How I Got 20k+ Visitors/Month From SEO
•Download as PPTX, PDF•
3 likes•1,112 views
Learn how Tom Casano took a new website from 0 to 20,000 visitors/month with organic search traffic. Tom tried many SEO tactics and eventually figured out what drives results: link-building, on-page optimization, and content marketing. Learn more about how you can get more organic traffic and rank higher by seeing the full video of the presentation here: https://www.youtube.com/watch?v=A9K9Q8Snlwc See more videos here: http://www.sureoak.com/resources/ Twitter: https://twitter.com/sureoak https://twitter.com/tomcasano Sure Oak is an SEO agency based in New York, NY led by SEO expert Tom Casano. We are experts in SEO strategy, link-building, keyword research, on-page optimization, technical site audits, content marketing, and more. Apply to work with us at: http://www.sureoak.com/apply/
Report
Share
Report
Share
Recommended
The Highest ROI Link-Earning Strategy (SEO)
Tom Casano discusses the importance of link-earning over link-building for search engine optimization. He defines link-building as links you directly create yourself, while link-earning means others link to your content naturally. Casano argues link-earning is more scalable, aligned with Google's algorithms, and powerful. He provides examples of highly link-worthy assets like tools, reports, and interactive content that earned hundreds of relevant domain links without outreach. Casano's formula for link-earning involves researching competitors, creating high-value assets, and using catalysts like PR, virality or referrals to accelerate natural link acquisition over time.
How To Ensure You Never Run Out of Content Ideas
Content. It’s a critical component of almost all of our marketing efforts, yet we all struggle when it comes to creating a consistent content plan.
This presentation takes dive deep into how everyone can more efficiently identify content goals, ideate topics, and leverage promotion in the right places.
Marrying SEO + UX - Ranking Your Website Through Visitor Engagement
User experience is the most underrated aspect of SEO.
These are some strategies to combine SEO with UX to leverage engagement for better Google rankings.
How to Create Linkable Content
Not getting the results you want from your link building campaigns?
You aren't alone. Most brands struggle to build links – not because of their outreach, but because of their content.
In this sponsored Search Engine Journal webinar and learn how to overcome this issue.
In this presentation, you'll learn how to:
Identify audiences to target for linkable content.
Provide value to those audiences with your content.
Integrate linkable content with your broader SEO/content strategy.
Create different kinds of content for different kinds of link opportunities.
The success of a link building campaign starts before you send your first email pitch – it’s in creating link-worthy content.
Michael Johnson from Page One Power will show you how to create content that will help you earn links from your target sites.
Google Analytics at Googlefest 2016 Charleston
This document appears to be a slide presentation on Google Analytics. It covers the following key points:
- It introduces Google Analytics and is aimed at beginners, intermediate users, and business leaders.
- It discusses learning about features to help with marketing and determining what is already being monitored and how to use the data.
- It addresses setting up goals to measure things that indicate customer progress beyond just page views.
- It recommends connecting Google Analytics to Google AdWords to share data if using AdWords for marketing.
- It suggests developing a social media strategy and focusing efforts on the top one or two performing social media channels.
- It advises analyzing landing and exit pages to ensure the
Google Analytics - COFC Digital Marketing - Oct 2015
This document summarizes a presentation about using Google Analytics to analyze website traffic and marketing efforts. It discusses setting up Google Analytics and tracking acquisition sources, user behavior, landing pages, bounce rates, conversions and multi-channel funnels. The presentation provides information on views, filters, linking analytics to AdWords, exporting reports, segments, goals and resources for learning more. It also promotes additional training opportunities and offers promotional codes.
Boost Your Content Reach and Engagement: Why, Where, When & How
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
SEO Strategies for Competitive B2B Verticals
The year is coming to an end and all eyes are on 2019. The SEO landscape is only getting more competitive. What are you doing to beat your competitors? How are you learning from their strengths and capitalizing on their weaknesses?
Whether it’s messaging best practices, link development strategies, or website design, there is an art to knowing when to play follow-the-leader and when to strike a radically different tone. As usual, data holds the key. We’ll show you how to use data to gain a serious competitive advantage in the digital environment.
If you need to beat your competitors in 2019, come join our Head of Operations Andrew Seidman on December 13th to discuss how to gain a competitive edge.
During this Web Clinic, we’ll cover:
When and how to follow trends in messaging
How to stand out with link building efforts
Learning from your competition (key best practices)
Create educational top-of-funnel content that separates you from the field
Recommended
The Highest ROI Link-Earning Strategy (SEO)
Tom Casano discusses the importance of link-earning over link-building for search engine optimization. He defines link-building as links you directly create yourself, while link-earning means others link to your content naturally. Casano argues link-earning is more scalable, aligned with Google's algorithms, and powerful. He provides examples of highly link-worthy assets like tools, reports, and interactive content that earned hundreds of relevant domain links without outreach. Casano's formula for link-earning involves researching competitors, creating high-value assets, and using catalysts like PR, virality or referrals to accelerate natural link acquisition over time.
