Joe Dolan is designing the masthead font for a magazine cover and is considering four options: Myriad Pro, Bebas, BankGothicLTBT, and XXL. Myriad Pro is tall and effective in all capitals like XXL, but may not be bold enough. Bebas is very bold like XXL but may be too stretched out. BankGothicLTBT could fill the space but is distorted and unlike XXL. Joe ultimately chooses Myriad Pro as it is clear, tall, and represents capitals effectively like XXL while filling the space at the top of the page.