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Sheet1TaskMost OptimisticMost LikelyMost
PessimisticExpected Estimate1.1 Initiation1.1.1 Evaluation &
Recommendations1.1.2 Brainstorming and compiling
information needed1.1.3 Develop Project Charter1.1.4 Develop
Budget1.1.5 Deliverable: Submit Project Charter1.1.6 Project
Sponsor Reviews Project Charter1.1.7 Project Team Reviews
Project Charter1.1.8 IT, Sales, Consulting management leaders
review Project Charter1.1.9 Project Charter
Signed/Approved1.2 Planning1.2.1 Create Preliminary Scope
Statement1.2.2 Determine Project Team1.2.3 Equipment
Procurement1.2.4 Salvage procurement1.2.5 IT lays out
protocol to push new system1.2.6 Project Team Kickoff
Meeting1.2.7 Develop Project Plan1.2.8 Create timeline,
identify major milestones1.2.9 Create control cost
schedule1.2.10 Create GANTT/PERT1.2.11 Submit Project
Plan with GANTT/PERT1.2.12 Milestone: Project Plan
Approval1.3 Execution1.3.1 Project Kickoff Meeting1.3.2
Verify & Validate User Requirements1.3.3 Development and
Design Email Server/Service1.3.4 Write program, develop
platform protocol and create final software1.3.5 IT reviews
software1.3.6 Sales, Consulting determine to proceed or
reconfigure based on IT’s reviews1.3.7 Overlay server with
new programmed software platform1.3.8 Consolidate five
systems into one server/system1.3.9 Testing Phase1.3.10
Install Live System1.3.11 Add 500 new user accounts,
integrate 2000 existing user accounts and employee
accounts1.3.12 Review server/system for errors or
alternations1.3.13 Upgrade user PC’s to accommodate the new
email system1.3.14 Test LAN and remote access1.3.15 Set-
up help desk and support infrastructure1.3.16 Employee user
training, integrate customer training prompts1.3.17 Become
fully operational, release to public1.4 Control1.4.1 Project
Management1.4.2 Project Status Meetings1.4.3 Risk
Management1.4.4 Update Project Management Plan1.5
Closeout1.5.1 Equipment Salvage1.5.2 Audit Procurement1.5.3
Customer/end user feedback1.5.4 Surveys to employees and
helpdesk1.5.5 Document Lessons Learned1.1.1 Update
Files/Records1.1.2 Gain Formal Acceptance1.1.3 Archive
Files/Documents
Running Head: MCDONALD’S SITUATIONAL ANALYSIS
1
McDonald’s Situational Analysis
Samuel A. Sample
BUS 330 Principles of Marketing
Professor Sadeghinejad
February 16, 2016
MCDONALD’S SITUATIONAL ANALYSIS
2
McDonald’s Marketing Plan: Frie-day with RedBox
Brand or Company Description (minimum 25 words)
McDonald’s is the world’s largest fast food chain with over $25
B in annual sales and more than
35,000 retail locations in more than 100 countries (McDonald’s
Corporation, 2015).
Core Products or Services (minimum 25 words)
Beyond the burgers, french fries and milkshakes that they’ve be
en selling since its founding,
McDonald’s sells a variety of wraps, salads, sandwiches and be
verages – more than 200 items in all (The
Economist, 2015). McDonald’s locations are typically open for
breakfast, lunch, dinner and late night
dining and many feature drive-thru service.
A Brief History (minimum 50 words)
The first McDonald’s restaurant was opened in 1948 by Richard
and Maurice McDonald. It
brought production line techniques to the burger business and c
hallenged the dominant carhop drive-in
business model. Ray Kroc was one of the earliest franchisees an
d the key figure in the rapid expansion of
the business after he bought out the McDonald brothers 1961. M
cDonald’s became a public company in
1965 and opened its first international location in 1967. Sales a
nd locations have continued to grow every
year since.
