1. Introducing a New Product
Title

2. Long-term Goal

State the inte5nded goal

3. Customer Wishes


Describe customer needs and wishes
Explain the requirements

4. Fulfilling
Customer Needs


Describe the main attributes of the product
Link the product attributes to customer
needs

5. Customer Wishes


Describe customer needs and wishes
Explain the requirements

6. Cost Analysis


Indicate the financial advantages for the
customer
Compare quality and price with those of the
competition

7. Strengths and Advantages

Summarize the special features and
advantages of the product being introduced

8. Next Steps of Action

Explain the steps that now need to be taken