How To Ensure You Never Run Out of Content Ideas
Content. It’s a critical component of almost all of our marketing efforts, yet we all struggle when it comes to creating a consistent content plan.
This presentation takes dive deep into how everyone can more efficiently identify content goals, ideate topics, and leverage promotion in the right places.
Marrying SEO + UX - Ranking Your Website Through Visitor Engagement
User experience is the most underrated aspect of SEO.
These are some strategies to combine SEO with UX to leverage engagement for better Google rankings.
How to Create Linkable Content
Not getting the results you want from your link building campaigns?
You aren't alone. Most brands struggle to build links – not because of their outreach, but because of their content.
In this sponsored Search Engine Journal webinar and learn how to overcome this issue.
In this presentation, you'll learn how to:
Identify audiences to target for linkable content.
Provide value to those audiences with your content.
Integrate linkable content with your broader SEO/content strategy.
Create different kinds of content for different kinds of link opportunities.
The success of a link building campaign starts before you send your first email pitch – it’s in creating link-worthy content.
Michael Johnson from Page One Power will show you how to create content that will help you earn links from your target sites.
Google Analytics at Googlefest 2016 Charleston
This document appears to be a slide presentation on Google Analytics. It covers the following key points:
- It introduces Google Analytics and is aimed at beginners, intermediate users, and business leaders.
- It discusses learning about features to help with marketing and determining what is already being monitored and how to use the data.
- It addresses setting up goals to measure things that indicate customer progress beyond just page views.
- It recommends connecting Google Analytics to Google AdWords to share data if using AdWords for marketing.
- It suggests developing a social media strategy and focusing efforts on the top one or two performing social media channels.
- It advises analyzing landing and exit pages to ensure the
Google Analytics - COFC Digital Marketing - Oct 2015
This document summarizes a presentation about using Google Analytics to analyze website traffic and marketing efforts. It discusses setting up Google Analytics and tracking acquisition sources, user behavior, landing pages, bounce rates, conversions and multi-channel funnels. The presentation provides information on views, filters, linking analytics to AdWords, exporting reports, segments, goals and resources for learning more. It also promotes additional training opportunities and offers promotional codes.
Boost Your Content Reach and Engagement: Why, Where, When & How
Did you know that more than 60% of all content is never used, viewed, or downloaded? That's a huge missed opportunity.
Join Christopher Hart and Corinne Schmid of ScribbleLive as they share the fundamentals of content amplification and audience engagement.
SEO Strategies for Competitive B2B Verticals
The year is coming to an end and all eyes are on 2019. The SEO landscape is only getting more competitive. What are you doing to beat your competitors? How are you learning from their strengths and capitalizing on their weaknesses?
Whether it’s messaging best practices, link development strategies, or website design, there is an art to knowing when to play follow-the-leader and when to strike a radically different tone. As usual, data holds the key. We’ll show you how to use data to gain a serious competitive advantage in the digital environment.
If you need to beat your competitors in 2019, come join our Head of Operations Andrew Seidman on December 13th to discuss how to gain a competitive edge.
During this Web Clinic, we’ll cover:
When and how to follow trends in messaging
How to stand out with link building efforts
Learning from your competition (key best practices)
Create educational top-of-funnel content that separates you from the field
Live Webinar: Lead Nurturing Beyond the Email Inbox
The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.
Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.
This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.
PR that drives performance by Beth Nunnington
In our data-driven world, the value of PR is often questioned — and quite rightly so.
Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links.
Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent).
The good news?
There's a better way!
-
As presented at Search Leeds, June 2019.
Get your guest-posting submission published. Useful tips and automation of th...
This document provides tips for getting guest posts published, including finding opportunities by monitoring mentions of competitors, using tools like Mention and Reply.io for outreach, and optimizing content and offers for the publications' keywords to provide additional value to editors. It discusses setting up monitoring on Mention, creating an outreach campaign in Reply.io, and emphasizing how content can boost keyword rankings and traffic. The summary restates the process as following publications, collecting contact info, creating an outreach campaign, contacting editors, making propositions, adding value, and closing deals.
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...
The document outlines Blake Pappas' content marketing workshop on the proven 8-step formula. It includes an agenda for the workshop covering topics like content strategy, ideation, content development, distribution, and measurement. It also provides tips for developing personas, coming up with content ideas, creating different types of content, and optimizing existing pages. The overall workshop is aimed at teaching attendees how to successfully implement a comprehensive content marketing strategy.
