This document describes an event celebrating the 67th annual Emmy awards in Beverly Hills. It will feature celebrity guests, live entertainment, luxury brand activations, and social media streaming. Attendees will include Emmy nominees, presenters, influencers, and industry leaders who will preview luxury products. Sponsorship packages provide opportunities for brand exposure through signage, promotions, photo opportunities, and social media campaigns targeting affluent millennials.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
HoneyShed is a new media platform that provides marketers with a unique way to authentically connect with youth audiences. It features professionally produced online content presented by influencers who review and discuss advertisers' products in an engaging format. Marketers can sponsor channels or purchase short-form branded video segments to promote their brands. HoneyShed aims to fill a gap for reaching digital natives through unconventional and socially-driven messaging.
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessKaren Lee
Read my keynote presentation summary: http://goo.gl/V1qtbQ
- How to extend your brand through social media
- Ways to Integrate social media across digital channels
- Why it's important to align your social media objectives with your content strategy
- Stanford Graduate School of Business examples
[Kelley Frank] Social Media Management Deck (1)Kelley Frank
Kelley Frank provides social media marketing services. She has 10+ years of experience managing professional accounts and building corporate identities online. Her services include community management, content curation, social media guidance, and reporting. She has worked with clients from various industries in multiple countries. Some of her past clients include event promoters, record labels, DJs/producers, and bands.
Located in NYC with representation in Boston, Seattle, and Greater LA, Why Blue Matters is a hybrid creative agency + publication that assists niche industries in branding their businesses on and offline.
Kat Von D is a famous tattoo artist and TV personality who created a successful makeup brand. Her newest collection, Studded Kiss, caters to bold, confident women. In primary research, testers found the long-lasting lipsticks comfortable in both bold shades and everyday colors. The target market is women 18 and older who want lipstick as a symbol of femininity and expression regardless of age, color, or background. Examples described a grad student needing an affordable lipstick that lasts through nights out, and a mother of two seeking skin-benefiting formulas after years of makeup use.
This document summarizes a marketing project for Jack Daniel's whiskey. It identifies the project's objectives as determining target segments, positioning, message proposition, and best media outlet. Research found whiskey sales decreasing with competition from trendier drinks targeting younger consumers. An ad test experiment aimed different messages at gender segments, finding traditional messages worked best for men and trendier messages for women. The recommendations were to create three ads with different appeals, place them in magazines targeting each segment, and focus communication through print media.
What makes a social media campaign go viral? What do social brands all have in common? Get the answers to these questions, and discover all the steps to take in order to drive your campaign to success.
To request Part 2 , please email Alessandra@whitecubemedia.com.
Research and presentation by Alessandra Rao
HoneyShed is a new media platform that provides marketers with a unique way to authentically connect with youth audiences. It features professionally produced online content presented by influencers who review and discuss advertisers' products in an engaging format. Marketers can sponsor channels or purchase short-form branded video segments to promote their brands. HoneyShed aims to fill a gap for reaching digital natives through unconventional and socially-driven messaging.
Leveraging Social Media For Your Brand | Stanford Graduate School of BusinessKaren Lee
Read my keynote presentation summary: http://goo.gl/V1qtbQ
- How to extend your brand through social media
- Ways to Integrate social media across digital channels
- Why it's important to align your social media objectives with your content strategy
- Stanford Graduate School of Business examples
[Kelley Frank] Social Media Management Deck (1)Kelley Frank
Kelley Frank provides social media marketing services. She has 10+ years of experience managing professional accounts and building corporate identities online. Her services include community management, content curation, social media guidance, and reporting. She has worked with clients from various industries in multiple countries. Some of her past clients include event promoters, record labels, DJs/producers, and bands.
Located in NYC with representation in Boston, Seattle, and Greater LA, Why Blue Matters is a hybrid creative agency + publication that assists niche industries in branding their businesses on and offline.
Kat Von D is a famous tattoo artist and TV personality who created a successful makeup brand. Her newest collection, Studded Kiss, caters to bold, confident women. In primary research, testers found the long-lasting lipsticks comfortable in both bold shades and everyday colors. The target market is women 18 and older who want lipstick as a symbol of femininity and expression regardless of age, color, or background. Examples described a grad student needing an affordable lipstick that lasts through nights out, and a mother of two seeking skin-benefiting formulas after years of makeup use.
This document summarizes a marketing project for Jack Daniel's whiskey. It identifies the project's objectives as determining target segments, positioning, message proposition, and best media outlet. Research found whiskey sales decreasing with competition from trendier drinks targeting younger consumers. An ad test experiment aimed different messages at gender segments, finding traditional messages worked best for men and trendier messages for women. The recommendations were to create three ads with different appeals, place them in magazines targeting each segment, and focus communication through print media.
