How broad & deep is your digital footprint? Sort out the essentials to clarify you en r web strategies via blogs & social media communities. Begin with SEARCH principles such as keywords & SEO essentials, then strategically build one digital block to the next. Designed for those new to social media, seasoned users may want to expand the presentation by posting helpful comments.
How broad & deep is your digital footprint? Sort out the essentials to clarify you en r web strategies via blogs & social media communities. Begin with SEARCH principles such as keywords & SEO essentials, then strategically build one digital block to the next. Designed for those new to social media, seasoned users may want to expand the presentation by posting helpful comments.
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plannois3lab
Mozilla Drumbeat social media strategies:
* what's that
* the mission
* the people
* the steps
* the tools
* the choices
* the goals
Lorenzo Cassulo - 15multimedia.it, Carlo Frinolli - nois3lab.it
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
10 poemas por la paz, de Gloria Fuertes.
30 de enero de 2015:
Dia Escolar de la No-violència i la Pau / Dia Escolar de la No-violencia y la Paz / School Day of Non-violence and Peace
Creado para el blog de Poesia Infantils i Juvenil; http://bibliopoemes.blogspot.com.es/
This slideshow was part of a Workshop with 25 young people in Eupen, Belgium. Goal of the Workshop was to inform those people about social media in a first part. In the second part these young people had to built a common news-blog. In workgroups they had to write content, turn videos, publish interviews etc.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
[Better Software 2010] talk: Mozilla Drumbeat Social Media Plannois3lab
Mozilla Drumbeat social media strategies:
* what's that
* the mission
* the people
* the steps
* the tools
* the choices
* the goals
Lorenzo Cassulo - 15multimedia.it, Carlo Frinolli - nois3lab.it
Understanding the basics of social media and how it can be used to benefit you personally and professionally.
This presentation was originally designed for and presented to Funglode in the Dominican Republic.
Want to know the basics of Twitter, and then take it a bit further? Here's my take on the popular microblogging platform, and what you need to know to make the most of it.
Social Media for Social Good - NCVS Pre-Con WorkshpNTEN
This workshop was presented by Amy Sample Ward of NTEN, Noland Hoshino of Bcause Media, Robert Rosenthal of VolunteerMatch, and Bob Filbin of DoSomething. Learn more at http://nten.org
10 poemas por la paz, de Gloria Fuertes.
30 de enero de 2015:
Dia Escolar de la No-violència i la Pau / Dia Escolar de la No-violencia y la Paz / School Day of Non-violence and Peace
Creado para el blog de Poesia Infantils i Juvenil; http://bibliopoemes.blogspot.com.es/
This slideshow was part of a Workshop with 25 young people in Eupen, Belgium. Goal of the Workshop was to inform those people about social media in a first part. In the second part these young people had to built a common news-blog. In workgroups they had to write content, turn videos, publish interviews etc.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.
A Corporate Approach To Social Media - by Jos Schuurmans / CluetailJos Schuurmans
Jos Schuurmans looks at "social" or "participatory" media, the "social web" and "New Internet" from a corporate organizational viewpoint.
He lays out a conceptual framework for understanding where we are at this point, as well as a general approach to social media through "change from the inside out".
Guide to Unthink - the new social network on the block. Still in beta, Unthink preaches empowerment and encourages people to take control of their own destinies. Taking down Facebook is the core of Unthink’s marketing campaign.
Social Media for Event Planners - Making the Web work for your eventsKatie Laird
This presentation takes a peek at some of the hottest tools for event planners to utilize online. We take a quick look at the crucial networks, various free online event promotion tools and the 5 steps of an online event cycle.
This was presented to the Houston chapter of Meeting Planners International (MPI-HAC) on January 28th, 2009.
USDmkt805 - Social Media Marketing Lecture 1 & 2 Slidesagbegin
Slides for Social Media Marketing class MKT805 taught in the University of San Diego's Continuing and Professional Education program. More info: http://www.sandiego.edu/onlinemarketing/
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
In the first installment of MEEA's new "Marketing Energy Efficiency" webinar series, MEEA, E Source, and ECW discussed the role that social media currently plays in the utility space, how it is starting to evolve in efficiency, and what we can expect from utility social moving forward. Also detailed were the challenges and suggested strategies for establishing effective online education.
