This document discusses Google Quick Answers and how to optimize content to appear in them. Quick Answers provide concise answers to "how to" and exploratory queries in a box above the organic search results. Content is more likely to appear if it targets high-demand queries, is on high-authority pages with user-focused content and technical SEO best practices. The presenter provides tips on measuring the impact of Quick Answers optimization using tools like BrightEdge, Google Search Console and Adobe Analytics.