SlideShare a Scribd company logo
Introduction of Digital Marketing:
Digital marketing, also called online marketing, is the promotion of
brands to connect with potential customers using the internet and other
forms of digital communication. This includes not only email, social
media, and web-based advertising, but also text and multimedia
messages as a marketing channel.
Facebook Marketing Syllabus
● What is Facebook marketing?
● Why Facebook marketing is very important?
● Facebook page create and settings
● Create a post professionally
● Facebook and Instagram Ads
● Facebook Targeting Options
● Retargeting or Facebook Exchange
Instagram Marketing
● Instagram account create and setup
● Instagram professional post create
● Instagram ads
YouTube Marketing Syllabus
● YouTube Channel Creation
● YouTube settings
● YouTube studio settings
● Social media links add
● Important Extensions
● YouTube thumbnail SEO
● SEO optimize title and description
● Video keyword research
● YouTube video upload perfectly
● YouTube Influencer Marketing
YouTube Influencer Marketing
● Youtube: https://channelcrawler.com/
Twitter Marketing
● Create Twitter account and setup
● Create a twitter post professional
● Power of Twitter and use of hashtags
● Tools and Measurement
LinkedIn Marketing
● Create a LinkedIn account and setup
● Create a LinkedIn post professionally.
● Personal marketing
● LinkedIn company page create
● Brand Marketing
Quora Marketing
● Quora account create and setup
● Create post and question in Quora
● Question and answer
● Add job qualifications
● Add educational qualification
● Add location qualifications
● Create Spaces on Quora
● Content writing in Quora
Pinterest Marketing Syllabus
● Create and set up Pinterest account
● Create a pin professionally
● Create a board with some pins
● Pinterest marketing techniques
Social Media Automation
● What is social media automation?
● Why do we do automation?
● Automation tools -
Metricool,Hootsuite,Buffer,Vistasocial,Later etc
Website Design Guidelines
● What is the Website?
● What are the different types of websites?
● Components of the website
● What makes a website user-friendly?
● What are responsive websites?
● Build your own portfolio website
Domain Registration and Hosting
● What is domain & subdomain name?
● How to choose a domain name?
● How to buy domain and hosting?
● Costs of a domain name
● Website Create
WordPress website
● What is WordPress?
● Why we using wordpress
● Important SEO extensions (yoast seo)
● Wordpress theme
● SEO Post Create
Blogger
● What is Blogger?
● Create blogger account
● Blogger settings
● Customize theme setup
● Create page and post
● Make about us and contact us page
● Layouts
Google Search Operators
● What is Google Search Operators?
● Why Google search operators is important?
● How to use Google search operators
Search Engine Optimization
Syllabus
● On-page SEO.
● Off-page SEO
● Technical SEO.
● Local SEO
● Structure of content
● Keyword in title
● Keywords in description
● Header tags (H1 to H6)
● Image optimization (Size,Loading time,Alt text,tag)
● Internal links
● External Links
● Depth of content (Write detailed and good content)
● Relevant keywords
● Optimization URL
On Page SEO. Optimization visible contents
● Search Engine Submission
(Google,Bing,Yahoo,DuckDuckGo,Yandex)
● Image Submission
● PDF/PPT Submission
● Social Bookmarking
● Guest Blogging
● Video Submission
● Q & A Submission
Off Page SEO. Optimization Outside of Your Website
Backlinks
Dofollow
Nofollow
What are nofollow links? Nofollowed links are hyperlinks with a
rel=“nofollow” tag. These links do not influence the search engine
rankings of the destination URL.
view-source:https://en.wikipedia.org/wiki/Salman_Khan
Dofollow links are those that allow Google and other search engines
to point back to your website or blog.
Dofollow Vs Nofollow
যে সকল ওয়েবসাইটযক DoFollow বযাকললিংক যেও়ো
প্রয়োজন :
DoFollow বযাকললিংক পাও়োর জনয ো করা প্রয়োজন :
● হাই অথরিটি ওয়েবসাইি যেমন :Amazon Google ,Wikipedia ইত্যারি
● যে সকল ওয়েবসাইি যথযক কনযিন্ট করি কিা হয়েযে বা ইনযেযিশন যন়ো
হয়েযে।
● হাই যকা়োরলটি কনযিন্ট আিযলাড কিযত্ হযব।
● হাই অথরিটি ওয়েবসাইি হযত্ হযব।
● রলিংক োরমিং কিা োযব না।
Authority
অথরিটি হযলা এমন একটি নাম্বাি যেিাি মাধ্যযম যবাঝা ো়ে একটি ওয়েবসাইি বা
ওয়েবযিজ যিিংক কিাি জনয কত্িুক
ু উিযোগী। এিা গুগল দ্বািা যডভলি কিা ন়ে,
এিা যডভলি কযিযেন moz.com । যেযহত্ু এিা google দ্বািা যডভলি কিা ন়ে যস
যেযে এিা সব সম়ে যে সটিক হযব এমনিা না।
Domain Authority
Domain Authority হল একটি ওয়েবসাইি যিিংক কিাি জনয কত্িুক
ু উিযোগী ত্াি
নাম্বাি।
Page Authority
Page Authority হল একটি web page যিিংক কিাি জনয কত্িুক
ু উিযোগী ত্াি
নাম্বাি।
Search Engine Submission
Freewebsubmission
(Google,Bing,Yahoo,DuckDuckGo,Yandex)
Off Page SEO
Image Submission
● Pinterest
