SlideShare a Scribd company logo
1 of 42
Download to read offline
Marketing vs. SEO
by Juan González
SEonTheBeach
by Juan González
YOU
Marketing vs. SEO
by Juan González
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Customers
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Market-

place
Customers
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Market
Market-

place
Customers
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Market
Google
Users
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Marketing vs. SEO
The phrase “inbound marketing” was invented and
popularized in the mid-2000s by HubSpot, a company that
sells — of course — “inbound marketing software”
by Juan González
Marketing vs. SEO
The phrase “content marketing” was largely established
around the same time by Joe Pulizzi. He created the Content
Marketing Institute, which sells — of course — “content
marketing training
by Juan González
Marketing vs. SEO
35.000 años
by Juan González
Marketing vs. SEO
411 años
by Juan González
Marketing vs. SEO
32 años
by Juan González
Marketing vs. SEO
https://www.dollarshaveclub.com
by Juan González
Marketing vs. SEO
Dollarshaveclub.com vs. Gillette.com
by Juan González
Marketing vs. SEO
Dollarshaveclub.com vs. Harrys.com
Marketing vs. SEO
1 No optimices para Google
sino para los usuarios de Google
Productos

Servicios

Información
by Juan González
Marketing vs. SEO
1 No optimices para Google
sino para los usuarios de Google
by Juan González
SERPs for “euro“ on March 21st, 2016 - Before UEFA EURO 2016
1
Marketing vs. SEO
by Juan González
No optimices para Google
sino para los usuarios de Google
SERPs for
“euro“
on June 9th, 2016
1
Marketing vs. SEO
by Juan González
No optimices para Google
sino para los usuarios de Google
1
Ranking history for “euro“ - uefa.com
Marketing vs. SEO
No optimices para Google
sino para los usuarios de Google
by Juan González
Dos and Don’ts
by SISTRIX
1 No optimices para Google
sino para los usuarios de Google
2
Evitar "short
clicks" es más
importante que
el largo de un
texto o la
densidad de la
palabra clave
Marketing vs. SEO
by Juan González
Evita los short clicks (ReturnToSERPs)
aumenta el CTR
RELEVANCIA VISUAL
2
Google puede

medir cómo nos 

comportamos
las personas y
usa esa
información
para sus
rankings
Marketing vs. SEO
by Juan González
Evita los short clicks (ReturnToSERPs)
aumenta el CTR
3 Respeta las directrices de Google
Marketing vs. SEO
by Juan González
by Juan González
3
Marketing vs. SEO
Respeta las directrices de Google
by Juan González
Marketing vs. SEO
El trabajo en equipo es el principio del éxito
Lorenzo Albaladejo, Atleta paralímpico Español
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
1. Marketing Is Everything

by Regis McKenna

by Juan González
Marketing vs. SEO
Harvard Business Review
https://hbr.org/1991/01/marketing-is-everything
2. Everything The Tech World Say

About Marketing is Wrong

by Regis McKenna

by Juan González
Marketing vs. SEO
https://techcrunch.com/2016/04/12/everything-the-tech-world-
says-about-marketing-is-wrong/
1. El usuario tiene que ser el centro de
todas vuestras desiciones
by Juan González
Marketing vs. SEO
1. El usuario tiene que ser el centro de
todas vuestras desiciones
by Juan González
Marketing vs. SEO
2. No hay que intentar ser más listo
que el buscador. Google es cada día
es mejor.
by Juan González
Marketing vs. SEO
3. Sé siempre
tu mismo, a
menos que
puedas ser
Batman,
entonces
sé Batman.
Danke! 

