SlideShare a Scribd company logo
SEO AUDITS 
Presented by: 
Alan Bleiweiss 
@AlanBleiweiss 
http://AlanBleiweiss.com
Audit Experience 
@AlanBleiweiss
SEO AUDITS 
SEO is about UX 
As seen through the eyes 
Of search algorithms 
and manual reviewers 
@AlanBleiweiss
SEO AUDITS 
@AlanBleiweiss 
The Primary Purpose of 
an SEO Audit 
Is to Identify Search Engine 
UX Evaluation Weakness
SEO AUDITS 
Improving UX Evaluation Factors = 
More Relevant Visibility 
@AlanBleiweiss 
& 
Higher Conversion Potential
SEO AUDITS 
An Audit That Includes Too Many Tasks 
Will Overwhelm People Into Inaction 
Or Distract Resources 
@AlanBleiweiss
SEO AUDITS 
@AlanBleiweiss 
Strategic Site Audits 
•Overview Only 
•Not Too Granular 
•Provides Tasking Recommendations
SEO AUDITS 
e.g.; If You Identify Weakness In Keyword Selection 
• Show Examples 
• Recommend Better Phrase Selection 
• Show Examples of Better Phrases 
@AlanBleiweiss
SEO AUDITS 
e.g.; If You Identify Poor Topical Organization 
• Show Examples 
• Recommend Reorganization 
• Provide Example Reorganization Options 
@AlanBleiweiss
SEO AUDITS 
@AlanBleiweiss 
QUART – 
The 5 Super-Signals of SEO 
• Quality 
• Uniqueness 
• Authority 
• Relevance 
• Trust
SEO AUDITS 
When Is It Time To Perform 
@AlanBleiweiss 
A Strategic Audit?
SEO AUDITS 
@AlanBleiweiss 
When Revenue Is Inexplicably Down
SEO AUDITS 
@AlanBleiweiss 
When Traffic Takes A Nose Dive
SEO AUDITS 
@AlanBleiweiss 
When You’ve Been Slapped
SEO AUDITS 
When You Think Everything Is “Okay” 
@AlanBleiweiss
SEO AUDITS 
When You’ve Gone As Far As You Can On Your Own 
@AlanBleiweiss
SEO AUDITS 
•Main Site 
•Niche Domains / Sub-Domains 
•“Related” Sites 
•Inbound Link Footprint 
•Supporting Social Signals 
@AlanBleiweiss 
What Needs To Be Reviewed
SEO AUDITS 
@AlanBleiweiss 
What Needs To Be Reviewed 
Crawl / Processing Speed 
Topical Focus / Dilution 
Sub-Topical Organization 
UX Intuitiveness 
Signal Consistency / Confusion
SEO AUDITS 
@AlanBleiweiss 
Gather Data From Multiple Sources 
Screaming Frog 
Google Analytics 
Google Webmaster Tools / Bing Webmaster Tools 
URIValet.com / WebPageTest.org
SEO AUDITS 
@AlanBleiweiss 
Gather Data From Multiple Sources 
SEMRush Majestic 
SearchMetrics RavenTools 
Open Site Explorer Panguin Tool
SEO AUDITS 
@AlanBleiweiss 
Obvious Issues 
Require Attention
SEO AUDITS 
@AlanBleiweiss 
Obvious Issues 
Require Attention
SEO AUDITS 
@AlanBleiweiss 
Don’t Just Focus On 
The Obvious Issues 
Always be looking 
For odd data points
SEO AUDITS 
@AlanBleiweiss 
Always be looking 
For odd data points
SEO AUDITS 
@AlanBleiweiss 
Always be looking 
For odd data points
SEO AUDITS 
In the age of Penguin 
Link Velocity Matters Big Time! 
@AlanBleiweiss 
Always be looking 
For odd data points
SEO AUDITS 
@AlanBleiweiss 
Understand How 
Different Signals 
Impact Each Other
SEO AUDITS 
@AlanBleiweiss 
Understand How 
Different Signals 
Impact Each Other
SEO AUDITS 
@AlanBleiweiss 
Understand How 
Different Signals 
Impact Each Other
SEO AUDITS 
Architecture that is too flat 
Dilutes group topical focus 
@AlanBleiweiss 
URL Hierarchy 
Is it too flat? 
Is it too deep? 
MySite.com/ 
MySite.com/everypage
SEO AUDITS 
Duplicate Content Distracts, Dilutes & Deters Conversions 
@AlanBleiweiss
SEO AUDITS 
Serious Server Delays Alone Can Sometimes Crash your @AlanBleiweiss
SEO AUDITS 
Sometimes Just Resolving Crawl Inefficiency Can Fix Everything 
@AlanBleiweiss
SEO AUDITS 
Sometimes It’s Just A Single Known Algorithm Update Issue 
@AlanBleiweiss
SEO AUDITS 
@AlanBleiweiss 
Sometimes it’s More Complex
SEO AUDITS 
@AlanBleiweiss 
Social & Other Channels 
Matter to SEO
SEO AUDITS 
@AlanBleiweiss 
SEO is Not An Island Unto Itself
SEO AUDITS 
@AlanBleiweiss 
Plan for the Best Outcome
SEO AUDITS 
@AlanBleiweiss 
Set Realistic Expectations
SEO AUDITS 
Recovery Often Results In 30 – 60 day Rebound Cycle 
@AlanBleiweiss
SEO AUDITS 
Set Realistic Expectations 
An SEO Audit Should Strive 
For Perfect Implementation 
Yet Understand Fiscal & Resource Constraints 
@AlanBleiweiss
SEO AUDITS 
Set Realistic Expectations 
An SEO Audit Can’t Save 
A Business Overnight 
@AlanBleiweiss
SEO AUDITS 
Set Realistic Expectations 
@AlanBleiweiss 
An SEO Audit 
Can Get an Off-The-Rails Effort 
Back On Track
SEO AUDITS 
Set Realistic Expectations 
For a Step-By-Step “How-To” of 
My Audit Process Check Out My 
Slide Deck from Last Year’s Pubcon 
http://bit.ly/AuditHowTo 
@AlanBleiweiss