The document discusses an upcoming global print and online edition from Campaign US examining how to translate "big ideas" into cross-cultural advertising campaigns. It will feature interviews with global creative directors, case studies of successful global campaigns, and discussions on collaborating across borders and cultures. The issue will be distributed at Advertising Week and other industry events, with sponsorship opportunities available for companies to position themselves as leaders in global collaboration.
C2Itsolutions 2012 Concert Event Series Sponsorship Proposalyugmatic321
C2ITSOLUTIONS is hosting a 2012 music event series across several cities featuring artists like Lil Kim, Jadakiss, Jeezy, and French Montana. The document provides details on sponsorship opportunities and benefits for the event series, including marketing exposure, branding, and access to attendees. Sponsorship levels range from $750 to $25,000, with higher levels receiving more prominent branding placement and additional benefits.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
This document outlines branding and public relations expertise and services from The Butin Group. It introduces the company and its specialties in food and beverage, travel, and lifestyle brands. Examples are provided of branding work done for clients like the Shrimp Council and Jekyll Island. The process for developing branding strategies is described. Ideas are proposed for taking the Women's Foodservice Forum (WFF) to the next level through a public relations content strategy focused on leadership development content and driving industry conversations.
Consumer Perception towards Jack Daniel's & BudweiserGopal Kumar
Commented on how these two Web sites deal with the issue of youth drinking and the problems associated with it. Which Web site seems most concerned with ethical responsibility?Which Web site seems to encourage you to drink? How was this done?
Team Swift proposes a plan for Google Play Music to become the Canadian market leader in digital music streaming. They identify Gen Z as a prime target and will focus their strategy on Gen Z behaviors like social media engagement and mobile use. The plan includes advertising on YouTube, a partnership with Koodo offering trials with new Android purchases, a Snapchat program, and a referral program. They project acquiring 76,100 customers by 2016, reaching 35% market share and $9.1 million in revenue.
Presentation on Bacardi alcohol beveragesShameel Kumar
The presentation outlines Bacardi Breezer's target market and marketing strategy. It will target single males aged 18-25 who enjoy social activities. Research found most drink alcohol and prefer mixed drinks. The strategy is to position Breezer as more socially acceptable than beer or spirits by emphasizing its variety of flavors and taste. Advertising will focus on TV, magazines, and billboards at universities, featuring celebrity DJs to endorse the product and sponsor club events.
Shutterfly's 2012 media plan allocates spending across magazines, digital, and out-of-home advertising to reach its target audience of Chief Memory Officers (CMOs). The plan focuses on the peak fourth quarter season, with 67% of the budget spent on magazines like Real Simple and Disney FamilyFun. Digital advertising, including banner ads and search engine marketing, receives 28% of funds. The remaining 5% is used for out-of-home placements at Orlando International Airport in the second quarter off-season. The objective is to increase Shutterfly's market share and sales of personalized photo products through high awareness during the critical holiday period.
This document presents a custom marketing plan for Private Quarters Hair Salon to help them increase their prominence, draw a younger customer base, and increase cash flow. It analyzes their competitive strengths and challenges. The plan recommends a radio, television, and digital advertising strategy focusing on the salon's services and professionalism. The estimated annual investment is $22,000 for radio, television, and digital ads over 12 months. The salon owner agrees to the proposed plan.
The document provides case studies and examples of projects completed by Haley Miranda Group, a marketing agency. It summarizes several integrated marketing campaigns the agency created for clients in industries like retail, automotive, entertainment, and wine. These campaigns utilized tactics like sweepstakes, mobile tours, social media engagement, and live events. The case studies demonstrate how the agency delivered measurable results for clients, such as increased sales, new customer acquisition, and improved brand metrics.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Earth's natural resources include materials that are used for society to function. Resources can be classified as either renewable or nonrenewable, with renewable resources having the ability to regenerate within a human lifespan while nonrenewable resources cannot be regenerated on a human timescale. Key renewable resources mentioned are those that can replenish, such as forests and water, whereas nonrenewable resources form over long periods of geological time like fossil fuels and metals in the Earth's crust.
1) The document examines the impact of back pain on kyphotic and lordotic indices by measuring the spinal curvature of 56 subjects between ages 30-40 either with or without back pain.
2) Statistical analysis found a significant difference in the mean kyphotic and lordotic indices between the control and experimental groups, indicating that back pain increases spinal curvature.
3) The results suggest that ensuring workplace safety to reduce back pain can help maintain a normal spinal structure.
