1. Case Study Analysis
1.
Regardless of being a drive-through eatery that generally offers meat burgers and French fries, the
worldwide food brand is notable in an assortment of nations. McDonald's works in more than 100
nations and has outlets on each mainland. McDonald's is an illustration of an organization that has
received the rewards of globalization. This is, obviously, because of the organization's double
promoting technique:
Standardization Strategy
Where the organization works offers McFlurry, McNuggets, McChicken, Happy Meal, and Filet-
O-Fish. The arrangement depicts the organization in a good light. In view of the methodology's
use of economies of scale, McDonald's might set aside time and cash.
2.
While these early attempts helped McDonald's expand in the United States, it proved challenging
to build a global presence. McDonald's became adaptable by researching and subtly changing their
menu to accommodate different countries and cultures, and this became their most valuable asset.
3.
The name and logo of a company are significant assets because they build its image, reinforce its
identity, and are essential for long-term success. Following a recent trend, a number of large
corporations have lately altered their names and symbols. This has caused a lot of social media
debate. A recent example is McDonald's. The multinational fast-food chain updated its iconic
golden arches emblem with one created by TikTok celebrity Emily Zugay throughout its social
media channels.
4.
While the Big Tasty was praised for its flavor, it is difficult to carry in a car, since drive-through
customers account for 70% of McDonald's customers in the United States. "It's a big, mushy burger
with a poor portability rating," Alvarez comments. All of this only goes to show that, as
2. McDonald's and others have realized, accounting for local taste may be very lucrative, but it can
also be quite complicated.
5.
Saudi McDonald's devised a method for displaying digital OOH advertising throughout the day
without actually displaying images of food and beverages. Everything needs to be skillfully hidden
from view. On digital billboards and MUPIs, images of McDonald's products were silhouetted,
smudged, or depicted with fine handwriting. After the Iftar (when the fast is broken) in the evening,
the images were made public, fulfilling a promise that had only been hinted at earlier. This
advertisement was a huge success in Saudi Arabia, with people praising McDonald's for their
originality, wisdom, and intelligence. Instead of the usual losses, sales began to grow year after
year, with a 10% gain in 2016, a 7% increase in 2017, and then another 10% increase in 2018. This
exemplifies how Wave Media's strong market insights and innovative solutions can assist firms in
overcoming seemingly insurmountable hurdles and achieving success.
6.
Economic and sociocultural factors
Economic Factors
Among these are loan costs, cash supply, expansion rates, joblessness rates, and different factors.
Assuming that financing costs are high, individuals will save more, decreasing their spending pay.
At the point when extra cash falls, interest for food things falls, putting McDonald's in a difficult
spot. Item costs decline over the long haul when expansion rates are low, supporting interest for
customer items.
Sociocultural Factors
This encompasses, among other things, lifestyle changes, career ambitions, consumer activism,
population growth rates, age distributions, and regional population movements. McDonald's, for
example, provides culturally specific menus, such as the non-vegetarian menu in Saudia, which
only includes chicken and fish and eliminates meat since cows are considered sacred.