2. Social media
What?
A definition
Social media are primarily Internet- and mobile-based tools
for sharing and discussing information among human beings
www.creativemediafarm.com/information/glossary
a group of Internet-based applications that build on the
ideological and technological foundations of Web 2.0, and
that allow the creation and exchange of user-generated
content.
Kaplan, Haenlein
3. Social media
What?
Examples
• Social networking: Facebook, Myspace, Linkedin,...
• Sharing: Youtube, Flickr, Picasa, deviantArt, Scribd, PianoFiles...
• Blogs: LiveJournal, OpenDiary, Vox, Wordpress, Edublogs,...
• Microblogs: Twitter
• Social bookmarking: Delicious, CiteULike,...
4. Social media
> social networking
Facebook
• launched Feb 2004
• CEO Mark Zuckerberg, CA, USA
• 1.000.000.000 active users per month
• 4.000.000.000 pieces of content shared per day
5. Social media
> social networking
Facebook
However:
• blocked Pakistan, Syria, Iran, Vietnam and China...
Few days in Egypt in 2011
• banned from several workplaces & schools
Issue : Intellectual property & privacy
7. Social media
> social networking
> Issue 3
Copyright & privacy
Sharing Your Content and Information
1. You own all of the content and information you post on Facebook, and you can
control how it is shared through your privacy and application settings. In addition: For
content that is covered by intellectual property rights, like photos and videos ("IP
content"), you specifically give us the following permission, subject to your privacy and
application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-
free, worldwide license to use any IP content that you post on or in connection with
Facebook ("IP License"). This IP License ends when you delete your IP content or your
account unless your content has been shared with others, and they have not deleted it.
8. Social media
> social networking
> Issue 3
Copyright & privacy
Sharing Your Content and Information
1. You own all of the content and information you post on Facebook, and you can
control how it is shared through your privacy and application settings. In addition: For
content that is covered by intellectual property rights, like photos and videos ("IP
content"), you specifically give us the following permission, subject to your privacy and
application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-
free, worldwide license to use any IP content that you post on or in connection with
Facebook ("IP License"). This IP License ends when you delete your IP content or your
account unless your content has been shared with others, and they have not deleted it.
9. Social media
> social networking
> Issue 3
Copyright & privacy
Sharing Your Content and Information
1. You own all of the content and information you post on Facebook, and you can
control how it is shared through your privacy and application settings. In addition: For
content that is covered by intellectual property rights, like photos and videos ("IP
content"), you specifically give us the following permission, subject to your privacy and
application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-
free, worldwide license to use any IP content that you post on or in connection with
Facebook ("IP License"). This IP License ends when you delete your IP content or your
account unless your content has been shared with others, and they have not deleted it.
2. When you delete IP content, it is deleted in a manner similar to emptying the recycle
bin on a computer. However, you understand that removed content may persist in
backup copies for a reasonable period of time (but will not be available to others).
10. Social media
> social networking
> Issue 3
Copyright & privacy
Sharing Your Content and Information
1. You own all of the content and information you post on Facebook, and you can
control how it is shared through your privacy and application settings. In addition: For
content that is covered by intellectual property rights, like photos and videos ("IP
content"), you specifically give us the following permission, subject to your privacy and
application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-
free, worldwide license to use any IP content that you post on or in connection with
Facebook ("IP License"). This IP License ends when you delete your IP content or your
account unless your content has been shared with others, and they have not deleted it.
2. When you delete IP content, it is deleted in a manner similar to emptying the recycle
bin on a computer. However, you understand that removed content may persist in
backup copies for a reasonable period of time (but will not be available to others).
11. Social media
> social networking
> Issue 1
Copyright & privacy
deviantART does not claim ownership rights in Your Content. For the sole
purpose of enabling us to make your Content available through the
Service, you grant to deviantART a non-exclusive, royalty-free license to
reproduce, distribute, re-format, store, prepare derivative works based on,
and publicly display and perform Your Content.