Melissa Joy Kong - How to Use Content to Grow Your Business
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
The science behind inbound marketing for builders and remodelers v2
The document discusses the science behind inbound marketing for builders and remodelers. It summarizes data showing that blogging 8 times per month can increase traffic by 3x and leads by 4x compared to blogging 4 times per month. Maintaining a larger website with more pages can also increase traffic. Engagement on social media positively impacts traffic and leads as well. Properly designed landing pages are found to increase leads significantly. A case study found one company increased leads by over 30 times after 12 months using an inbound marketing platform. The presentation concludes by discussing options for companies to get started with inbound marketing.
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
This document discusses how predictive analytics can help marketers make their data work harder for SEO and content marketing efforts. It recommends leveraging other companies' big data through tools like Google Trends, Google Keyword Planner, and Google Analytics to predict keywords and user behavior rather than relying solely on own data. Predictive analytics can help prioritize keywords based on search intent and understand what drives online and offline conversions when direct data is limited. A variety of free and paid tools from Google, Facebook, and third parties are introduced to facilitate predictive analysis.
10 Unique Ways To Improve Ad Copy
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
Interactive Session: Build a Performance-Driven 2015 Content Calendar
As organizations plan for 2015, marketers are charged with the development and execution of an effective content strategy—one that is based on historical performance and the customer journey, and designed to support business goals.
This presentation discusses best practices in content marketing—buyer persona development, mapping out your sales cycle and organization of a publishing calendar. Additionally, it features HubSpot tools that support content marketing efforts—personas, content calendar and SEO tool.
The State of Content Marketing & SEO in the UK
Presentation from the BlueGlass UK launch party in London - looking at the content marketing in the UK, and what's to come next from Google.
The competitive research data you've been waiting for. Get crucial insights f...
Introducing research.seomonitor.ro - an unique SEO Competitive Analysis tool designed for the Google.ro.
IMWorld 2015. Keynote.
Content Strategy & SEO – It’s a Match!
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nisha Ram, Digital Content Strategist, Deloitte UK.
Abi Bennetts - Brighton SEO 2021 - Psychology principles to power digital PR ...
Brighton SEO - March 2021.
Psychology principles to help you run a successful digital PR team in 2021.
HUG May 18 - Smart Reporting and Topic Clusters
Slides from the May 18 Manchester HUG discussing Smart Reporting with Brian Gallagher from HubSpot, and Topic Clusters with Rikki Lear, Director of Digital 22.
Blake Pappas - From Frustration to Success with Content Marketing
This document summarizes a presentation about content marketing. The presenter, Blake Pappas, is a content marketing coach who discusses common frustrations with content marketing and provides strategies for success. Some key challenges covered include lack of executive buy-in, improper strategies, failure to amplify content, and poor ideation. The presentation provides advice such as developing a documented strategy, creating content people search for, asking staff for ideas, and not skipping the ideation step. Case studies show how following these principles can significantly increase organic traffic and leads.
Search Engine Marketing: SEO, Local Listings, & How to Be Found Online
Part of The Lead to Loyal™ Inbound Summer School, this 30-minute webinar covers the fundamentals of search engine marketing. With so many factors to consider, how do you manage to stay top-of-mind and top of the search rankings? We dive into search engine optimization (SEO) best practices, optimization, and trends.
Growth Marking Conference 2018 - SEO with a growth mindset
This document summarizes a presentation by Eli Schwartz on winning at SEO with a growth mindset. The presentation discusses challenging common beliefs in SEO testing through hypotheses testing. It provides examples of case studies where the common belief was that JavaScript is the same as HTML, HREFLANG tags are needed, and footer links don't matter, but where testing disproved these beliefs. The presentation emphasizes having a growth mindset in SEO by being willing to test assumptions, measuring results, and sharing data to improve understanding of what really works.
Overview of Google My Business and Google Analytics
How to get your business listed on Google Search and Google Maps and measuring results with Google Analytics.
Google Analytics Presentation - College of Charleston
This document provides an overview of Google Analytics and how to use it. It discusses setting up Google Analytics and tracking various metrics such as acquisition, behavior, and conversions. The document recommends using Google Analytics to see which marketing efforts are working, track traffic patterns and trends, identify useful referral sources, see where people exit the site, and more. It also covers views and filters, linking Google Analytics to Google AdWords, exporting and emailing reports, tracking social media, landing pages, bounce rate, visitor flow, and goals.
Simple SEO - East Kent B2B Event - 4th November 2015
Josh Whiten of Sagittarius Marketing gave an introduction to search engine optimization (SEO) based on his 14 years of experience. He explained that SEO involves both on-page elements like optimizing content to be found by search engines and off-page elements like getting links and shares to increase a brand's online popularity. Some key factors he discussed included technical elements, keywords, link building, and constantly evolving Google algorithms.
AllFamous Digital marketing company profile v1.4
This document presents digital marketing services from a company called AllFamous Digital. It outlines their proven three-part strategy of website optimization, content marketing, and social lead generation. Packages ranging from $3,950 to $7,950 per month include services like social media management, blog creation, email marketing, and reporting. The company is based in the Philippines and offers an outsourced solution for medium-sized Australian and New Zealand businesses seeking sales leads through digital channels.
