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Creating Facebook Custom Tabs to Capture Leads

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Your Marketing Coach
Your Marketing Coach

The document discusses a marketing coach named Misty who empowers small business owners to effectively market their business through inexpensive methods. She provides a training on creating effective landing pages for Facebook custom tabs. The training covers defining landing pages, components for an effective page, applications to create tabs, examples for ideas, and creating a page together. Statistics are presented showing social media has a higher lead conversion than outbound marketing and companies with more landing pages generate more leads.

BusinessTechnology
1 of 15
Hi, my name is Misty. I am a marketing coach. My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business. Facebook Landing Pages www.coachmisty.com
What we are going to learn today: 1. What is a landing page 2. Components of creating an effective landing page 3. Introduce five 3rd party applications you can use to create your Facebook custom tabs (landing pages) 4. Explore examples to generate ideas for your own landing page(s) 5. Create together! Facebook Landing Pages www.coachmisty.com
Social media has a 100% higher lead-to-close rate than outbound marketing. - State of Inbound Marketing, 2012 Important Stats www.coachmisty.com
OfferOffer Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. - Hub Spot Important Stats www.coachmisty.com Offer
A landing page… Allows you to capture visitors information through a lead capture form. Facebook Landing Pages www.coachmisty.com Landing pages also called… • Opt-in Form • Squeeze Page • Lead Capture • Facebook (Custom Tabs)
Creating an Effective Landing Page: 1. Be specific with your offer (and stay on point) 2. Use consistent branding 3. Be consistent with your layout 4. Avoid clutter 5. Design is important 6. Use social sharing to encourage visitors to spread the word 7. Make sure your CTA jumps off the page! NOTE: Make offers relevant to your target market Facebook Landing Pages www.coachmisty.com
Facebook Landing Pages www.coachmisty.com
Facebook Landing Pages www.coachmisty.com
Facebook Landing Pages www.coachmisty.com
www.coachmisty.com Facebook Landing Pages
www.coachmisty.com Mail Chimp
www.coachmisty.com Facebook Landing Pages
Ways to capture leads on Facebook: • Newsletter Opt-ins • Sweepstakes (Fangates) • Coupons • Deals • Rewards • Photo Contests • Video Contests • Instant Wins • Polls • Pin to Win • Tab for Twitter, YouTube, Instagram Explore Ideas www.coachmisty.com
HOW TO GET MORE FACEBOOK FANS AVAILABLE AT www.coachmisty.com

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Creating Facebook Custom Tabs to Capture Leads

  • 1.
  • 2. Hi, my name is Misty. I am a marketing coach. My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively - yet effectively - market their business. Facebook Landing Pages www.coachmisty.com
  • 3. What we are going to learn today: 1. What is a landing page 2. Components of creating an effective landing page 3. Introduce five 3rd party applications you can use to create your Facebook custom tabs (landing pages) 4. Explore examples to generate ideas for your own landing page(s) 5. Create together! Facebook Landing Pages www.coachmisty.com
  • 4. Social media has a 100% higher lead-to-close rate than outbound marketing. - State of Inbound Marketing, 2012 Important Stats www.coachmisty.com
  • 5. OfferOffer Companies with 30 or more landing pages generate 7x more leads than those with fewer than 10. - Hub Spot Important Stats www.coachmisty.com Offer
  • 6. A landing page… Allows you to capture visitors information through a lead capture form. Facebook Landing Pages www.coachmisty.com Landing pages also called… • Opt-in Form • Squeeze Page • Lead Capture • Facebook (Custom Tabs)
  • 7. Creating an Effective Landing Page: 1. Be specific with your offer (and stay on point) 2. Use consistent branding 3. Be consistent with your layout 4. Avoid clutter 5. Design is important 6. Use social sharing to encourage visitors to spread the word 7. Make sure your CTA jumps off the page! NOTE: Make offers relevant to your target market Facebook Landing Pages www.coachmisty.com
  • 14. Ways to capture leads on Facebook: • Newsletter Opt-ins • Sweepstakes (Fangates) • Coupons • Deals • Rewards • Photo Contests • Video Contests • Instant Wins • Polls • Pin to Win • Tab for Twitter, YouTube, Instagram Explore Ideas www.coachmisty.com
  • 15. HOW TO GET MORE FACEBOOK FANS AVAILABLE AT www.coachmisty.com

Editor's Notes

  1. The more offers you have, the more leads you can capture.
  2. Check out www.woobox.com for great examples!