Wanneer ik mijzelf als persoon zou mogen omschrijven passen de volgende woorden goed bij mij : daadkrachtig, mensgericht, creatief, nauwgezet, direct, oplossingsgericht en ‘er voor 100% voor gaan’.
It only a year, in order to pay in time to ruin your credit rating 1 one or 2 takes a single failure. Then you earn, you will need to avoid the dangerous activities that lead you to put a lot of money on monthly credit card.
For more info :
http://bit.ly/2ilbpeY
http://bit.ly/2itVJmO
http://bit.ly/2ibxb4v
http://bit.ly/2hzewQQ
http://bit.ly/2iIqjIO
http://bit.ly/2ibyDns
http://bit.ly/2iu5f9L
http://bit.ly/2iIz45P
http://bit.ly/2hssYW6
http://bit.ly/2iIFd1G
http://bit.ly/2hwnDAa
http://bit.ly/2iIFDoV
http://bit.ly/2ibJpKd
Wanneer ik mijzelf als persoon zou mogen omschrijven passen de volgende woorden goed bij mij : daadkrachtig, mensgericht, creatief, nauwgezet, direct, oplossingsgericht en ‘er voor 100% voor gaan’.
It only a year, in order to pay in time to ruin your credit rating 1 one or 2 takes a single failure. Then you earn, you will need to avoid the dangerous activities that lead you to put a lot of money on monthly credit card.
For more info :
http://bit.ly/2ilbpeY
http://bit.ly/2itVJmO
http://bit.ly/2ibxb4v
http://bit.ly/2hzewQQ
http://bit.ly/2iIqjIO
http://bit.ly/2ibyDns
http://bit.ly/2iu5f9L
http://bit.ly/2iIz45P
http://bit.ly/2hssYW6
http://bit.ly/2iIFd1G
http://bit.ly/2hwnDAa
http://bit.ly/2iIFDoV
http://bit.ly/2ibJpKd
code talks Commerce: The API Economy as an E-Commerce Operating SystemAdelina Todeva
My talk for the CodeTalks Commerce Edition, April 19 and 20 2016 in Berlin.
I explore the possibilities of APIs and API only products, explaining what APIs are, how one can participate in the API Economy, and what do look out for when selecting API products to power an e-commerce organisation
Box and whisker plot is a statistical measure to show the distribution of data. It is also called as Five Number Summary box as it consists of the median, the quartiles (lower and upper) and smallest and greatest values in distribution.
Greater Dayton AdFed - May 2010 - Curating the Future presentationTim Brunelle
Here's the on-screen portion of the presentation I gave to the Greater Dayton, OH AdFed on May 6, 2010. "Curating the future" speaks to how and why marketers need to evolve, with specific emphasis on curating content from empowered consumers. Many of the images and words are clickable, so hover over to reveal links. Please note I do not hold rights or copyright to many of the images--please click on the attribution links or the images themselves to reveal their source and authors. The original presentation lasted 45 minutes. And enjoy!
Brunelle - OTA Sessions Keynote PresentationTim Brunelle
Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.
The Story of You (if you're majoring in advertising and marketing at St. Thom...Tim Brunelle
This is a presentation I gave to the members of the AMA Student Ad Club chapter at St Thomas University in St. Paul, MN. They served chicken wings, which was really nice.
code talks Commerce: The API Economy as an E-Commerce Operating SystemAdelina Todeva
My talk for the CodeTalks Commerce Edition, April 19 and 20 2016 in Berlin.
I explore the possibilities of APIs and API only products, explaining what APIs are, how one can participate in the API Economy, and what do look out for when selecting API products to power an e-commerce organisation
Box and whisker plot is a statistical measure to show the distribution of data. It is also called as Five Number Summary box as it consists of the median, the quartiles (lower and upper) and smallest and greatest values in distribution.
Greater Dayton AdFed - May 2010 - Curating the Future presentationTim Brunelle
Here's the on-screen portion of the presentation I gave to the Greater Dayton, OH AdFed on May 6, 2010. "Curating the future" speaks to how and why marketers need to evolve, with specific emphasis on curating content from empowered consumers. Many of the images and words are clickable, so hover over to reveal links. Please note I do not hold rights or copyright to many of the images--please click on the attribution links or the images themselves to reveal their source and authors. The original presentation lasted 45 minutes. And enjoy!
Brunelle - OTA Sessions Keynote PresentationTim Brunelle
Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.
The Story of You (if you're majoring in advertising and marketing at St. Thom...Tim Brunelle
This is a presentation I gave to the members of the AMA Student Ad Club chapter at St Thomas University in St. Paul, MN. They served chicken wings, which was really nice.