Final waca free trial ppt
This document provides an overview and preview of the WACA Associate Certified Course in web analytics. WACA stands for Web Analytics Consultants Association and offers training courses at associate, senior, and master levels. The associate course covers fundamentals of web analytics including where users come from, how they interact with the site, and how they exit. The course focuses on practical exercises and cases studies. It is taught in a team-based format and emphasizes active participation. Attendees will learn how to use web analytics to answer key business questions and optimize websites. The overall goal is to help businesses improve through a data-driven approach.
More Related Content
What's hot
Live Webinar: Lead Nurturing Beyond the Email Inbox
The way companies nurture leads has changed dramatically. What once was the domain of the sales department now is the responsibility of the marketing team.
Today's most effective marketers are moving their lead nurturing programs beyond the email inbox and embracing multichannel nurturing - which includes display and social media advertising.
This webcast will explore the basics of building a complete lead-nurturing program to reach and engage both known and anonymous prospects. Plus, John McTigue of Kuno Creative and Andrew Hickey of eCornell will share their secrets for reaching more of the right people with always-on tactics that deliver measurable results.
PR that drives performance by Beth Nunnington
In our data-driven world, the value of PR is often questioned — and quite rightly so.
Some see it only as a channel for occasional bursts of activity, while others get bogged down chasing links.
Underpinning all this tends to be slow reporting focused on meaningless metrics like AVE (advertising value equivalent).
The good news?
There's a better way!
-
As presented at Search Leeds, June 2019.
Get your guest-posting submission published. Useful tips and automation of th...
This document provides tips for getting guest posts published, including finding opportunities by monitoring mentions of competitors, using tools like Mention and Reply.io for outreach, and optimizing content and offers for the publications' keywords to provide additional value to editors. It discusses setting up monitoring on Mention, creating an outreach campaign in Reply.io, and emphasizing how content can boost keyword rankings and traffic. The summary restates the process as following publications, collecting contact info, creating an outreach campaign, contacting editors, making propositions, adding value, and closing deals.
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...
The document outlines Blake Pappas' content marketing workshop on the proven 8-step formula. It includes an agenda for the workshop covering topics like content strategy, ideation, content development, distribution, and measurement. It also provides tips for developing personas, coming up with content ideas, creating different types of content, and optimizing existing pages. The overall workshop is aimed at teaching attendees how to successfully implement a comprehensive content marketing strategy.
Melissa Joy Kong - How to Use Content to Grow Your Business
The document discusses four keys to building an effective content strategy that impacts the bottom line: 1) having high-quality content, 2) consistent publishing cadence, 3) clearly defined performance metrics tied to business goals, and 4) prioritizing conversion optimization. It provides examples from Eventbrite and First Round Review that illustrate how focusing on these keys can increase site traffic, leads, and revenue through monthly event calendars and optimized landing pages. The document emphasizes that content must either drive new customers and sales or be cut, and consistent publishing is the best hack for content marketing success.
The science behind inbound marketing for builders and remodelers v2
The document discusses the science behind inbound marketing for builders and remodelers. It summarizes data showing that blogging 8 times per month can increase traffic by 3x and leads by 4x compared to blogging 4 times per month. Maintaining a larger website with more pages can also increase traffic. Engagement on social media positively impacts traffic and leads as well. Properly designed landing pages are found to increase leads significantly. A case study found one company increased leads by over 30 times after 12 months using an inbound marketing platform. The presentation concludes by discussing options for companies to get started with inbound marketing.
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
This document discusses how predictive analytics can help marketers make their data work harder for SEO and content marketing efforts. It recommends leveraging other companies' big data through tools like Google Trends, Google Keyword Planner, and Google Analytics to predict keywords and user behavior rather than relying solely on own data. Predictive analytics can help prioritize keywords based on search intent and understand what drives online and offline conversions when direct data is limited. A variety of free and paid tools from Google, Facebook, and third parties are introduced to facilitate predictive analysis.
10 Unique Ways To Improve Ad Copy
With all the optimization work that goes into PPC, it’s easy to lose sight of the actual ad copy. Even though it is the only thing the searcher sees, ad copy often stagnates as the ad testing plan winds down and the enthusiasm brought about by a new project subsides into the steady hum of routine tasks.
In this webinar presentation, experts from Hanapin Marketing and Brainlabs Digital go through 10 unique ways to breathe new life back into your PPC ads and discuss why testing that ad copy is such an important tactic in your strategy.
Interactive Session: Build a Performance-Driven 2015 Content Calendar
As organizations plan for 2015, marketers are charged with the development and execution of an effective content strategy—one that is based on historical performance and the customer journey, and designed to support business goals.
This presentation discusses best practices in content marketing—buyer persona development, mapping out your sales cycle and organization of a publishing calendar. Additionally, it features HubSpot tools that support content marketing efforts—personas, content calendar and SEO tool.