More Related Content

What's hot

Owning the Answer Box, Knowledge Graph and Featured Snippets
Owning the Answer Box, Knowledge Graph and Featured SnippetsOwning the Answer Box, Knowledge Graph and Featured Snippets
Owning the Answer Box, Knowledge Graph and Featured Snippets
alanbleiweiss
 
Redefining relevance: links in 2018 - #LeedsLovesSearch
Redefining relevance: links in 2018 - #LeedsLovesSearchRedefining relevance: links in 2018 - #LeedsLovesSearch
Redefining relevance: links in 2018 - #LeedsLovesSearch
Branded3
 
How to report on SEO in 2018 #BrightonSEO
How to report on SEO in 2018 #BrightonSEOHow to report on SEO in 2018 #BrightonSEO
How to report on SEO in 2018 #BrightonSEO
Branded3
 
diagnosing technical seo issues
diagnosing technical seo issuesdiagnosing technical seo issues
diagnosing technical seo issues
Alexis Sanders
 
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Rachel Costello
 
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxGoogle's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Ahrefs
 
Getting the Most out of Linkscape
Getting the Most out of LinkscapeGetting the Most out of Linkscape
Getting the Most out of Linkscape
Nick Gerner
 
SMX Keynote - SEO Horizons - Alexis' Section
SMX Keynote - SEO Horizons - Alexis' SectionSMX Keynote - SEO Horizons - Alexis' Section
SMX Keynote - SEO Horizons - Alexis' Section
Alexis Sanders
 
Best & Worst Gaming Links - and the
Best & Worst Gaming Links - and theBest & Worst Gaming Links - and the
Best & Worst Gaming Links - and the
Christoph C. Cemper
 
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...How to Execute Scalable Enterprise Link Building Campaigns with North Star In...
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...
Search Engine Journal
 
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
Faye Watt
 
Advanced Linkbuilding in 2009 and beyond
Advanced Linkbuilding in 2009 and beyondAdvanced Linkbuilding in 2009 and beyond
Advanced Linkbuilding in 2009 and beyond
Christoph C. Cemper
 