● Flickr
Off Page SEO
PDF/PPT Submission
Portable Document Format
Power Point Presentation
https://www.slideshare.net/
Off Page SEO
Guest Blogging / Posting
● Write for Us
● Contribute
● Guest Post
● Guest Contribution
● Editorial Guidelines
● Contribution post
● Submit a Post
● Submit a Article
"education" + "blogs" + "write for us"
"write for us" + "education" + "free"
https://readwrite.com/guest-posts/
https://readwrite.com/contributor-guidelines
Off Page SEO
Keyword Research and planning
● What are Keywords?
● Types of Keywords
● Why is keyword research important?
● What is Keyword Density?
● How to use google keyword planner?
Types of Keywords
1 Short-tail Keyword
2 Long-tail Keyword
3 Short-term fresh Keyword
4 Long-term evergreen Keyword
5 Product Defining Keyword
6 Customer Defining keyword
7 Geo-targeting Keyword(যলাকাল রবজযনস এি জনয যেসকল keyword বযবহাি
কিা হ়ে)
8 LSI (Latent Semantic Indexing) Keyword (hidden keyword) এবিং
9 Intent targeting Keywords (ইউজাি এি ইন্টাযিস্ট রিযলযিড keyword)
How to use google keyword planner?
Content Writing
● What is content writing
● Introduction to the different types of Contents
● How to improve writing skills?
● How to write SEO optimized content?
● Understanding your audience
● SEO Content create
● Text /রলরিত্ কনযিন্ট
● েরব
● শব্দ বা অরডও এবিং
● রভরডও ও এরনযমশন।
Different types of Contents
● Review grammar and spelling basics.বযাকিণ এবিং বানান
যমৌরলক িে য
াযলাচনা.
● Read what you want to write.আিরন ো রলিযত্ চান ত্া িডু ন।
● Get feedback.
● Think about structure.গিন সম্পযকয রচন্তা করুন।
● Write.
● Know some common fixes.যজযন রনন রকে
ু সাধ্ািণ সমাধ্ান।
How to Improve Content Writing
Skills?
1. Select A Targeted Keyword.
2. Length of the Content.
3. Type of the Content.
4. Analyze existing Content for outline.
5. People Also Ask questions.
How to write content?
Viral Marketing
● Understanding About Trends
● Searching Trends
● Creating Content Go Viral
Google Search Console
● Understanding of Google Search Console
● Using Google Search Console to Increase Traffic
● sitemap.xml
● Indexing website in Google search console
● Indexing client website in Google search console
● Index Pages in Google Search Console
● Crawl Stats Vs Crawl Error
● Delete unnecessary website in Google search console
Google Search Console
● sitemap.xml:
User-agent: *
Disallow: /search
Allow: /
Sitemap:
https://waavebd.blogspot.com/atom.xml?redirect=fal
se&start-index=1&max-results=500
Google Algorithms
● Intro to Google Algorithm
● Why Google algorithms is very important
● Types of Google Algorithms
● How Algorithms works
Google Analytics
● Introduction of Google Analytics
● Data Analyzing with Google Analytics
● Checking User Behavior
● Tracking Traffic from Different Source
● Using Analytics Date for Retargeting
Google Ads Syllabus
● What is Ads?
● What is Google ads?
● Create Google ads account
● Ads account settings
● Ads objects
● Create Google ads
● Bidding strategy
● Audience targeting
● Search Network Vs Display Network
● Location targeting
● URL Tracking Templates {lpurl}?device={device}
{lpurl}?campaignid={campaignid}
{lpurl}?adgroupid={adgroupid}
{lpurl}?keyword={keyword}
{lpurl}?device={device}&{lpurl}?keyword={keyword}
● Ads publishing and reporting
Google Ads
Geo-Targeting
● Intro to Geo-Targeting/Geographic ad targeting
● Keyword Selection Based on Geographic Targeting
● Website Planning Based on Geographic Targeting
Affiliate Marketing Syllabus
● What is affiliate marketing?
● Why we do affiliate Marketing?
● Best affiliate marketing websites
● Create Amazon affiliate marketing account
● Marketing your affiliate links
● Earn money
● Countries
● States
● Counties
● District
● Zip Codes
● Airports
● Universities
● Cities
● Radius Targeting etc
Geo / Location
Targeting
Remarketing
● How do Remarketing Ads work?
● How much does Remarketing Cost
● What is Remarketing Campaign
● How to Boost Conversions with Remarketing
Google AdSense
● What is AdSense?
● How does adsense work?
● How to create an AdSense account?
● Attach YouTube channel and website in AdSense
Email Marketing
● What is email marketing?
● Why we do email marketing?
● Why email marketing is very effective
● Email signature create
● Sending email manually
● Sending email using tools
● Mailchimp email marketing
● Create Mailchimp account
● Create email ads
Growth Hacking
● What is Growth Hacking?
● Why do we need it?
● Who uses it
● Growth Hacking Tools
● Growth Funnels and Tactics
● How to Approach Marketing Data Analysis?
● Case Studies of Growth Hacking
Photo Editing
● Editing Image
● Crating Creatives
● Basic of Canva
● Marking Ads with Canva
Freelance Marketplace
● Freelancer
● Fiverr
Freelance Without Marketplace
● Facebook
● Linkedin
● Google
● Twitter
● Email
● And more

