This document provides a tactical social media plan to increase traffic to a website and convert visitors to known contacts. The plan outlines objectives and metrics for various social media channels including blogs, social networks, microblogging, social press, widgets, bookmarking/tagging, crowdsourcing, forums, online video, photo sharing, podcasting, and presentation sharing. Time allocated for each channel is provided daily/weekly/monthly. The document also includes notes on matching buyer personas and training sales on social media.
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers
More info and details on http://eworkswsi.com.cy
Красивый и структурированный пример документа, который можно подготовить по активности в социальных медиа. Мало чем отличается, по сути, от того, который готовим мы в bdbd.ru... источник - http://clck.ru/0ko_i
This social media plan is meant to serve as the foundation to start incorporating social media into your company's marketing strategies. The social media tactical plan helps you to:
- Drive more unique traffic to your website
- Expand the reach of thought leadership content
- Measure the value of social media strategies
- Better identify, understand, and engage potential buyers
More info and details on http://eworkswsi.com.cy
Facebook Is Important: Like or Share if You AgreeAdam Rosenberg
“Facebook Is Important: Like or Share if you agree” discusses the depth of Facebook as both a platform and a key component to every digital strategy. It gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy both on and off the platform. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
In the Know: LinkedIn & SlideShare for Public Health Webcast PresentationCDC NPIN
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Notes from this month's SMMG include Facebook Insights updates, Rethink Your Social Media Marketing,
Facebook Marketing: Power Techniques, and How to
Build a Facebook Community in 10 Minutes a Day.
Facebook Is Important: Like or Share if You AgreeAdam Rosenberg
“Facebook Is Important: Like or Share if you agree” discusses the depth of Facebook as both a platform and a key component to every digital strategy. It gives an overview of how Facebook’s various elements (organic, paid, app build/site integration) can be leveraged to optimize your social strategy both on and off the platform. It goes through key Facebook product updates that you may (or may not) have known about like Graph Search, the new News Feed, etc. and how these impacts brands.
In the current economy where every dollar counts, the ability to demonstrate the value of your programs is a business imperative. You don’t need to have an army of people to measure properly (and no Ad Value Equivalents!) – you just need to be armed with a measurement process that works. Award-winning pro Kami Huyse will show us how to design PR and marketing programs from the beginning so they can be accurately measured, and step us through what to track using tools accessible to solos (without the hefty price tags).
Digital Workshop: A Review of Facebook DevelopmentsAdam Rosenberg
This presentation covers the latest Facebook platform updates and developments and discusses how to best leverage them for businesses. The presentation is skewed towards B2B but the ideas and tactics can be used for B2C as well.
This deck covers:
Approaching Facebook
Facebook: Tactic or a Strategy?
How Facebook Content Works
Creative Uses of Facebook
Leveraging Facebook’s Products
Open Graph: Why it’s not so scary
Paid Media Overview
In the Know: LinkedIn & SlideShare for Public Health Webcast PresentationCDC NPIN
This is the second of six interactive webcasts in the series, In the Know: Social Media for Public Health. Each webcast focuses on a different social media channel and provides basic information, tips, success stories, and discussion on how best to use social media to promote public health and expand outreach initiatives.
Notes from this month's SMMG include Facebook Insights updates, Rethink Your Social Media Marketing,
Facebook Marketing: Power Techniques, and How to
Build a Facebook Community in 10 Minutes a Day.
How B2Bs Can Deliver Ongoing Engagement on Social Media Channels. Luis Fernandes
This 7 step guide is well suited for SMBs looking to scale engagement across their social media channels. It's based on a personalized view your current communities, with the goal of delivering increased engagement week over week.
5 Ways to Measure Success in Social Media Sumit Roy
Most companies are not able to measure their success in social media . Most companies measure their success via likes or mentions.However a like is not necessary a recommendation to buy or see your product. is your post reaching the right audience.how deep are your users transacting with your site ? Does your blog reach out to "your industries key influencers ? These are among the many metrics you should ask your agency .This presentation";5 ways to measure your success on social media tactica"l plan by Marketo provides 5 insights on what are those metrics you should look while measuring your social media impact
Sample social media marketing tactical plan by iShawon*Mahbubur Shawon
Its not simple to social media tactical plan for business online. But you may do it truly better with few tips and tricks. Check it out and iShawon.com
*collected
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
2. Sample Social Media Tactical Plan
This plan includes the tactical objectives to be used to accomplish two primary goals of
social media:
1. Increase unique traffic to X.com
2. Convert anonymous traffic to known visitors by promoting premium content to
visitors from social media sites via free content.
Blog - X hours daily/weekly/monthly 3
Social Networks - X hours daily/weekly/monthly 3
Microblogging (Twitter) - X hours daily/weekly/monthly 4
Social Press (Bloggers) - X hours daily/weekly/monthly 4
Widgets - X hours daily/weekly/monthly 5
Bookmarking/Tagging - X hours daily/weekly/monthly 5
Crowdsourcing/Voting - X hours daily/weekly/monthly 5
Commenting/Forums/Wikis/Rating and Review sites - X hours daily/weekly/monthly 6
Online Video - X hours daily/weekly/monthly 6
Photo sharing - X hours daily/weekly/monthly 6
Podcasting - X hours daily/weekly/monthly 7
Presentation Sharing - X hours daily/weekly/monthly 7
Additional Notes and Objectives 7
About Marketo 8
2
3. Blog - X hours daily/weekly/monthly
Short term objectives:
• Increase recognition
• Insert actions to be taken here
• Example: X number of posts
• Blog publication schedule
• Add RSS button
• Increase engagement
• Insert actions to be taken here
• ie. Encourage comments, forum pages, etc.
