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This document outlines a strategic plan for General Motors (GM) over a 4-year period. It begins with an external analysis of the automotive industry and GM's competitors. An internal analysis then examines GM's processes, structure, suppliers and need to invest in new technology. Three alternatives are presented: building an in-house plant, producing at Fisher Body's plant, or acquiring another manufacturer. The recommendation is to build an in-house plant to gain maximum control and flexibility. The implementation section provides a high-level overview of tactical, short, medium and long-term plans. Tactical plans include forming teams and communicating the strategy. Short-term plans focus on marketing and technology acquisition. Medium-term plans expand production capabilities
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Master slides
- 1. Test Slides Imperial Services Marianne Springmann Ryan Amsden Michael Yeremyan
- 2. Situation Symnopsis Mandate Analysis Recommendation Implementation Mandate • Create 4 year strategic plan Conclusion
- 3. Challenge Mandate Analysis Recommendation Implementation thergea teqh rbtehs thwr thwe wegra thwrsttsht the weaebtewwr thewrebrenyywyn rehtwrsnywrsthsbg eshtbyrjshag regssgqetshtsh afffhtrws afvfazdxbtgsetax dasvzfvdazgfxnhyrdy argsvfxd Conclusion
- 4. External Analysis Analysis Mandate Industry Recommendation Implementation Conclusion • New=High growth • First mover advantage is critical • Ford has largest market share Competition • Oligopoly • Located North East US • Price sensitive market Technology • Metal Stamping • Steel heavy processes • R&D cost will remain high Regulation • No safety standards for vehicle use. • Improving road conditions If positioned correctly, GM can reap the short-term benefits and have a long term susstainable competative advantage. 4
- 5. Internal Analysis Analysis Mandate Processes Recommendation Implementation Conclusion • Marching towards vertical integration • Mass production • Minimal modularization of car parts Corporation • GM a holding company • Individual affiliates Chevrolet, Buick, and Cadillac have independent operating processes Suppliers • Limited suppliers in market • Long-term contract with suppliers such a fisher body GM needs to invest in the correct processes and partnerships to capitalize on new technology 5
- 6. Alternatives Analysis Mandate Recommendation Implementation Conclusion GM produces In-House GM produces at Fisher Plant GM acquires other manufacturer Cost • High capital expenditure • Low Investment • High capital expenditure Control • Maximum control & flexibility • No voting power • Maximum control Capacity Expansion • Designed by GM • Limited • Capacity limited by location Risk • Experience management. • Still need to outsource until facility is operational. • Fisher is not capable of meeting demand • Synergy • Premium price 6
- 7. Recommendation Analysis Mandate Recommendation Implementation Conclusion GM produces In-House GM produces at Fisher Plant GM acquires other manufacturer Cost • High capital expenditure • Low Investment • High capital expenditure Control • Maximum control & flexibility • No voting power • Maximum control Capacity Expansion • Designed by GM • Limited • Capacity limited by location Risk • Experience management. • Still need to outsource until facility is operational. • Fisher is not capable of meeting demand • Synergy • Premium price 7
- 8. Implementation at a glance Analysis Mandate Recommendation Implementation Conclusion Long-Term Medium-Term Short-Term Tactical • Create “GM Roof” team • Create Marketing team • Expand inspections at final assembly • Communicate strategy to plant managers • Launch marketing campaign • Acquire metal stamping tech. • Plan open body phase out • Create and Launch recycling plan • Set up plants for closed-body production • Launch annual models • Assess recycling plan • Gradually phase out fisher • Continuously invent innovative designs • Improve reverse logistics system 8
- 9. Tactical (0-1 week) Analysis 1 2 3 4 Mandate Recommendation Implementation Conclusion • Communicate with manager and affiliates • Meet with manager of affiliate plants • Meet internally with plant manager • Inspections at final assembly • Trade-in reception • Assessment • WIP or distribution • Marketing Team • Create newspaper ads(car models vs. ice cream flavors) • Door-to-door salesmen • Creations of marketing department • GM roof team • Prepare for closed-body production • Acquire metal stamping technology Prepare GM for changes to production process 9
- 10. Short-Term (1 week- 1 year) Analysis Mandate Recommendation Implementation Conclusion 10
- 11. Medium- term (4+ years) Analysis Mandate Recommendation Implementation Conclusion 11
- 12. Long-term (1 year- 4 years) Analysis Mandate Recommendation Implementation Conclusion Ensure GM achieve its mission of continuous innovation and keep the company flexible 12
- 13. Implementation Timeline Analysis Mandate Year Quarter Short-Term Recommendation Implementation Conclusion 2012 2013 2014 2015 2016 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Production (Pilots and Serials) Create Website Develop App Medium Term License Granted Guerilla Marketing Partnerships with Advertisers Large Efforts for App Long Term Partnerships with HKAPA Begin Program Licensing slow growth 13
- 14. Results Analysis Mandate Time Communicating Recommendation Implementation Cultural shift toward healthy food Decrease in number of representatives Conclusion Employee transport expenses Decrease in transport costsQuaker 14
- 15. Conclusion Analysis Mandate Recommendation Implementation Conclusion Risk Mitigation Contingency Poor Sales Rep performance Provide training required to familiarize sales reps to Quaker Lower amount of customers per sales rep to ease the burden Sales Rep unable to call retailers about inventory See if an automated inventory system is feasible Return to old system of visiting stores 15
- 16. Conclusion Mandate Analysis Recommendation thergea teqh rbtehs thwr thwe wegra thwrsttsht the weaebtewwr thewrebrenyywyn rehtwrsnywrsthsbg eshtbyrjshag regssgqetshtsh afffhtrws afvfazdxbtgsetax dasvzfvdazgfxnhyrdy argsvfxd x x x x x x x Implementation Conclusion