Basic PR - BMG training
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This document provides an overview of public relations (PR) and the skills needed to be a PR professional in Vietnam. It discusses definitions of PR, types of PR including corporate PR and customer-centric PR, the PR situation in Vietnam in 2009 and 2010, and the growth of new media. The key skills highlighted for PR professionals are writing press releases, speaking, relationship building, strategy development, and event organization.
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The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building and maintaining goodwill with key stakeholders to influence opinions and behaviors. PR should be part of an integrated communications strategy to define consistent messages that address issues important to audiences and shift perceptions over time. Research is key to understanding audience needs and issues to develop effective, issues-driven PR campaigns.
Mikepconway Construction Marketing 2010
The document provides guidance on using public relations (PR) effectively in marketing strategies. It emphasizes that PR is about building reputation and relationships with key stakeholders through planned, sustained efforts. PR should be integrated into the overall marketing communications strategy to influence decisions, create awareness, and change perceptions. Researching issues that are important to stakeholders is key to developing effective, issues-driven PR campaigns.
Pr in the marketing mix
Public relations (PR) fits into an organization's wider communication strategies by establishing goodwill and mutual understanding between an organization and its stakeholders. PR differs from marketing communications by focusing on long-term relationship building rather than short-term selling of goods. PR has advantages over advertising such as more flexible strategies and resources, a longer campaign lifecycle, and shorter time to market. Effective marketing utilizes both PR and advertising together to produce desired results, with PR able to support brand loyalty when advertising is lighter. PR aims to manage total organizational communications and relationships, in contrast to advertising which focuses only on promoting goods and services.
What Is Pr 060404
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities that improve understanding and is aimed at protecting and promoting a positive reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It allows an organization to be a voice for its industry and supports marketing activities through qualitative and quantitative media coverage across target markets.
What Is Pr 060404
Public relations is a planned effort to establish mutual understanding between an organization and its internal and external publics. It includes all activities aimed at improving understanding and maintaining a positive reputation. The ultimate goal of public relations is to protect and enhance an organization's reputation. Public relations provides a means of communicating with potential customers and specific market sectors to educate them about an organization's products and benefits. It also allows an organization to generate media coverage and act as an industry voice.
Managing integrated marketing communication
Managing integrated marketing communication
BY
M. A. Jalil Khan
B.A. ( Honors) M.A. (First Class)
University of Dhaka
MBA (Marketing & Int`l Business)
. Manager, Marketing & Business Development SQUARE Hospitals Ltd. Dhaka
Advertising and sales promotion
This slide consists of Advertising: Advertising, objectives, task and process, market segmentation and target audience — Message and copy development
This slide is mainly useful for BBA student of Madras University 5th-semester students
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Using PR To Promote Your Dealership - OFDA Conference 2008
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Introduction to Integrated Marketing Communication
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Basic PR - BMG training
- 1. BASIC PR and THE PORTRAIT OF A PROFESSIONAL PR PRACTITIONER Version Vietnamese
- 4. ESSENTIAL SIGNS No smoking Keep silence when neccessary No mobile in classroom Toilet on the right side of classroom
- 8. Lecturing time at BMG 2 classes = 4 hours
- 9. PR Theories
- 14. Communication modules of PR
- 19. PR in relations of an organization
- 26. PR types
Editor's Notes
- One: press, agentry, or publicity – heavily criticised form of practice, based on credo of ‘there’s no such thing as bad publicity’, relies on and limited research or academic grounding Two: public information – purpose of public info is to disseminate truthful facts, figures and advice on behalf of organisations, it is a one way process, quite dry and not creative Three: two-way asymmetric – scientific persuasion, involves message going in both directions but imbalance in favour of the sender – doesn’t take into account the needs of an audience Four: two-way symmetric – based on mutual understanding and respect, both parties are engaged in a dialogue and communication is relatively equal and mutually respectful (seldom practiced-ideal)
- Story = facts + emotion