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Marketing vs. SEO
by Juan González
SEonTheBeach
by Juan González
YOU
Marketing vs. SEO
by Juan González
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Customers
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Market-

place
Customers
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Market
Market-

place
Customers
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Market
Google
Users
Your

Competitors
YOU
Marketing vs. SEO
by Juan González
Marketing vs. SEO
The phrase “inbound marketing” was invented and
popularized in the mid-2000s by HubSpot, a company that
sells — of course — “inbound marketing software”
by Juan González
Marketing vs. SEO
The phrase “content marketing” was largely established
around the same time by Joe Pulizzi. He created the Content
Marketing Institute, which sells — of course — “content
marketing training
by Juan González
Marketing vs. SEO
35.000 años
by Juan González
Marketing vs. SEO
411 años
by Juan González
Marketing vs. SEO
32 años
by Juan González
Marketing vs. SEO
https://www.dollarshaveclub.com
by Juan González
Marketing vs. SEO
Dollarshaveclub.com vs. Gillette.com
by Juan González
Marketing vs. SEO
Dollarshaveclub.com vs. Harrys.com
Marketing vs. SEO
1 No optimices para Google
sino para los usuarios de Google
Productos

Servicios

Información
by Juan González
Marketing vs. SEO
1 No optimices para Google
sino para los usuarios de Google
by Juan González
SERPs for “euro“ on March 21st, 2016 - Before UEFA EURO 2016
1
Marketing vs. SEO
by Juan González
No optimices para Google
sino para los usuarios de Google
SERPs for
“euro“
on June 9th, 2016
1
Marketing vs. SEO
by Juan González
No optimices para Google
sino para los usuarios de Google
1
Ranking history for “euro“ - uefa.com
Marketing vs. SEO
No optimices para Google
sino para los usuarios de Google
by Juan González
Dos and Don’ts
by SISTRIX
1 No optimices para Google
sino para los usuarios de Google
2
Evitar "short
clicks" es más
importante que
el largo de un
texto o la
densidad de la
palabra clave
Marketing vs. SEO
by Juan González
Evita los short clicks (ReturnToSERPs)
aumenta el CTR
RELEVANCIA VISUAL
2
Google puede

medir cómo nos 

comportamos
las personas y
usa esa
información
para sus
rankings
Marketing vs. SEO
by Juan González
Evita los short clicks (ReturnToSERPs)
aumenta el CTR
3 Respeta las directrices de Google
Marketing vs. SEO
by Juan González
by Juan González
3
Marketing vs. SEO
Respeta las directrices de Google
by Juan González
Marketing vs. SEO
El trabajo en equipo es el principio del éxito
Lorenzo Albaladejo, Atleta paralímpico Español
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
by Juan González
Marketing vs. SEO
1. Marketing Is Everything

by Regis McKenna

by Juan González
Marketing vs. SEO
Harvard Business Review
https://hbr.org/1991/01/marketing-is-everything
2. Everything The Tech World Say

About Marketing is Wrong

by Regis McKenna

by Juan González
Marketing vs. SEO
https://techcrunch.com/2016/04/12/everything-the-tech-world-
says-about-marketing-is-wrong/
1. El usuario tiene que ser el centro de
todas vuestras desiciones
by Juan González
Marketing vs. SEO
1. El usuario tiene que ser el centro de
todas vuestras desiciones
by Juan González
Marketing vs. SEO
2. No hay que intentar ser más listo
que el buscador. Google es cada día
es mejor.
by Juan González
Marketing vs. SEO
3. Sé siempre
tu mismo, a
menos que
puedas ser
Batman,
entonces
sé Batman.
Danke! 

¡Gracias!
by Juan González
Marketing vs. SEO

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