This document summarizes a project conducted by Michael Portelli and Kerry Proctor to develop job descriptions for operators at the Hy-Tec Quarry in Tumbulgum, NSW, Australia. The authors interviewed the Quarry Manager and Production Manager to understand the roles of Front End Loader Operator and Haul Truck Operator. They developed interview checklists and job descriptions for these roles. The authors also created a two-part online assessment system within an Excel spreadsheet to evaluate applicant qualifications and suitability for open positions based on their responses. Lessons learned included the need for a blended top-down and bottom-up approach, controlling interview environments, understanding question importance, and challenges developing accurate job-focused questions.
The paper argues for protected cultivation for the meeting the challenges that could emerge with the arrival of GMOs like Synthia or its mutants through rain in India. The authors argue that India should prepare for contingencies by 2015 considering the ocean currents. Not being alarmist about the predictions, Center for Agriculture and Rural Development is seeking feedback from the experts on the paper and proposing alternative agriculture structures and mediums including multi story green house designs..
The document discusses starting a small family business and lists some potential sales channels such as shops, market stalls, directly from the workshop, and online. It notes that selling directly from the workshop allows profits to go to the manufacturer.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes a student project called "Smart Board" that aims to create a digital information system for a computer applications department. It will contain information about questions, assignments, and department activities. There will be three types of users - admin, teachers, and students. The document outlines the objectives, features, and modules of the project, including student details, teacher details, course details, and more. It also provides information on the software and hardware requirements and includes diagrams of the entity relationship model and data flow of the system.
Why veganism is not just an extreme diet? But a lifestyle which can save the ...VeganOrigo
A vegan lifestyle is better for the planet, animals, and human health compared to a meat-eating lifestyle. It requires significantly less water and land resources to produce food for vegans. Going vegan can save over 1 million gallons of water per person every year, whereas a meat-eating diet requires 4,000 gallons of water per day on average. Animal agriculture is also responsible for large amounts of greenhouse gas emissions and destruction of the environment, including the Amazon rainforest. Adopting a vegan diet can help conserve resources and reduce suffering of animals.
Presentation led by Steve Elliott from HydroFormer Project Management Services Ltd, within the 'Organisation' stream at the APM Project Management Conference 2016.
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. In just a few sentences, it pitches the idea of using Haiku Deck to easily create brief, visually focused presentations.
The document discusses an upcoming global print and online edition from Campaign US examining how to translate "big ideas" into cross-cultural advertising campaigns. It will feature interviews with global creative directors, case studies of successful global campaigns, and discussions on collaborating across borders and cultures. The issue will be distributed at Advertising Week and other industry events, with sponsorship opportunities available for companies to position themselves as leaders in global collaboration.
C2Itsolutions 2012 Concert Event Series Sponsorship Proposalyugmatic321
C2ITSOLUTIONS is hosting a 2012 music event series across several cities featuring artists like Lil Kim, Jadakiss, Jeezy, and French Montana. The document provides details on sponsorship opportunities and benefits for the event series, including marketing exposure, branding, and access to attendees. Sponsorship levels range from $750 to $25,000, with higher levels receiving more prominent branding placement and additional benefits.
The Essentials of Brand Strategy - General Assembly ClassChristian Vatter
1. Creating a consistent brand experience across all touchpoints is essential for building a strong brand. A clear brand idea derived from research should guide all aspects of the business and customer interactions.
2. Implementing a brand starts with identifying the most important customer encounters and optimizing the user experience to match the brand identity.
3. Branding is not just marketing but creating the best possible experiences through products, services, and interactions that bring the brand idea to life. Consistently implementing the brand identity over time is key to success.
This document outlines branding and public relations expertise and services from The Butin Group. It introduces the company and its specialties in food and beverage, travel, and lifestyle brands. Examples are provided of branding work done for clients like the Shrimp Council and Jekyll Island. The process for developing branding strategies is described. Ideas are proposed for taking the Women's Foodservice Forum (WFF) to the next level through a public relations content strategy focused on leadership development content and driving industry conversations.
Consumer Perception towards Jack Daniel's & BudweiserGopal Kumar
Commented on how these two Web sites deal with the issue of youth drinking and the problems associated with it. Which Web site seems most concerned with ethical responsibility?Which Web site seems to encourage you to drink? How was this done?
Team Swift proposes a plan for Google Play Music to become the Canadian market leader in digital music streaming. They identify Gen Z as a prime target and will focus their strategy on Gen Z behaviors like social media engagement and mobile use. The plan includes advertising on YouTube, a partnership with Koodo offering trials with new Android purchases, a Snapchat program, and a referral program. They project acquiring 76,100 customers by 2016, reaching 35% market share and $9.1 million in revenue.
