This document provides instructions for completing a competitive matrix analysis to compare a firm's products and services to competitors. The analysis involves selecting evaluation factors, giving yes/no ratings for each firm on each factor, and aims to highlight competitive advantages by receiving all yes ratings while competitors receive less favorable rankings.

1. Sample Competitive Matrix
VERSION #2
Instructions:
The purpose of a Competitive Matrix analysis is to critically profile and compare your firm against known competitors.
Select evaluation factors that are pertinent for your firm or industry and that will help differentiate your firm's products from
that of the competition and demonstrate possible competitive advantages. Use YES / NO responses for each feature you
have chosen. Try to incorporate product features that will result in your product being given all "YES" ratings while the
competitors have less favorable rankings. Assign a rating for each of the factors for your firm and each of the competitor
firms you have chosen.
FACTOR Your Firm/ CompetitorA/ Competitor B/ Competitor C/ Competitor D/
Technology Technology A Technology B Technology C Technology D
Low Price YES NO NO NO NO
Superior Quality YES YES NO NO NO
Customizable Product YES NO YES YES NO
Unique Features YES YES NO YES YES
Rapid Product Delivery YES NO NO NO YES