Corazón". Consta de 8 secciones que exploran conceptos como el nuevo nacimiento a través de la Palabra, el arrepentimiento, la fe, el perdón y vivir para la eternidad. Incluye orientaciones para maestros, sugerencias de actividades, versículos bíblicos y momentos de oración para cada encuentro. El objetivo es evangelizar a niños adventistas y sus amigos durante la Semana Santa a través de un lenguaje
Tienen en sus manos el material para el rincón infantil SÍ CONTARÉ DE JESÚS, cuyo pro-pósito es enfatizar la misión que tenemos como iglesia. La tarea debe ser terminada para que el Señor regrese por nosotros; y los niños, en su tierna edad, son receptivos al mensaje que deben comparti
Este documento presenta 16 dinámicas de grupo diferentes con sus objetivos y desarrollos. Algunas dinámicas buscan animar al grupo o romper el hielo, mientras que otras tienen un enfoque más de contenido para analizar temas. Las dinámicas incluyen presentaciones en parejas, bailes, adivinanzas con refranes, formación de grupos bajo condiciones cambiantes, y juegos de roles y pantomimas para representar situaciones.
Este documento describe los pasos para utilizar videos en el aula de manera efectiva. Explica que el profesor debe determinar primero la intención didáctica y función del video, luego seleccionar los segmentos apropiados y preparar actividades para los estudiantes. También cubre cómo crear un ambiente propicio en el aula y usar el video de manera interactiva para maximizar el aprendizaje.
La Biblia no habla explícitamente en cuanto a lo que ahora conocemos como "noviazgo". Sin embargo, para el cristiano, debe ser una relación hacia el matrimonio. (Génesis 2:20-24). No es un juego o pasatiempo.
El noviazgo es menos íntimo y comprometido que el matrimonio, pero mucho más que una amistad.
Un noviazgo, aunque es una relación con mira al matrimonio, no tiene que terminar en una boda (en matrimonio). Pero sin embargo, el noviazgo es la relación que establecen un hombre y una mujer con el fin de desarrollar la estructura base para el matrimonio.
El documento argumenta que el ministerio infantil es importante porque (1) los niños son importantes para Dios, (2) tomaron parte en el ministerio de Jesús, y (3) tienen necesidades espirituales que deben ser atendidas. Además, discute los propósitos del ministerio infantil y lo que la iglesia debe hacer si cree que los niños están perdidos sin Cristo, como orar por ellos, poner un buen ejemplo, y proclamar el evangelio.
El documento describe tres propósitos del mimo cristiano: 1) glorificar a Dios, 2) proclamar Su Palabra, y 3) edificar a la iglesia en unidad. También describe principios éticos, pasos para ser un buen mimo, detalles técnicos sobre maquillaje y útiles necesarios. El objetivo principal es comunicar el evangelio de forma creativa para la gloria de Dios.
Este documento discute el propósito del ministerio de teatro y pantomima cristianos, el cual es compartir el evangelio de una manera creativa y atractiva para llegar a más personas. Explica que los cristianos deben ser los más creativos aprovechando los dones de Dios. También provee guías para dirigir exitosamente un grupo de teatro cristiano, incluyendo ensayar adecuadamente y mantener altos estándares en las presentaciones para honrar a Dios.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Connector Corner: Seamlessly power UiPath Apps, GenAI with prebuilt connectorsDianaGray10
Join us to learn how UiPath Apps can directly and easily interact with prebuilt connectors via Integration Service--including Salesforce, ServiceNow, Open GenAI, and more.
The best part is you can achieve this without building a custom workflow! Say goodbye to the hassle of using separate automations to call APIs. By seamlessly integrating within App Studio, you can now easily streamline your workflow, while gaining direct access to our Connector Catalog of popular applications.
We’ll discuss and demo the benefits of UiPath Apps and connectors including:
Creating a compelling user experience for any software, without the limitations of APIs.
Accelerating the app creation process, saving time and effort
Enjoying high-performance CRUD (create, read, update, delete) operations, for
seamless data management.
Speakers:
Russell Alfeche, Technology Leader, RPA at qBotic and UiPath MVP
Charlie Greenberg, host
Introduction of Cybersecurity with OSS at Code Europe 2024Hiroshi SHIBATA
I develop the Ruby programming language, RubyGems, and Bundler, which are package managers for Ruby. Today, I will introduce how to enhance the security of your application using open-source software (OSS) examples from Ruby and RubyGems.