More Related Content

Similar to Digital Marketing Course PPT

Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
mdrajonislam2700c
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
emonalkafi5
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
emonalkafi5
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
zeniazimi
 
Digital Marketing Course.
Digital Marketing Course.Digital Marketing Course.
Digital Marketing Course.
mdmehedi573311
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
ulfatfariha011
 
We are Digital Marketing Experts(1).pdf.
We are Digital Marketing Experts(1).pdf.We are Digital Marketing Experts(1).pdf.
We are Digital Marketing Experts(1).pdf.
afrozam291
 
Digital Marketing Course. seo, Google ads .pdf
Digital Marketing Course. seo, Google ads .pdfDigital Marketing Course. seo, Google ads .pdf
Digital Marketing Course. seo, Google ads .pdf
afrozam291
 
Digital Marketing Course.
Digital Marketing Course.Digital Marketing Course.
Digital Marketing Course.
marruf5856
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
sakkamrul01
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
zeniazimi
 
Digital Marketing Course (4).pdf
Digital Marketing Course (4).pdfDigital Marketing Course (4).pdf
Digital Marketing Course (4).pdf
mdrajonislam2700c
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
MdRobiul14
 
Digital Marketing Course (1).pptx
Digital Marketing Course (1).pptxDigital Marketing Course (1).pptx
Digital Marketing Course (1).pptx
HasibulShanto22
 
Digital Marketing Course
Digital Marketing Course Digital Marketing Course
Digital Marketing Course
Varendra it
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
HasibulShanto22
 