Branding in the Digital Age | Brookfield Boutique Retail Roundtable | Tim Bru...Tim Brunelle
I gave this presentation as part of a panel discussion for Brookfield Properties' "Boutique Retail Roundtable" at Gaviidae Common in Minneapolis on Monday, September 14, 2009.
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
Here's the recap of my in-class presentation for the 9th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 23 we got granular and talked about Data, but not just on obsessive detail. Instead, we focused on the idea that data can help propel better stories, more effective media and more useful technology. Many thanks to Patty Henderson from Magnet360 for stopping by to share her perspective; and a big thanks to Chris Wexler and Kristen Findley for sharing their links and resources. Please note the Creative Commons license. Thanks.
And here's the recap of my in-class presentation for the 8th session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). On March 16 we talked about Widgets, Gadgets, Applications—and Marketing as Utility. Many thanks to Adrian Ho from Zeus Jones for coming to class to share his wonderful insights and examples. Please note the Creative Commons license. Thanks.
UnSummit 2009: "Alphabet Soup - Evolution of Trade Associations"Tim Brunelle
I gave this presentation today at the Twin Cities UnSummit (http://unsummit.org). This year's UnSummit theme was "Hacking The Recession." And my presentation was focused on the changing role of trade associations and communities--how can they evolve to better benefit their communities in tough times, yet remain true to their missions. All of the images and videos are copyright to their respective owners (links embedded). Please respect the Creative Commons license for all assets in this presentation. Thank you.
Here's an edited recap of my in-class presentation for the sixth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). For March 2, we advanced a series of Building Blocks sessions--and focused on social media as a "new" building block for marketers. Thanks to Paul Isakson from Space150 and Jim Cuene from General Mills for coming to MCAD to present their insights and expertise on the subject. Much appreciated! Please note the Creative Commons license. Thanks.
This is an overview of a presentation on best practices in social media I gave to a law firm in Minneapolis. Since my background is advertising and marketing, I like to think about social media as it relates to and mashes up personal branding, your "individual" brand within a corporation and the corporation's brand. Which persona takes precedence--when, and why? Then how do your personas and their actions affect relationships with your customers? These are vibrant topics and I enjoy presenting them.
Here's an edited recap of my in-class presentation for the fifth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we continued a series of Building Blocks sessions--this time focusing on websites and the role they can play in marketing. Big thanks to Jamey Erickson from Sevnthsin and TJ Shaffer from Popular Front for coming by and talking about how they approach website design. Please note the Creative Commons license. Thanks. Jamey Erickson's slides embedded within this presentation are copyrighted to Jamey Erickson.
Here's an edited recap of my in-class presentation for the fourth session for the (2009) "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). This week we started a series of Building Blocks sessions--this first focused on digital production and Search. Big thanks to Jennifer Iwanicki for her guest speaking on strategic digital production and to Nina Hale for her insights and expertise in Search. Please note the Creative Commons license. Thanks. Jennifer Iwanicki's slides embedded within this presentation are copyrighted to Jennifer Iwanicki and Nina Hale's slides are copyrighted to Nina Hale.
MCAD 2009 - Future of Advertising: session #01 recapTim Brunelle
Here's an edited recap of my in-class presentation for the first session of the "Future of Advertising" course at the Minneapolis College of Art and Design (MCAD). Please note the Creative Commons license. Thanks.
This is a presentation I gave September 19, 2008 to the Birmingham, AL Ad Fed membership. The event was promoted this way: "What is the future of advertising? Perhaps the better question today is, 'What is advertising?' In less than 10 years we’ve witnessed never-before-seen mutation in the marketing and advertising industries. Technology, consumer empowerment and media fragmentation are helping redefine the rules and methods of what defines an ad, how they’re made, who makes them and what kinds of impact we can expect to achieve. Tim Brunelle thinks this state of affairs is wonderful and hopes to convince you it is, too. His presentation mashes up management consulting, philosophy, copywriting, design, interaction, strategy, media negotiations and, most important—the primacy of ideas—to help you evolve your work in this new age."
This is a presentation I gave on June 9, 2008 to the Minneapolis outpost of the Miami Ad School. The topic was "What's the future of advertising?" I question whether we can even define advertising at all today, and offer some different ways of thinking about the industry and a future career in it.
MCAD Future of Advertising: Your PortfolioTim Brunelle
This presentation is from my Future of Advertising course at the Minneapolis College of Art and Design. Class #11 focused on the students' portfolios as we move towards graduation. The survey in the presentation features insights and opinions I collected from advertising creative leaders and industry recruiters on the subject of getting hired. The quotes in the presentation are covered by a Creative Commons Attribution and Non-Commercial license.