The first topic is CVE (Common Vulnerabilities and Exposures). I have published CVEs many times. But what exactly is a CVE? I'll provide a basic understanding of CVEs and explain how to detect and handle vulnerabilities in OSS.
Next, let's discuss package managers. Package managers play a critical role in the OSS ecosystem. I'll explain how to manage library dependencies in your application.
I'll share insights into how the Ruby and RubyGems core team works to keep our ecosystem safe. By the end of this talk, you'll have a better understanding of how to safeguard your code.
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/temporal-event-neural-networks-a-more-efficient-alternative-to-the-transformer-a-presentation-from-brainchip/
Chris Jones, Director of Product Management at BrainChip , presents the “Temporal Event Neural Networks: A More Efficient Alternative to the Transformer” tutorial at the May 2024 Embedded Vision Summit.
The expansion of AI services necessitates enhanced computational capabilities on edge devices. Temporal Event Neural Networks (TENNs), developed by BrainChip, represent a novel and highly efficient state-space network. TENNs demonstrate exceptional proficiency in handling multi-dimensional streaming data, facilitating advancements in object detection, action recognition, speech enhancement and language model/sequence generation. Through the utilization of polynomial-based continuous convolutions, TENNs streamline models, expedite training processes and significantly diminish memory requirements, achieving notable reductions of up to 50x in parameters and 5,000x in energy consumption compared to prevailing methodologies like transformers.
Integration with BrainChip’s Akida neuromorphic hardware IP further enhances TENNs’ capabilities, enabling the realization of highly capable, portable and passively cooled edge devices. This presentation delves into the technical innovations underlying TENNs, presents real-world benchmarks, and elucidates how this cutting-edge approach is positioned to revolutionize edge AI across diverse applications.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
zkStudyClub - LatticeFold: A Lattice-based Folding Scheme and its Application...Alex Pruden
Folding is a recent technique for building efficient recursive SNARKs. Several elegant folding protocols have been proposed, such as Nova, Supernova, Hypernova, Protostar, and others. However, all of them rely on an additively homomorphic commitment scheme based on discrete log, and are therefore not post-quantum secure. In this work we present LatticeFold, the first lattice-based folding protocol based on the Module SIS problem. This folding protocol naturally leads to an efficient recursive lattice-based SNARK and an efficient PCD scheme. LatticeFold supports folding low-degree relations, such as R1CS, as well as high-degree relations, such as CCS. The key challenge is to construct a secure folding protocol that works with the Ajtai commitment scheme. The difficulty, is ensuring that extracted witnesses are low norm through many rounds of folding. We present a novel technique using the sumcheck protocol to ensure that extracted witnesses are always low norm no matter how many rounds of folding are used. Our evaluation of the final proof system suggests that it is as performant as Hypernova, while providing post-quantum security.
Paper Link: https://eprint.iacr.org/2024/257
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?
The Microsoft 365 Migration Tutorial For Beginner.pptxoperationspcvita
This presentation will help you understand the power of Microsoft 365. However, we have mentioned every productivity app included in Office 365. Additionally, we have suggested the migration situation related to Office 365 and how we can help you.
You can also read: https://www.systoolsgroup.com/updates/office-365-tenant-to-tenant-migration-step-by-step-complete-guide/
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
2. Social Media Quick Guide: Facebook 2
About ChurchTechToday
ChurchTechToday was born out of the need to find a place to discuss how
technology can truly impact the Church in positive ways, whether it be
reducing administration with a church office, allowing para church
organizations to connect with their members online, or simply to share the
Gospel message through non-traditional channels.
About Lauren Hunter
Lauren Hunter is a church technology PR consultant (http://lhpr.net) and
founder of ChurchTechToday, the #1 Church technology blog for pastors,
church communicators, and leaders.
Rights and Liability
All rights reserved. No part of this book may be reproduced or transmitted in
any form or by any means, electronic, mechanical, photocopying, recording,
or otherwise, without prior written permission of ChurchTechToday. For more
information on getting permission, visit http://www.churchtechtoday.com.
The information in this book is distributed on an “As is” basis, without
warranty. While every precaution has been taken in the preparation of this
book, neither the author nor ChurchTechToday shall have any liability to any
person or entity with respect to any loss or damage caused or alleged to be
caused directly or indirectly by the instructions contained within this
document.
