How SEO works and the impact that social media has on your search engine rankings. This was originally presented at the Remodeling Leadership Conference in May 2013 in Washington DC, a Hanley Wood conference.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
Keyword research: The beginning, the middle and the end - Jon Falgate - Searc...SearchNorwich
Jon Falgate, Head of Organic Search at Further explains how keyword research doesn't finish once a page goes live and there's much more work to be done to get value.
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve? Others will make the same mistakes as you did, while you could have helped them prevent it.
Steven wants to break this taboo by documenting and analyzing devastating SEO disasters he comes across. The topic of this talk is both educational and funny. It’ll inspire people to do better, and (hopefully) help break the taboo.
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
The Keyword Research Process That Generated 1.6 Million Impressions In 6 Mont...Daniel Brooks
All of the slides from my recent talk at the Bristol SEO Meetup covering the keyword research process I've developed over the last 18 months that's proven to help clients gain additional traffic, highlight content gaps and identify competitors ranking terms.
Actionable and Impactful SEO Audits #SearchNorwichAleyda Solís
How to maximize your SEO audits impact and facilitate its actionability? In this presentation Aleyda goes through the SP2 principles that you can easily apply to your SEO analysis and recommendations.
Tips and tactics that generate clicks and impressions - Daniel BrooksSearchNorwich
This talk goes over some new keyword research tactics which will vastly improve your targeting that will generate increased traffic and conversions for your client.
Keyword research: The beginning, the middle and the end - Jon Falgate - Searc...SearchNorwich
Jon Falgate, Head of Organic Search at Further explains how keyword research doesn't finish once a page goes live and there's much more work to be done to get value.
SEO disasters: the good, the bad and the taboo: Steven van VessumSearchNorwich
There’s huge taboo around sharing SEO disasters. No one wants to look bad, so everyone shares graphs showing organic traffic going up on social media. SEO disasters happen though, more often than you think. If we’re not open about the things that go wrong, how can we improve ourselves and help others improve? Others will make the same mistakes as you did, while you could have helped them prevent it.
Steven wants to break this taboo by documenting and analyzing devastating SEO disasters he comes across. The topic of this talk is both educational and funny. It’ll inspire people to do better, and (hopefully) help break the taboo.
Tips for big site SEO - Andrew Smith - SearchNorwich 9SearchNorwich
SEO can be a challenge at the best of times but when working on hundreds of large sites with a small team it can become overwhelming.
Find out how to setup your reports right from the beginning to keep it lightweight and consistent. Some interesting tools to tackle SEO challenges and ways of organising your team to stay focused on what matters most.
The Keyword Research Process That Generated 1.6 Million Impressions In 6 Mont...Daniel Brooks
All of the slides from my recent talk at the Bristol SEO Meetup covering the keyword research process I've developed over the last 18 months that's proven to help clients gain additional traffic, highlight content gaps and identify competitors ranking terms.
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Search Norwich #7 - Keyword Research Tips & Tactics To Increase Clicks & Impr...Daniel Brooks
The complete process we use at Aira to conduct our keyword research with a couple of additional tips to help you get more clicks and impressions to yours or your client's sites.
How to cultivate a great relationship with your developerBillieHyde
From Brighton SEO 22/07/2021
We look at:
Why developers might dismiss your suggestions
Why your ideas might have been turned down in the past
How to present your suggestions to them
Keyword research material taster from the Search and Social Media Marketing Course from the University of Salford. Official SEMPO SEO (search engine optimisation) training course based in Manchester, UK. This presentation offers a quick overview of Keyword Research material used on the Foundation and the Professional courses.
Last time we have discussed on SEO Checklists or On Page SEO Checklists. keywords are the key phrases or search term queries for your online marketing by which a no. of internet/ web visitors can reach your business website or landing page. So, your website/ blog/ landing page must be optimized with those key phrases some one is going to search with in major search engines like Google, Yahoo and Bing.