How to Identify Site Quality For Link Building
How to Identify Site Quality For Link BuildingHow to Identify Site Quality For Link Building
How to Identify Site Quality For Link Building
Search Engine Journal
 
Performing an SEO Audit of Your Website
Performing an SEO Audit of Your WebsitePerforming an SEO Audit of Your Website
Performing an SEO Audit of Your Website
Bill Hartzer
 
MeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningMeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine Learning
Richard Lawrence
 
Website Migrations at SMX Munich 2019 - Patrick Stox
Website Migrations at SMX Munich 2019 - Patrick StoxWebsite Migrations at SMX Munich 2019 - Patrick Stox
Website Migrations at SMX Munich 2019 - Patrick Stox
patrickstox
 
SEO and Analytics
SEO and AnalyticsSEO and Analytics
SEO and Analytics
Alexis Sanders
 
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
Branded3
 
Easier and faster tagging with Kermit
Easier and faster tagging with KermitEasier and faster tagging with Kermit
Easier and faster tagging with Kermit
Alban Gérôme
 
Google penguin updates past, present and future
Google penguin updates past, present and futureGoogle penguin updates past, present and future
Google penguin updates past, present and future
Christoph C. Cemper
 

What's hot (20)

Owning the Answer Box, Knowledge Graph and Featured Snippets
Owning the Answer Box, Knowledge Graph and Featured SnippetsOwning the Answer Box, Knowledge Graph and Featured Snippets
Owning the Answer Box, Knowledge Graph and Featured Snippets
 
Redefining relevance: links in 2018 - #LeedsLovesSearch
Redefining relevance: links in 2018 - #LeedsLovesSearchRedefining relevance: links in 2018 - #LeedsLovesSearch
Redefining relevance: links in 2018 - #LeedsLovesSearch
 
How to report on SEO in 2018 #BrightonSEO
How to report on SEO in 2018 #BrightonSEOHow to report on SEO in 2018 #BrightonSEO
How to report on SEO in 2018 #BrightonSEO
 
diagnosing technical seo issues
diagnosing technical seo issuesdiagnosing technical seo issues
diagnosing technical seo issues
 
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
Conflicting Website Signals & Confused Search Engines - Rachel Costello, Tech...
 
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxGoogle's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick Stox
 
Getting the Most out of Linkscape
Getting the Most out of LinkscapeGetting the Most out of Linkscape
Getting the Most out of Linkscape
 
SMX Keynote - SEO Horizons - Alexis' Section
SMX Keynote - SEO Horizons - Alexis' SectionSMX Keynote - SEO Horizons - Alexis' Section
SMX Keynote - SEO Horizons - Alexis' Section
 
Best & Worst Gaming Links - and the
Best & Worst Gaming Links - and theBest & Worst Gaming Links - and the
Best & Worst Gaming Links - and the
 
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...How to Execute Scalable Enterprise Link Building Campaigns with North Star In...
How to Execute Scalable Enterprise Link Building Campaigns with North Star In...
 
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
An SEO's Guide to Website Migrations | Faye Watt | BrightonSEO's Advanced Tec...
 
Advanced Linkbuilding in 2009 and beyond
Advanced Linkbuilding in 2009 and beyondAdvanced Linkbuilding in 2009 and beyond
Advanced Linkbuilding in 2009 and beyond
 
How to Identify Site Quality For Link Building
How to Identify Site Quality For Link BuildingHow to Identify Site Quality For Link Building
How to Identify Site Quality For Link Building
 
Performing an SEO Audit of Your Website
Performing an SEO Audit of Your WebsitePerforming an SEO Audit of Your Website
Performing an SEO Audit of Your Website
 
MeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine LearningMeasureFest July 2021 - Session Segmentation with Machine Learning
MeasureFest July 2021 - Session Segmentation with Machine Learning
 
Website Migrations at SMX Munich 2019 - Patrick Stox
Website Migrations at SMX Munich 2019 - Patrick StoxWebsite Migrations at SMX Munich 2019 - Patrick Stox
Website Migrations at SMX Munich 2019 - Patrick Stox
 