Digital Marketing Course
Digital Marketing Course Digital Marketing Course
Digital Marketing Course
MdRobiul14
 
Digital Marketing Course.pdf
Digital Marketing Course.pdfDigital Marketing Course.pdf
Digital Marketing Course.pdf
Varendra it
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
ZappkodeSolutions1
 
Demystifying SEO - Getting the Fundamentals Right
Demystifying SEO - Getting the Fundamentals RightDemystifying SEO - Getting the Fundamentals Right
Demystifying SEO - Getting the Fundamentals RightRaunak Guha
 

Similar to Digital Marketing Course PPT (20)

Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course.
Digital Marketing Course.Digital Marketing Course.
Digital Marketing Course.
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
We are Digital Marketing Experts(1).pdf.
We are Digital Marketing Experts(1).pdf.We are Digital Marketing Experts(1).pdf.
We are Digital Marketing Experts(1).pdf.
 
Digital Marketing Course. seo, Google ads .pdf
Digital Marketing Course. seo, Google ads .pdfDigital Marketing Course. seo, Google ads .pdf
Digital Marketing Course. seo, Google ads .pdf
 
Digital Marketing Course.
Digital Marketing Course.Digital Marketing Course.
Digital Marketing Course.
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course (4).pdf
Digital Marketing Course (4).pdfDigital Marketing Course (4).pdf
Digital Marketing Course (4).pdf
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course (1).pptx
Digital Marketing Course (1).pptxDigital Marketing Course (1).pptx
Digital Marketing Course (1).pptx
 
Digital Marketing Course
Digital Marketing Course Digital Marketing Course
Digital Marketing Course
 
Digital Marketing Course
Digital Marketing CourseDigital Marketing Course
Digital Marketing Course
 
Digital Marketing Course
Digital Marketing Course Digital Marketing Course
Digital Marketing Course
 
Digital Marketing Course.pdf
Digital Marketing Course.pdfDigital Marketing Course.pdf
Digital Marketing Course.pdf
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Demystifying SEO - Getting the Fundamentals Right
Demystifying SEO - Getting the Fundamentals RightDemystifying SEO - Getting the Fundamentals Right
Demystifying SEO - Getting the Fundamentals Right
 

Recently uploaded

Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
AzmatAli747758
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
RaedMohamed3
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
Delapenabediema
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
Atul Kumar Singh
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
siemaillard
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
Jisc
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
GeoBlogs
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
Jisc
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
Celine George
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
Celine George
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
rosedainty
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
kaushalkr1407
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
Vivekanand Anglo Vedic Academy
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
Sandy Millin
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
Fundacja Rozwoju Społeczeństwa Przedsiębiorczego
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
DeeptiGupta154
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
MysoreMuleSoftMeetup
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Thiyagu K
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
Special education needs
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
Anna Sz.
 

Recently uploaded (20)

Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...Cambridge International AS  A Level Biology Coursebook - EBook (MaryFosbery J...
Cambridge International AS A Level Biology Coursebook - EBook (MaryFosbery J...
 
Palestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptxPalestine last event orientationfvgnh .pptx
Palestine last event orientationfvgnh .pptx
 
The Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official PublicationThe Challenger.pdf DNHS Official Publication
The Challenger.pdf DNHS Official Publication
 
Language Across the Curriculm LAC B.Ed.
Language Across the  Curriculm LAC B.Ed.Language Across the  Curriculm LAC B.Ed.
Language Across the Curriculm LAC B.Ed.
 
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa
 
The approach at University of Liverpool.pptx
The approach at University of Liverpool.pptxThe approach at University of Liverpool.pptx
The approach at University of Liverpool.pptx
 
Fish and Chips - have they had their chips
Fish and Chips - have they had their chipsFish and Chips - have they had their chips
Fish and Chips - have they had their chips
 
Supporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptxSupporting (UKRI) OA monographs at Salford.pptx
Supporting (UKRI) OA monographs at Salford.pptx
 
How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17How to Make a Field invisible in Odoo 17
How to Make a Field invisible in Odoo 17
 
How to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS ModuleHow to Split Bills in the Odoo 17 POS Module
How to Split Bills in the Odoo 17 POS Module
 
Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)Template Jadual Bertugas Kelas (Boleh Edit)
Template Jadual Bertugas Kelas (Boleh Edit)
 
The Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdfThe Roman Empire A Historical Colossus.pdf
The Roman Empire A Historical Colossus.pdf
 
Sectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdfSectors of the Indian Economy - Class 10 Study Notes pdf
Sectors of the Indian Economy - Class 10 Study Notes pdf
 
2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...2024.06.01 Introducing a competency framework for languag learning materials ...
2024.06.01 Introducing a competency framework for languag learning materials ...
 