Presentation on Bacardi alcohol beveragesShameel Kumar
The presentation outlines Bacardi Breezer's target market and marketing strategy. It will target single males aged 18-25 who enjoy social activities. Research found most drink alcohol and prefer mixed drinks. The strategy is to position Breezer as more socially acceptable than beer or spirits by emphasizing its variety of flavors and taste. Advertising will focus on TV, magazines, and billboards at universities, featuring celebrity DJs to endorse the product and sponsor club events.
Shutterfly's 2012 media plan allocates spending across magazines, digital, and out-of-home advertising to reach its target audience of Chief Memory Officers (CMOs). The plan focuses on the peak fourth quarter season, with 67% of the budget spent on magazines like Real Simple and Disney FamilyFun. Digital advertising, including banner ads and search engine marketing, receives 28% of funds. The remaining 5% is used for out-of-home placements at Orlando International Airport in the second quarter off-season. The objective is to increase Shutterfly's market share and sales of personalized photo products through high awareness during the critical holiday period.
This document presents a custom marketing plan for Private Quarters Hair Salon to help them increase their prominence, draw a younger customer base, and increase cash flow. It analyzes their competitive strengths and challenges. The plan recommends a radio, television, and digital advertising strategy focusing on the salon's services and professionalism. The estimated annual investment is $22,000 for radio, television, and digital ads over 12 months. The salon owner agrees to the proposed plan.
The document provides case studies and examples of projects completed by Haley Miranda Group, a marketing agency. It summarizes several integrated marketing campaigns the agency created for clients in industries like retail, automotive, entertainment, and wine. These campaigns utilized tactics like sweepstakes, mobile tours, social media engagement, and live events. The case studies demonstrate how the agency delivered measurable results for clients, such as increased sales, new customer acquisition, and improved brand metrics.
Dunkin Donuts India - Event & Activation Strategy IdeaSoumitra Roy
The following is an Event and Activation Strategy idea presentation for Dunkin Donuts India made by Advertising and Public Relations students of Indian Institute of Mass Communication, New Delhi
Earth's natural resources include materials that are used for society to function. Resources can be classified as either renewable or nonrenewable, with renewable resources having the ability to regenerate within a human lifespan while nonrenewable resources cannot be regenerated on a human timescale. Key renewable resources mentioned are those that can replenish, such as forests and water, whereas nonrenewable resources form over long periods of geological time like fossil fuels and metals in the Earth's crust.
1) The document examines the impact of back pain on kyphotic and lordotic indices by measuring the spinal curvature of 56 subjects between ages 30-40 either with or without back pain.
2) Statistical analysis found a significant difference in the mean kyphotic and lordotic indices between the control and experimental groups, indicating that back pain increases spinal curvature.
3) The results suggest that ensuring workplace safety to reduce back pain can help maintain a normal spinal structure.
This document summarizes a project conducted by Michael Portelli and Kerry Proctor to develop job descriptions for operators at the Hy-Tec Quarry in Tumbulgum, NSW, Australia. The authors interviewed the Quarry Manager and Production Manager to understand the roles of Front End Loader Operator and Haul Truck Operator. They developed interview checklists and job descriptions for these roles. The authors also created a two-part online assessment system within an Excel spreadsheet to evaluate applicant qualifications and suitability for open positions based on their responses. Lessons learned included the need for a blended top-down and bottom-up approach, controlling interview environments, understanding question importance, and challenges developing accurate job-focused questions.
The paper argues for protected cultivation for the meeting the challenges that could emerge with the arrival of GMOs like Synthia or its mutants through rain in India. The authors argue that India should prepare for contingencies by 2015 considering the ocean currents. Not being alarmist about the predictions, Center for Agriculture and Rural Development is seeking feedback from the experts on the paper and proposing alternative agriculture structures and mediums including multi story green house designs..
The document discusses starting a small family business and lists some potential sales channels such as shops, market stalls, directly from the workshop, and online. It notes that selling directly from the workshop allows profits to go to the manufacturer.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
This document summarizes a student project called "Smart Board" that aims to create a digital information system for a computer applications department. It will contain information about questions, assignments, and department activities. There will be three types of users - admin, teachers, and students. The document outlines the objectives, features, and modules of the project, including student details, teacher details, course details, and more. It also provides information on the software and hardware requirements and includes diagrams of the entity relationship model and data flow of the system.
Why veganism is not just an extreme diet? But a lifestyle which can save the ...VeganOrigo
A vegan lifestyle is better for the planet, animals, and human health compared to a meat-eating lifestyle. It requires significantly less water and land resources to produce food for vegans. Going vegan can save over 1 million gallons of water per person every year, whereas a meat-eating diet requires 4,000 gallons of water per day on average. Animal agriculture is also responsible for large amounts of greenhouse gas emissions and destruction of the environment, including the Amazon rainforest. Adopting a vegan diet can help conserve resources and reduce suffering of animals.