SEO and Analytics
SEO and AnalyticsSEO and Analytics
SEO and Analytics
 
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
SearchLeeds 2018 - Steve Chambers - Stickyeyes - How not to F**K up a Migration
 
Easier and faster tagging with Kermit
Easier and faster tagging with KermitEasier and faster tagging with Kermit
Easier and faster tagging with Kermit
 
Google penguin updates past, present and future
Google penguin updates past, present and futureGoogle penguin updates past, present and future
Google penguin updates past, present and future
 

Viewers also liked

Example SEO audit
Example SEO auditExample SEO audit
Example SEO audit
Phil Pearce
 
SEO Audits Key Elements of Discovery and Planning By Jessie Stricchiola
SEO Audits Key Elements of Discovery and Planning By Jessie StricchiolaSEO Audits Key Elements of Discovery and Planning By Jessie Stricchiola
SEO Audits Key Elements of Discovery and Planning By Jessie Stricchiola
Search Marketing Expo - SMX
 
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
Myles Anderson
 
Shut up and process it
Shut up and process itShut up and process it
Shut up and process it
Grant Merriel
 
Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013
Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013
Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013
Joe Hall
 
Advanced Keyword Modeling
Advanced Keyword ModelingAdvanced Keyword Modeling
Advanced Keyword Modeling
Bill Hunt
 
SEO Audit: Search Engine Optimization Audit Score v3.0
SEO Audit: Search Engine Optimization Audit Score v3.0SEO Audit: Search Engine Optimization Audit Score v3.0
SEO Audit: Search Engine Optimization Audit Score v3.0
Vũ Văn Hiển
 
The new SEXO: Search Electronics eXperience Optimization
The new SEXO: Search Electronics eXperience OptimizationThe new SEXO: Search Electronics eXperience Optimization
The new SEXO: Search Electronics eXperience Optimization
Sergio Simarro
 
Heineken measuring YouTube roi vs tv
Heineken measuring YouTube roi vs tvHeineken measuring YouTube roi vs tv
Heineken measuring YouTube roi vs tv
Mitya Voskresensky
 
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for MarketersDemystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Annie Cushing
 
Technical SEO Auditing: How healthy is your site?
Technical SEO Auditing: How healthy is your site? Technical SEO Auditing: How healthy is your site?
Technical SEO Auditing: How healthy is your site?
Builtvisible
 
Measuring TV Effectiveness - TV Attribution
Measuring TV Effectiveness - TV AttributionMeasuring TV Effectiveness - TV Attribution
Measuring TV Effectiveness - TV Attribution
Casey Carey
 
SEO Audit
SEO Audit SEO Audit
SEO Audit
Webbed Marketing
 
[Report] Organizing for Content: Models to Incorporate Content Strategy and C...
[Report] Organizing for Content: Models to Incorporate Content Strategy and C...[Report] Organizing for Content: Models to Incorporate Content Strategy and C...
[Report] Organizing for Content: Models to Incorporate Content Strategy and C...
Altimeter, a Prophet Company
 
An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)
Tim Bourgeois
 
How to Perform an SEO Audit
How to Perform an SEO AuditHow to Perform an SEO Audit
How to Perform an SEO Audit
Bill Hartzer
 
Sample SEO website audit report
Sample SEO website audit reportSample SEO website audit report
Sample SEO website audit report
SEO Service Corporation
 
Metodología Canvas de SEO v1.1 de Relevance
Metodología Canvas de SEO v1.1 de RelevanceMetodología Canvas de SEO v1.1 de Relevance
Metodología Canvas de SEO v1.1 de Relevance
Matias Dell'Anno Irigoyen
 

Viewers also liked (18)

Example SEO audit
Example SEO auditExample SEO audit
Example SEO audit
 
SEO Audits Key Elements of Discovery and Planning By Jessie Stricchiola
SEO Audits Key Elements of Discovery and Planning By Jessie StricchiolaSEO Audits Key Elements of Discovery and Planning By Jessie Stricchiola
SEO Audits Key Elements of Discovery and Planning By Jessie Stricchiola
 
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
SMX West 2017 PowerPoint Presentation | BrightLocal: 5 Trends Shaping the Fut...
 
