Marriott international online media
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Marriott is an international hotel chain founded in 1927 with over 3000 properties across 68 countries. It aims to integrate social media like Facebook, Twitter, blogs and YouTube to promote its brand and increase brand preference, loyalty, and occupancy rates. The strategy includes linking social media accounts, running Google AdWords with relevant keywords, monitoring engagement metrics, and promoting seasonally with discounts to boost offseason business.
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Marriott Hotels
Marriott has created a 4-month digital media strategy from November 2014 to February 2015 aimed at 30-50 year old business professionals and families to increase bookings by 30% and become their number one hotel choice. The strategy uses Google AdWords with relevant keywords and Google Analytics to track ads. It also utilizes blogging, Instagram, Twitter and Facebook to connect with customers, share hotel and local information, and build brand loyalty through a personal experience. The mostly free social media campaign can pay to promote certain posts and will adjust the Google AdWords budget weekly based on effectiveness.
Marriott International
Marriott is a global hospitality company founded in 1927 that operates and franchises over 6,300 properties across 70 countries. It has grown from a root beer stand into the world's largest hotel chain with 15 brands and over 400,000 rooms. Marriott is led by Chairman and CEO J.W. Marriott Jr., who has taken the family business from a restaurant chain to a $19 billion global company known for its commitment to customer service and diverse workforce. The company continues to adapt and innovate through new brands, technologies, and strategies to remain the premier provider of travel and leisure experiences worldwide.
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Marriott International is the leading global lodging company with over 4,200 properties across 79 countries and territories. It offers a wide portfolio of brands across different price points and lifestyles. Some of Marriott's most frequently visited destinations include properties in Dubai, Europe, Asia, Australia, and North America. Marriott continues to expand with recently launched and upcoming properties. The document also provides details on Marriott Rewards, their loyalty program, and benefits for different elite membership tiers.
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The marriot
Marriott International is a leading hotel chain with 3900 properties worldwide spanning luxury, lifestyle, extended stay, and timeshare brands. The company aims to increase brand awareness and loyalty through its Marriott Rewards program by targeting a wide range of audiences including business and leisure travelers across different age groups and family compositions. To achieve its goals, Marriott will implement a digital marketing strategy utilizing social media, websites, mobile apps, and a $2,500 daily budget across Google AdWords, Twitter, Facebook and other outlets, measuring performance based on reservations, rewards enrollment, and social media engagement.
Marriott
Marriott is a global hospitality company headquartered in Washington, D.C. that operates more than 7,000 properties across 130 countries and territories. It became the first hospitality company to win an ISO-100 award for quality. Marriott adopted an e-business strategy in 1998 using a CRM system to improve the customer experience, increase reservation accuracy, and enhance brand loyalty. The document discusses Marriott's history, marketing mix, CRM strategy, e-business approach, gap model analysis, and focus on reliability, assurance, tangibility, empathy, and responsiveness to meet customer needs.
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This document is Marriott International's 2011-2012 sustainability report which summarizes their sustainability initiatives and progress over the past two years. It highlights investments in sustainable development projects around the world that address social and environmental issues. These include plans to open a hotel in Haiti to boost tourism and jobs after the 2010 earthquake, ongoing support of a nature reserve in Brazil, and a partnership in China to promote sustainable livelihoods and protect water supplies. The report also outlines Marriott's stakeholder engagement efforts and programs to promote associate wellness, engagement, and recognition of their core values.
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Marriott has created a 4-month digital media strategy from November 2014 to February 2015 aimed at 30-50 year old business professionals and families to increase bookings by 30% and become their number one hotel choice. The strategy uses Google AdWords with relevant keywords and Google Analytics to track ads. It also utilizes blogging, Instagram, Twitter and Facebook to connect with customers, share hotel and local information, and build brand loyalty through a personal experience. The mostly free social media campaign can pay to promote certain posts and will adjust the Google AdWords budget weekly based on effectiveness.