The State of Content Marketing & SEO in the UK
Presentation from the BlueGlass UK launch party in London - looking at the content marketing in the UK, and what's to come next from Google.
The competitive research data you've been waiting for. Get crucial insights f...
Introducing research.seomonitor.ro - an unique SEO Competitive Analysis tool designed for the Google.ro.
IMWorld 2015. Keynote.
Content Strategy & SEO – It’s a Match!
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Nisha Ram, Digital Content Strategist, Deloitte UK.
Abi Bennetts - Brighton SEO 2021 - Psychology principles to power digital PR ...
Brighton SEO - March 2021.
Psychology principles to help you run a successful digital PR team in 2021.
HUG May 18 - Smart Reporting and Topic Clusters
Slides from the May 18 Manchester HUG discussing Smart Reporting with Brian Gallagher from HubSpot, and Topic Clusters with Rikki Lear, Director of Digital 22.
Blake Pappas - From Frustration to Success with Content Marketing
This document summarizes a presentation about content marketing. The presenter, Blake Pappas, is a content marketing coach who discusses common frustrations with content marketing and provides strategies for success. Some key challenges covered include lack of executive buy-in, improper strategies, failure to amplify content, and poor ideation. The presentation provides advice such as developing a documented strategy, creating content people search for, asking staff for ideas, and not skipping the ideation step. Case studies show how following these principles can significantly increase organic traffic and leads.
Search Engine Marketing: SEO, Local Listings, & How to Be Found Online
Part of The Lead to Loyal™ Inbound Summer School, this 30-minute webinar covers the fundamentals of search engine marketing. With so many factors to consider, how do you manage to stay top-of-mind and top of the search rankings? We dive into search engine optimization (SEO) best practices, optimization, and trends.
Growth Marking Conference 2018 - SEO with a growth mindset
This document summarizes a presentation by Eli Schwartz on winning at SEO with a growth mindset. The presentation discusses challenging common beliefs in SEO testing through hypotheses testing. It provides examples of case studies where the common belief was that JavaScript is the same as HTML, HREFLANG tags are needed, and footer links don't matter, but where testing disproved these beliefs. The presentation emphasizes having a growth mindset in SEO by being willing to test assumptions, measuring results, and sharing data to improve understanding of what really works.
Overview of Google My Business and Google Analytics
How to get your business listed on Google Search and Google Maps and measuring results with Google Analytics.
Google Analytics Presentation - College of Charleston
This document provides an overview of Google Analytics and how to use it. It discusses setting up Google Analytics and tracking various metrics such as acquisition, behavior, and conversions. The document recommends using Google Analytics to see which marketing efforts are working, track traffic patterns and trends, identify useful referral sources, see where people exit the site, and more. It also covers views and filters, linking Google Analytics to Google AdWords, exporting and emailing reports, tracking social media, landing pages, bounce rate, visitor flow, and goals.
Simple SEO - East Kent B2B Event - 4th November 2015
Josh Whiten of Sagittarius Marketing gave an introduction to search engine optimization (SEO) based on his 14 years of experience. He explained that SEO involves both on-page elements like optimizing content to be found by search engines and off-page elements like getting links and shares to increase a brand's online popularity. Some key factors he discussed included technical elements, keywords, link building, and constantly evolving Google algorithms.
What's hot (20)
Live Webinar: Lead Nurturing Beyond the Email Inbox
Live Webinar: Lead Nurturing Beyond the Email Inbox
Get your guest-posting submission published. Useful tips and automation of th...
Get your guest-posting submission published. Useful tips and automation of th...
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...
Blake Pappas - Workshop : The Proven 8 Step Formula to Successful Content Mar...
Melissa Joy Kong - How to Use Content to Grow Your Business
Melissa Joy Kong - How to Use Content to Grow Your Business
The science behind inbound marketing for builders and remodelers v2
The science behind inbound marketing for builders and remodelers v2
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
Marc Engelsman - Predictive Analytics: Making Your Data Work Harder for Your ...
Interactive Session: Build a Performance-Driven 2015 Content Calendar
Interactive Session: Build a Performance-Driven 2015 Content Calendar
The competitive research data you've been waiting for. Get crucial insights f...
The competitive research data you've been waiting for. Get crucial insights f...
Abi Bennetts - Brighton SEO 2021 - Psychology principles to power digital PR ...
Abi Bennetts - Brighton SEO 2021 - Psychology principles to power digital PR ...