If you haven't updated your SEO strategy in the last year, it's a whole new world. This session will focus on the three things you need to know to make sure you're being ranked by the search engines.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
[TurnDigi 2020] Getting Tech SEO ImplementedAreej AbuAli
In this talk, Areej will share tips for communicating technical issues and getting them implemented. She will walk the audience through her prioritisation model and how to measure both SEO impact and technical effort for each recommendation.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
SEO For Business Owners in Japan - Tokyo Digital Marketers EventZo Digital Japan
In the presentation I gave on 11/30/2018, I talk about the basics of SEO. I also finish with the top 10 mistakes that businesses make with SEO in Japan. Brought to you by Zo Digital Japan.
Advanced Keyword Research for SEO - Training DeckDaniel Brooks
All slides and links from the Advanced Keyword Research for SEO training course ran at BrightonSEO.
Links to templates and documents discussed in the training session:
These are all set to View Only. You'll need to make a copy by going to File > Make a Copy in order to add your research data.
KWR Template
https://docs.google.com/spreadsheets/d/1cbN4FDTp4i3TnHu5PeFpAfYGwoCcdNBOB2uzZT7s4Hk/edit?usp=sharing
KW Mapping Template
https://docs.google.com/spreadsheets/d/1kNNIF1nCVoamXRfUeZeaIny_cA7-0UVZQfFrXFdRvTU/edit?usp=sharing
Keyword Opportunity Model
https://docs.google.com/spreadsheets/d/1dz4SvSlkSXpvOS2kxrm9ZJoIXKGB308iRkyAIv1owc0/edit#gid=666417106
Twitter
https://twitter.com/seodanbrooks?lang=en
SearchLeeds 2017 - Paul Madden - Co-Founder, Kerboo - Links as a metric in 20...Branded3
As one of Google’s most important ranking signals, links have seen a huge number of changes in how they are viewed and how they apply. As an industry, we have been encouraged to learn that the power of links as a signal has decreased in favour of other metrics, but is that actually the case? Paul, with access to the link profiles of thousands of sites and literally billions of links, takes us through the arguments for how we should really view our links in 2017 and beyond.
Search Norwich #7 - Keyword Research Tips & Tactics To Increase Clicks & Impr...Daniel Brooks
The complete process we use at Aira to conduct our keyword research with a couple of additional tips to help you get more clicks and impressions to yours or your client's sites.
How to cultivate a great relationship with your developerBillieHyde
From Brighton SEO 22/07/2021
We look at:
Why developers might dismiss your suggestions
Why your ideas might have been turned down in the past
How to present your suggestions to them
Keyword research material taster from the Search and Social Media Marketing Course from the University of Salford. Official SEMPO SEO (search engine optimisation) training course based in Manchester, UK. This presentation offers a quick overview of Keyword Research material used on the Foundation and the Professional courses.
Last time we have discussed on SEO Checklists or On Page SEO Checklists. keywords are the key phrases or search term queries for your online marketing by which a no. of internet/ web visitors can reach your business website or landing page. So, your website/ blog/ landing page must be optimized with those key phrases some one is going to search with in major search engines like Google, Yahoo and Bing.
If you haven't updated your SEO strategy in the last year, it's a whole new world. This session will focus on the three things you need to know to make sure you're being ranked by the search engines.
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
I spent a year running all the split tests from DistilledODN, a split testing platform. Here's how an entire year of testing changed how I thought and worked.
2014 SEO and Social Media Basics - DBRFF ConferenceBill Hartzer
Bill Hartzer's presentation about SEO basics, Google Panda and Google Penguin, the latest SEO updates, and how Social Media integrates into search engine optimization.
A slide presentation entitled "Search Engine Optimisation for humans, in plain English without the jargon", given to Liverpool Chamber of Commerce on 22nd March 2016 as part of the Tech Tuesday series.
