The document is a mini case study on McDonald's, highlighting its global success with 70 million daily customers and 35,000 outlets. It discusses brand building, the introduction of a $1 menu to attract diverse customer segments, and ongoing challenges such as competition and food quality issues. Additionally, it notes McDonald's efforts in technological advancement and charitable initiatives.

1. Mini Case Study On McDonalds

2. 70 Million Customers Visit Daily at 35000
outlets worldwide

3. Journey From Where It Started…
RAY KROC
-FOUNDER
STEVE
EASTERBRO
OK
-
PRESIDENT&
CEO

4. It All Started With 15 Cent Burger

5. Creating A Brand

6. What Is Brand???

7. Building Brand Equity

8. Elements of Brand Equity

9. McDonalds Man-The Traffic Stopper

10. The Customer Loving Tagline

11. A Product For All
Introduction of 1$ Menu Attracted Every
Segment Customers including Low
Income , Teenagers

12. The Traffic Stopper in India-McAloo Tikki

13. Attraction for Kids

14. Technological Advancement

15. Charity-To Leave own Imprint

16. McCafe-A Secondary Association

17. Regular Fight From Competitors

18. Try To Go Healthy

19. McBullshit-Fat Profits but Lean Wages

20. Quality Of Food-A Serious Issue

21. Disclaimer
• Created By Shantanu Agrawal , HBTU Kanpur , during a marketing
internship by
Prof. Sameer Mathur
IIM Lucknow
• See www.IIMInternship.com