Marriott International
Marriott is a global hospitality company founded in 1927 that operates and franchises over 6,300 properties across 70 countries. It has grown from a root beer stand into the world's largest hotel chain with 15 brands and over 400,000 rooms. Marriott is led by Chairman and CEO J.W. Marriott Jr., who has taken the family business from a restaurant chain to a $19 billion global company known for its commitment to customer service and diverse workforce. The company continues to adapt and innovate through new brands, technologies, and strategies to remain the premier provider of travel and leisure experiences worldwide.
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Marriott International is the leading global lodging company with over 4,200 properties across 79 countries and territories. It offers a wide portfolio of brands across different price points and lifestyles. Some of Marriott's most frequently visited destinations include properties in Dubai, Europe, Asia, Australia, and North America. Marriott continues to expand with recently launched and upcoming properties. The document also provides details on Marriott Rewards, their loyalty program, and benefits for different elite membership tiers.
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The document discusses Marriott's approach to associate engagement. It summarizes that engagement has three areas - desire to stay with the company, willingness to recommend the company, and motivation to go above and beyond. It then outlines Marriott's strategies to drive engagement, which include living core values, leadership excellence, personal growth opportunities, work-life balance, teamwork, rewards programs, and action planning. The overall message is that by taking care of associates, associates will in turn take care of customers.
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Marriott International is a leading hotel chain with 3900 properties worldwide spanning luxury, lifestyle, extended stay, and timeshare brands. The company aims to increase brand awareness and loyalty through its Marriott Rewards program by targeting a wide range of audiences including business and leisure travelers across different age groups and family compositions. To achieve its goals, Marriott will implement a digital marketing strategy utilizing social media, websites, mobile apps, and a $2,500 daily budget across Google AdWords, Twitter, Facebook and other outlets, measuring performance based on reservations, rewards enrollment, and social media engagement.
Marriott
Marriott is a global hospitality company headquartered in Washington, D.C. that operates more than 7,000 properties across 130 countries and territories. It became the first hospitality company to win an ISO-100 award for quality. Marriott adopted an e-business strategy in 1998 using a CRM system to improve the customer experience, increase reservation accuracy, and enhance brand loyalty. The document discusses Marriott's history, marketing mix, CRM strategy, e-business approach, gap model analysis, and focus on reliability, assurance, tangibility, empathy, and responsiveness to meet customer needs.
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Marriott was founded in 1927 by J. Willard Marriott who opened a root beer stand in Washington D.C. called "The Hot Shoppe". The company grew and expanded into food services and hotels. In 1957, Marriott opened its first hotel, the Twin Bridges Motor Hotel in Arlington, Virginia. The company continued growing globally and today operates numerous hotel brands worldwide under the Marriott portfolio. The document then provides details about the JW Marriott Hotel Chandigarh located in India, including its facilities like rooms, restaurants, ballrooms and lounges.
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- 2. Tells You Founded by J. Willard Marriott in 1927 More than 3000 lodging, 68 countries and territories Marriott slogan：Thinking of you! Marriott culture – First people Marriott sub-brands
- 3. SWOT Analysis High brand recall Global leader Declining margins Extremely focusing on domestic market Development of tourism Expansion of the global marketing many strong competitors terrorist attack S W O T
- 4. Goals Goals Integrate social media to promote brand Brand preference and brand loyalty Top 1 Culture and social responsibility
- 5. Facebook and Twitter Link the promotion sites to Facebook, twitter and other social network cites Like it Tweet it
- 6. Blog and outreach •Connect blog with other social network websites •Link the blog to the endorsed celebrities •Blogger outreach
- 7. Youtube - brand channels Build company brand for fans to follow Connect the video to other social websites and blogs
- 8. Google Adwords Key words price hotel best hotel vacation package
- 9. Evaluation-metrics of success Monitoring -Monitter -Google Alerts Google Analytics Youtube number views Twitter followers Facebook funs Occupancy rates
- 10. Budget and Timeline Budget Timeline -A seasonal peak -promote on holiday -Need discount for offseason & Almost free