The document discusses blogging for journalism. It notes that the Washington Post has about 80 blogs, with sports and religion blogs being popular. It argues that blogging should be treated as journalism itself rather than an add-on. One editor does not edit staff blogs due to concerns about slowing the process and promoting uniformity over individuality. Successful journalist blogs require spending 3+ hours per day on writing, editing, monitoring comments, and research. Frequency of posts can vary from daily to over multiple days for live-blogging. The document raises issues and questions about comments, links, time commitment, and analytics related to running a successful journalist blog.