¡Gracias!
by Juan González
Marketing vs. SEO

More Related Content

What's hot

What's hot (20)

Rand Fishkin en The Inbounder
Rand Fishkin en The InbounderRand Fishkin en The Inbounder
Rand Fishkin en The Inbounder
 
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 AnalysisGoogle Search: Rapid-Fire 2016 Predictions, 2015 Analysis
Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
 
Why You Look Forward
Why You Look ForwardWhy You Look Forward
Why You Look Forward
 
Creative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big LinksCreative Campaigns to WIN in SEO - getting the big Links
Creative Campaigns to WIN in SEO - getting the big Links
 
Changing SERPS Basvandenbeld at A4U Expo Munich 2010
Changing SERPS Basvandenbeld at A4U Expo Munich 2010Changing SERPS Basvandenbeld at A4U Expo Munich 2010
Changing SERPS Basvandenbeld at A4U Expo Munich 2010
 
How Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online ReputationHow Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online Reputation
 
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and BeyondLarry Kim - The Future of PPC Marketing in 2016 and Beyond
Larry Kim - The Future of PPC Marketing in 2016 and Beyond
 
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
Kieran Flanagan en The Inbounder: 'Lecciones aprendidas de liderar un equipo ...
 
SEOcampus 2017 slides - Priceminister - Authoritas
SEOcampus 2017 slides - Priceminister - AuthoritasSEOcampus 2017 slides - Priceminister - Authoritas
SEOcampus 2017 slides - Priceminister - Authoritas
 
SEO in 2017/18
SEO in 2017/18SEO in 2017/18
SEO in 2017/18
 
Searching higher up the funnel
Searching higher up the funnelSearching higher up the funnel
Searching higher up the funnel
 
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounderCompetitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder
 
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
SearchLove London 2017 | Zee Hoffman Jones | A Competitive Analysis that Save...
 
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
Link Building in 2017 - How to Build Links and Not Get Penalized by Google!
 
A More Holistic View of Search Pages
A More Holistic View of Search PagesA More Holistic View of Search Pages
A More Holistic View of Search Pages
 
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEO
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEOLooking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEO
Looking at 3 Years of Google Penguin Updates and Beyond at #BrightonSEO
 
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...Aleyda Solis - Conquering International Search Markets: The key ingredients f...
Aleyda Solis - Conquering International Search Markets: The key ingredients f...
 
5 Insights from Analyzing Half A Billion Dollars in Ad Spend
5 Insights from Analyzing Half A Billion Dollars in Ad Spend5 Insights from Analyzing Half A Billion Dollars in Ad Spend
5 Insights from Analyzing Half A Billion Dollars in Ad Spend
 
Demystifying SEO
Demystifying SEODemystifying SEO
Demystifying SEO
 
How Will Links Influence SEO in the Future
How Will Links Influence SEO in the FutureHow Will Links Influence SEO in the Future
How Will Links Influence SEO in the Future
 

Viewers also liked

SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?
SISTRIX
 
Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012
SISTRIX
 
Was denkt eigentlich Google? - SEODay 2012
Was denkt eigentlich Google? - SEODay 2012Was denkt eigentlich Google? - SEODay 2012
Was denkt eigentlich Google? - SEODay 2012
SISTRIX
 

Viewers also liked (20)

Seo Basics: Google Rankingfaktoren 2016
Seo Basics: Google Rankingfaktoren 2016Seo Basics: Google Rankingfaktoren 2016
Seo Basics: Google Rankingfaktoren 2016
 
Sistrix - SEO Do's and Don't
Sistrix - SEO Do's and Don'tSistrix - SEO Do's and Don't
Sistrix - SEO Do's and Don't
 
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
Digitale Assistenten: Die Möglichkeiten von Kontextadaption (Vortrag beim UX-...
 
SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?SEODAY 2013: SEO bis zur Rente?
SEODAY 2013: SEO bis zur Rente?
 
Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012Universal Search, wohin geht die Reise? - OMCap 2012
Universal Search, wohin geht die Reise? - OMCap 2012
 
Next generation seo
Next generation seoNext generation seo
Next generation seo
 
Brighton SEO 2016: THE TREND IS YOUR FRIEND
Brighton SEO 2016:  THE TREND IS  YOUR FRIENDBrighton SEO 2016:  THE TREND IS  YOUR FRIEND
Brighton SEO 2016: THE TREND IS YOUR FRIEND
 
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
SEO Campixx 2015 | Operatives & strategisches SEO-Controlling - von der Suche...
 
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
Sprachsteuerung mit dem Google Assistant – Add a new User Interface to your P...
 