My Future of Advertising class #10 (3/31/08) was all about one word--Google--and its impact on advertising and marketing. This presentation is my overview on the subject. To be honest--this presentation does not focus on Google's primary business, i.e. Search. Instead, the focus is on Utility and the role Google can play in advertising and marketing. So pardon me for glossing over paid and organic search. I leave that subject to the experts, like the Poetic Prophet. This presentation includes audio from the Poetic Prophet's "Paid Search 101" rap (see the original here: http://youtube.com/watch?v=c96LTLlaXew). (All music rights reserved by m0serious, who is awesome.)
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Francesca Gottschalk - How can education support child empowerment.pptx
MCAD 2009 - Copywriting :: Session 10, Oct 29
1. Copywriting
Class #LS 3240 01 | Fall 2009
Thursdays 6:30pm–9:00pm | Room 434
Instructor: Tim Brunelle
Session #10 | October 29, 2009
2. 2
Today’s agenda:
What have we learned?
Apple creative brief
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
3. 3
What have we learned in 10 weeks?
Let’s discuss course materials,
subjects, guest speakers, assignments,
conversations, curriculum.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
4. 4
Course materials, books
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
5. 5
Course materials, books
Perspective Tools
Tools Process Strategy
+ opinion + Culture
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
6. 6
“The job is 80% conceptual thinking,
20% finish carpentry” -Khari Streeter
Ideas first.
“Half of writing is editing.” -Mamet
What is an advertising idea?
What’ the process for developing them?
s
Sketchbooks & other methods
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
7. 7
History* of Copywriting
up to 1949
e.g. “salesmanship in print”
1950-1960s
e.g. “The power of the idea”
The positioning era
The allegiance era
Now
*Click here for AdAge’s “history of advertising” timeline
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
8. 8
Being an ad copywriter
1. Be a detective. Discover (e.g. “Don’t
answer, ask”).
2. Have hope. (“Most people would rather
die than think; in fact, they do.” -
Bertrand Russell)
3. It’s a job. Have a process (e.g.
Digging for gold in your backyard) and a
work ethic.
4. Initially, quantity is more important
than quality. Have lots of things to edit.
5. Be okay with selling stuff, including
yourself.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
9. 9
Being an ad copywriter
But probably the most important part
of the job, to quote Pat Burnham, is:
Get people
to look at things differently.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
10. 10
VW Jetta creative brief
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
12. 12
Confronting the blank page:
Being creative is a learned skill.
“Learn all you can, then forget it
and play what you feel.”
How
will you
do it?
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
13. 13
Creative Brief #2: Harley-Davidson
Find a way to
make more
younger people
care passionately
about this brand.
That’s it.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
14. 14
What have we learned in 10 weeks?
What’s the primary role of a
Copywriter?
How do Copywriters accomplish their
tasks?
What resources and/or processes can
you leverage to make your copywriting
work more successful?
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
15. 15
Let’s take a break.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
16. 16
Apple creative brief:
WHAT we’re selling: The iPhone 3GS
Click on the image to learn more.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
17. 17
Apple creative brief:
WHO we’re selling to: Leading
individuals—corporate executives,
entrepreneurs, tech evangelists—who
require the latest and fastest
process and integration within a
mobile computing system.
People who want the greatest ability
to connect, engage, work and play,
wherever they are. (And are willing
to pay for that privilege.)
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
18. 18
Apple creative brief:
THE BIG IDEA: The iPhone 3GS allows
you to accomplish more than any other
mobile device.
PROOF: 75,000+ apps, 3GS speed, etc.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
19. 19
Apple creative brief:
BACKGROUND: Check out these links to
better understand Apple’s history and
voice in advertising.
https://pantherfile.uwm.edu/kohlman4/www/apple-advertising/
http://www.aresluna.org/attached/computerhistory/ads/international/apple
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
21. 21
Apple creative brief:
TONE: Apple’s pretty much always
portrayed itself as “smarter than the
average...” in an unadorned style.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
22. 22
Apple iPhone print:
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
28. 28
Apple print creative brief:
NEXT STEPS: Develop non-interactive,
non-broadcast print ads for the iPhone
3GS. Could be newspaper, magazine, out
of home, in-store or direct mail.
Could be headline-driven or visual
solutions.
Format: One idea per 8.5x11” page.
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
29. 29
Reading Assignment for Nov. 5
(p 169-183)
Chapter “Sample Portfolio”
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
30. 30
Thursday, Nov. 5
Review reading assignment
Review status of Apple creative
Continue working on Apple assignment
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD
31. 31
Thank you
Office hours: Thursdays, 5:30-6:30pm,
2nd floor cafe
Email: tim_brunelle@mcad.edu
Blog: usefullunacy.typepad.com
Twitter: @tbrunelle
COPYWRITING | FALL 2009 | SESSION 10, OCTOBER 29 BRUNELLE | MCAD