[TurnDigi 2020] Getting Tech SEO ImplementedAreej AbuAli
In this talk, Areej will share tips for communicating technical issues and getting them implemented. She will walk the audience through her prioritisation model and how to measure both SEO impact and technical effort for each recommendation.
How to Produce Your Best Content Ever by Writing For Search EnginesBoostability
Kelly Shelton, VP of Marketing at Boostability shares industry insights about what search engines look for. He also gives actionable tips that any small business can use to strengthen their website optimization so they can raise in search rankings.
SEO For Business Owners in Japan - Tokyo Digital Marketers EventZo Digital Japan
In the presentation I gave on 11/30/2018, I talk about the basics of SEO. I also finish with the top 10 mistakes that businesses make with SEO in Japan. Brought to you by Zo Digital Japan.
How to Improve Your Website: The Role & Importance of SEO, Branding, Content,...Etela Ivkovic
Need to make improvements to your website and are unsure where to start? The DragonSearch digital marketing workshops: http://www.dragonsearchmarketing.com/digital-marketing-consulting-training/ are designed to train organizations on how to most effectively use marketing strategies to attain their goals and achieve success. In addition, our team of experts run local workshops aimed at helping small businesses better understand how to utilize these tactics.
This presentation outlines our workshop on Improving Your Website. Held by senior Dragons Etela Ivkovic and Ralph Legnini, it covers topics including:
• SEO
• Branding
• Content Development
• Usability
• Information Architecture
• Analytics
• Conversion Rate Optimization
• Content Optimization
• NAP
This is a great way to learn the basics of website improvements, whether you are starting with a new website or are rebuilding an existing site. We invite you to learn more about this topic in the two part series on our blog: http://www.dragonsearchmarketing.com/how-to-improve-your-website-workshop-part1/.
Ever wondered why your website is not showing up in Google searches? Ever wish your website generated more business for your company? SEO (Search Engine Optimization) is the process of organically elevating the visibility of a website in a search engine’s search results. Search engines, such as Google, review every website and grade it based on specific criteria. The SEO experts at JumpSIX marketing use various tools and industry knowledge to correct present issues on your website and increase the credibility of your website for search engines. Check out this presentation to learn more about how JumpSIX Digital Marketing can help you achieve your online marketing goals.
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Slides from my SEO for Startups talk at BarCamp Delhi 8.
How to get millions of users without spending a dime. Try our product at http://www.ranksignals.com
Implementing SEO Strategies for Small Business Health Care CompaniesRyan McEniff
Learn how a small business can increase their SEO, ranking, and backlink profile through strategies you can implement right now.
https://www.mwhomecare.com
Using competitive research, SEO techniques and digital marketing best practices to design, implement, and analytically analyze a successful corporate website for mobile and desktop
what you wear is how you present yourself to the world, especially today,when human contact are so quick.Fashion is instent language.
"Fashion should be a form of escapism,and not a form of imprisonment.
Search Experience Spotlight - How Paychex is Winning at SEOseoClarity
Learn how a Fortune 1000 company wins in their hyper-competitive marketplace with innovative strategies and a Search Experience Optimization alignment.
Through a series of case studies, these industry experts present how Paychex developed a winning SEO content strategy built upon a foundation of cross-functional cooperation.
Here's what you'll get from attending:
- Why SEO has a multiplier effect when properly leveraged across an organization
- How to align Development, Marketing & PR, and the C-Suite in SEO
- How Paychex leveraged its need for relevance to achieve extraordinary results
Business Network North SEO Seminar Notes Aug 2012andy1005
Hi Everyone
These are the slides from this mornings seminar, sorry it was a bit of arush at the end, if you have any questions, please let me know!
Andy
It's important to blog and post new content regularly in order to drive new traffic to your website, but getting started can be challenging. This session will focus on how to create a content calendar and measure its effectiveness.
Some best practices in email marketing and how to measure a successful email program. Includes campaign tagging, building trended analysis, and email reputation troubleshooting. Email segmentation mentioned briefly as a best practice.