Blake Pappas - From Frustration to Success with Content Marketing
Blake Pappas - From Frustration to Success with Content Marketing
Search Engine Marketing: SEO, Local Listings, & How to Be Found Online
Search Engine Marketing: SEO, Local Listings, & How to Be Found Online
Growth Marking Conference 2018 - SEO with a growth mindset
Growth Marking Conference 2018 - SEO with a growth mindset
Overview of Google My Business and Google Analytics
Overview of Google My Business and Google Analytics
Google Analytics Presentation - College of Charleston
Google Analytics Presentation - College of Charleston
Simple SEO - East Kent B2B Event - 4th November 2015
Simple SEO - East Kent B2B Event - 4th November 2015
Similar to How I Got 20k+ Visitors/Month From SEO
AllFamous Digital marketing company profile v1.4
This document presents digital marketing services from a company called AllFamous Digital. It outlines their proven three-part strategy of website optimization, content marketing, and social lead generation. Packages ranging from $3,950 to $7,950 per month include services like social media management, blog creation, email marketing, and reporting. The company is based in the Philippines and offers an outsourced solution for medium-sized Australian and New Zealand businesses seeking sales leads through digital channels.
Final waca free trial ppt
This document provides an overview and preview of the WACA Associate Certified Course in web analytics. WACA stands for Web Analytics Consultants Association and offers training courses at associate, senior, and master levels. The associate course covers fundamentals of web analytics including where users come from, how they interact with the site, and how they exit. The course focuses on practical exercises and cases studies. It is taught in a team-based format and emphasizes active participation. Attendees will learn how to use web analytics to answer key business questions and optimize websites. The overall goal is to help businesses improve through a data-driven approach.
SEO Master Class - Aaron Taylor, Prosperity Media
SEO Master Class - Aaron Taylor, Prosperity MediaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Aaron Taylor presented an SEO master class covering strategies for unlocking SEO growth. He discussed the importance of having an SEO strategy and focusing resources on either incremental or scalable tactics based on whether a website is new, established but unoptimized, or established and optimized. Tactics covered included CTR optimization, content optimization, internal linking, link building, international expansion, and multi-site SERP domination. The presentation emphasized measuring strategy effectiveness over time to continually assess progress toward business objectives.Seo strategy
A good SEO strategy has the potential to attract quality traffic to your website. It helps improve your website rankings and can funnel new visitors to your website, which can have a dramatic impact on your business thus increasing the traffic leads to an increase in sales. We create a custom made a strong SEO strategy that helps grow your business revenue. Leverage the power of SEO.
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital Marketing
This proposal outlines digital marketing and SEO services from Lorenzo Gutierrez Digital Marketing. Services include on-page SEO like keyword research and optimization, social media marketing, content marketing, website design, pay-per-click advertising, and reputation management. The proposal evaluates the client's current digital marketing efforts and provides recommendations to improve visibility and generate more leads through search engines, social platforms, and other online channels. Next steps involve scheduling a kickoff meeting to identify objectives and complete the necessary agreements to begin services.
Marketing Analytics 101 Webinar July2009
This document provides an overview of marketing analytics and how to measure the effectiveness of a website. It discusses tracking key metrics to understand visitor attraction, conversion, and ROI across blogging, SEO, social media, landing pages, and marketing channels. The goal is to analyze website performance, determine best and worst lead sources, and optimize marketing efforts to grow sales while lowering costs.
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
You've started a blog, signed up for twitter, and set up a Facebook Business Page - now how do you know if it's working for you? This webinar will provide all the basics of how inbound marketing-driven businesses should measure the effectiveness of their online efforts. This includes understanding what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the effectiveness of your website.
BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis Low
BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis LowBrightEdge Technologies
This document summarizes a presentation about creating centers of excellence to influence the industry and create engaging content. The presentation discusses identifying influencers and creating content through keyword research to address a for-profit college client's goals of decreasing paid search spend, generating more organic leads, and increasing organic visibility. Specific tactics discussed include finding influencers, conducting a content gap analysis, creating and scheduling content, linking strategies, using BrightEdge to track success, and establishing centers of excellence through agency-client mapping and playbooks to scale processes. The client saw decreases in paid search spending, increases in organic leads and first page keyword rankings.SEO Pyramid 151418
1) The document discusses search engine optimization (SEO) strategies for businesses to achieve sustainable competitive advantages through search marketing.
2) It outlines a SEO process that includes keyword research, competitive analysis, on-page optimization, content development, off-site link building, and ongoing improvement through monitoring and iteration.
3) Case studies show how optimizing a client's website for search engine rankings led to substantial traffic increases of over 200% in year one and continuing growth in subsequent years.
Visiting angels final presentation
This document provides recommendations for improving the online presence of Visiting Angels through search engine optimization (SEO) and social media marketing. It analyzes Google Analytics data showing room for growth in user numbers and retention. Three SEO firms are reviewed - ChoiceLocal, Web.com, and Seoteric. ChoiceLocal specializes in senior care marketing but lacks transparency, while Seoteric offers a range of services but is new. Goals are outlined to optimize search rankings, customize the local website, and capture leads. Actions include meeting with Seoteric and running targeted Facebook ad campaigns to boost brand awareness, traffic, and lead generation among key demographics like women aged 35-65 with family away. Analytics will track campaign performance
Digital Marketing and SEO Strategy -2018
Digital Marketing, SEO and SEM Strategy of 2018. All of the trends of 2018 and future SEO tactics following here.