Shut up and process it
Shut up and process itShut up and process it
Shut up and process it
 
Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013
Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013
Identifying Patterns for Fun, Profit, and Rankings - Search Exchange 2013
 
Advanced Keyword Modeling
Advanced Keyword ModelingAdvanced Keyword Modeling
Advanced Keyword Modeling
 
SEO Audit: Search Engine Optimization Audit Score v3.0
SEO Audit: Search Engine Optimization Audit Score v3.0SEO Audit: Search Engine Optimization Audit Score v3.0
SEO Audit: Search Engine Optimization Audit Score v3.0
 
The new SEXO: Search Electronics eXperience Optimization
The new SEXO: Search Electronics eXperience OptimizationThe new SEXO: Search Electronics eXperience Optimization
The new SEXO: Search Electronics eXperience Optimization
 
Heineken measuring YouTube roi vs tv
Heineken measuring YouTube roi vs tvHeineken measuring YouTube roi vs tv
Heineken measuring YouTube roi vs tv
 
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for MarketersDemystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
 
Technical SEO Auditing: How healthy is your site?
Technical SEO Auditing: How healthy is your site? Technical SEO Auditing: How healthy is your site?
Technical SEO Auditing: How healthy is your site?
 
Measuring TV Effectiveness - TV Attribution
Measuring TV Effectiveness - TV AttributionMeasuring TV Effectiveness - TV Attribution
Measuring TV Effectiveness - TV Attribution
 
SEO Audit
SEO Audit SEO Audit
SEO Audit
 
[Report] Organizing for Content: Models to Incorporate Content Strategy and C...
[Report] Organizing for Content: Models to Incorporate Content Strategy and C...[Report] Organizing for Content: Models to Incorporate Content Strategy and C...
[Report] Organizing for Content: Models to Incorporate Content Strategy and C...
 
An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)An Anatomy of a Digital Audit (Digital Marketing Audit)
An Anatomy of a Digital Audit (Digital Marketing Audit)
 
How to Perform an SEO Audit
How to Perform an SEO AuditHow to Perform an SEO Audit
How to Perform an SEO Audit
 
Sample SEO website audit report
Sample SEO website audit reportSample SEO website audit report
Sample SEO website audit report
 
Metodología Canvas de SEO v1.1 de Relevance
Metodología Canvas de SEO v1.1 de RelevanceMetodología Canvas de SEO v1.1 de Relevance
Metodología Canvas de SEO v1.1 de Relevance
 

Similar to The Phillosophy of SEO Audits

SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016
Jenn Wallis
 
SEO for Visibility, Action, & Conversion (SMBFTW)
SEO for Visibility, Action, & Conversion (SMBFTW)SEO for Visibility, Action, & Conversion (SMBFTW)
SEO for Visibility, Action, & Conversion (SMBFTW)
Cirrus ABS
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwich
Aleyda Solís
 
Aleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsAleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO audits
SearchNorwich
 
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Randall Wong, M.D.
 
SEO for Visibility, Action, & Conversion
SEO for Visibility, Action, & ConversionSEO for Visibility, Action, & Conversion
SEO for Visibility, Action, & Conversion
Cirrus ABS
 
Do Search Engines Trust your Site? How to Perform an SEO Site Audit
Do Search Engines Trust your Site? How to Perform an SEO Site AuditDo Search Engines Trust your Site? How to Perform an SEO Site Audit
Do Search Engines Trust your Site? How to Perform an SEO Site Audit
Casey Markee, MBA
 
Drexel New Media Marketing: Intro to SEO
Drexel New Media Marketing: Intro to SEODrexel New Media Marketing: Intro to SEO
Drexel New Media Marketing: Intro to SEO
Emma Still
 
Sustainable SEO Critical Thinking Required
Sustainable SEO Critical Thinking RequiredSustainable SEO Critical Thinking Required
Sustainable SEO Critical Thinking Required
alanbleiweiss
 
How to do a SEO Site Audit
How to do a SEO Site AuditHow to do a SEO Site Audit
How to do a SEO Site Audit
Kathy Alice Brown
 