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdfESC Beyond Borders _From EU to You_ InfoPack general.pdf
ESC Beyond Borders _From EU to You_ InfoPack general.pdf
 
Overview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with MechanismOverview on Edible Vaccine: Pros & Cons with Mechanism
Overview on Edible Vaccine: Pros & Cons with Mechanism
 
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
Mule 4.6 & Java 17 Upgrade | MuleSoft Mysore Meetup #46
 
Unit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdfUnit 2- Research Aptitude (UGC NET Paper I).pdf
Unit 2- Research Aptitude (UGC NET Paper I).pdf
 
special B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdfspecial B.ed 2nd year old paper_20240531.pdf
special B.ed 2nd year old paper_20240531.pdf
 
Polish students' mobility in the Czech Republic
Polish students' mobility in the Czech RepublicPolish students' mobility in the Czech Republic
Polish students' mobility in the Czech Republic
 

Digital Marketing Course PPT

  • 1. Introduction of Digital Marketing: Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
  • 2. Facebook Marketing Syllabus ● What is Facebook marketing? ● Why Facebook marketing is very important? ● Facebook page create and settings ● Create a post professionally ● Facebook and Instagram Ads ● Facebook Targeting Options ● Retargeting or Facebook Exchange
  • 3. Instagram Marketing ● Instagram account create and setup ● Instagram professional post create ● Instagram ads
  • 4. YouTube Marketing Syllabus ● YouTube Channel Creation ● YouTube settings ● YouTube studio settings ● Social media links add ● Important Extensions ● YouTube thumbnail SEO ● SEO optimize title and description ● Video keyword research ● YouTube video upload perfectly ● YouTube Influencer Marketing
  • 5. YouTube Influencer Marketing ● Youtube: https://channelcrawler.com/
  • 6. Twitter Marketing ● Create Twitter account and setup ● Create a twitter post professional ● Power of Twitter and use of hashtags ● Tools and Measurement
  • 7. LinkedIn Marketing ● Create a LinkedIn account and setup ● Create a LinkedIn post professionally. ● Personal marketing ● LinkedIn company page create ● Brand Marketing
  • 8. Quora Marketing ● Quora account create and setup ● Create post and question in Quora ● Question and answer ● Add job qualifications ● Add educational qualification ● Add location qualifications ● Create Spaces on Quora ● Content writing in Quora
  • 9. Pinterest Marketing Syllabus ● Create and set up Pinterest account ● Create a pin professionally ● Create a board with some pins ● Pinterest marketing techniques
  • 10. Social Media Automation ● What is social media automation? ● Why do we do automation? ● Automation tools - Metricool,Hootsuite,Buffer,Vistasocial,Later etc
  • 11. Website Design Guidelines ● What is the Website? ● What are the different types of websites? ● Components of the website ● What makes a website user-friendly? ● What are responsive websites? ● Build your own portfolio website
  • 12. Domain Registration and Hosting ● What is domain & subdomain name? ● How to choose a domain name? ● How to buy domain and hosting? ● Costs of a domain name ● Website Create
  • 13. WordPress website ● What is WordPress? ● Why we using wordpress ● Important SEO extensions (yoast seo) ● Wordpress theme ● SEO Post Create
  • 14. Blogger ● What is Blogger? ● Create blogger account ● Blogger settings ● Customize theme setup ● Create page and post ● Make about us and contact us page ● Layouts
