It’s been 3 months since Google announced that they were removing the right hand side ad and adding a fourth paid ad at the top, pushing organic listings even farther down the page. In that short time, we’ve gathered data, watched trends in our accounts, and heard from a number of PPC Hero readers on what they’ve been seeing in their accounts. In this webinar presentation, Acquisio, Intrapromote and Hanapin experts discuss the impact we’ve seen in our accounts and what the future may hold for both PPC and SEO.

1. #thinkppcWebinar Featuring experts from

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Bryan Minor
Chief Scientist
Acquisio
Your Presenters
Jacob Brown
Sr. Account Manager
Hanapin Marketing
Erik Dafforn
President
Intrapromote
@jakebrownppc @acquisio @erikdafforn

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Join the conversation
• Include the hashtag #thinkppc in your
Twitter tweets.
Or use the webinar question box to send us
questions.

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How long have you been in PPC?
#thinkppc
A. Less than 1 year
B. 1-3 years
C. 3-5 years
D. 5+ years
Live Poll Question

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Google Removes The Right Side
Ad

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What did you think was going to happen
to your accounts as a result of the right
hand side ads being removed?
A. Higher CPCs
B. More Investment in Social PPC
C. Less Overall Conversions
D. No Impact
E. Other
Live Poll Question

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0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
Higher CPCs More Investment in Social
PPC
Less Overall Conversions No Impact Other
70%
26% 24%
11%
3%
70% expected to see higher CPCs, while 26% expected more of their
investments to shift towards social PPC (n=554)
Here’s what our PPC Hero readers
thought…

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How did you think the loss of
the right hand side ads would
impact PPC or SEO?

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How is the loss ACTUALLY
impacting your accounts for
PPC or SEO right now?

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Sample 1: Jewelry query
Example 1: Gradual decrease of CTR

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Sample 1: Jewelry query
… while rank remains static or even
improves

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Sample 2: Auto make & model query
Example 2: Decrease from 14% to 10%
CTR

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Sample 2: Auto make & model query
…with a consistent #1 ranking

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Sample 3: medical condition term
Example 3: Decrease from 9% to 6% CTR

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Sample 3: medical condition term
... and traffic is nearly halved.

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Create New Columns
• Google Top Impressions %
• Google Specific CPCs
• Top of Google CTR
• Google Only CTR
Analyze
• Compare Click per Potential
Impression
(Clicks/(Impressions/IS)) Data
From When the Change Was
Made (February 22)
• Compare Growth/Losses in PPC
and SEO Side-By-Side.
How to look into your accounts

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What impact are you currently
seeing in your accounts?
A. Higher CPCs
B. Higher CTRs
C. Lower impression share
D. Higher cost per conversions
E. Lower conversion rates
Live Poll Question

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Here’s what our
PPC Hero readers
thought…

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What do you think the
landscape will look like in the
future?

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a) 60 Day Free Trial from Acquisio
b) Account analysis by the experts at Hanapin
(For accounts spending 15k+/month)
c) Learn more about Intrapromote
d) I’d like all 3 please
e) No Thanks!
Offers

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Thank you for attending our webinar!
Contact us Directly:
Hanapin Feedback: marketing@hanapinmarketing.com
HanapinMarketing.com