This document contains 30 multiple choice questions about services marketing concepts. Some key points covered include: - Services are intangible activities or benefits offered for sale that do not result in ownership. - Distinct characteristics of services include intangibility, inseparability, variability, and perishability. - Examples of services include banking, hotels, and tax preparation. - Services are typically produced and consumed simultaneously, demonstrating inseparability. - Variability means the quality of service can vary with each transaction. - Perishability means services cannot be stored for later sale and consumption.