Key current competitors (minimum 50 words)
Historically, McDonald’s primary competitors were identified t
o be the large fast food burger
chains like Burger King and Wendy’s. But given McDonald’s si
ze and the expansion of their menu, the
competitive set must be viewed more broadly to include sandwi
ch shops like Subway, other fast food
concepts like Chik-fil-A, more upscale fast casual restaurants li
ke Panera and Chipotle, as well as coffee
shop chains like Starbucks and Dunkin’ Donuts.
MCDONALD’S SITUATIONAL ANALYSIS
3
SWOT Analysis (minimum 500 words)
SWOT Analysis: Strengths
(Describe a minimum of 3 positive controllable factors)
1. Anytime, anywhere convenience
With over 14,000 locations in the U.S. alone, there’s a McDonal
d’s within a short drive of almost
everyone and most are open from 6am to 11pm. The number of l
ocations also means that McDonald’s can
purchase media nationally which is more cost efficient than buy
ing locally.
2. Brand equity
As a results of its many locations, consistent brand experiences
and hundreds of millions of
dollars spent on marketing each year-- McDonald’s has develop
ed a very strong brand. For example, they
ranked 5th on BrandZ’s 2014 most valuable global brand list (R
ooney, 2014).
3. The Best French Fries
McDonald’s french fries are universally loved -- even by people
who don’t otherwise like
McDonald’s food. McDonald’s fries were voted #1 in a 2015 Yo
uGov study (Peterson, 2015).
4. Kid appeal
McDonald’s is a popular destination amongst younger kids. Man
y locations have indoor
playgrounds and there are menu items such as Happy Meals whi
ch combine several kid friendly food
offerings in a fun box that includes a toy. The brand does a lot o
f advertising on kid targeted programs
and Ronald McDonald is a highly recognizable spokesperson.
5. Inexpensive
With it’s well known dollar menu, McDonald’s is perceived by
most consumers as an
inexpensive place to go for breakfast, lunch or dinner -- or a bet
ween meal snack.
SWOT Analysis: Weaknesses
(Describe a minimum of 3 negative controllable factors)
1. Menu bloat
MCDONALD’S SITUATIONAL ANALYSIS
4
In their attempt to compete with a wide range of competitors, M
cDonald’s menu has swollen to
more than 200 items. This is driving down operational efficienc
y as it takes longer for consumers to order
and longer for the food to be prepared (Walton, 2015). Franchis
ees also have to invest in additional
kitchen equipment and training.
2. Dining environment appeal
Many McDonald’s locations are outdated relative to chains like
Starbucks or Panera which offer
comfortable seating, amenities like fireplaces and greater cleanl
iness (Walton, 2015).
3. Low customer satisfaction
In a 2014 ACSI survey, McDonald’s ranked last with a rating of
71%, some 7 points below competitors
like Wendy’s and Subway (Comoletti, 2014). The rating reflects
factors such as order accuracy, food
quality, staff courtesy and menu variety.
4. Low employee wages
McDonald’s does not pay its restaurant workers what most woul
d consider to be a “living wage”. As a
result, McDonald’s does not always attract the highest quality e
mployees and turnover can be high,
resulting in a constant need for re-hiring and re-training.
SWOT Analysis: Threats
(Describe a minimum of 3 negative uncontrollable factors)
1. Healthier eating trends
While McDonald’s menu does feature some healthier items like
salads and wraps, they are still
primarily associated with burgers, french fries, mass production
and processed food. As such, healthier
eating trends represent a threat to McDonald’s business.
2. Aging of the population
The percent of population in the United States over the age of 6
5 is growing. From 10% in 1970
to a projected 20% by 2030 (Ortman, Velkoff, & Hogan, 2014).
The aging of the population is a threat for
a business whose core consumer franchise has historically been
families with younger children.
MCDONALD’S SITUATIONAL ANALYSIS
5
3. Rising social consciousness
While McDonald’s business or environmental practices have lik
ely improved over time, the level
of scrutiny surrounding the triple-bottom line and associated ne
gative publicity has increased in recent
years. Popular documentaries like Super Size Me and
Fast Food Nation have not portrayed McDonald’s
food or its business practices in a positive light.
