This document outlines an assignment to develop an integrated social media marketing plan utilizing various frameworks and tools. It involves analyzing target audiences and appropriate channels, forecasting impact, coordinating a flash mob activity through social media, and analyzing the results to provide recommendations for the brand. Key deliverables and due dates are specified for individual and group work culminating in the flash mob being carried out during the specified dates.

1. Develop an Integrated SMM plan utilizing CMOST, channel
analysis, strategy for attaining MarCom goals and forecast results
and trends.
Flash Mob
Assignment for
#mcom42

2. A flash mob is a group of people who assemble suddenly in a
place, perform an unusual and seemingly pointless act for a brief
time, then disperse, often for the purposes of entertainment,
protest, marketing, or artistic expression. Flash mobs are organized
via telecommunications, social media, or viral email.

3. On July 5, 2005, during U2's performance of the song New Year's Day at a
stadium in Poland , the audience of 70,000 waved colored articles of clothing
to form a giant Polish flag of white and red: fans on the pitch waved red,
those in the bleachers waved white. This behavior was coordinated by fans
communicating on social media. Now when people watch videos from this
concert they are also watching commercials for Poland.

4. Some resources to help...
http://www.spiral16.com/blog/2012/04/9-year-olds-carboard-arcade-vide/
http://econsultancy.com/us/blog/8548-12-great-examples-of-flash-mobs
http://www.brandchannel.com/features_effect.asp?pf_id=493 (if you only read 1,
read this 1)

5. October 30th – (individually) list potential flash mob type activities, describe
target audience (using social media tools and online research) including
channel preferences, determine most appropriate channels and prove it,
forecast impact numbers, what metrics will be important, client brief (10%)
Due at end of class via closed FB group.

6. November 6 – (class) vote on detailed flash mob, plan of action,
roles, channel selection, forecast / goals, CMOST strategies (3%).
Due at end of class – Google Doc for all to use / access.

7. November 20 – (partners) finalize key aspects for assigned channel including
revised forecasts, creative, content, role assignments and create required
social channel accounts, (10%)And finalize / run through. Submitted at end
with final analysis.

8. November 21-24 – mob (7%)

9. December 4 (10%) individual analysis of results and future
recommendations for brand (CMOST, Channel, Analytics, Content,
etc). Due by end of class via Slideshare.