2. Ray Krock, a multimixer
salesman franchised a
hamburger resturants from
the McDonald’s brothers in
1995
3. Just 10 years later, McDonald’s had expanded
to more than 700 U.S restaurants.
In 2008, McDonald's, was one of the
companies in the Dow Jones industrial
average whose share price rose during the
world wide recession.
In 2012, McDonald’s experienced record
revenues of $27 billion.
17. Man loses over four stone eating
just McDonalds, becomes brand
ambassador
Branding
through
People
18.
19. Major Areas of
segmentation followed :
1. Geographic
2. Demographic
3. Psychographic
Scope of Branding:
1. Physical Goods
2. Services
3. People
4. Organizations
20. DISCLAIMER
Created by Ashim Aryal, VIT Vellore,
during a Marketing Internship by prof.
Sameer Mathur ,IIM Lukow