Was denkt eigentlich Google? - SEODay 2012
Was denkt eigentlich Google? - SEODay 2012Was denkt eigentlich Google? - SEODay 2012
Was denkt eigentlich Google? - SEODay 2012
 
Automatische Erstellung von Texten by Patrick Lürwer
Automatische Erstellung von Texten by Patrick LürwerAutomatische Erstellung von Texten by Patrick Lürwer
Automatische Erstellung von Texten by Patrick Lürwer
 
Google Search Console für SEO einsetzen!
Google Search Console für SEO einsetzen!Google Search Console für SEO einsetzen!
Google Search Console für SEO einsetzen!
 
Mobile SEO: IWWB Herbstworkshop 2015
Mobile SEO: IWWB Herbstworkshop 2015Mobile SEO: IWWB Herbstworkshop 2015
Mobile SEO: IWWB Herbstworkshop 2015
 
Google News Optimierung
Google News OptimierungGoogle News Optimierung
Google News Optimierung
 
SEO Campixx 2015 | ETL & BI für SEO Analysen und Reportings von Johannes Kunze
SEO Campixx 2015 | ETL & BI für SEO Analysen und Reportings von Johannes KunzeSEO Campixx 2015 | ETL & BI für SEO Analysen und Reportings von Johannes Kunze
SEO Campixx 2015 | ETL & BI für SEO Analysen und Reportings von Johannes Kunze
 
SEO Maintenance - SEODay 2015
SEO Maintenance - SEODay 2015SEO Maintenance - SEODay 2015
SEO Maintenance - SEODay 2015
 
SEO-Basics: Die 9 häufigsten SEO-Anfänger-Fehler
SEO-Basics: Die 9 häufigsten SEO-Anfänger-FehlerSEO-Basics: Die 9 häufigsten SEO-Anfänger-Fehler
SEO-Basics: Die 9 häufigsten SEO-Anfänger-Fehler
 
Mobile SEO - Quo vadis?
Mobile SEO - Quo vadis?Mobile SEO - Quo vadis?
Mobile SEO - Quo vadis?
 
Smartphone Sichtbarkeitsindex
Smartphone SichtbarkeitsindexSmartphone Sichtbarkeitsindex
Smartphone Sichtbarkeitsindex
 
Website-Relaunch: Eine unendliche SEO-Geschichte – SEO DAY
Website-Relaunch: Eine unendliche SEO-Geschichte – SEO DAYWebsite-Relaunch: Eine unendliche SEO-Geschichte – SEO DAY
Website-Relaunch: Eine unendliche SEO-Geschichte – SEO DAY
 

Similar to Sistrix - SEOnTheBeach

The new customer marketing in the zero moment of truth - presentation for n...
The new customer   marketing in the zero moment of truth - presentation for n...The new customer   marketing in the zero moment of truth - presentation for n...
The new customer marketing in the zero moment of truth - presentation for n...
Ryan Hegreness
 

Similar to Sistrix - SEOnTheBeach (20)

Nexus Media
Nexus MediaNexus Media
Nexus Media
 
Brand & SEO
Brand & SEO Brand & SEO
Brand & SEO
 
The New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of TruthThe New Customer: Marketing in the Zero Moment of Truth
The New Customer: Marketing in the Zero Moment of Truth
 
CT Business Expo Presentation
CT Business Expo PresentationCT Business Expo Presentation
CT Business Expo Presentation
 
Marketing Your Radon Business
Marketing Your Radon BusinessMarketing Your Radon Business
Marketing Your Radon Business
 
The new customer marketing in the zero moment of truth - presentation for n...
The new customer   marketing in the zero moment of truth - presentation for n...The new customer   marketing in the zero moment of truth - presentation for n...
The new customer marketing in the zero moment of truth - presentation for n...
 
