1. John J Shelton III
Miami, FL
937-242-2915
theghostproductionz@gmail.com
A dedicated social media professional with
4+ years of experience in marketing, SEO
and social and digital media strategy.
Specializes in internet marketing, project
management, and in making research-
based decisions.
PROFILE
● Broad experience in SEO, Instagram, Twitter, FaceBook, Pinterest, PPC Ad Campaigns
● Website development on multiple platforms including WordPress.org and Wix.com.
● Manage the day-to-day operation and maintenance of website and micro-site blogs, including
the inputting of content, selection of imagery, and design, build, and the publication of pages
● Usage of Online Sales Pro and A-Weber to generate leads and email newsletters
● Develop a review, approval and audit process to ensure that all content remains relevant and
current, as well as establish a company-wide content expiration process
● Partner with various departments company-wide to support key initiatives
● Implement an analytics framework and execute new content opportunities based on incoming
data
PROFESSIONAL EXPERIENCE
Websigner, (self employed), Miami, FL 2016-present
 www.Musgrove MusicDistribution.com
 www.MusgroveMusicTV.com
 www.FlattenMyStomach.fit
 Produce web promotions, images and graphics
 Produce and develop email and web design solutions
 Maintain relativity with designs and all marketing processes to better ensure promotion
 Develop and maintain the front end functionality of websites
 Create logos, banners, and buttons for websites
 Develop websites that have a consistent feel and look throughout all web properties
 Devise SEO strategies based upon specific keywords
Copywriter, The Social Agency | Miami, FL 2015-present
 Plan and execute on-page SEO/Off-page SEO planning and execution
 Create and schedule content with multiple writers for digital media platforms and blogs
 Write copy for diverse uses, including online marketing, print ads, and publishing
 Generate reports, mock-ups, response letters and email clarifications on request
 Draft speeches and create presentations for executives and clients
 Produce new client referrals by word of mouth from satisfied clients
 Provide copywriting expertise to clients for use with websites, email marketing and blogs
 Identify shifts in demand, respond to changing market conditions and produce active content
 Draft campaigns for products through constant testing, experimenting and improvement
 Research and recommend keywords

2. Marketing Strategist, Gho$t Productionz | Miami, FL 2014-present
 Effectively create social media content to be released through Viraltag and Hootesuite
● Continuously define marketing projection requirements in order to manage new products and
content release
● Control costs in-line with department objectives and business plans to increase revenue
● Represent company at off-site advertising production locations
● Achieve a press release able to acquire over 94,500 headline impressions including coverage
on Fox, NBC, ABC, CW, and CBS networks
● Research product offerings and competition to develop effective branding strategies
● Draw and create social media marketing proposal packages
● Effectively create social media content catered to specific audiences to maintain engagement
and interaction while also using calendar content management
EDUCATION
Master of Science in Internet Marketing 2014
Full Sail University - Orlando, FL (GPA: 3.3)
● Relevant Coursework: Internet advertising design, Internet law, internet specific marketing,
strategic selling, SEO on social media networks including Facebook, Twitter, Instagram
Bachelor of Science in Entertainment Business 2013
Full Sail University - Orlando, FL (GPA: 3.4)
● Valedictorian: held the highest grade point average within graduating class
● Relevant Coursework: Business management, artist management distribution, contract and deal
negotiation, business ethics, business leadership, and project management
Associate Of Science in Audio Engineering 2010
International College of Broadcasting - Dayton, Ohio (GPA: 3.2)