13. Social media
> social networking
Golden Rule
Social media
-informal
-fast
-public
Nothing online is absolutely private.
Be careful what & where you publish on the internet.
15. Social media
> social marketing
Social marketing
Synonyms
Social media marketing
Social media optimization (SMO)
Social media campaign
Online reputation management
Definition
A form of marketing which uses social media to promote a new product, a brand, a
company, to enhance the company's reputation, to boost sales, etc.
SO: everyday marketing, via blogs, twitters, networksites, etc.
16. Social media
> social marketing
Case study: Ikea
- Website (www.ikea.com)
- wikipedia page (http://en.wikipedia.org/wiki/IKEA )
- https://www.ikeafamilylive.com/en/
- http://www.ikeahackers.net/
- http://www.ikeafans.com/
- ...
- IKEA fan page on facebook
- "Everytime I go to IKEA I steal the little wooden pencils!" group
19. Social media
> social marketing
Case study: Ikea
- 2009. Ikea's Malmo store campaign:
facebook profile for store manager (Gordon Gustavsson)
in photo album, images from IKEA furniture
first person to tag their name to a product in a
photo, wins that piece of furniture
Result: more people asked for more pictures, more things to win
more & more pictures = more & more publicity
http://creativity-online.com/work/ikea-facebook-showroom/17962
http://www.youtube.com/watch?v=0TYy_3786bo
20. Social media
> social marketing
Case study: Beer festival
http://afullerview.wordpress.com/2009/06/12/cheers-to-social-media-a-
21. Social media
> social marketing
Case study: Beer festival
232 followers MAAR ReTweets : Twitter audience 6x
23 confirmed attendees: underperformed expectation
within 48 hours: page one on Google
sold 856 tickets (114% above target). 24742 unique visitors
22. Social media
> social marketing
Case study: Beer festival
Result:
1350 attended the event (target was 1000)
63% were a result of social media marketing
£571 revenue per hour spent on social media
£11,41 for each £1 spent on social media
Twitter = best performance
23. Social media
> personal promotion
Personal promotion
- 'marketing' to be recognised as an expert
- The Obama campaign
• Facebook: 3.000.000 fans (vs McCain 600.000)
• Myspace: 850.000 fans (vs McCain 200.000)
• private social network My.BarackObama.com (1.000.000 members)
• Youtube channel
140.000 subscribers (Martha Stewart: 4000 subscribers)
20.000.000 channel views (AC/DC 1.200.000 channel views)
2000 videos uploaded (Oprah: 80 videos)
• Flickr
• Twitter
Average numbers!
• etc.
24. Social media
> social marketing
Twitter
- Microblogging. "What are you doing now"
Obama, Oprah, John Edwards, Shaquille O'Neille, John Cleese,
Al Gore, Demi Moore, Arnold Schwarzenegger, David Mitchell,
Jamie Oliver, Coldplay, Britney Spears, Paris Hilton ...
- Social marketing / personal promotion
- Incentive based tweeting
25. Social media
> Twitter
> social marketing
Case study: Moonfruit
- free website building service
- 2009 campaign: put #moonfruit in a tweet
randomly selected user would win Macbook/day
- ! no limits in number of mentions
http://www.moonfruit.com/
26. Social media
> Twitter
> social marketing
Case study: Moonfruit
200.000 mentions per day
Website gained 600% new traffic
Website service 100% new sign up
http://twitter.com/moontweet
27. Social media
> social marketing
Ethics of marketing?
Does the end justify the means?
Is it proper use of the social dynamics online?
Would it be okay for Twitter/Facebook/etc. to intervene?
28. Social media
> social marketing
Free speech?
Is it OK for governments to censor content?
Is it OK for social media platforms to censor content?
30. Social media
Meer informatie
Pay with a tweet (incentive based tweeting)
A friend's tweet could be an ad (ethics of incentive based tweeting)
Marten, de ijscoman (social media marketing)
Facebook en privacy 2.0
The Obama campaign (personal promotion) Here as well
http://twitter.com/moontweet