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Uploaded byAmy Hamdorff
JOEY Restaurant Group
This document discusses how Instagram can be used to build an employment brand and attract, engage, and hire candidates. It provides an overview of Instagram and recommends developing branded hashtags, engaging content related to one's industry or company story, and measuring success through metrics like followers, likes, and comments. Internal involvement where many posts come from existing employees and branding initiatives like competitions and sharing employee stories can help increase engagement. The goal is to effectively communicate one's "why" to potential job candidates through Instagram.