  • 15. Google Search Operators ● What is Google Search Operators? ● Why Google search operators is important? ● How to use Google search operators
  • 16. Search Engine Optimization Syllabus ● On-page SEO. ● Off-page SEO ● Technical SEO. ● Local SEO
  • 17. ● Structure of content ● Keyword in title ● Keywords in description ● Header tags (H1 to H6) ● Image optimization (Size,Loading time,Alt text,tag) ● Internal links ● External Links ● Depth of content (Write detailed and good content) ● Relevant keywords ● Optimization URL On Page SEO. Optimization visible contents
  • 18. ● Search Engine Submission (Google,Bing,Yahoo,DuckDuckGo,Yandex) ● Image Submission ● PDF/PPT Submission ● Social Bookmarking ● Guest Blogging ● Video Submission ● Q & A Submission Off Page SEO. Optimization Outside of Your Website
  • 19. Backlinks Dofollow Nofollow What are nofollow links? Nofollowed links are hyperlinks with a rel=“nofollow” tag. These links do not influence the search engine rankings of the destination URL. view-source:https://en.wikipedia.org/wiki/Salman_Khan Dofollow links are those that allow Google and other search engines to point back to your website or blog. Dofollow Vs Nofollow
  • 20. যে সকল ওয়েবসাইটযক DoFollow বযাকললিংক যেও়ো প্রয়োজন : DoFollow বযাকললিংক পাও়োর জনয ো করা প্রয়োজন : ● হাই অথরিটি ওয়েবসাইি যেমন :Amazon Google ,Wikipedia ইত্যারি ● যে সকল ওয়েবসাইি যথযক কনযিন্ট করি কিা হয়েযে বা ইনযেযিশন যন়ো হয়েযে। ● হাই যকা়োরলটি কনযিন্ট আিযলাড কিযত্ হযব। ● হাই অথরিটি ওয়েবসাইি হযত্ হযব। ● রলিংক োরমিং কিা োযব না।
  • 21. Authority অথরিটি হযলা এমন একটি নাম্বাি যেিাি মাধ্যযম যবাঝা ো়ে একটি ওয়েবসাইি বা ওয়েবযিজ যিিংক কিাি জনয কত্িুক ু উিযোগী। এিা গুগল দ্বািা যডভলি কিা ন়ে, এিা যডভলি কযিযেন moz.com । যেযহত্ু এিা google দ্বািা যডভলি কিা ন়ে যস যেযে এিা সব সম়ে যে সটিক হযব এমনিা না। Domain Authority Domain Authority হল একটি ওয়েবসাইি যিিংক কিাি জনয কত্িুক ু উিযোগী ত্াি নাম্বাি। Page Authority Page Authority হল একটি web page যিিংক কিাি জনয কত্িুক ু উিযোগী ত্াি নাম্বাি।
  • 23. Image Submission ● Pinterest ● Flickr Off Page SEO
  • 24. PDF/PPT Submission Portable Document Format Power Point Presentation https://www.slideshare.net/ Off Page SEO
  • 25. Guest Blogging / Posting ● Write for Us ● Contribute ● Guest Post ● Guest Contribution ● Editorial Guidelines ● Contribution post ● Submit a Post ● Submit a Article "education" + "blogs" + "write for us" "write for us" + "education" + "free" https://readwrite.com/guest-posts/ https://readwrite.com/contributor-guidelines Off Page SEO
  • 26. Keyword Research and planning ● What are Keywords? ● Types of Keywords ● Why is keyword research important? ● What is Keyword Density? ● How to use google keyword planner?
  • 27. Types of Keywords 1 Short-tail Keyword 2 Long-tail Keyword 3 Short-term fresh Keyword 4 Long-term evergreen Keyword 5 Product Defining Keyword 6 Customer Defining keyword 7 Geo-targeting Keyword(যলাকাল রবজযনস এি জনয যেসকল keyword বযবহাি কিা হ়ে) 8 LSI (Latent Semantic Indexing) Keyword (hidden keyword) এবিং 9 Intent targeting Keywords (ইউজাি এি ইন্টাযিস্ট রিযলযিড keyword)
  • 28. How to use google keyword planner?
  • 29. Content Writing ● What is content writing ● Introduction to the different types of Contents ● How to improve writing skills? ● How to write SEO optimized content? ● Understanding your audience ● SEO Content create
  • 30. ● Text /রলরিত্ কনযিন্ট ● েরব ● শব্দ বা অরডও এবিং ● রভরডও ও এরনযমশন। Different types of Contents