Presentation led by Steve Elliott from HydroFormer Project Management Services Ltd, within the 'Organisation' stream at the APM Project Management Conference 2016.
Haiku Deck is a presentation tool that allows users to create Haiku style slideshows. The tool encourages users to get started making their own Haiku Deck presentations which can be shared on SlideShare. In just a few sentences, it pitches the idea of using Haiku Deck to easily create brief, visually focused presentations.
El documento habla sobre la prevención de lesiones al hacer ejercicio físico. Recomienda realizar un calentamiento antes de la actividad, no arriesgarse demasiado, jugar en áreas limpias y jugar de forma limpia. También menciona que aunque tomemos precauciones, existe el riesgo de lesiones, por lo que debemos conocer primeros auxilios básicos como preguntar cómo se siente la persona lesionada, calmarla y evitar que se mueva si le duele mucho.
The document outlines the goals and strategies for a mastery journal timeline project. It includes 14 sections covering topics like visual storytelling, character development, scriptwriting, and the business of creative writing. Each section lists learning goals, strategies like tutorials and readings to complete, and artifacts to update for the mastery journal timeline. The timeline will track progress and showcase learning over 14 months from August 2015 through July 2016.
The document discusses developing unselfish attitudes, actions, and speech by focusing on others rather than oneself. It encourages concentrating on love, unity, and the needs of others, as well as following Christ's example of humility and sacrifice. The document asserts that obedience to God is both demanded and made possible through his word and spirit. It advises developing unselfish speech by not complaining like the world but instead communicating life through God's word. Finally, it claims death to selfishness requires replacing it with selflessness through unselfish attitudes, actions, and speech.
Este documento habla sobre la capacidad creativa humana y cómo se puede estimular a través de técnicas como los mapas mentales. Explica que todos nacemos con capacidad creativa y que los mapas mentales, creados por Tony Buzan, son representaciones gráficas de palabras y conceptos relacionados con una palabra central que ayudan a explorar problemas e ideas de manera creativa.
WestRock is a leading provider of paper and packaging solutions in North America, Latin America, Europe, and Asia Pacific, with $15 billion in annual net sales. It operates 268 facilities globally including corrugated converting facilities, mills, recycling facilities, and packaging plants. WestRock offers a variety of paper, packaging, and recycling solutions including containerboard, folding cartons, displays, and pulp. Sustainability is a key part of WestRock's strategy, focusing on people, planet, and performance.
Nitesh Kumar is seeking a challenging position that offers growth opportunities. He has a Bachelor's degree in Electronics and Communication Engineering from SJB Institute of Technology. He has over 3 years of experience working in import logistics and sourcing at Techno Electronics Ltd. His technical skills include basic C and C++, Windows, and MS Office. He is honest, a team player, flexible, and responsible.
Rory D. Smith is a luxury marketer who helps brands connect with affluent consumers like professional athletes, influencers, and executives. He has over 15 years of experience marketing luxury brands in industries like automotive, wine and spirits. His services include influencer marketing, social media campaigns, product launches, and sponsorship events to increase brand visibility and sales.
This document summarizes Gary Little's background and experience in marketing. It outlines his education at Fairfield University where he studied New Media and marketing. It then details his work experience managing marketing for sports and entertainment clients as well as a celebrity hairstylist brand. It provides examples of high-profile events he has planned and organized. Finally, it discusses his vision for the future of marketing and upcoming projects.
TEEM Worldwide is an international marketing and events company that connects brands in fashion, beauty, consumer goods, and lifestyle with entertainment and media. It provides strategic services including events production, advertising campaigns with celebrities, public relations, and new media strategies. With offices in New York, Tunis, and soon Paris, TEEM Worldwide offers a global network and local expertise to help brands expand their reach and awareness internationally.
BrandSlip is an influencer marketing agency that specializes in campaigns targeting African American, Latino, and Asian communities. It works with influencers across various social media platforms like YouTube, Instagram, Snapchat, and Vine who have a combined reach of over 400 million people. The agency develops custom content for brands and measures campaign performance with analytics on key metrics like views, likes, comments, and follower growth.
This document provides information about the FP Reach event taking place on April 26, 2013 at the Fairmont Royal York in Toronto. The event will feature expert panel discussions, a keynote speech by Gary Vaynerchuk, networking opportunities, and exhibits. Partnership opportunities are available at different levels, with benefits including marketing exposure, tickets, on-site recognition, and post-event promotion. The goal of the event is to help businesses improve their marketing, media, social media, and communications strategies.