How to Perform an In-House SEO Audit in 2020
How to Perform an In-House SEO Audit in 2020How to Perform an In-House SEO Audit in 2020
How to Perform an In-House SEO Audit in 2020
Boom Online Marketing
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & Conversion
Cirrus ABS
 
Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!
Rich Brooks
 
Seo and soccer
Seo and soccerSeo and soccer
Seo and soccer
Brand Xanh
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
Aleyda Solís
 
What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...
Search Engine Land
 
Expert Panel Session - My SEO Toolkit - ionSearch 2012
Expert Panel Session - My SEO Toolkit - ionSearch 2012Expert Panel Session - My SEO Toolkit - ionSearch 2012
Expert Panel Session - My SEO Toolkit - ionSearch 2012
ionSearch Conference
 
How We Built 1,000+ Links Per Month With This 6-Month Sprint.
How We Built 1,000+ Links Per Month With This 6-Month Sprint.How We Built 1,000+ Links Per Month With This 6-Month Sprint.
How We Built 1,000+ Links Per Month With This 6-Month Sprint.
Search Engine Journal
 
Successful SEO: Where Robots Meet Humans
Successful SEO: Where Robots Meet HumansSuccessful SEO: Where Robots Meet Humans
Successful SEO: Where Robots Meet Humans
Hobsons
 
SEO 101 Slideshow
SEO 101 SlideshowSEO 101 Slideshow
SEO 101 Slideshow
Rock My Image
 

Similar to The Phillosophy of SEO Audits (20)

SEO Audit in 2016
SEO Audit in 2016SEO Audit in 2016
SEO Audit in 2016
 
SEO for Visibility, Action, & Conversion (SMBFTW)
SEO for Visibility, Action, & Conversion (SMBFTW)SEO for Visibility, Action, & Conversion (SMBFTW)
SEO for Visibility, Action, & Conversion (SMBFTW)
 
Actionable and Impactful SEO Audits #SearchNorwich
Actionable and Impactful SEO Audits  #SearchNorwichActionable and Impactful SEO Audits  #SearchNorwich
Actionable and Impactful SEO Audits #SearchNorwich
 
Aleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO auditsAleyda Solis: How to develop actionable and impactful SEO audits
Aleyda Solis: How to develop actionable and impactful SEO audits
 
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
Essential SEO Tools for Your Website | AAO 2015 | Randall Wong, M.D.
 
SEO for Visibility, Action, & Conversion
SEO for Visibility, Action, & ConversionSEO for Visibility, Action, & Conversion
SEO for Visibility, Action, & Conversion
 
Do Search Engines Trust your Site? How to Perform an SEO Site Audit
Do Search Engines Trust your Site? How to Perform an SEO Site AuditDo Search Engines Trust your Site? How to Perform an SEO Site Audit
Do Search Engines Trust your Site? How to Perform an SEO Site Audit
 
Drexel New Media Marketing: Intro to SEO
Drexel New Media Marketing: Intro to SEODrexel New Media Marketing: Intro to SEO
Drexel New Media Marketing: Intro to SEO
 
Sustainable SEO Critical Thinking Required
Sustainable SEO Critical Thinking RequiredSustainable SEO Critical Thinking Required
Sustainable SEO Critical Thinking Required
 
How to do a SEO Site Audit
How to do a SEO Site AuditHow to do a SEO Site Audit
How to do a SEO Site Audit
 
How to Perform an In-House SEO Audit in 2020
How to Perform an In-House SEO Audit in 2020How to Perform an In-House SEO Audit in 2020
How to Perform an In-House SEO Audit in 2020
 
SEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & ConversionSEO Seminar for Visibility, Action, & Conversion
SEO Seminar for Visibility, Action, & Conversion
 
Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!Search Engine Optimization: Rank Higher, Sell More!
Search Engine Optimization: Rank Higher, Sell More!
 
Seo and soccer
Seo and soccerSeo and soccer
Seo and soccer
 
SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22SEO Reporting for Success at #FOS22
SEO Reporting for Success at #FOS22
 
What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...What startups need to know about seo by barry schwartz news editor at search ...
What startups need to know about seo by barry schwartz news editor at search ...
 