  • 31. ● Review grammar and spelling basics.বযাকিণ এবিং বানান যমৌরলক িে য াযলাচনা. ● Read what you want to write.আিরন ো রলিযত্ চান ত্া িডু ন। ● Get feedback. ● Think about structure.গিন সম্পযকয রচন্তা করুন। ● Write. ● Know some common fixes.যজযন রনন রকে ু সাধ্ািণ সমাধ্ান। How to Improve Content Writing Skills?
  • 32. 1. Select A Targeted Keyword. 2. Length of the Content. 3. Type of the Content. 4. Analyze existing Content for outline. 5. People Also Ask questions. How to write content?
  • 33. Viral Marketing ● Understanding About Trends ● Searching Trends ● Creating Content Go Viral
  • 34. Google Search Console ● Understanding of Google Search Console ● Using Google Search Console to Increase Traffic ● sitemap.xml ● Indexing website in Google search console ● Indexing client website in Google search console ● Index Pages in Google Search Console ● Crawl Stats Vs Crawl Error ● Delete unnecessary website in Google search console
  • 35. Google Search Console ● sitemap.xml: User-agent: * Disallow: /search Allow: / Sitemap: https://waavebd.blogspot.com/atom.xml?redirect=fal se&start-index=1&max-results=500
  • 36. Google Algorithms ● Intro to Google Algorithm ● Why Google algorithms is very important ● Types of Google Algorithms ● How Algorithms works
  • 37. Google Analytics ● Introduction of Google Analytics ● Data Analyzing with Google Analytics ● Checking User Behavior ● Tracking Traffic from Different Source ● Using Analytics Date for Retargeting
  • 38. Google Ads Syllabus ● What is Ads? ● What is Google ads? ● Create Google ads account ● Ads account settings
  • 39. ● Ads objects ● Create Google ads ● Bidding strategy ● Audience targeting ● Search Network Vs Display Network ● Location targeting ● URL Tracking Templates {lpurl}?device={device} {lpurl}?campaignid={campaignid} {lpurl}?adgroupid={adgroupid} {lpurl}?keyword={keyword} {lpurl}?device={device}&{lpurl}?keyword={keyword} ● Ads publishing and reporting Google Ads
  • 40.
  • 41. Geo-Targeting ● Intro to Geo-Targeting/Geographic ad targeting ● Keyword Selection Based on Geographic Targeting ● Website Planning Based on Geographic Targeting
  • 42. Affiliate Marketing Syllabus ● What is affiliate marketing? ● Why we do affiliate Marketing? ● Best affiliate marketing websites ● Create Amazon affiliate marketing account ● Marketing your affiliate links ● Earn money
  • 43. ● Countries ● States ● Counties ● District ● Zip Codes ● Airports ● Universities ● Cities ● Radius Targeting etc Geo / Location Targeting
  • 44. Remarketing ● How do Remarketing Ads work? ● How much does Remarketing Cost ● What is Remarketing Campaign ● How to Boost Conversions with Remarketing
  • 45. Google AdSense ● What is AdSense? ● How does adsense work? ● How to create an AdSense account? ● Attach YouTube channel and website in AdSense
  • 46. Email Marketing ● What is email marketing? ● Why we do email marketing? ● Why email marketing is very effective ● Email signature create ● Sending email manually ● Sending email using tools ● Mailchimp email marketing ● Create Mailchimp account ● Create email ads
  • 47. Growth Hacking ● What is Growth Hacking? ● Why do we need it? ● Who uses it ● Growth Hacking Tools ● Growth Funnels and Tactics ● How to Approach Marketing Data Analysis? ● Case Studies of Growth Hacking
  • 48. Photo Editing ● Editing Image ● Crating Creatives ● Basic of Canva ● Marking Ads with Canva
  • 50. Freelance Without Marketplace ● Facebook ● Linkedin ● Google ● Twitter ● Email ● And more