Key Metrics:
• Number of posts
• Audience growth- unique and returns
• Conversation rate
• Conversions
• Subscribers
• Inbound links
• Technorati, Alltop, and other directory listings
• SEO Improvements
Social Networks - X hours daily/weekly/monthly
Short term objectives:
• Facebook Fan Page
• Insert strategy here
• Items like create a group, encourage interaction, create content
• Also, participate in others groups
• LinkedIn
• Insert strategy here
• Items like create a group, encourage interaction, create content
• Also, participate in Q&A, other groups, etc.
Key Metrics:
• Referrals from social networks
• Friends on Social Networks
3
4. Microblogging (Twitter) - X hours daily/weekly/monthly
Short term objectives:
• Compile list of company Twitter users
• Promote company blog post through corporate account
• Communicate support issues from social media to support team, ensure follow-up
• Build reputation
• Promote other social networking activities/sites through Twitter
Key Metrics:
• Friends/Followers
• 2nd-order followers (follower’s follower count)
• Velocity - avg. of first-and second-order followers attracted per day since the account was established
• Social Capital - influence of twitter followers
• Centralization - how much influence (reach) is invested in a small number of followers
• Pages ranking on key terms from microblogging sites
Social Press (Bloggers) - X hours daily/weekly/monthly
Short term objectives:
• Update bloggers on a regular basis about all new thought leadership and new products
• Interact with (plus interview, video, etc) at all relevant marketing conferences and local events
Key Metrics:
• Posts by social press about Marketo
• Referrals from social press
4
5. Widgets - X hours daily/weekly/monthly
Short term objectives:
• Creation of widgets
• Distribution of widgets
Key Metrics:
• Usage of widgets (by count)
• Posts/Mentions about social widgets offsite
• Referrals from offsite widgets (if any)
Bookmarking/Tagging- X hours daily/weekly/monthly
Short term objectives:
Post key thought leadership (resources and blog posts)
• Delicious
• Sphinn
• Reddit
• Digg
• Stumbleupon
• FriendFeed
Review blog sources to identify additional bookmarking sites that may drive traffic
Key Metrics:
• Referrals from bookmarking/tagging sites
• Pages ranking on key terms from bookmarketing/tagging sites
Crowdsourcing/Voting - X hours daily/weekly/monthly
Short term objectives:
• Identify relevant social crowdsourcing and voting sites
• Participate in relevant online community site
• Promote content when applicable in offsite social crowdsourcing and voting sites
• Review blog sources to identify additional bookmarking sites that may drive traffic
Key Metrics:
• Referrals and Visits from Crowdsouring/Voting sites
5
6. Commenting/Forums/Wikis/Rating and Review sites- X hours daily/weekly/monthly
Short term objectives:
• Participate in known Marketing wikis, providing both information about Marketo and
related topics
• Ensure glossary on website is always up to date
• Identify additional high traffic discussion boards/forums/wikis
• Comment on posts related to lead management, lead nurturing, email marketing, and
lead scoring
Key Metrics:
• Referrals from discussion boards/forums/wikis/rating and review sites
• Pages ranking on key terms from discussion boards/forums/wikis/rating and review sites
Online Video- X hours daily/weekly/monthly
Short term objectives:
• Update videos on social video sites and link to core site
• Youtube
• Facebook
• Create video series for Youtube
Key Metrics:
• Referrals from social video sites
• Views of videos on social sites
• Pages ranking on key terms from Youtube
Photo sharing - X hours daily/weekly/monthly
Short term objectives:
• Encourage employees to share any interesting and marketing relevant photos from
social marketing or sales events
• Take pictures of any relevant marketing events
• Utilize photo sharing sites to share images with links back to blog and core site
• Flickr
• Facebook Photo Gallery
• Our blog
Key Metrics:
• Referrals from photo sharing sites
• Views of photos on social sites
• Pages ranking on key terms from photo sharing sites
6
7. Podcasting - X hours daily/weekly/monthly
Short term objectives:
• Create list of podcast directories
• Repurpose webinar content when applicable for resource section, promote
through podcast directories
• Record relevant phone conferences for use as podcasts, promote through
podcast directories
Key Metrics:
• Referrals from podcast directories
• Views of podcasts if hosted on podcast sites
Presentation Sharing- X hours daily/weekly/monthly
Short term objectives:
• List all presentations on Slideshare
• Update Slideshare listing
Key Metrics:
• Referrals from Slideshare
• Views on Slideshare
• Pages ranking on key terms from Slideshare
Additional Notes and Objectives
• Match Buyer Personas to Social Media sites, adjust strategy above to better fit personas
• Train sales about better use of social media
• Create company social media policy
• Discuss social media policy with SEO and SEM vendors
• Consider uses for Ning and other social media sites not listed
7
8. About Marketo
Marketo is the revenue performance management company, transforming how
marketing and sales teams of all sizes work — and work together — to accelerate
predictable revenue. Marketo’s solutions are both powerful and easy to use, provid-
ing explosive revenue growth throughout the revenue cycle from the earliest stages of
demand generation and lead management to deal close and continued customer loyalty.
Known for providing breakthrough innovation and explosive growth,
Marketo won the 2010 CODiE award for ‘Best Marketing Solution’, and was
voted ‘Best Marketing Automation Application’ and ‘Best Mass Emails Solution’
by Salesforce customers on the Force.com AppExchange. As of March 2010, more
than 500 enterprise and mid-market clients in 14 countries have selected Marketo.
www.marketo.com
901 Mariners Island Blvd, Suite 200, San Mateo, CA 94402 | Tel: 650.376.2300 | Fax: 650.376.2331