SWOT Analysis: Opportunities
(Describe a min. of 3 positive uncontrollable factors)
1. Positive childhood associations
Regardless of people’s current perceptions or level of satisfacti
on, most McDonald’s consumers
have fond childhood memories associated with the brand that ca
n be potentially activated with the right
messaging or product offerings. This creates an opportunity wit
h the next generation of parents.
2. The prolonged U.S. economic recession
The more people’s budgets are pinched, the more they are apt to
“trade down” to less expensive
options like fast food. With its well-known dollar menu, McDon
ald’s has the opportunity to benefit from
a prolonged economic downturn.
3. Growth in speciality coffee
The percentage of Americans drinking speciality coffee in the U
S has more than doubled since
2009 (Ward, 2004) and teenagers are a particularly high growth
segment. McDonald’s McCafe specialty
coffee product line should continue to benefit from this trend.
Marketing Plan Focus
(What you’re marketing and why, minimum 100 words)
Based on my SWOT analysis, I believe there is an opportunity t
o significantly grow the
after-dinner snacking business (i.e., french fries and McCafe be
verages) amongst teenagers and young
adults. This is also a way to showcase updated facilities and am
enities like Wifi to customers who may
not have visited McDonald’s recently. I think it’s important to r
e-establish brand liking with this age
group prior to them having kids of their own. This will be the fo
cus of my marketing plan.
MCDONALD’S SITUATIONAL ANALYSIS
6
References
Bacic Media Group, LLC. (n.d.). McDonald's prices - fast food
menu prices. Retrieved February
1, 2016, from
http://www.fastfoodmenuprices.com/mcdonalds-prices/
Comoletti, J. (2014, June 19). America's favorite fast food chain
s. Retrieved from
http://www.businessinsider.com/mcdonalds-last-in-customer-sat
isfaction-2014-6
The Economist. (2015, January 10). When the chips are down. R
etrieved from
http://tinyurl.com/mg8nmqh
McDonald's Corporation. (2015). 2014 Annual Report
(Rep.). Retrieved from
http://tinyurl.com/haq4fkp
Ortman, J. M., Velkoff, V. A., & Hogan, H. (2014). An aging na
tion: the older population in the
United States. Washington, DC: US Census Bureau, 25-1140.
Peterson, H. (2015, July 13). The best fast food french fries in
America. Retrieved from
http://www.businessinsider.com/the-best-french-fries-in-americ
a-2015-7
Redbox Automated Retail, LLC. (n.d.). Redbox corporate infor
mation. Retrieved February 7, 2016, from
http://www.redbox.com/facts
Rooney, J. (2014, May 20). Google beats Apple As BrandZ most
valuable global brand.
Retrieved from http://tinyurl.com/hsg5zu3
Ward, H. (2014, December 10). Specialty coffee consumption:
A look at the numbers. Retrieved
from http://tinyurl.com/jmk5ok7
http://www.fastfoodmenuprices.com/mcdonalds-prices/
http://www.businessinsider.com/mcdonalds-last-in-customer-
satisfaction-2014-6
http://tinyurl.com/mg8nmqh
http://tinyurl.com/haq4fkp
http://www.businessinsider.com/the-best-french-fries-in-
america-2015-7
http://www.redbox.com/facts
http://tinyurl.com/hsg5zu3
http://tinyurl.com/jmk5ok7
Your organization has just completed the Initiation Process for
implementing an Email System Upgrade. It was identified in a
recent meeting with management leaders from the Sales,
Consulting and IT departments that the current email system is
causing significant amount of business interruptions and must
be updated immediately. You have been assigned the role of
project manager to develop the project schedule and budget. As
project manager, you are responsible for implementing and
enforcing the project schedule and its estimates, expected costs,
and the techniques and methods that will be chosen to execute
and control the project. The project is being initiated with the
following initial project scope in mind:
· There are five email systems currently being used across
twelve departments and offices. These will be replaced and
consolidated into one email system.
· New Email Standards and Protocols will be established and
training provided to all departments.
· All 2000 current email users will be converted to the new
system, and 500 new users that did not have email before will
be added.
· Users will have both LAN and remote access to email.