3. Social Media Quick Guide: Facebook 3
Facebook was definitely not the start of social media nor was it the first
successful one but right now, it is the most heavily used network with the
most registered users, widest diversity in users, and powerful enough to
shape the near future of social media.
In some regards, this network is the general defacto for churches to begin to
engage with congregation members and potential future visitors. Youth
groups thrive by engaging with teenagers online, small group volunteers
coordinate all future activities via groups and pages, and the church’s
presence can be as diverse and powerful with videos, photos, events, and
links to blog articles from your church’s website.
The Network’s Persona
Facebook has become known as the place where everyone is at online. For
teenagers, you can find your friends and family. Adults have coworkers,
spouses, children, and old high school friends they have not talked to in
twenty years. It is a hub for online content where we share our real lives in the
digital world.
If social media were a town, you could equate Facebook as the residential
district. You know everyone in your feed, even if you had met them just once
and everything is personal. The general mentality is that you meet people
somewhere else (face-to-face, on your blog, and at conferences or work) and
then personally connect with them on this social network.
This also means that your personal life is on display for all who connect with
you. If you do not have privacy settings set up, everyone will be able to see
photos of your children, what you did in college, and how you interact with
people online.
4. Social Media Quick Guide: Facebook 4
The average Facebook user spends
405 minutes a week on the social
media site.
80% of social media users prefer to
connect with brands through
Facebook.
70% of Facebook users are on via
their phone and 61% of them use it
every day.
5. Social Media Quick Guide: Facebook 5
The Network’s Lingo
• Status – the question “What is on your mind?” is where you post your
thoughts and feelings that you want your friends to read
• Groups – close circles of people that share and keep in touch
• Pages – profiles for businesses and brands to connect with people
• Share – posting someone else’s status or content to your followers
• Like – a way to give positive feedback and connect with things you
care about
• Mention – tagging your friends in text which links to their profile and
notifies them
• Timeline – your collection of the photos, stories and experiences that
tell your story
• Lists – a way to organize your friends’ news feed.
• Messages – private message to someone
• Graph Search – a new way of finding people, pages, and common
interests with real language questions.
The Network’s Downside
The down side to Facebook for churches comes within how they treat
organizations. Having gone public this year, Facebook’s new ultimate goal is
to keep their stocks up and therefore make money. Their first action was to
make all of the businesses pay for a complete service.
Currently, posting a status update or sharing a link on your Facebook Page
will only get it into 15-25% of your fan’s news feeds, due to an algorithm
developed by Facebook called EdgeRank. To be able to reach all 100% of
your fans and more, you will have to pay for every post you wanted
promoted. The cost will be between $5 and $20 depending upon how many
fans you currently have. Even worse you have no way of privately
communicating with fans. This makes for a terrible way to keep in touch.
6. Social Media Quick Guide: Facebook 6
An alternative is to create a Facebook Group. You can message your
members directly, members of the group can see all of your posts all of the
time, and you even have the options of it being private or closed so only
certain people can join. Yet, there are numerous other problems including, no
username URLs, what is said in the group comes up in their news feed but is
not viewable on one’s timeline and so nothing can go viral (think, zero
referrals which is bad), there is nearly no customization options, no analytics,
and you have a limit on how many people can be a part of your group
(currently 5,000).
Facebook Is Not Your Website
Many churches know that more than 75% of their congregation is on
Facebook and with limited staff time, reducing budgets, and fear of how to
use a website well, many ministries have succumbed to simply using
Facebook as their only presence on Facebook. It is our belief that this is in
fact an incorrect use of social media in general and can be a very debilitating
thing in the future.
First, we must understand that with a website, you own the property that you
are on, can make any changes that you want, and have the final say in
whatever happens. It does cost money to buy a website URL and hosting for
your webpages whereas Facebook is free, but the consistent changes that
happen from Facebook in redesign, policies, and their need to make money
should be a warning. If Facebook were to decide to limit what you were
allowed to do on Pages or users began to flock away from the network,
where would your volunteers and congregation be able to find you?
At the same time, Facebook already is a bit limited in what you can do. If you
wanted to have a church blog, upload a church form, or e-payments for
camp, you need to have your own website. Imagine having a link written in
the bulletin to sign up and pay for camp and it fill up completely before the
Sunday service was over. You cannot do that on Facebook.
7. Social Media Quick Guide: Facebook 7
How To Use The Network Effectively
A combined approach for churches should be used here. In a general, public
approach for the whole church’s presence, you can use a Facebook Page.
