The document discusses maximizing social media potential and provides tips for using different social media platforms like Twitter, Facebook, and LinkedIn effectively. It emphasizes the importance of creating relevant content, engaging in conversations, and connecting with other users to build authority, leadership, and trust online. Specific advice includes keeping tweets under 140 characters, organizing saved content for future posts, using hashtags, setting up lists to filter connections, and leveraging your network by interacting with their posts.

1. Maximizing Your Social Media Potential Joanne L. Del Balso No Fuss Accounting Services www.nofussaccounting.com twitter handle: nofussacctng

3. Intro to Social Media www.nofussaccounting.com twitter handle: nofussacctng

4. What is Social Media? 1 Public Relations 2 Customer Service 3 Loyalty Building 4 Collaboration 5 Networking 6 Customer Acquisition www.nofussaccounting.com twitter handle: nofussacctng Ultimately it is ALL about gaining….. AUTHORITY, LEADERSHIP & TRUST

5. SEO with Social Media Sites www.nofussaccounting.com twitter handle: nofussacctng Search engine optimization – Google looks at two main items 1. Inbound links List of sites and directories to sign up with 2. Keyword density When creating your bio or description: draft it in the third person use the keywords you wish customers to search for you with use the same bio in all directories or sites if possible

6. The 3 “C’s” of Social Media www.nofussaccounting.com twitter handle: nofussacctng Conversation Content Connect

8. Keep content posts or status updates to a max of 140 characters If you want to be retweeted consider reducing your post to enough characters to include your twitter handle with RT in front of it. Example: RT @nofussacctng is a total of 16 characters so my tweets should be kept to 124 if I want followers to RT me without any liberal editing. Organize your content and save for future or scheduled posts www.nofussaccounting.com twitter handle: nofussacctng CONTENT TIPS Conversation Content Connect

14. With a Little Help From Your “Friends” www.nofussaccounting.com twitter handle: nofussacctng Esther makes a post > if even just 4 people likes or comments on the post, her network potential increases from 200 to 1000! If someone sees Joanne’s like or comment the circle grows

16. Resources www.nofussaccounting.com twitter handle: nofussacctng Wednesday – November 1, 2011 Time: 8:00am – 5:00pm Place: Holiday Inn Convention Ctr On Facebook Grandma Mary