Feel like you’re at link building capacity? Know you could build more links if you just had more time or a larger SEO team? Even small teams have been able to build 600 backlinks per month. Seem impossible? We have good news. Link building at scale is very possible. 10 years in the making, there is finally a 6-month link building roadmap that can help you build a backlink profile that increases your brand’s search visibility. In this webinar, you can learn how to build thousands of links a month – with any sized SEO team. Learn How To Growth Hack Your Link Profile By: - Creating a pilot program to test link building techniques that can scale. - Selecting the link building techniques that are best for your company and resources. - Understanding the methods to scale up a successful pilot. Kevin Rowe, Founder and Head of Strategy at PureLinq, has taken small link building proof-of-concepts to large scale initiatives with thousands of links per month. Leave this session with the insights you need to build a system that will work for your business, based on a situation analysis and available resources. Ready to start scaling your link profile and boosting your search rankings? Don’t miss out! Watch today and get the link building hacks to help grow your business.

2. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
How We Build Over 1000
Backlinks/month: A 6-month sprint
Kevin Rowe, Founder & CEO

3. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Founder & Head of Strategy: PureLinq
Speaker & Contributor
Enterprise SEO, link building, analytics since
2009
Built & scaled SEO & link building teams
Hyatt hotels, Bulletproof Coffee, VMWare, The
Hartford
Kevin Rowe
LinkedIn

4. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Connect
/in/kevin-rowe info@purelinq.com
@_kevinrowe

5. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
PureContext
>30,000
Influencers
Bloggers
Sites
Publishers
Authors
NaturaLinq
Custom outreach
Resources links
Content-first
Competitor links
Guest posting
Unlinked mentions
Chisel
Content Marketing
Content strategy for links
and traffic
Linkable content planning
What is PureLinq
Link Building & Content Marketing

6. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Featured In

7. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
How we got here
B2B SaaS
Cyber security
CPG
Travel & Hospitality
Universities
Online training
Insurance
Banking
B2B services
Payday loans
Gambling
eCommerce
Real estate
Some niches
Our Experience

8. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Which technique: How to select a link building strategy
Pilot program: Analyze, setup, and test link building strategies that work in
2023
Scaling up: How to scale the link building techniques that work best for your
company
What is This About

9. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Ramped up to 600 links on one site in 30 days from start
Thousands of links across multiple domains
Tried or scaled over 20 techniques
Scaled up to way over 1000 links a month
Hired over 100 SEOs, content marketers, and digital marketers
What I Built

10. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Should you build 1000 links?

11. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
link readiness assessment
@ purelinq.com/ready
Link Readiness: Short List
32 Examples: Linkable Assets
@ purelinq.com/linkable

12. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
1. Yes
2. No
3. Kind of
Have you tested a link building program
Poll: Technique Experience

13. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
1. Metrics: Ahrefs, majestic, moz, SEMrush
2. Manual site review
3. Niche relevancy
4. All of the above
How do you evaluate site quality
Poll: Evaluating Site Quality

14. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
1. Domain Rating (DR) Ahrefs
2. Trust Flow / Citation Flow (majestic)
3. Domain Authority (moz)
4. Spam Score (Moz)
5. Authority Score (SEMrush)
6. Traffic (SEMrush or Ahrefs)
7. All of the above
What metrics you use to evaluate a link?
Poll: Evaluating Site Quality

15. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Can I get links to commercial pages?
What should my monthly link goal be?
Should I only link to informational pages?
Should I do outreach or just create great content?
How do I evaluate quality of a site/link?
Frequently Asked

16. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Q1
Mo 1 Mo 2 Mo 3
Q2
Mo 4 Mo 5 Mo 6
Q3
Mo 7 Mo 8 Mo 9
Q4
Mo 10 Mo 11 Mo 12
Pilot
SOPs
Team
Scale
Research
6-Month Roadmap

17. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com 17
Selecting Link Building
Technique

18. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Techniques that work in 2023
Finding proven models
Link readiness
Overview

19. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
1. Skyscraper
2. Content-first links
3. Competitor link building
4. Guest posting
5. Resource links
6. Unlinked mentions
7. Passive blogger/Journalist request
8. Paid links
9. None
What techniques have you tried?
Poll: Technique Experience

20. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Techniques for 2023: Cheatsheet
What is it:
Skyscraper &
linkable content
UVP content
Content
First
-Google search info keyword
-Analyze topics & links
-Create unique piece
-Outreach to top-site’s links
Unlinked
mentions
Competitor
link building
Guest
posting
What is it:
Articles mentioning
brand, brands sold,
competitors,
thematic keywords
What is it:
Analyze top sites
and directly
outreach to each
site.
What is it:
Contribute to niche
relevant
publications with
custom content
-Ahrefs content explorer
-Search mention
-Filter list for quality
-Create content or pitch
-Ahrefs link intersect
-Manually check links
-Replicate strategy
-Content/outreach
-Google {keyword} +
”contributor”
-Analyze topics
-Pitch article

21. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Techniques for 2023: Cheatsheet
What is it:
Skyscraper &
linkable content
UVP content
Reciprocal
links
-Google search info keyword
-Analyze topics & links
-Create unique piece
-Outreach to top-site’s links
Resource
links
Reactive PR
What is it:
Articles mentioning
brand, brands sold,
competitors,
thematic keywords
What is it:
Incoming requests
for sources,
quotes, or
resources
-Ahrefs content explorer
-Search mention
-Filter list for quality
-Create content or pitch
-HARO or #journorequest
-Setup pitch deck & themes
-Pitch via email request or
twitter

22. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
https://docs.google.com/spreadsheets/d/1IhrIQtzjyw9h8KVti03qcd41ttAnWgujkF7Dszj4B_Q/copy#gid=1803067586
Proven Link Building Models

23. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Identify Techniques: How to
What is the competition doing?
● Link analysis competitors
● Trade publications
● Industry software
Other niches/industries
● Case studies
● Google top ranking sites

24. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Select niche
Ahrefs Keyword explorer
Ahrefs top-pages by links
Audit links by:
Type
Metrics
Quality
Add techniques to proven model template
Identify Techniques: Process
Analyze competitors, trade publications, and industry software

25. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Am I ready to do link building?
● If links to commercial pages, do I have outreach program?
● Do I have informational content?
● Do I have resources to create linkable content?
● Can I do outreach in-house or outsource?
● How competitive is my niche with content?
● Are my product/service/platform offerings unique?
Link readiness assessment @ purelinq.com/ready
Link Readiness: Short List

26. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com 26
Link Building Pilot

27. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Evaluate: Post-mortem
05
● How many links
● Type of links
● Can I find more
04
● Content-first links
● Guest posting list building
● Reactive PR
Process + Tech + People
03
● Test yourself or with Sr link builder
● Use easy tech
● Start with easy processes
Link opportunity audit
02 ● What technique works for my industry/niche
● Size of link opportunities
Content canvas
01 ● Plan content around events & products
● Identify strategy and map to key events
Content + Outreach
Pilot Overview

28. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com 28
Content Canvas
Content canvas
01

29. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Link opportunity audit
Schedule “link readiness assessment” @ purelinq.com/ready
● What content do I have?
● Which pages do I need links to?
● Can I perform research?
● How competitive is the content?
● How many sites by link type?
● Relevant resource pages/content?
● Are there unlinked mentions?
● How amazing is the top-ranked content?
● Are journalist searching for our expertise?
Content List Size
Link opportunity audit
02

30. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Resources
Outreach + Content
Small team of 1 person or a large team to
scale.
People
● Sr Link builder
● Jr outreach
● Sr content
● Researcher
Simple SOPs
Keep it simple.
Create simple SOPs for a few easy link
building techniques.
Process
● Content-first
● Competitor links
● Guest posting
● Unlinked mentions
Research, Outreach,
Tracking
Setup a database, email outreach, and
research tools.
Tech
● Pitchbox/Buzzstream
● Buzzsumo/Google
● ChatGPT/Bard
● Ahrefs/Moz/Majestics/SEM
rush
Process + Tech + People
03

31. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Building links
Statistical roundup lists
Curated lists & expert roundups
Branded blogs
Infographics
Calculators as content
Online planners
Templates & checklists
Unique research
Site list building (to guide content)
Resource page list
Guest posting
HARO
Linkable Content Outreach
04 Content + Outreach

32. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Evaluating Pilot (update)
Link quality,
metrics,
contextuality
Link Count Focus Traction
# of links
Successful placement rate
Links by niche
Links by technique
Target keyword rank,
Keyword count
Impressions
Evaluate: Post-mortem
05

33. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com 33
Scaling Up

34. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Where to scale
Tips to scale
4 mistakes to avoid
Scaling up the pilot
Scaling up: Overview

35. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com 35
List Building & Outreach Volume
More targeted lists
Custom v. bulk emails
Types of lists/methods
Scaling Up: 4 Approaches
Geographic Focus
City/Zip
State/province/other
Country
Points of interest
Attractions
Near by
Niche & Segments
Keyword focus
Topics
Products
Content intent
Content Quality & Volume
Level of research
Studies
Unique data
eBooks, guides, or blogs

36. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
1. Spend a lot of time testing pilot programs
2. Start with guest posting, it’s easy to learn
3. Use a partner to increase quality volume
4 tips on scaling
Scaling up: Tips to Scale

37. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
1. Produce a lot of content
2. Over process planning
3. Not scaling outreach
4. Scaling the wrong elements
4 Mistakes on scaling
Scaling up: Mistakes to Avoid

38. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
*Source: https://www.searchenginejournal.com/bloggers-outreach-no-
reply/217843/
Survey: 300 bloggers about why
they don’t reply
Mistakes: Not Scaling Outreach

39. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com 39
Mistakes: Process Mapping

40. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
• Identify sites
• Vet for quality
List building
• Contact names
• Emails/phones
Find contact
• Target by niche/site
• Sequencing
Custom emails
• Infographic
• Study
Content
• Email sites
• Phone calls
Outreach
• Emails
• Phone calls
Follow Ups
• Setup crawler
• Manual review
Verify
Mistakes: Wrong Element

41. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com
Connect
/in/kevin-rowe info@purelinq.com
@_kevinrowe

42. #SEJWebinar
@purelinq | @_kevinrowe
www.purelinq.com @_kevinrowe | @purelinq
krowe@purelinq.com