Best Practices in using Google Analytics, Compete.com, Alexa.com, and SiteTrail.com to do internal analysis as well as competitive assessments. We review the fundamental terms you need to understand and a general framework for measuring your website's success against your business goals
The most important 5 Google Analytics reports for all business owners to understand. These reports give a quick overview of your internet marketing effectiveness.
How a genuine response to the Boston Marathon Bombing started a social media movement within 48 hours. A case study for social media success and an inspiration for people everywhere.
#OccupyAnalytics presentation given at #ACCELERATE Chicago 2012. #ACCELERATE is the free conference presented by Web Analytics Demystified and was sponsored by Ensighten, Opinion Lab, Observe Point, and Tealeaf. This was presented by April Wilson, CEO of Digital Analytics 101.
This is from the M11 Nazarene conference in April, 2011. Presented by Levi Lowry and April Wilson of Digital Analytics 101 LLC.
This presentation talks about how DA101 worked with Catalyst Church to help audit their online presence (website, social, and email) to improve in-person attendance and online engagement.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
2. What we’re going to talk about
• Why SEO is important
• How it works (traditional website SEO)
• Social Media and SEO
#RMLC2013 @aprilewilson
2
3. SEO = Getting Leads
IS NOT IS
More accurately describing
your business
Using terms that people are
searching
Qualified leads Getting more leads into
your pipeline
How you would talk about
your products or services in
print
Shorter, simpler, less
descriptive content
The way humans talk to
each other
Being a little redundant
#RMLC2013 @aprilewilson
3
5. Before After
Google Searches 22,000 100,000
Land on Website 497 6,719
Complete Form 100 672
New Customers 50 134
#RMLC2013 @aprilewilson
5
6. Organic Search = SEO
• Search Engine
Optimization
(SEO)
determines
where you rank
on search
engines “natural”
results.
• It’s important
because younger
consumers often
ignore paid
search.
6
#RMLC2013 @aprilewilson
7. Strength in organic = attention
• In a Q3 study by
User Centric, a
user’s attention is
between 10x to 14x
stronger on the
organic search
results.
• Top 2 search
engines only (Google
and Bing)
7
#RMLC2013 @aprilewilson
8. What makes you rank well?
• How much traffic you get
• How many people link to you
• What your text actually says
• How often you update your website
And then maybe… (?)
- Your author rank (if you write / blog)
- If you have an active social media presence
- How engaged your social media followers are
#RMLC2013 @aprilewilson
8
9. I thought I had to know how to code?
• There are many meta tags you may see out there, but just
remember this:
• Meta Description: This tag enjoys much support, and it is well worth using.
• Meta Keywords: This tag is only supported by some major crawlers and
probably isn't worth the time to implement.
• Meta Everything Else: Any other meta tag you see is ignored by the major
crawlers, though they may be used by specialized search engines.
• Title: Pretty darn important.
9
#RMLC2013 @aprilewilson
10. So what’s important?
• “Natural” use of keywords and phrases in your text
• Hierarchy of information
• Some repetition, but don’t go crazy
Nice to have:
• Phrase in your URL
#RMLC2013 @aprilewilson
10
11. Never ever…!
Pay people to link to you
Use keywords that have nothing to
do with your business
#RMLC2013 @aprilewilson
11
13. So how do I know what words to use?
• Many free tools available, recommend Google Adwords
Keyword Tool to start
• What it tells you:
• How Google reads your site
• How much traffic there is for those terms
• How much competition there is for those terms
• Ideas for related terms
#RMLC2013 @aprilewilson
13
17. Google Keyword Results (Top 20)
Keyword Competition
Global Monthly
Searches
Local Monthly Searches
(United States)
re-modeling 0.64 1,830,000 1,220,000
construction of home 0.72 673,000 368,000
construction of a home 0.72 673,000 368,000
general contractor 0.6 368,000 301,000
home remodeling 0.55 368,000 301,000
remodeling a home 0.55 368,000 301,000
remodeling home 0.55 368,000 301,000
general contractors 0.61 368,000 301,000
bathroom remodeling in 0.92 301,000 201,000
kitchen and remodeling 0.87 246,000 201,000
kitchen remodeling in 0.87 246,000 201,000
home remodel 0.68 135,000 110,000
house remodeling 0.68 135,000 110,000
remodeling a house 0.68 135,000 110,000
remodeling house 0.68 135,000 110,000
remodeling contractor 0.72 110,000 110,000
home renovation 0.6 201,000 110,000
renovations home 0.68 165,000 90,500
home renovations 0.68 165,000 90,500
remodeling ideas 0.84 90,500 74,000
#RMLC2013 @aprilewilson
17
18. Pick about 3-4 terms you want to do
• Home remodeling / remodeling home (301,000)
• General contractor (301,000)
• Home renovation (110,000)
#RMLC2013 @aprilewilson
18
19. Example
Current Text
RHD Construction Inc. is a quality, full-
service remodeling and design firm
offering unsurpassed customer
service, integrity, and superior
craftsmanship since 1982.
Having worked extensively with
leading Dallas architects and
designers, our blend of "old school"
craftsmanship and the latest
technology has earned us high
acclaim within the industry as well as
with our clients.
90% of RHD's business is made up of
previously satisfied homeowners and
referrals.
SEO-Optimized Text
We are remodeling home
professionals and general
contractors specializing in home
renovation.
If you live in Dallas, Mesquite,
Garland, Rowlett, or Rockwall and you
are looking for a partner in your home
remodeling project, we would love to
earn your business.
Over 90% of our current clients are
repeat customers, having left
favorable reviews for our work on their
home renovation projects.
#RMLC2013 @aprilewilson
19
20. Use free tools to measure your rank
• Nothing but opportunity here! They aren’t recognized for
any of those terms.
#RMLC2013 @aprilewilson
20
Domain Keyword
Google.com
position
Yahoo (United
States) position
Bing
position
www.rhdconstruction.com home remodeling - - -
www.rhdconstruction.com remodeling home - - -
www.rhdconstruction.com general contractor - - -
www.rhdconstruction.com home renovation - - -
27. Google+ and SEO
• COMPLETE YOUR PROFILE
• Join communities and
participate
• Use Google Hangouts
• Share content in your updates
#RMLC2013 @aprilewilson
27
29. SEO and Houzz
• COMPLETE YOUR PROFILE
• Next:
• Having a photo that is placed in other
people’s Ideabooks
• Reviews- quantity and quality
• Having lots of followers (and possibly
also following others, but not as many as
are following you)
• Number of project photos
• Responding to questions from others
(discussion participation)
• Having a Houzz link from your website’s
homepage to Houzz (can be in the form
of their “badge” or not)- homepage only.
#RMLC2013 @aprilewilson
29
31. Pinterest and SEO
• Create a Pinterest Page
for Business
• Add the Pinterest buttons
to your website
• Make sure to use your
SEO keywords in your pin
• Use alt text / image for all
your website images
#RMLC2013 @aprilewilson
31
32. SEO is harder with Pinterest
• Very visual content like
remodeling before / after
does well, but you need to
make sure you leverage
that pin’s description.
• I googled “kitchen
remodeling ideas” and a
Pinterest page is ranked #5
on the first page.
#RMLC2013 @aprilewilson
32
33. About LinkedIn and Facebook
• LinkedIn can help get you B2B leads, but won’t do much
for driving traffic to your website.
• It ranks well for SEO, but that traffic will go to LinkedIn
• Facebook. Oh, Facebook.
• Does it help your brand image to have a very engaging Facebook
presence? Yes.
• Will it sell your product? Probably not.
• Can it help you reach new audiences? Yes.
#RMLC2013 @aprilewilson
33