Multilingual PPC for Localization Managers & Digital Marketers
Multilingual PPC for Localization Managers & Digital MarketersMultilingual PPC for Localization Managers & Digital Marketers
Multilingual PPC for Localization Managers & Digital Marketers
 
From the Pros: Advanced PPC Tools
From the Pros: Advanced PPC ToolsFrom the Pros: Advanced PPC Tools
From the Pros: Advanced PPC Tools
 
The Real Estate SEO
The Real Estate SEOThe Real Estate SEO
The Real Estate SEO
 
What is biddable media, and how can it catapult your growth?
What is biddable media, and how can it catapult your growth?What is biddable media, and how can it catapult your growth?
What is biddable media, and how can it catapult your growth?
 
SEOhaus
SEOhaus SEOhaus
SEOhaus
 
SEOhaus
SEOhausSEOhaus
SEOhaus
 
Debunking SEO Myths
Debunking SEO MythsDebunking SEO Myths
Debunking SEO Myths
 
Internet marketing blueprint
Internet marketing blueprintInternet marketing blueprint
Internet marketing blueprint
 
CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021
CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021
CO2@Home 2020 | Rachel Betterbid | State of the Industry - Marketing in 2021
 
How to set up a PPC Account - Nov 2012
How to set up a PPC Account - Nov 2012How to set up a PPC Account - Nov 2012
How to set up a PPC Account - Nov 2012
 
Make Google Work for You: A Local Business Guide to AdWords
Make Google Work for You: A Local Business Guide to AdWordsMake Google Work for You: A Local Business Guide to AdWords
Make Google Work for You: A Local Business Guide to AdWords
 
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up[eBook] How to Build Your B2B Marketing Empire From the Ground Up
[eBook] How to Build Your B2B Marketing Empire From the Ground Up
 
How to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground UpHow to Build Your B2B Marketing Empire From the Ground Up
How to Build Your B2B Marketing Empire From the Ground Up
 
Guide to online marketing for small business
Guide to online marketing for small businessGuide to online marketing for small business
Guide to online marketing for small business
 

Recently uploaded

Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
atinukehassan87
 

Recently uploaded (20)

Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.Japanese Sauna Hat Trends - Totonoete Inc.
Japanese Sauna Hat Trends - Totonoete Inc.
 
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond GoogleBrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
BrightonSEO - Search Engine Omnipresence_ Why SEOs need to look beyond Google
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
Instagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdf
Instagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdfInstagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdf
Instagram ads Ottawa - Social media marketing Ottawa - Instagram Marketing.pdf
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In ChandigarhMedia Wall Street | Best Branding And Marketing Agency In Chandigarh
Media Wall Street | Best Branding And Marketing Agency In Chandigarh
 
Why Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdfWhy Digital Marketing Important for our Business.pdf
Why Digital Marketing Important for our Business.pdf
 
DM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenueDM digital marketing service: grow your business & revenue
DM digital marketing service: grow your business & revenue
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
Colgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdfColgate Palmolive Human Resources Management .pdf
Colgate Palmolive Human Resources Management .pdf
 
Top tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdfTop tips for effective SEO copywriting.pdf
Top tips for effective SEO copywriting.pdf
 
Ultimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdfUltimate Guide to Personal Branding on LinkedIn.pdf
Ultimate Guide to Personal Branding on LinkedIn.pdf
 
Link Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's NextLink Building in 2024: What Works, What Doesn't, and What's Next
Link Building in 2024: What Works, What Doesn't, and What's Next
 
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
Digital PR & Content Marketing Lecture for Advanced Digital & Social Media St...
 
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of April 2024-EOLiSurvey (EN).pdf
 
Building Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdfBuilding Your Customer Base with MailPoet.pdf
Building Your Customer Base with MailPoet.pdf
 
buy best digital marketing course in india
buy best digital marketing course in indiabuy best digital marketing course in india
buy best digital marketing course in india
 
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdfAffiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
Affiliate Marketing Basic Guide For Beginners _20240521_091615_0000.pdf
 
Back Office Outsourcing Services Company
Back Office Outsourcing Services CompanyBack Office Outsourcing Services Company
Back Office Outsourcing Services Company
 
How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024How to Scale Your Digital Marketing Services in 2024
How to Scale Your Digital Marketing Services in 2024
 

Sistrix - SEOnTheBeach