Student Ad Summit 2013 - Keynote Address by Tim Brunelle

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The document appears to be a transcript from a student advertising summit. It includes quotes from industry professionals about getting started in advertising careers. Key insights emphasized focusing on relationships and stories over tools, embracing new ideas by changing rules rather than following formulas, and gaining experience through networking rather than just resumes and portfolios. The summit encouraged students to use their individuality and new perspectives to influence the industry.

Business

Thoughts on starting an
advertising career in 2013
@TBRUNELLE | HELLO VIKING + MIMA

What will you do with our industry?

2013 STUDENT AD SUMMIT | @TBRUNELLE

“How can we help people?”
vs.
“What can we sell people?”
< JOE MCCAMBLEY >

2013 STUDENT AD SUMMIT | @TBRUNELLE

20/14/6/8/4/2/6

2013 STUDENT AD SUMMIT | @TBRUNELLE

SPECIAL THANKS TO:

2013 STUDENT AD SUMMIT | @TBRUNELLE

Q.
What was the
smartest tactic or
attitude you embraced
that helped further
your career?

2013 STUDENT AD SUMMIT | @TBRUNELLE

A.
“Unwavering optimism.
Sunny disposition.
Always say ‘yes.’”
< BEN KJOS >

2013 STUDENT AD SUMMIT | @TBRUNELLE

Q.
What was your
biggest misperception
about getting a job
in advertising?

2013 STUDENT AD SUMMIT | @TBRUNELLE

A.
“The whole interview process was
very different... They didn’t even
review my portfolio with me.
They’d already seen it and that’s
why I was invited...”
< MEGAN BAXTER >

2013 STUDENT AD SUMMIT | @TBRUNELLE

How many of you are
graduating this spring?

2013 STUDENT AD SUMMIT | @TBRUNELLE

“If you’re not rethinking your game,
you’re going to be plowed under.”
< BOB LEFSETZ >

2013 STUDENT AD SUMMIT | @TBRUNELLE

“Not adding value
is the same as taking it away.”
< SETH GODIN >

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #1

Tools and tactics are not Story.

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #1

Bio |

About yourself in 160 characters or less.

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #2

You can’t be someone else’s formula
for long, or very well.

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #2

“Learn all you can, then forget it all
and play what you feel.”
< DRUMMER CHESTER THOMPSON >

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #2

Q.
What was the
smartest tactic or
attitude you embraced
that helped further
your career?

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #2

A.
“Everything that you do outside of each
and every project you’re working with,
has as much influence on that project as
what you’re directly working on.”
< TOUSUE VANG >

2013 STUDENT AD SUMMIT | @TBRUNELLE

FLICKR PHOTO ©VOLDY92

IDEAS SHOULD CAUSE THE REACTION:

“I hadn’t thought of it
that way before.”

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #2 - EXAMPLE

“You’ve already seen our ad unit.
It’s the tumblr post.”
< DAVID KARP | TUMBLR FOUNDER >

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #3

“For activities with rapidly evolving
rules - such as business start-ups
or book writing - success comes
when you CHANGE the rules
to a new configuration.”
< CAL NEWPORT | STUDY HACKS >

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #3

“For activities with clear fixed rules -
such as sports, chess and music - the
only way to succeed is to put in more
deliberate practice than your peers.”
< CAL NEWPORT | STUDY HACKS >

2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #3

Craft can kill your career.
OBSESSION WITH

2013 STUDENT AD SUMMIT | @TBRUNELLE

FLICKR PHOTO ©LAURENLEMON

INSIGHT #4

.366
2013 STUDENT AD SUMMIT | @TBRUNELLE

INSIGHT #5

Old ideas were celebrated by
the many as the work of the few.
Today, ideas are the work of
many celebrated by many.

2013 STUDENT AD SUMMIT | @TBRUNELLE

Ideas first.

2013 STUDENT AD SUMMIT | @TBRUNELLE

Relationships first.

2013 STUDENT AD SUMMIT | @TBRUNELLE

Relationships are work.
So, get to work.

2013 STUDENT AD SUMMIT | @TBRUNELLE

“I got my first and second job not
because of sending out CV’s but going
out to mixers and happy hours.”
< ZAMIN DHARSI >

2013 STUDENT AD SUMMIT | @TBRUNELLE

mima.org
2013 STUDENT AD SUMMIT | @TBRUNELLE

“...a lack of experience can even be
power. You’re on the cutting edge.”
< ZAMIN DHARSI >

2013 STUDENT AD SUMMIT | @TBRUNELLE

“We’re all a lot weirder
than we’d like the world to know.”
< SETH GODIN >

2013 STUDENT AD SUMMIT | @TBRUNELLE

So now what will you do
with your industry?

