This document discusses mass media and its role and impact as an agent of socialization. It defines mass media and notes that people now spend significant time engaging with various forms of mass media, especially television, radio, and the internet. The document also outlines several models that describe the relationship between media and politics, including the pluralist model, market model, dominant-ideology model, and elite-values model. It concludes by noting that media's influence may be lesser among those exposed to more socialization agents and who have stable views, while some argue media contributes to declines in political awareness and participation.