Digital Marketing Services – Digital Marketing Agency in Delhi NCR India
Digital Marketing Services – Digital Marketing Agency in Delhi NCR IndiaVibes Communications Pvt Ltd
Vibes Communication is top digital marketing agency in Delhi NCR India. We’re the fusion of technology and marketing that enhance the brand’s value and integrity. Think of Branding-Think of us. We are the brand builder. Click here to know about us: www.vibescom.inBeauty Industry Proposal PPT | Business Consultant Rekha Kumari Digital Marke...
Beauty Industry Proposal (gorgeouscosmos.com) PPT | Business Consultant Rekha Kumari Digital Marketing Professional.
How we can make a strategy to grow the business at the Beauty Industry.
PCG Designer | Website Design Agency |
To succeed in today’s digital era, it is crucial to have a professionally designed website for your business. Being a website design agency we develop custom websites and help small, medium, and large businesses and organizations to build, grow and scale their online presence.
Inbound marketing university-intro-to-inbound-marketing_dd
This document provides an introduction to inbound marketing. It discusses the value of inbound marketing in pulling buyers into a business compared to outbound marketing. It outlines the key components of inbound marketing as content, SEO, and social media. The document then covers the 4 steps to successful inbound marketing: create optimized content, promote the content through social media, and track conversions and analytics to analyze marketing efforts. It emphasizes thinking like a publisher and socializer to create and publish content everywhere in order to attract links and shares that build authority over time.
Convert Customers Confidently & Power Sales Using Amazon’s A+ Content
This document discusses Amazon's A+ Content program which allows vendors to enhance their product detail pages with additional text, images, and modules. It provides an overview of A+ Content and its benefits, including developing brand equity, educating customers, building trust, being mobile friendly, and improving return on advertising budget. The document also reviews case studies on using A+ Content to showcase luxury products, mitigate negative reviews, and highlight complex products. It concludes with tips for effective A+ Content like following sizing requirements and maintaining branding.
Manikandan seo resume
Manikandan has over two years of experience in SEO, SEM, SMO, and analytics. He has successfully driven millions of organic visitors to client websites and indexed billions of pages. He has handled over 10 clients in industries like accounting, education, finance, healthcare, and software. Manikandan's responsibilities include on-page and off-page optimization, link development, analytics reporting, and social media marketing through platforms like Facebook and Twitter. He has experience managing projects in the UK and USA for industries like IT and mobile app development.
Search Sessions - The #1 Factor to Rank on Google
On this edition of Search Sessions, we talk the top factors that get your website ranking high on Google. Our Boostability SEO Experts Mike Marsh and Colton Miller give actionable strategies you can take to make your website invaluable in the eyes of search engines. AND we’ll give you the number one thing that gets your website ranking.
How to turn your blog inside out, build a world class startup & make yourself...
This document discusses how to build an effective content strategy for a business or blog. It provides examples of companies that have been successful with content marketing. There are three main frameworks discussed: 1) A 10-minute content strategy framework that outlines vision, values, inspiration, descriptions, targets, differentiators and metrics. 2) A framework to generate the first 20 topics for content by researching sources like Twitter, forums, trends and thought leaders. 3) A content multiplier framework that takes a topic and generates different content types and structures like guides, lists, opinions and case studies. Implementing these frameworks can help scale content production.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.
Since the late 1990’s, manufacturers and distributors have witnessed a tremendous change in marketing technology (search, social, email, etc.). Those that embraced the change have reaped the rewards, and those that ignored it struggle to exist.
But now, this technology, which provided early adaptors a leg up, has changed again and many manufacturers and distributors have seen their hard fought gains evaporate.
Today Google’s ranking preference for big brands and sites with rich high-quality content, coupled with the social platforms tightening up of organic (non-paid) reach in pursuit of viable “pay for play” revenue models favor large sites/companies and threatens the traditional distributor model.
Building a simple website and tweeting a few times does not constitute a good online strategy. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This session will explore where we are now, what’s coming next, and how to prepare your company to compete in 2015 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Similar to How I Got 20k+ Visitors/Month From SEO (20)
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital Marketing
Digital Content Marketing & SEO Proposal - Lorenzo Gutierrez Digital Marketing
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
Marketing Analytics 101: How to Measure the Effectiveness of Your Website
BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis Low
BrightEdge Share15 - DM104: Content, Influence and Human Capital - Travis Low
Digital Marketing Services – Digital Marketing Agency in Delhi NCR India
Digital Marketing Services – Digital Marketing Agency in Delhi NCR India
Beauty Industry Proposal PPT | Business Consultant Rekha Kumari Digital Marke...
Beauty Industry Proposal PPT | Business Consultant Rekha Kumari Digital Marke...