Expert Panel Session - My SEO Toolkit - ionSearch 2012
Expert Panel Session - My SEO Toolkit - ionSearch 2012Expert Panel Session - My SEO Toolkit - ionSearch 2012
Expert Panel Session - My SEO Toolkit - ionSearch 2012
 
How We Built 1,000+ Links Per Month With This 6-Month Sprint.
How We Built 1,000+ Links Per Month With This 6-Month Sprint.How We Built 1,000+ Links Per Month With This 6-Month Sprint.
How We Built 1,000+ Links Per Month With This 6-Month Sprint.
 
Successful SEO: Where Robots Meet Humans
Successful SEO: Where Robots Meet HumansSuccessful SEO: Where Robots Meet Humans
Successful SEO: Where Robots Meet Humans
 
SEO 101 Slideshow
SEO 101 SlideshowSEO 101 Slideshow
SEO 101 Slideshow
 

Recently uploaded

Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
utkarshkhera98
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
Vbout.com
 
Monash degree offer diploma Transcript
Monash degree offer diploma TranscriptMonash degree offer diploma Transcript
Monash degree offer diploma Transcript
peyvkav
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
VWO
 
Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
Orly Ballesteros
 
Ormax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdfOrmax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdf
Social Samosa
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
JaimeMelendez25
 
Global Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted VersionGlobal Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted Version
Mintel Group
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
mapleclicksca
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Aggregage
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
VikasYadav194549
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
shanihomely
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
VWO
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
jorge638714
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Search Engine Journal
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
thotadivya582
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

Recently uploaded (20)

Presentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptxPresentation on CRM - Zoho & Salesforce.pptx
Presentation on CRM - Zoho & Salesforce.pptx
 
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsHow to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
How to Build AI Chatbots in Minutes and Deploy Across Multi-Channels
 
Monash degree offer diploma Transcript
Monash degree offer diploma TranscriptMonash degree offer diploma Transcript
Monash degree offer diploma Transcript
 
Power of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie BlackPower of Brand Narrative in the Age of AI - Natalie Black
Power of Brand Narrative in the Age of AI - Natalie Black
 
Research to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CROResearch to Results: A Behavioral Economist's Guide to CRO
Research to Results: A Behavioral Economist's Guide to CRO
 
Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...Better Together Driving Superior Results with Organic and Paid Social Media -...
Better Together Driving Superior Results with Organic and Paid Social Media -...
 
10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know10 Event Management Fun Facts You Should Know
10 Event Management Fun Facts You Should Know
 
Ormax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdfOrmax Media - Streaming Originals Mid-Year Report.pdf
Ormax Media - Streaming Originals Mid-Year Report.pdf
 
State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...State of Marketing & Data and trends with strategies + best practices for mar...
State of Marketing & Data and trends with strategies + best practices for mar...
 
Global Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted VersionGlobal Outlook on Sustainability 2023 | Redacted Version
Global Outlook on Sustainability 2023 | Redacted Version
 
MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.MAPLE CLICKS CANADA : DIGITAL MARKETING.
MAPLE CLICKS CANADA : DIGITAL MARKETING.
 
Do's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to JournalistsDo's and Don'ts: How to Pitch Your Press Release to Journalists
Do's and Don'ts: How to Pitch Your Press Release to Journalists
 
Transforming Advertising with Billion Broadcaster
Transforming Advertising with Billion BroadcasterTransforming Advertising with Billion Broadcaster
Transforming Advertising with Billion Broadcaster
 
Personalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John BourousPersonalizing in the Age of AI - John Bourous
Personalizing in the Age of AI - John Bourous
 
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
Celebrity Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Servic...
 
Cut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More ConversionsCut Through the Noise to Drive More Conversions
Cut Through the Noise to Drive More Conversions
 
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdfAdult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
Adult Services Ads _ Adult Search Engine Marketing _ Adult Ads.pdf
 
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...
 
Online Digital Marketing course intelugu
Online Digital Marketing course inteluguOnline Digital Marketing course intelugu
Online Digital Marketing course intelugu
 
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
3 Cs of Social Media - Robert Courtney, Robert Courtney & Associates
 

The Phillosophy of SEO Audits