· Help desk and support infrastructure will be set-up to
accommodate the new system.
· Equipment will be salvaged.
User PCs will be upgraded to accommodate the new email
system.
Group Project Table
Task
Most Optimistic
Most Likely
Most Pessimistic
Expected Estimate*
Project Planning/Preparation
2 Days
4 Days
6 Days
4 Days
Identification & Procurement of Equipment & Supplies
3 Days
6 Days
9 Days
6 Days
Set-Up & Configuration of New E-Mail Servers
1 Day
3 Days
5 Days
3 Days
Assignment of New E-Mail Addresses
2 Days
4 Days
8 Days
4.3 Days
Check/Validate Service Provider
.25 Day
1 Day
2 Days
1 Days
Check/Validate Transmission Lines
1 Day
2 Days
3 Days
2 Days
Test (Local & Remote Access)
2 Days
4 Days
6 Days
4 Days
Help Desk Set-Up & Communicate Contract Procedures
1 Day
3 Days
5 Days
5 Days
Provide Training to All Departments (Face-To-Face & Tele-
Conference)
5 Days
10 Days
14 Days
9.8 Days
Final Coordination/Preparation for Transition
1 Day
2 Days
4 Days
2.27 Days
FULL E-Mail Transition
1 Day
2 Days
2 Days
1.8 Days
Finalization/Troubleshooting
1 Day
2 Days
3 Days
2 Days
Equipment Salvage
1 Day
2 Days
4 Days
2.2 Days
(*-Rounded to nearest 10th)
Scheduling Notes: This project is currently scheduled to be
completed within 44 days (start to finish), with time buffers
included. Training for all departments is the largest time
consumer and could be condensed, which would allow for the
remaining tasks to be bumped up to the previous weekend of 20-
21 May (starting with Task #13), which would effectively
shorten the total project down to 37 days.
PERT Beta Distribution Formula: tE = (tO + 4tM + tP) / 6
(Project Management Institute, 2013, Page 170)
tE = Expected Estimate
tO = Most Optimistic
tM = Most Likely
tP = Most Pessimistic
References
Project Management Institute. (2013). A Guide to the Project
Management Body of Knowledge (PMBOK® Guide), Fifth
Edition. Newtown Square, Pa: Project Management Institute,
Inc.

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Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estim.docx

  • 1. Sheet1TaskMost OptimisticMost LikelyMost PessimisticExpected Estimate1.1 Initiation1.1.1 Evaluation & Recommendations1.1.2 Brainstorming and compiling information needed1.1.3 Develop Project Charter1.1.4 Develop Budget1.1.5 Deliverable: Submit Project Charter1.1.6 Project Sponsor Reviews Project Charter1.1.7 Project Team Reviews Project Charter1.1.8 IT, Sales, Consulting management leaders review Project Charter1.1.9 Project Charter Signed/Approved1.2 Planning1.2.1 Create Preliminary Scope Statement1.2.2 Determine Project Team1.2.3 Equipment Procurement1.2.4 Salvage procurement1.2.5 IT lays out protocol to push new system1.2.6 Project Team Kickoff Meeting1.2.7 Develop Project Plan1.2.8 Create timeline, identify major milestones1.2.9 Create control cost schedule1.2.10 Create GANTT/PERT1.2.11 Submit Project Plan with GANTT/PERT1.2.12 Milestone: Project Plan Approval1.3 Execution1.3.1 Project Kickoff Meeting1.3.2 Verify & Validate User Requirements1.3.3 Development and Design Email Server/Service1.3.4 Write program, develop platform protocol and create final software1.3.5 IT reviews software1.3.6 Sales, Consulting determine to proceed or reconfigure based on IT’s reviews1.3.7 Overlay server with new programmed software platform1.3.8 Consolidate five systems into one server/system1.3.9 Testing Phase1.3.10 Install Live System1.3.11 Add 500 new user accounts, integrate 2000 existing user accounts and employee accounts1.3.12 Review server/system for errors or alternations1.3.13 Upgrade user PC’s to accommodate the new email system1.3.14 Test LAN and remote access1.3.15 Set- up help desk and support infrastructure1.3.16 Employee user training, integrate customer training prompts1.3.17 Become fully operational, release to public1.4 Control1.4.1 Project Management1.4.2 Project Status Meetings1.4.3 Risk Management1.4.4 Update Project Management Plan1.5