Inbound marketing university-intro-to-inbound-marketing_dd
Inbound marketing university-intro-to-inbound-marketing_dd
Convert Customers Confidently & Power Sales Using Amazon’s A+ Content
Convert Customers Confidently & Power Sales Using Amazon’s A+ Content
How to turn your blog inside out, build a world class startup & make yourself...
How to turn your blog inside out, build a world class startup & make yourself...
UID 2015 Presentation - Online Marketing - Where's it going? How to win.
UID 2015 Presentation - Online Marketing - Where's it going? How to win.
Recently uploaded
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastHow to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsSEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandMindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Content Marketing Blueprint For Content Strategy, content creation, content d...
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.THE STORY COMMUNICATION Credential 2024.pptx
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessTop Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Recently uploaded (20)
2025 Adventur ehomes Product Guide released Jun 1 2024
2025 Adventur ehomes Product Guide released Jun 1 2024
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Content Marketing Blueprint For Content Strategy, content creation, content d...
Content Marketing Blueprint For Content Strategy, content creation, content d...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
How I Got 20k+ Visitors/Month From SEO
- 1. How I Got 20k+ Visitors/Month From SEO Tom Casano Sure Oak SEO
- 2. Who is Tom Casano?
- 4. SEO Core Competencies ● link-earning ● outreach ● keyword research, grouping, and mapping ● on-page optimization ● technical site audits ● strategy ● content planning ● content marketing ● digital PR
- 5. What I Will Talk About Today... 1. SEO as a Marketing Channel: Why SEO? 2. My Story + Failures 3. What Drives Results 4. Take Action
- 6. Part 1: SEO as a Marketing Channel: Why SEO?
- 8. People Find You Interest More Sales Paying Customer Business Growth SEO
- 9. Want to Find Something Search on Google A. Become Customer Today Click on a Search Result B. Become Customer in Future
- 10. Website Visitor Today, Customer Tomorrow Lead Nurturing ● capture email address (e.g. lead magnet or newsletter) ● fill out a form (lead generation) ● retargeting ○ Facebook ○ Google Ads ○ YouTube ● brand awareness (remember you)
- 11. Why SEO?
- 12. 1.Inbound
- 13. 2. Qualified
- 14. 3. Stable & Consistent
- 15. Monthly Recurring Traffic → Monthly Recurring Revenue
- 16. Monthly Recurring Traffic → Monthly Recurring Revenue recent 10 day period of online sales =107 steady sales
- 17. 4. ROI
- 18. Part 2: My Story + Failures
- 20. Life Coach Spotter in 2013
- 22. Lesson Learned: “Build it and they will come” does not work.
- 23. Plenty of Optimization Tactics To... Get You 0 Results ● image alt text ● ratio of follow to nofollow backlinks ● ratio of text to HTML ● image file names
- 24. Plenty of Link-Building Tactics To... Get You 0 Results ● blog commenting ● forums ● directories ● broken link building ● link reclamation ● great content ● roundups ● press release
- 26. How Should We Rank Higher?
- 27. The Problem: Google’s Algo is a Secret
- 29. Ranking Algo is a Black Box
- 30. What Should We Do?!
- 33. Part 3: What Drives Results
- 34. What’s the Secret to Move the Needle?
- 35. What’s the Secret to Move the Needle? 844% Growth
- 37. I Tested 8 Strategies... ● infographic campaigns ● comprehensive content guides ● answering journalist requests ● collaborative placements ● blogger outreach ● resource page inclusion ● strategic relationship building ● guest posting
- 38. What (I Believe) Created the Most Impact: 1. comprehensive content guides 2. link-earning campaigns
- 39. 73,647 Words of Optimized Content Investment: $10,000+
- 44. A Scholarship
- 47. We Pulled Back the Curtain
- 49. 1. Referring Domains 2. Content 3. Optimization
- 51. Definition referring domain: a website that links to your website
- 53. Your Website
- 56. Attributes of Referring Domains 1. quantity 2. domain authority 3. trust flow 4. relevance
- 58. 2. Content
- 60. 80 Million Blog Posts Created Every Month
- 61. Blog Posts
- 63. High-Quality, In-Depth ● long (3,000-12,000 words long) ● very well-written ● useful, helpful, and answers common questions ● authoritative ● actionable ● unique ● engaging
- 64. Don’t just write about anything!
- 65. 3. Optimization
- 66. To Optimize Properly, You Need... 1. keyword research 2. keyword grouping 3. content planning + keyword mapping 4. on-page optimization
- 69. [bath] + [toys] + ?
- 71. Keyword Mapping
- 73. 1. Referring Domains 2. Content 3. Optimization
- 74. Referring Domains= Awesome Content + Email Outreach
- 76. Optimization= Keyword Research + Content Planning
- 78. Go big or go home.
- 79. Final Thought: SEO is an investment in growth
- 80. I love you. THE END