This document describes a marketing communications firm that specializes in public relations, marketing, branding, advertising, and other services. It provides an overview of the firm's capabilities, approach, and what clients can expect, including developing integrated marketing campaigns, earning consumer engagement through content marketing, and achieving objectives like increased awareness, traffic, and brand value. Fees are determined on a project-by-project basis depending on the work required.
DME Branding Inc Connects Celebrities and Corporations in Partnerships, bridging the communication between them an finding revenue opportunities to develop and market their brands, products and media content to the masses. An overview of benefits and services offered.
Unpacking the current creator economy globally and on a local scale. Delving into the world of influencer marketing and discussing best practices for influencer campaigns.
Key Takeaways:
- Understanding the creator economy and how it is changing - A better, holistic understanding of influencer marketing - Key insights on considerations for successful influencer marketing campaigns.
The document describes a sports and entertainment marketing company called EXTREME that offers various services to connect brands with fans. These services include an ambassador program with over 60 up-and-coming athletes, artists and DJs; event marketing opportunities at over 60 events annually; storytelling and content creation through video production; social media management across platforms reaching 40 million people per week; and public relations services generating national and international news stories. The company aims to help brands engage fans through passion and experience in an efficient and impactful way.
Marketing for Artists: Best Practices for Fine Artists on Social Media Luke Joerger
A deck we presented for a group of fine artists to help them market themselves on digital platforms including Instagram, Pinterest, Facebook, Linkedin and YouTube. Includes best practices on increasing audience development, ROI, SEO, Likes, Followers, Engagement, Video best practices, AdWords and more!
SoulProviders is a growing Content, Social and Digital Marketing agency based in Johannesburg and Swaziland. SoulProviders' talented team focuses on telling great African stories online and offline and building and nurturing online communities on behalf of a range of South African, Pan-African and Global brands.
Core offerings are: Digital Strategy, Content Marketing, Social Media, Workshops, Event Live Tweeting, Digital PR, Lead Generation and Design.
Ryan is a marketing company that specializes in understanding consumer behavior and empowering brands through multi-channel communications and insights. They employ proprietary research tools and expertise in digital, experiential, promotional, and Hispanic marketing. For Mead Five Star, Ryan developed an integrated 360 campaign including TV, print, online media, and social networking to drive brand preference and a 5% sales increase for the 2008 back-to-school season.
CAA-GBG is a joint venture between Creative Artists Agency and Global Brands Group, creating the world's largest licensing and brand management company. They represent globally iconic brands and work to build global businesses through brand stewardship rather than sales. They have expertise in brand strategy, creative development, retail targeting, and managing global licensing programs. CAA-GBG has over 25 offices worldwide and manages brands in over 60 countries.
The document discusses branding and how brands can gain or lose customers. It notes that trust, reliability, and delight of customers are key to winning brands. When brands have mismatches or lack employee pride, customers lose faith and the brand's competitive edge is damaged, costing the brand money. The document introduces Brand Aid, a branding agency that takes a progressive approach to emerging business issues by focusing on turning brand stories into business details. Brand Aid helps brands match their strategy to today's market realities in order to increase revenue and sales.
Instagram Marketing Working With Influencers To Increase Business Reach Power...SlideTeam
Instagram Marketing Working With Influencers To Increase Business Reach PowerPoint Presentation Slides is a custom solution for all the marketers. This influencer marketing PPT theme helps you to explain the gaining popularity of social media platforms for marketing. Impactful data visualization tools help you to present vital stats and data. Our Instagram marketing PowerPoint slideshow facilitates a comprehensive explanation of devising influencer marketing strategy. With the help of our social media marketing PPT presentation, you can elucidate your marketing strategy stepwise. Illustrate key info like your goals, target audience, buyer persona, popular social media channels, and annual budget. Demonstrate ideas for your influencer marketing campaign using this highly visual PowerPoint theme. Also, represent your influencer selection criteria, and factors to consider before making your choice through this influence marketing PPT template. Our Instagram influencer PowerPoint deck helps you to elucidate the ROI on your marketing campaign. You can even elaborate on micro-influencer marketing by downloading our digital marketing PPT slideshow. https://bit.ly/31Nbb5Y
About Senserit - Multi-media organizations at the intersection of health + de...Senserit
Senserit is a social enterprise at the intersection of health and design that produces television, networks, events and communities for the 70 Million Baby Boomer and others who know that design should work for them. We support beauty, dignity and independence regardless of age, ability of health.
Social Media Brand Strategy: The Four Districts ApproachDiamond Marketing
This document outlines an approach for social media brand strategy called "The Four Districts Approach". It describes four major social media platforms - Instagram, Twitter, Facebook, and Snapchat - as distinct "districts", each with their own unique demographics, challenges, opportunities, and cultural rules that brands must follow to be successful. The document provides examples of brands that effectively follow the cultural rules of each district compared to those that break the rules. It is intended to help brands properly customize their strategies for each individual social media platform.
TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
Similar to Bellafortuna LinkIN Presentation[2] (20)
2. Luxury. Lifestyle. Results.
Event
Details:
An
indulgent
des1na1on
experience
where
celebrity,
entertainment,
music,
and
beauty
industry
leaders
will
connect
to
toast
the
67th
annual
Emmy
awards
in
the
heart
of
fabulous
Beverly
Hills.
This
is
a
chic
des1na1on
for
luxury
brands
looking
for
global
exposure
and
celebrity
branding
opportuni1es.
The
industry’s
leading
stylists,
models,
influencers,
Millennial
trend
seHers,
YouTube
stars,
and
celebri1es
will
preview
jewelry,
fashion,
accessories,
makeup,
electronics,
travel,
automobiles,
alcohol,
and
a
diverse
variety
of
luxury
products.
Join
us
to
prepare
for
television’s
biggest
night
as
we
celebrate
alongside
some
of
its’
biggest
stars.
Celebrate
with
live
entertainment,
specialty
cocktails,
unique
brand
ac1va1ons,
and
live
streaming
on
social
media
plaNorms
to
reach
fans
and
consumers
worldwide
in
real
1me.
Who
will
a)end:
Emmy
Nominees,
Presenters,
Agents,
Managers,
Stylists,
Publicists,
YouTube
Stars,
Influen1al
Bloggers,
Millennial
Trend
SeHers,
Models,
&
Music
Industry
Leaders
We Deliver: Celebrities, High Net Worth Individuals, Agents,
Managers, Stylists, YouTube Stars, Influential Bloggers, Millennial
Trend Setters, Fortune 500 CEOs, Models
3. Media Opportunities
Broadcast: NewsVideoWeb, Mingle Media TV, Starcam!
Photographers: Wireimage
Print/Online: Beverly Hills Courier, Bizbash, Buzzfeed, Examiner.com,
Life & Style, Los Angeles Magazine, My Daily.com, People, Press Pass
LA, Splash Magazine, Star Magazine, Stylenetwork.com, Synergistic
Productions, The Arriviste, Tolucan Times, Wetpaint, Fabfitfun, Genluxe,
Guest of a Guest, Haute Living, Hollywoodlife.com, Hollywood Today, In
Touch Weekly, LA Daily News, LA’s The Place, Angeleno Magazine
Outlet Unique Visitors Visits Per Month
ABCNews.Go.Com N/A 28,452,000
Alleyesonwho.com N/A 77,000
Dailymail.co.uk 10,729,790 20,080,346
Eonline.com 7,460,064 29,734,712
Examiner.com 9,598,152 27,130,894
Gotceleb.com 80,791 620,355
Guestofaguest.com 54,480 570,871
Hautecelebs.com 74,471 110,056
Hollywoodtake.com N/A 380,571
Wetpaint.com 2,087,933 25,034,572
Zimbio.com 3,699,090 14,877,313
4. Audience Demographics
Our target audience will
consist of high net
worth business leaders,
celebrities, socialites,
Millennial trend setters,
YouTube stars,
television &
entertainment
professionals.
Age: 21-44
62% Female
38% Male
Ethnicity
55% Caucasian
25% African American
15% Hispanic
5% Other
Average Income $1,000,000+ Education: College
Degree 91% Postgraduate study 45%
Real Estate Value
Home valued over $1.7mil 93%
Own additional real estate 64%
Own vacation/second property 56%
Expenditures in the last 6 months
Purchased luxury watches 89%
Purchased fine jewelry 91%
Consumer Characteristics
Drive Luxury Cards
Belong to Private Clubs
Take Domestic Spa Vacations
Shop at Luxury Retailers Frequently
Dine at High End Restaurants Often
Drink Premium Liquor/Wine/Champagne
5. Presenting
Partner Sponsorship
Partner Marketing Benefits
ü Recognition as the exclusive presenting title sponsor
ü Brand exclusivity within category
ü Customized brand campaign surrounding event
ü Brand logo included on visual display screens
ü International brand visibility through live streaming social media platforms on a
weekly basis leading up to and during the event
ü On-air promotion by celebrity hosts during live streaming at the event
ü Prime logo placement on step & repeat
ü Inclusion in all press distribution; pre & post event
ü Inclusion in all social media campaigns across all platforms
(Facebook, Twitter, & Instagram)
ü Moderated live chat with integrated interactive special feeds
ü Interactive polls and trivia leading up to event
ü Brand giveaways to consumers worldwide leading up and during the event for
maximum exposure
ü Photo opportunities with attending celebrity guests and VIPs
ü Highlights with presenters, nominees, hosts, and influencers
ü Opportunity to gift media and influencers directly
ü Guaranteed 1 million social media impressions leading up to and during
ü the event with reporting and tracking
ü Publicist assigned during event to ensure deliverables
ü Post event advertisement with media partner
ü Post event photos and video reel recap for brand portfolio
ü Customized marketing initiatives to ensure return on investment and
ü maximum brand exposure
6. Social Media Activation
Your brand wants to connect, engage, and resonate with Millennial trend setters, YouTube stars,
affluent consumers, celebrities, and Emmy nominees. But how to reach them? The world of
marketing results has gone digital and the social media team at Bellafortuna understands how
to generate the brand awareness and sales results that you and your brand require better than
anyone else in the marketplace. Engaging with YouTube stars, Millennial trend setters,
influential celebrity and fashion bloggers, and running aggressive audience growth and
engagement campaigns across Facebook, Twitter, Instagram, and live streaming twice weekly
on Periscope, our social media team is guaranteeing that every sponsor at any level will receive
at least 500,000 measurable impressions that are tracked using cutting edge hash tag tracking
technology. At the presenting sponsor level brands are guaranteed at least 1 million measurable
impressions that are tracked and reported back to you and your marketing team monthly.