  • 2. Closeout1.5.1 Equipment Salvage1.5.2 Audit Procurement1.5.3 Customer/end user feedback1.5.4 Surveys to employees and helpdesk1.5.5 Document Lessons Learned1.1.1 Update Files/Records1.1.2 Gain Formal Acceptance1.1.3 Archive Files/Documents Running Head: MCDONALD’S SITUATIONAL ANALYSIS 1 McDonald’s Situational Analysis Samuel A. Sample BUS 330 Principles of Marketing Professor Sadeghinejad February 16, 2016 MCDONALD’S SITUATIONAL ANALYSIS 2
  • 3. McDonald’s Marketing Plan: Frie-day with RedBox Brand or Company Description (minimum 25 words) McDonald’s is the world’s largest fast food chain with over $25 B in annual sales and more than 35,000 retail locations in more than 100 countries (McDonald’s Corporation, 2015). Core Products or Services (minimum 25 words) Beyond the burgers, french fries and milkshakes that they’ve be en selling since its founding, McDonald’s sells a variety of wraps, salads, sandwiches and be verages – more than 200 items in all (The Economist, 2015). McDonald’s locations are typically open for breakfast, lunch, dinner and late night dining and many feature drive-thru service. A Brief History (minimum 50 words) The first McDonald’s restaurant was opened in 1948 by Richard and Maurice McDonald. It brought production line techniques to the burger business and c hallenged the dominant carhop drive-in business model. Ray Kroc was one of the earliest franchisees an d the key figure in the rapid expansion of the business after he bought out the McDonald brothers 1961. M cDonald’s became a public company in
  • 4. 1965 and opened its first international location in 1967. Sales a nd locations have continued to grow every year since. Key current competitors (minimum 50 words) Historically, McDonald’s primary competitors were identified t o be the large fast food burger chains like Burger King and Wendy’s. But given McDonald’s si ze and the expansion of their menu, the competitive set must be viewed more broadly to include sandwi ch shops like Subway, other fast food concepts like Chik-fil-A, more upscale fast casual restaurants li ke Panera and Chipotle, as well as coffee shop chains like Starbucks and Dunkin’ Donuts. MCDONALD’S SITUATIONAL ANALYSIS 3 SWOT Analysis (minimum 500 words) SWOT Analysis: Strengths (Describe a minimum of 3 positive controllable factors) 1. Anytime, anywhere convenience With over 14,000 locations in the U.S. alone, there’s a McDonal
  • 5. d’s within a short drive of almost everyone and most are open from 6am to 11pm. The number of l ocations also means that McDonald’s can purchase media nationally which is more cost efficient than buy ing locally. 2. Brand equity As a results of its many locations, consistent brand experiences and hundreds of millions of dollars spent on marketing each year-- McDonald’s has develop ed a very strong brand. For example, they ranked 5th on BrandZ’s 2014 most valuable global brand list (R ooney, 2014). 3. The Best French Fries McDonald’s french fries are universally loved -- even by people who don’t otherwise like McDonald’s food. McDonald’s fries were voted #1 in a 2015 Yo uGov study (Peterson, 2015). 4. Kid appeal McDonald’s is a popular destination amongst younger kids. Man y locations have indoor playgrounds and there are menu items such as Happy Meals whi ch combine several kid friendly food offerings in a fun box that includes a toy. The brand does a lot o
  • 6. f advertising on kid targeted programs and Ronald McDonald is a highly recognizable spokesperson. 5. Inexpensive With it’s well known dollar menu, McDonald’s is perceived by most consumers as an inexpensive place to go for breakfast, lunch or dinner -- or a bet ween meal snack. SWOT Analysis: Weaknesses (Describe a minimum of 3 negative controllable factors) 1. Menu bloat MCDONALD’S SITUATIONAL ANALYSIS 4 In their attempt to compete with a wide range of competitors, M cDonald’s menu has swollen to more than 200 items. This is driving down operational efficienc y as it takes longer for consumers to order and longer for the food to be prepared (Walton, 2015). Franchis ees also have to invest in additional kitchen equipment and training. 2. Dining environment appeal
