The document discusses mass communication, which derives from the Latin terms for 'sharing' and 'holding in common.' It outlines its definition, primary functions, types, and significance in disseminating information broadly through various media. While mass communication provides extensive opportunities, it also presents challenges that require careful management.

1. Mass, media and
communication
● Presented by: Prinjal Shiyal
● Topic: Mass communication.
● Submitted to: Department of English MKBU.

2. ● The word “Communication” derived from the
Latin noun ‘communis' and Latin verb’
communicare ‘ which means ‘ to share, to
hold something in common.’
● Human beings communicate from cradle to
the grave.
● Communication is vital for human existence,
and for the progress of humanity.

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● Definition:
● James W. Carvy
● “ Communication is a symbolic process
whereby reality is produced, maintained,
repaired and transformed.”

4. Primary functions of communication:
1. Information function
2. Education and instruction function
3. Entertainment function
4. Persuasion function
5. Cultural promotion function
6. Integration function
7. Discussion function.

5. Types of communication:
● Transpersonal communication
● Interpersonal function
● Extra personal function
● Interpersonal function
● Group communication
● Mass communication

6. Mass communication:
● Communication to large number of people
using mass media like television, redio,
newspaper, film magazines , social network
and most important is the internet.
● Mass communication is for better for individual
choices because it is optional to use and
choose which we like to choose

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● Normally, transmission of messages to any
persons at a time is called mass
communication.
● Mass communication can be understood as
the process of extensive circulation of
information within regions and across the
globe.

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● Through mass communication information
can be transmitted quickly to many people
who generally stay for away from the sources
of information.

9. Types of Mass communication:
1. Advertising
2. Journalism
3. Public Relations
4. Social Media
5. Audio Media
6. Film and Televisions

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7. Photography
8. Interactive Media
9. Ebooks
10. Other media...

11. Conclusion;
Mass communication are more helpful but, it has
own opportunities and challanges. When we use
any type of communicaction tools than we get
more information throuh various things.

12. Works cited
Pearce, K.J. "Media and Mass communication." 2009. SAGE Publications. 24
February 2020.