2013 STUDENT AD SUMMIT | @TBRUNELLE

timbrunelle.com/blog
@tbrunelle

2013 STUDENT AD SUMMIT | @TBRUNELLE

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Student Ad Summit 2013 - Keynote Address by Tim Brunelle

1. Thoughts on starting an advertising career in 2013 @TBRUNELLE | HELLO VIKING + MIMA

2. What will you do with our industry? 2013 STUDENT AD SUMMIT | @TBRUNELLE

3. “How can we help people?” vs. “What can we sell people?” < JOE MCCAMBLEY > 2013 STUDENT AD SUMMIT | @TBRUNELLE

4. 20/14/6/8/4/2/6 2013 STUDENT AD SUMMIT | @TBRUNELLE

5. SPECIAL THANKS TO: 2013 STUDENT AD SUMMIT | @TBRUNELLE

6. Q. What was the smartest tactic or attitude you embraced that helped further your career? 2013 STUDENT AD SUMMIT | @TBRUNELLE

7. A. “Unwavering optimism. Sunny disposition. Always say ‘yes.’” < BEN KJOS > 2013 STUDENT AD SUMMIT | @TBRUNELLE

8. Q. What was your biggest misperception about getting a job in advertising? 2013 STUDENT AD SUMMIT | @TBRUNELLE

9. A. “The whole interview process was very different... They didn’t even review my portfolio with me. They’d already seen it and that’s why I was invited...” < MEGAN BAXTER > 2013 STUDENT AD SUMMIT | @TBRUNELLE

10. 2013 STUDENT AD SUMMIT | @TBRUNELLE

11. 2013 STUDENT AD SUMMIT | @TBRUNELLE

12. How many of you are graduating this spring? 2013 STUDENT AD SUMMIT | @TBRUNELLE

13. 2013 STUDENT AD SUMMIT | @TBRUNELLE

14. 2013 STUDENT AD SUMMIT | @TBRUNELLE

15. “If you’re not rethinking your game, you’re going to be plowed under.” < BOB LEFSETZ > 2013 STUDENT AD SUMMIT | @TBRUNELLE

16. “Not adding value is the same as taking it away.” < SETH GODIN > 2013 STUDENT AD SUMMIT | @TBRUNELLE

17. INSIGHT #1 Tools and tactics are not Story. 2013 STUDENT AD SUMMIT | @TBRUNELLE

18. INSIGHT #1 Bio | About yourself in 160 characters or less. 2013 STUDENT AD SUMMIT | @TBRUNELLE

19. INSIGHT #2 You can’t be someone else’s formula for long, or very well. 2013 STUDENT AD SUMMIT | @TBRUNELLE

20. INSIGHT #2 “Learn all you can, then forget it all and play what you feel.” < DRUMMER CHESTER THOMPSON > 2013 STUDENT AD SUMMIT | @TBRUNELLE

21. INSIGHT #2 Q. What was the smartest tactic or attitude you embraced that helped further your career? 2013 STUDENT AD SUMMIT | @TBRUNELLE

22. INSIGHT #2 A. “Everything that you do outside of each and every project you’re working with, has as much influence on that project as what you’re directly working on.” < TOUSUE VANG > 2013 STUDENT AD SUMMIT | @TBRUNELLE

23. FLICKR PHOTO ©VOLDY92 IDEAS SHOULD CAUSE THE REACTION: “I hadn’t thought of it that way before.” 2013 STUDENT AD SUMMIT | @TBRUNELLE

24. INSIGHT #2 - EXAMPLE “You’ve already seen our ad unit. It’s the tumblr post.” < DAVID KARP | TUMBLR FOUNDER > 2013 STUDENT AD SUMMIT | @TBRUNELLE

25. INSIGHT #3 “For activities with rapidly evolving rules - such as business start-ups or book writing - success comes when you CHANGE the rules to a new configuration.” < CAL NEWPORT | STUDY HACKS > 2013 STUDENT AD SUMMIT | @TBRUNELLE

26. INSIGHT #3 “For activities with clear fixed rules - such as sports, chess and music - the only way to succeed is to put in more deliberate practice than your peers.” < CAL NEWPORT | STUDY HACKS > 2013 STUDENT AD SUMMIT | @TBRUNELLE

27. INSIGHT #3 Craft can kill your career. OBSESSION WITH 2013 STUDENT AD SUMMIT | @TBRUNELLE

29. INSIGHT #5 Old ideas were celebrated by the many as the work of the few. Today, ideas are the work of many celebrated by many. 2013 STUDENT AD SUMMIT | @TBRUNELLE

30. Ideas first. 2013 STUDENT AD SUMMIT | @TBRUNELLE

31. Relationships first. 2013 STUDENT AD SUMMIT | @TBRUNELLE

32. Relationships are work. So, get to work. 2013 STUDENT AD SUMMIT | @TBRUNELLE

33. 2013 STUDENT AD SUMMIT | @TBRUNELLE

34. “I got my first and second job not because of sending out CV’s but going out to mixers and happy hours.” < ZAMIN DHARSI > 2013 STUDENT AD SUMMIT | @TBRUNELLE

35. mima.org 2013 STUDENT AD SUMMIT | @TBRUNELLE

36. “...a lack of experience can even be power. You’re on the cutting edge.” < ZAMIN DHARSI > 2013 STUDENT AD SUMMIT | @TBRUNELLE

37. 2013 STUDENT AD SUMMIT | @TBRUNELLE

38. “We’re all a lot weirder than we’d like the world to know.” < SETH GODIN > 2013 STUDENT AD SUMMIT | @TBRUNELLE

39. So now what will you do with your industry? 2013 STUDENT AD SUMMIT | @TBRUNELLE

40. timbrunelle.com/blog @tbrunelle 2013 STUDENT AD SUMMIT | @TBRUNELLE

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