Comparison between Idea and Vodafone
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This document compares two major Indian mobile network operators, Vodafone and Idea Cellular. It outlines key details about each company such as year founded, headquarters, coverage areas, services offered, and sample tariff plans. The document concludes by inviting questions to clarify any aspects of the comparison.
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This document summarizes Maggi's brand exposure model in India over several decades. It discusses how Maggi established brand awareness and familiarity through early television commercials that educated viewers about instant noodles and targeted children. Maggi's tagline of "Taste Bhi, Health Bhi" emphasized its attributes of being both tasty and nutritious. More recently, advertisements have portrayed Maggi as a helpful companion. Through consistent messaging around fun, health, and companionship, Maggi has built favorable brand perceptions and strong emotional connections to drive repeat purchase behavior and maintain a dominant market share.
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Airtel, Vodafone and Idea dominate the Indian Telecom Sector on social media. They are the most social telecom companies in India.
Key findings:
Airtel is the most social telecom company in India. Airtel scored high on SSI due to their high social media buzz score and high activity on Twitter.
•Idea, Airceland Tata Docomo were the top 3 performers on Facebook.
•Vodafone is the top performer on Twitter.
What is your take? Do share with us.
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The document discusses Vodafone's ZooZoos advertising campaign during the 2008 Indian Premier League season. ZooZoos were cartoon characters that promoted Vodafone's value-added services. The campaign was a viral marketing success, with videos receiving millions of views. It helped position Vodafone as a young, fun brand connected to common people in India compared to its previous 'Hutch' brand. The low-cost animated ads were more relatable than expensive celebrity endorsements.
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We also have a done an online survey of 130 responses for the hypotheses we had considered. We also got into various more interesting conclusions which I am ready to share if any one is interested.
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Airtel faces competition from Reliance Jio in India. Airtel outsources operations except marketing, sales and finance. Equipment is provided by Ericsson and Nokia, IT support by IBM. Transmission towers maintained by subsidiaries.
While Airtel and Jio both have resources and brands, Airtel has a more effective process which is most difficult for competitors to copy. Airtel has advantages over Jio as India's largest telecom player with market leadership, global recognition, and pan-India presence through strategic alliances.
Airtel's CRM strategy focuses on long-term customer connectivity and service to increase revenue through acquisition, cross-selling, and more efficient call centers
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Jio and Airtel are two major telecom companies in India. Jio began as Reliance Industries' telecom subsidiary after acquiring spectrum licenses in 2010. It commercially launched services in 2016. Airtel was founded in 1984 and became India's first GSM mobile operator after winning a license in 1992. It has expanded across India and currently has the largest rural subscriber base. Both companies offer 4G services and plans, but their network sizes and customer bases differ based on their different histories and approaches to building out infrastructure. Overall, their competition has benefited customers by driving down prices and improving service quality.
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The cellular wireless telecom industry in India has grown rapidly in recent years. The total subscriber base has crossed 200 million, growing by over 62 million in the last 11 months alone. Bharti Airtel has emerged as the clear market leader, holding over 23% of the market share. Airtel has expanded across India and aims to meet its vision of being the most admired brand in India by 2010 through innovative products and services, quality customer service, and strategic partnerships with global technology providers.
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- 1. Batch : 2014 Course Code : 50121106 Course Name : Marketing I and Principles of Management I Roll # : 720 Assignment # : A 109
- 4. Founded – 1984. [India – 1994] Previous name – Hutchison Essar Headquarters – London, UK Chairman - Gerard Kleisterlee Base in India – Mumbai Covers 23 Telecom circles in India Provides both Prepaid and Postpaid GSM
- 6. Founded – 1995 Headquarters – Mumbai Chairman – Kumar Mangalam Birla Covers 15 service areas Specializes in Postpaid
- 7. VODAFONE Covers 23 Telecom Circles Constant coverage Flexible Top-ups Roaming facility Call Management Services – (Voice SMS, Call Barring, Call Conference, Call Divert, Call Filter, Call Waiting, Caller ID, Voice Mail, Missed Call Information
- 8. IDEA CELLULAR Entertainment - Music, Cricket and Sports, Humour, Movies and Videos on Mobile Alerts and Updates - Astrology and News Utility Payment and Bills
- 9. VODAFONE Tariff plans Lifelong MRP (Rs) 25 Applicability New & Existing customers Initial Talktime 0 SIM card validity Lifetime Local call rates Vodafone-to-Vodafone calls Rs1/min Vodafone - Other Mobiles Rs1/min To landlines Rs1/min
- 10. SMS Local SMS Rs1 National SMS Rs1.50 International SMS Rs5
- 11. IDEA CELLULAR Charges IDEA to IDEA IDEA to Others IDEA to Fixed 60p/Min 60p/Min 75p/Min STD IDEA to IDEA IDEA to Others IDEA to Fixed 60p/Min 60p/Min 75p/Min
- 12. SMS Local Rs.1/SMS National Rs.1.5/SMS International Rs.5/sms
- 13. VODAFONE
- 14. IDEA CELLULAR
- 15. End of presentation. Please feel free to clear doubts by asking questions.