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MASH-UP
CREATIVE IDEATION TECHNIQUE
Romesh
Business Analyst
Jochy
Agile Coach
HOUSE RULES
Whistle
How-Might-We
LEGO mindset
Call a friend
A LITTLE WARM-UP
FOR OUR BRAINS!
INDIVIDUALLY WRITE DOWN IDEAS FOR
THE FOLLOWING CHALLENGE:
TOUGH LUCK: (2 MINUTES)
YOU ONLY HAVE 24
HOURS TO FIND A
WAY TO CONVINCE
ALL CAR DRIVERS
IN VICTORIA TO USE A
PUSH-BIKE INSTEAD.
LIST DOWN YOUR
IDEAS.
WAIT, BUT
WHAT IS A
MASH-UP?
METHOD TO CREATE NEW IDEAS
WHAT IS A MASHUP?
CREATES NEW IDEAS THAT PUSH PAST
BEYOND THE OBVIOUS
BRINGS ODD AND UNEXPECTED THINGS
M A S H U P E X A M P L E S
+ =
M A S H U P E X A M P L E S
+
=
M A S H U P E X A M P L E S
?+ =
A MASH UP
STORY...
Mike
Pearce
MAKE US A
BUILDING!
IT NEEDS TO
BE COOL!
IT NEEDS TO
BE WARM!
IT NEEDS TO
BE CHEAP!
CHALLENGE:
HOW MIGHT WE BUILD A
BUILDING IN ZIMBABWE
THAT IS COOL IN THE
MORNING, WARM IN THE
EVENINGS WITHOUT
SPENDING A LOT OF
MONEY??
+
Eastgate Centre,
Harare by
Mike Pearce
City Council House 2,
Melbourne
Mash Up Method Steps:
1.Frame 2.Narrow 3.Generate 4.Mash-up
Mash Up Method Steps:
1.Frame
HOW MIGHT WE BUILD A
BUILDING IN ZIMBABWE THAT IS
COOL IN THE MORNING, WARM
IN THE EVENINGS WITHOUT
SPENDING A LOT OF MONEY??
Mash Up Method Steps:
2.Narrow
2A: Architecture
2B: Ecology
Mash Up Method Steps:
3.Generate
3A: Architecture
Building Techniques
Wall Materials
Building Shape
Airconditioning
Mash Up Method Steps:
3.Generate
3B Ecology
Trees
Cooling Plants
Termites
Termites Mounds
Mash Up Method Steps:
4.Mash-up - Airconditioning using trees
- Wall materials using plants
- Building techniques like tree
houses
Building shape like
termite mounds!
Mash-up Method: The Harare, Zimbabwe Building Challenge
1.FRAME
How might we build a building that in Zimbabwe that is cool in the
mornings, warm in the evenings and not spend a lot of money?
2.NARROW
2A Architecture 2B Ecology
3.GENERATE
3A 3B
Building Techniques Trees
Wall Materials Cooling plants
Building Shape Termites, termite mounds
4.MASH-UP
Building Shape + Termites/termite mounds= Eastgate Building
Start with a challenge in a
"How Might We" format.
1.Frame
Mash Up Method Activity:
Pick 2 familiar categories2.Narrow
Mash Up Method Activity:
3A Ideas for Category A
For 3 minutes, write as many
elements, experiences you can
think of for Category A.
3.Generate
Mash Up Method Activity:
3B Ideas for Category B
For 3 minutes, write as many
elements, experiences you can
think of for Category B.
3.Generate
Mash Up Method Activity:
By now, you will
have something
like this,
Mash Up Method Activity:
Individually, combine &
mash-up items from the
two lists to ideate as
many new products,
services or experiences
as you can.
4. Mash-up
Mash-up Ideas - Individual Thinking! (3 Minutes)
Mash Up Method Activity:
Stick your yellow sticky
notes on sheet 4A,
discuss, build on top of
your team's existing
ideas if you can.
Pick your favourites.
4. Mash-up
4A Mash-up Ideas - Group Ideas! (3 Minutes)
Mash Up Method Activity:
As a team, pick your
favourite idea(s) and
capture a sketch, a title
or a tagline for it.
4. Mash-up
4B Mash-up Drawing and Tagline (5 Minutes)
Mash Up Method Activity:
TIME TO
Share your
ideas!
1ST
MASH-UP
GO GIRL, GO FOR IT!
Congrats!
MASH-
UP!
Romesh, Business Analyst
Collaborate
Deliver
Reflect
Improve
Jochy, Agile Coach

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