This will be seen as the central hub of the whole church’s Facebook
presence. Brand well, customize the tabs, link to your church’s websites, and
over a general set of status updates, photos, videos, and links. But do not
mistake this for your primary way to communicate to people.
For the different parts of your ministry, use Facebook Groups. Your youth
group, worship team, children’s ministry, Bible studies, small groups,
outreach ministries, and mission’s trips can all have a group to communicate
with the different members. This can become very troublesome if you have
numerous ministries and may need to have several different people in charge
of running your church’s Facebook presence.
Smaller churches may want to consider doing a Facebook Page that is great
for simple communications to both your congregation and those that may not
be attending your church yet and then a second option with a Group so that
you can directly communicate with your congregation.
8. Social Media Quick Guide: Facebook 8
23% of Facebook's users check their
account 5 or more times daily.
77% of companies acquired
customers from Facebook.
There were 680 million monthly
active users who used Facebook
mobile products in 2012.
9. Social Media Quick Guide: Facebook 9
Five Facebook Ideas for Churches
We want to set you up for success on Facebook, so we have come up with
some great Facebook ideas for your church to use it well. Note that some of
these ideas are perfect for large churches and others setup for small ones.
1. Use Custom Page Applications
Facebook allows you to use applications with your Facebook page and
there are many different applications that can not only enhance your
page but improve your brand too. One such application is ShortStack
that can give you a Facebook app that lets you customize the HTML,
CSS, display tweets, embed YouTube, setup giveaways, and custom
polls. The best part about this application is the “fan-only” ability that
you can hide sections of the custom page from viewers until they like
the page. A success story with this was a church offered a free eBook
on parenting to anyone that went to the page and downloaded it for
only their fans. They put an insert in their bulletin and encouraged
people to engage with the eBook after reading it and sharing it with
friends and family that may need to read it too.
2. Maximize Your Timeline Cover Photos
Facebook’s new Timeline design offer users and pages a rather large
cover photo for the user to do with as they please. Some churches
have posted pictures of their building, others a photo of some of their
congregation members, and still others use some stock photo of Jesus
or the cross to ensure people knew they were on a religious page.
Whatever you want to display on the photo, recognize that this is a
premium opportunity for your ministry to advertise one event that is
happening, church times, or upcoming sermon topics. By no means
should you sacrifice the whole cover photo to marketing because
people really do want to see faces. But in the lower right-hand corner
you could post a short two lines about service times and a street
address, a phone number, or a website address.
10. Social Media Quick Guide: Facebook 10
3. Youth Ministry Games with Facebook
I do not mean to sign up for Farmville to interact with others, but take
Josh Griffin’s “Instagram Hack” or a similar idea to incorporate your
Facebook page into your face-to-face ministry events. One successful
idea recently was to find a teenager at a youth group, tell them that
they can win $100 towards summer camp in a game show (this one
was trivia). The down side was for every missed question, the game
show host (a volunteer) was allowed to post anything they wanted on
their Facebook profile. It would start with “I love youth group” and
harmless to ending a relationship status with a girlfriend, Poking their
mom, or unfriending some random person on their news feed and they
had to commit to leaving it for a week. The youth group videotaped the
whole thing, posted it on their page, and tagged the right people. It was
a huge success.
4. Facebook Photos for More Reach
One of the biggest aspects of Facebook that may be highly under
utilized are photos on Facebook. Many times working with different
ministries that want to setup a Facebook page and get to one or two
hundred Likes right away, I recommend that they post photos on their
page and take the time to tag every single picture. If you can constantly
post great photos (clear pictures of happy faces, serving actions,
children in Sunday school, people worshiping together) and tag the
people, a page that is just starting out has the capacity to reach 10,000
users even if they only have 100 people Like their page. That can
translate later into more people subscribing to your page and
interacting with you. Even better, people are 8x more likely to interact
with a photo (like it, comment, share) than links, status updates, or
videos. So if you want to reach a big portion of people, then get a
volunteer dedicated to photographing ministry events.
11. Social Media Quick Guide: Facebook 11
5. Do Your Own Version of a Viral Video
There was a recent viral video called the Harlem Shake that went viral,
seeing millions of hits and was fairly ridiculous. Many ministries took
advantage of this idea by making their own, utilizing their staff or
congregation and then posting it on Facebook for all to view. People
loved the idea because it was so easy, people thought it was great fun,
and many people were engaged.