This case study examines the effectiveness of a local SEO package for three business clients. It outlines the on-page and off-page optimization strategies used, including keyword research, website updates, local business listings, social media marketing, and link building. Results after six months included improved search engine rankings, a large increase in daily leads, and transformed businesses driving more customers outside their local areas. All three clients were very satisfied with transformed search visibility and increased returns on their investment.

1. Case Study
The Tale of 3Local SEO Clients
- By SubmitINme

2. SUMMARY
• As more and more local customers are turning to
internet to find local services and products, local SEO
has become a must for small and medium businesses.
• 64% of local customers use directories and online search
engines to find a local service provider.
• Local SEO has become a boon for local businesses, from
plumbers to cleaning service, packers & movers,
electricians, restaurants and removal services
• Today, everyone is ready to offer you a local SEO
solution but do all “deliver”
• In this case study, we are analyzing the success rate of
our Must Local SEO package.

3. The Purpose
The purpose of the case study is to evaluate
the effectiveness and ROI of the Must Local
SEO Package
 With so many Local Business SEO services and service
providers it is a daunting task for clients to choose who
or which method is the best for their business.
 Time and again we hear terrible tales from clients on
how their previous SEO provider(s) ripped them off and
in some cases got their sites banned with black hat SEO.
 We decided to do a study for 3 clients who are into local
business with PPC spend

4. Client(s) Requirement
 Rank Organically for the keywords related to their
business in their locality on Google and other top search
engines.
 Precise Map location at the top mapping sites with
detailed listings.
 100% Complete profiles on their business
 Higher visibility over Social Media
 Good reputation at top review sites
 Better social engagement & activity
 A CLEAN SIMPLE AND SEARCH ENGINE FRIENDLY
SITE

5. ON PAGE
SEO
The Local SEO strategies – Share Basics
MAP
SITES
SOCIAL
MEDIA
GPS
OFF PAGE
SEO

6. Client -1 American Coach Limousine
Location : Chicago Business Type : Limo Service
They specialize in Luxury Travel, Airport Pickup Drop Services,
Travel for business conference, vacation travel etc.
Their popular services:
 Chicago Corporate Limo Accounts
 Chicago Town Car Service
 Chicago Airport Sedan Service
 Chicago Champagne Wedding limo
 Chicago Bachelor Party limos

7. Client -2 2 Girls N a Bucket
Location : Tampa, Florida Business Type : Cleaning Service
They offer affordable yet professional cleaning service in Tampa Bay area .
Highlights of their business:
 Fully Licensed & Trained Staff
 Green Cleaning Service
 Reasonable Pricing
 Prompt & Professional Cleaning Service
 Flexible Tampa Cleaning And Maid Service

8. Client -3 Glass Genie
Location : Dallas Business Type : Windshield repair service
Dallas Bases Windshield repair company with several other locations.
They are experts in:
 Windshield Replacement
 Windshield Repair Services
 Auto Glass Repair
 Car Window Repair

9. The Process of Local SEO
The procedure how the Local SEO service was
performed for all the 3 Clients
STEP – 1
SETUP & ANALYSIS:
 Google Analytics Setup
 Webmaster Tools Setup
 Competitor Analysis
 Back Link Analysis
 SERP Analysis
 Website Analysis

10. The Process of Local SEO contd…
STEP – 2
On Page Optimization:
 Keyword Research
 Keyword Mapping
 Google Page speed Optimization
 Sitemap.xml Generation
 Sitemap.xml Submission
 Meta Title writing + Optimization
 Meta Description writing + Optimization
 Meta Keywords Optimization
 H1 Tag Optimization
 Image Name +Alt Tag Optimization
 Canonical Optimization
 Robots.txt Optimization
 Outbound Links Optimization
 404 Redirect Optimization
 Structured Data

11. The Process of Local SEO contd..
STEP – 3
Local Business Setup:
 About Company - Create & Optimize
 Google Places, Yahoo & Bing Portal Listing
 Registration to Additional Business Sites & Yellow Pages -15
 DMOZ Submission
 Submission to Additional Local Web directories -25
 GPS Data aggregator submissions
 Map Listing at top 8 map sites
 Setting up pages at Review Sites -5

12. The Process of Local SEO contd..
STEP – 4
Local Business Promotions
(Ongoing Monthly Promotions):
 Facebook , Twitter. Google +Updates
 Video Promotions
 Citations -15
 New Local Directories, YP , Reviews & Ratings
 Enhanced Social Media Branding
 Local Classified Ad Marketing
 B2B Portal listings
 Social Bookmarking
 Blog Promotion
 Directory Promotions
 Press Release Promotions
 Article Marketing
 Infographics

13. Keywords selected after research
Website Keyword-1 Keyword-2 Keyword-3
limo service Chicago Cheap Chicago
Limo service
Chicago Limousine
Tampa Cleaning
Services
cleaning service
Tampa fl
cleaning services
Tampa Florida
windshield
replacement Dallas
windshield repair
Dallas
Auto Glass Repair
Dallas
http://americancoachli
mousine.com/
http://2girlsnabucket.c
om/
http://glassgenie.co/

14. How did the work flow proceed?

15. How did the work flow proceed?contd…

16. How did the work flow proceed?contd…

17. How did the work flow proceed?contd…

18. How did the work flow proceed?contd…

19. Month 5 & 6 ?
The 3 websites were analyzed for
their SEO SUCCESS RATE & their
respective industry trends were
identified & incorporated

20. Local SEO Success Rate,
Position Improvements &
Proof Follows….

21. Client -1 American Coach Limousine
KEYWORD POSITION REPORT (4th month)
Click ‘here’ for a clear view

22. Client -2 2 Girls N a Bucket
KEYWORD POSITION REPORT (2nd month)
Click ‘here’ for a clear view

23. Client -3 Glass Genie
KEYWORD POSITION REPORT (2nd month)
Click ‘here’ for a clear view

24. At the end of the sixth month
of Local SEO promotion…
What did the 3 Clients Gain?
 An average of 5-10 leads each day via search
engines
 Increased ROI when compared to PPC advertising
 Exceedingly higher success rate with minimal
investment
 Their businesses have transformed from small &
medium levels to a larger space driving business
deals with people outside their local
 They are at the verge of referring clients to their
colleagues due to over crowding of internet based
leads in a particular day

25. Finally…All 3 of them
transformed into
Ultra Happy Clients of
SubmitINme
And they still continue their SEO services with
them at regular intervals per EXPERT advice &
guidance

26. Wish to be one among such
successful clients of SubmitINme?
Call Now: +91-4652-230776
Email: enquiries@submitinme.com
Visit Site:
http://www.submitinme.com/localSEO/local- business-
marketing.aspx
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