The document discusses strategies for real estate agents to promote themselves through new digital technologies like text messaging and social media, noting that these methods have much higher engagement rates than traditional email. It presents the benefits of tools like automated text messaging bots, social media advertising, and video to help agents quickly deliver reports and information to prospects. The goal is to help agents differentiate themselves from competitors by modernizing their marketing approaches.

1. on-demand
text-based
Home Snapshot
reports
*** Confidential Kaydoh, Inc. Not to be shared electronically without prior written permission. ***

2. Who’s busy?
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#1 #2 #3
#4

3. 45%of clients don’t use the same agent to sell
74%Buyers/Seller interview 1 Agent
Are you missing out on a
HUGE OPPORTUNITY ?
Email open rate 21% vs. 99% SMS
Sources: Mailchimp and NAR Annual Survey, 2017, SinglePoint
*** Confidential Kaydoh, Inc. Not to be shared electronically without prior written permission. ***

4. ● Property Reports
● CMAs
What tangible assets are you
giving to prospect or existing clients?
Knowing only 74% interview one agent, how fast can you
deliver the most valuable assets?
● 48 hours?
● 12 hours?
● 60 minutes ?
● seconds 😲 ?
● Market Updates
● How To’s
● Selling / Buying Tips
● Cooking Recipes
*** Confidential Kaydoh, Inc. Not to be shared electronically without prior written permission. ***

5. Why waste time with outdated
processes like email?
Traditional home search and agent interaction
Repeat process
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6. 89%of the consumers choose text as their
preferred way to communicate
with a business instead of calling or emailing.
What do yourclientswant?
Source: Forester, 2017
*** Confidential Kaydoh, Inc. Not to be shared electronically without prior written permission. ***

7. Try it out for yourself!
DEMO
(408) 628.1243
Simply TEXT: DEMO
to: 408.628.1243
And follow the prompts.
Kaydoh’s automated text bot
Sophia walks you through
the process to get your
FREE CMA report.
*** Confidential Kaydoh, Inc. Not to be shared electronically without prior written permission. ***

8. Got Questions?
https://textcma.com
*** Confidential Kaydoh, Inc. Not to be shared electronically without prior written permission. ***

9. Evolution of
Advertising

10. “Back in 1997 Tom Peters coined the
phrase Brand YOU, he introduced a
new idea--that ordinary people could
become brands much like MIchael
Jordan or Tiger Woods. Flash
forward to today. As publishing
democratizes and flourishes, the
media landscape has fragmented
into millions of micro niches.”
--Steve Rubel, senior vice president, Edelman

11. Power of Social Media
What are you hearing?
Facebook
Advertising?
Social
Media
Google/SEO
Website
CRM
PR/Brand
Awareness

12. The General Data Protection Regulation
(EU) 2016/679 ("GDPR") is a regulation in
EU law on data protection and privacy for
all individuals within the European Union
(EU) and the European Economic Area
(EEA). It also addresses the export of
personal data outside the EU and EEA
areas. The GDPR aims primarily to give
control to individuals over their personal
data and to simplify the regulatory
environment for international business by
unifying the regulation within the EU.[1]
General Data
Protection Act

13. They All work!
Truth is

14. Which cow are you?

15. How can you be

16. PERSONAL SWOT ANALYSIS
STRENGTH
THREATSOPPORTUNITIES
WEAKNESS
Think of your most remarkable skills
based on your specific goals and
career aspirations
All Shapes and sizes, leading
competitor in your area? By building
your strengths and developing your
weaknesses, you can anticipate and
negate such threats.
Areas where you need to improve in,
listing presentation, ack of technical
skills. Important part of your
development plan
Throughout your careers, your ll need
opportunities to progress.

17. !. A STRONG Personal Value statement
Obas Investments works with their clients to find what is unique about their value
proposition and helps tell their story to their target demographics. We re-discover
your "YOU" brand with strategic content placement for a full lead generation
strategy.
2. A plan to DIFFERENTIATE your brand from that of the competition.
Competitive Analysis
3. A POWERFUL Marketing Strategy
a. Audience Insight- FB
b. Video Strategy
c. PR/Community Relations
d. Client Appreciation Events
e. LinkedIn
f. Website
g. Twitter/Instagram/Google +

18. FOR BRAND AWARENESS AD
-Website/About Us page
-Demographic Specific
-IDX/Pre-search page of Area
(One City or 3 zip code clusters)
-Listing Alert/Form
-Evergreen Ad (Run continuous)
-Traffic Ad- $50

19. Tech Tools YOU Can USE
1. Canva
2. Wordswag
3. Legend
4. Boomerang
5. Promo video
6. Videorama

20. LinkedIN Long Form/ FB Ad
-Website/Blog Page
-Linkedin Long Form Article
-IDX/Pre-search page of Area
(One City or 3 zip code clusters)
-Share to your FB Business Page
-Select Ad from Ad Manager
-Traffic Ad- $30-$50

21. For a LinkedIn Long From Guide
or participate in Slideshare

22. Graphic
Design
Web
Developer
writer
SEO
Project
management
Video Producer
Advertising Social Media
WE ARE A TEAM!!

23. The Creative Team
behind SMART business
www.ObasInvestments.com