  • 7. Many McDonald’s locations are outdated relative to chains like Starbucks or Panera which offer comfortable seating, amenities like fireplaces and greater cleanl iness (Walton, 2015). 3. Low customer satisfaction In a 2014 ACSI survey, McDonald’s ranked last with a rating of 71%, some 7 points below competitors like Wendy’s and Subway (Comoletti, 2014). The rating reflects factors such as order accuracy, food quality, staff courtesy and menu variety. 4. Low employee wages McDonald’s does not pay its restaurant workers what most woul d consider to be a “living wage”. As a result, McDonald’s does not always attract the highest quality e mployees and turnover can be high, resulting in a constant need for re-hiring and re-training. SWOT Analysis: Threats (Describe a minimum of 3 negative uncontrollable factors) 1. Healthier eating trends While McDonald’s menu does feature some healthier items like salads and wraps, they are still primarily associated with burgers, french fries, mass production and processed food. As such, healthier
  • 8. eating trends represent a threat to McDonald’s business. 2. Aging of the population The percent of population in the United States over the age of 6 5 is growing. From 10% in 1970 to a projected 20% by 2030 (Ortman, Velkoff, & Hogan, 2014). The aging of the population is a threat for a business whose core consumer franchise has historically been families with younger children. MCDONALD’S SITUATIONAL ANALYSIS 5 3. Rising social consciousness While McDonald’s business or environmental practices have lik ely improved over time, the level of scrutiny surrounding the triple-bottom line and associated ne gative publicity has increased in recent years. Popular documentaries like Super Size Me and Fast Food Nation have not portrayed McDonald’s food or its business practices in a positive light. SWOT Analysis: Opportunities (Describe a min. of 3 positive uncontrollable factors)
  • 9. 1. Positive childhood associations Regardless of people’s current perceptions or level of satisfacti on, most McDonald’s consumers have fond childhood memories associated with the brand that ca n be potentially activated with the right messaging or product offerings. This creates an opportunity wit h the next generation of parents. 2. The prolonged U.S. economic recession The more people’s budgets are pinched, the more they are apt to “trade down” to less expensive options like fast food. With its well-known dollar menu, McDon ald’s has the opportunity to benefit from a prolonged economic downturn. 3. Growth in speciality coffee The percentage of Americans drinking speciality coffee in the U S has more than doubled since 2009 (Ward, 2004) and teenagers are a particularly high growth segment. McDonald’s McCafe specialty coffee product line should continue to benefit from this trend. Marketing Plan Focus (What you’re marketing and why, minimum 100 words) Based on my SWOT analysis, I believe there is an opportunity t o significantly grow the
  • 10. after-dinner snacking business (i.e., french fries and McCafe be verages) amongst teenagers and young adults. This is also a way to showcase updated facilities and am enities like Wifi to customers who may not have visited McDonald’s recently. I think it’s important to r e-establish brand liking with this age group prior to them having kids of their own. This will be the fo cus of my marketing plan. MCDONALD’S SITUATIONAL ANALYSIS 6 References Bacic Media Group, LLC. (n.d.). McDonald's prices - fast food menu prices. Retrieved February 1, 2016, from http://www.fastfoodmenuprices.com/mcdonalds-prices/ Comoletti, J. (2014, June 19). America's favorite fast food chain s. Retrieved from http://www.businessinsider.com/mcdonalds-last-in-customer-sat isfaction-2014-6 The Economist. (2015, January 10). When the chips are down. R etrieved from
