McDonald's was founded in 1940 by Richard and Maurice McDonald. Ray Kroc joined the company in 1955 and established McDonald's as a franchise, growing it into a global brand. It is best known for its burgers, fries, and other sandwiches. Burger King was founded in 1953 in Florida and is known for products like the Whopper. KFC was founded in 1952 by Colonel Harland Sanders and is famous for fried chicken. It is now the world's second largest restaurant chain. All three chains have expanded globally and compete in the fast food industry by focusing on branding, convenient locations, and efficient operations.

1. McDonald’s
Presented by :
Menna Mohamed
Mohamed Mostafa
Amr Saber
Yousef Moataz
Ahmed Hossam

2. Agendas:
 Their Founders
 Year established of McDonald
 Main products
 Industry

3. The Founders:
Taken to the world by: Ray kroc
Founders: Richard McDonald & Maurice
McDonald

4. Established of
Mcdonald's:
• The father of Richard &
Maurice Mcdonald's moved
from New Hampshire to
Hollywood, California where
the father start a small car
selling fries and hamburger
on it.
• In 1947, McDonald's open
first restaurant in California

5. Speedo System:
• McDonald’s focus on sells a lot
at low price many quantities for
that they focused to change a
kitchen to less time to make a
sandwich and hiring many
people to make different tasks

6. MAIN PRODUCT :
• Burger
• Cheeseburger
• French fries
• Coffee
• Milkshakes

7. Ray Kroc:
Was an American businessman. He purchased the fast
food company McDonald's in 1961 and was its CEO from 1967 to 1973.
Kroc is credited with the global expansion of McDonald's, turning it into
the most successful fast food corporation in the world. Due to the
company's growth under Kroc, he has also been referred to as the
founder of the McDonald's Corporation. After retiring from McDonald's,
he owned the San padres of Major League Baseball (MLB)
from 1974 until his death in 1984

8. Harry Sonneborn:
• " We aren't technically in
food business. We are in the
real estate business the only
reason we sell 15
Cent hamburgers is because
they are the greatest producer
of the revenue. From which
our tenants can pay us our
rent"

9. NOW;
McDonald’s is the
world’s leading
global food service
retailer with over
38,000 locations in
over 100 countries
with More than 2
million people work
at McDonald's
franchises
worldwide.
OUTLETS:

10. COMPETITORS
• Burger king
• KFC
• Hardees
• Subway
• Wendy’s

12. INTRODUCTION
Burger King (BK) is an American multinational chain of hamburger fast-food
restaurants.
The Parent organization of the Brand Burger King is “Restaurant Brands
International”
Their products have expanded from the basic offers of burgers, french fries, sodas, and
milkshakes into a hugely diverse set of products where it was known as the “Whopper”
so-called Burger King's signature product.

13. BrandandLogo
The BURGER KING® brand is the second largest fast
food hamburger chain in the world. The original
HOME OF THE WHOPPER®, the BURGER KING®
system operates more than 17,800 locations in more
than 100 countries and U.S. territories.

14. Headquartered in the unincorporated area of
Miami-Dade County, Florida, the company
was founded in 1953 by Keith J. Kramer and
Matthew Burns as Insta- Burger King, a
Jacksonville, Florida–based restaurant chain.
After Insta-Burger King ran into financial
difficulties in 1954, its two Miami-based
franchisees David Edgerton and James
McLamore purchased the company and
renamed it "Burger King

15. The Founders

16. Main products
in burger king
• French Fries. #1.
• Whopper. #2.
• Whopper Jr. #3.
• Strawberry Banana Smoothie. #4.
• Strawberry Milk Shake. #5.
• Impossible Whopper. #6.
• Chicken Nuggets. #7.
• Royal Crispy Chicken Sandwich. #8.

17. Market Plan

18. Marketing
Strategy
The idea was to prove to its customers that their food does
not contain any preservatives. In this case, they took
advantage of the very popular secret which accuses
McDonald's of their eternal burgers.

19. • McDonalds is more famous than Burger King, and the former has a wider presence than Burger King.
• When going to the McDonalds restaurant, you get quality service. They concentrate more on the quality of the service
than the speed with which the dishes are served.
• When comparing McDonalds’ service to Burger King’s, the service at Burger King is faster.
• Burger King is known to provide the customer with many choices and also to provide quicker service.
• At McDonalds, the order is taken by an employee, and the same employee serves the dish. However, at Burger King, the
order is taken at one place, and the food is served at another place.

20. Kentucky Fried Chicken
(KFC)
Agendas:
• The founders
• Established year of KFC
• Main office
• Main products

21. The Founder:
Founder: Colonel Harland sanders
About Him:
An American
businessman, best
known for founding fast
food chicken restaurant
chain and later acting as
the company’s brand
ambassador and symbol.
His name and image are
still symbols of the
company.

22. Established of
KFC:
• •The American fast food
restaurant chain
headquartered in Louisville,
Kentucky,
• •in 1952, The first "Kentucky
Fried Chicken" franchise
opened in Salt Lake City ,
Utah.
• It is the world's second-
largest restaurant chain (as
measured by sales) after
McDonald’s

23. OUTLETS:
• How many KFC outlets are there in the world?
• There are more than 20,952 KFC outlets worldwide in 119 countries
with about 8,065 in Asia alone and 5,184 outlets in North America.

24. Main Products in KFC
• Fried chicken
• Chicken sandwichs
• French fries
• Soft drinks
• Milkshakes

25. How it’s easy to enter
the industry of fast food
• Branding is Big Deal
• Location, Location, Location
• Fast Food Should be...Fast
• Efficiency of Operations

26. Branding is Big
Deal
• McDonald's, Burger King and
Wendy's are examples of extremely
well-known and highly successful
fast-food brands
• Fans of fast food like predictability

27. Location
• Fast food is about convenience
• Fast food outlet should be in a high-traffic area

28. Fast Food Should be
Fast
• The faster a restaurant can
provide the ordered food,
the happier the customer
is.
• Fast food that lives up to
its name gains more
business than fast food
that is actually slow

30. Reference:
• Stice, J. (2019). The truth about how many burgers McDonald’s has sold. [online] Mashed.com.
Available at: https://www.mashed.com/148375/the-truth-about-how-many-burgers-mcdonalds-
has-sold/.
• Richard McDonald, 89, Fast-Food Revolutionary. (1998). The New York Times. [online] 16 Jul.
Available at: https://www.nytimes.com/1998/07/16/business/richard-mcdonald-89-fast-food-
revolutionary.html.
• McDonald's (2020). Our History. [online] corporate.mcdonalds.com. Available at:
https://corporate.mcdonalds.com/corpmcd/our-company/who-we-are/our-history.html.
• Lewis, R. (2017). Burger King Corporation | History & Facts. In: Encyclopaedia Britannica. [online]
Available at: https://www.britannica.com/topic/Burger-King-Corporation
• Kumari, R. (2020). KFC Story: History, Challenges and Current Status | Analytics Steps. [online]
www.analyticssteps.com. Available at: https://www.analyticssteps.com/blogs/kfc-startup-story-
history-challenges-and-current-status