7. Twitter and Periscope Live Streaming: It is common knowledge in marketing circles that video is the most effective form of marketing, but YouTube
is stagnant. The viewer can comment, but there is no interaction beyond liking, commenting, or sharing. The emerging live streaming technology
that launched mid March 2015 with the Periscope and Meerkat platforms has changed the game for marketing teams. Now, with the click of a
button, you are streaming live to millions of global viewers who can post comments, like what you are doing, or ask you questions. Periscope offers
24 hour retention of live streaming videos to your brand profile, so more fans are able to view and engage with your content. Not only will your
brand be live streaming as we Toast Life at the Emmy Experience, but we will be live streaming twice weekly with Emmy nominees, celebrities,
Millennial trend setters, YouTube stars, and bloggers leading up to the event.
Facebook: Targeted Facebook advertising has been proven over the last three years to deliver more targeted, engaging results than any
other social media platform in the marketplace today. Our original curated content campaigns ensure that your brand is highlighted at least
once weekly, with giveaway contests, videos, and photos created just to Toast Life at the Emmy experience.
Instagram: Currently the fastest growing social media platform in the market, Instagram shares lifestyle and luxury brands better than any
other platform in the marketplace. Our team connects and aligns your brand with some of the top fashion, luxury, and lifestyle Millennial
influencers and YouTube stars to ensure that you achieve a level of organic growth that exceeds all expectations.
RESULTS: Results focused social media tracking like your brand has never experienced before gives your entire marketing team the data to support
your investment. With a unique trackable hash tag and conversion pixels to ensure maximum trackability, our team provides monthly reports for
your team to ensure that we are exceeding all of our key performance indicators for your brand. Led by one of the industry’s leading social media
strategists, we coordinate and collaborate to customize your brand’s social media initiatives.
Here’s how it works
8. bellafortuna Team
Nathan Smith
SmithDurant Founding Partner!
Nathan is a coach and mentor for modern-day
businesses and is regarded as a highly-accomplished
and sought after trouble-shooter. He has had the rare
privilege to work with a diverse range of businesses
and with an equally diverse range of business
owners and leaders. An Australian with global
experience coaching business executives across the
globe, Nathan is known as a leader among leaders.
Michael Durant
SmithDurant Founding Partner!
Michael is a creative genius known for his branding
expertise with a human approach. From BB King to
Les Brown, Michael is known for working with
Emmy award winning producers, Grammy award
winning musicians, and business leaders to craft a
compelling personal brand that resonates with
consumers. With years of real world experience in
branding, Michael knows how to deliver an
experience that brings imagination to reality.
Krista Whitley
SmithDurant Chief Digital & Social
Media Strategist !
Krista is a digital and social media marketing
consultant with an award winning background as a
serial entrepreneur. She has won a mountain of fast
growth awards as a fast growth entrepreneur, served
as Chief Marketing Officer for tech Venture
Capitalist Ryan Negri, and consulted with some of
the world’s most prestigious brands on social media
initiatives. A well known blogger with
www.keepinupwithkrista.com, Krista is an in
demand public speaker and thought leader on the
topic of results focused social media for brands.
9. Contact
CEO and Visionary Anita Thompson
at Bellafortuna Beverly Hills
(310) 247-1104
info@bella-fortuna.com
www.bellafortunaent.com
Experience the
Results