  • 11. http://tinyurl.com/mg8nmqh McDonald's Corporation. (2015). 2014 Annual Report (Rep.). Retrieved from http://tinyurl.com/haq4fkp Ortman, J. M., Velkoff, V. A., & Hogan, H. (2014). An aging na tion: the older population in the United States. Washington, DC: US Census Bureau, 25-1140. Peterson, H. (2015, July 13). The best fast food french fries in America. Retrieved from http://www.businessinsider.com/the-best-french-fries-in-americ a-2015-7 Redbox Automated Retail, LLC. (n.d.). Redbox corporate infor mation. Retrieved February 7, 2016, from http://www.redbox.com/facts Rooney, J. (2014, May 20). Google beats Apple As BrandZ most valuable global brand. Retrieved from http://tinyurl.com/hsg5zu3 Ward, H. (2014, December 10). Specialty coffee consumption: A look at the numbers. Retrieved from http://tinyurl.com/jmk5ok7 http://www.fastfoodmenuprices.com/mcdonalds-prices/ http://www.businessinsider.com/mcdonalds-last-in-customer- satisfaction-2014-6
  • 12. http://tinyurl.com/mg8nmqh http://tinyurl.com/haq4fkp http://www.businessinsider.com/the-best-french-fries-in- america-2015-7 http://www.redbox.com/facts http://tinyurl.com/hsg5zu3 http://tinyurl.com/jmk5ok7 Your organization has just completed the Initiation Process for implementing an Email System Upgrade. It was identified in a recent meeting with management leaders from the Sales, Consulting and IT departments that the current email system is causing significant amount of business interruptions and must be updated immediately. You have been assigned the role of project manager to develop the project schedule and budget. As project manager, you are responsible for implementing and enforcing the project schedule and its estimates, expected costs, and the techniques and methods that will be chosen to execute and control the project. The project is being initiated with the following initial project scope in mind: · There are five email systems currently being used across twelve departments and offices. These will be replaced and consolidated into one email system. · New Email Standards and Protocols will be established and training provided to all departments. · All 2000 current email users will be converted to the new system, and 500 new users that did not have email before will be added. · Users will have both LAN and remote access to email. · Help desk and support infrastructure will be set-up to accommodate the new system. · Equipment will be salvaged. User PCs will be upgraded to accommodate the new email system.
  • 13. Group Project Table Task Most Optimistic Most Likely Most Pessimistic Expected Estimate* Project Planning/Preparation 2 Days 4 Days 6 Days 4 Days Identification & Procurement of Equipment & Supplies 3 Days 6 Days 9 Days 6 Days Set-Up & Configuration of New E-Mail Servers 1 Day 3 Days 5 Days 3 Days Assignment of New E-Mail Addresses 2 Days 4 Days 8 Days 4.3 Days Check/Validate Service Provider .25 Day 1 Day 2 Days 1 Days Check/Validate Transmission Lines 1 Day 2 Days 3 Days 2 Days
  • 14. Test (Local & Remote Access) 2 Days 4 Days 6 Days 4 Days Help Desk Set-Up & Communicate Contract Procedures 1 Day 3 Days 5 Days 5 Days Provide Training to All Departments (Face-To-Face & Tele- Conference) 5 Days 10 Days 14 Days 9.8 Days Final Coordination/Preparation for Transition 1 Day 2 Days 4 Days 2.27 Days FULL E-Mail Transition 1 Day 2 Days 2 Days 1.8 Days Finalization/Troubleshooting 1 Day 2 Days 3 Days 2 Days Equipment Salvage 1 Day 2 Days 4 Days 2.2 Days
  • 15. (*-Rounded to nearest 10th) Scheduling Notes: This project is currently scheduled to be completed within 44 days (start to finish), with time buffers included. Training for all departments is the largest time consumer and could be condensed, which would allow for the remaining tasks to be bumped up to the previous weekend of 20- 21 May (starting with Task #13), which would effectively shorten the total project down to 37 days. PERT Beta Distribution Formula: tE = (tO + 4tM + tP) / 6 (Project Management Institute, 2013, Page 170) tE = Expected Estimate tO = Most Optimistic tM = Most Likely tP = Most Pessimistic References Project Management Institute. (2013). A Guide to the Project Management Body of Knowledge (PMBOK® Guide), Fifth Edition. Newtown Square, Pa: Project Management Institute, Inc.