This document describes an event celebrating the 67th annual Emmy awards in Beverly Hills. It will feature celebrity guests, live entertainment, luxury brand activations, and social media streaming. Attendees will include Emmy nominees, presenters, influencers, and industry leaders who will preview luxury products. Sponsorship packages provide opportunities for brand exposure through signage, promotions, photo opportunities, and social media campaigns targeting affluent millennials.

1. Experience the Results

2. Luxury. Lifestyle. Results.
Event
Details:
An
indulgent
des1na1on
experience
where
celebrity,
entertainment,
music,
and
beauty
industry
leaders
will
connect
to
toast
the
67th
annual
Emmy
awards
in
the
heart
of
fabulous
Beverly
Hills.
This
is
a
chic
des1na1on
for
luxury
brands
looking
for
global
exposure
and
celebrity
branding
opportuni1es.
The
industry’s
leading
stylists,
models,
influencers,
Millennial
trend
seHers,
YouTube
stars,
and
celebri1es
will
preview
jewelry,
fashion,
accessories,
makeup,
electronics,
travel,
automobiles,
alcohol,
and
a
diverse
variety
of
luxury
products.
Join
us
to
prepare
for
television’s
biggest
night
as
we
celebrate
alongside
some
of
its’
biggest
stars.
Celebrate
with
live
entertainment,
specialty
cocktails,
unique
brand
ac1va1ons,
and
live
streaming
on
social
media
plaNorms
to
reach
fans
and
consumers
worldwide
in
real
1me.
Who
will
a)end:
Emmy
Nominees,
Presenters,
Agents,
Managers,
Stylists,
Publicists,
YouTube
Stars,
Influen1al
Bloggers,
Millennial
Trend
SeHers,
Models,
&
Music
Industry
Leaders
We Deliver: Celebrities, High Net Worth Individuals, Agents,
Managers, Stylists, YouTube Stars, Influential Bloggers, Millennial
Trend Setters, Fortune 500 CEOs, Models

3. Media Opportunities
Broadcast: NewsVideoWeb, Mingle Media TV, Starcam!
Photographers: Wireimage
Print/Online: Beverly Hills Courier, Bizbash, Buzzfeed, Examiner.com,
Life & Style, Los Angeles Magazine, My Daily.com, People, Press Pass
LA, Splash Magazine, Star Magazine, Stylenetwork.com, Synergistic
Productions, The Arriviste, Tolucan Times, Wetpaint, Fabfitfun, Genluxe,
Guest of a Guest, Haute Living, Hollywoodlife.com, Hollywood Today, In
Touch Weekly, LA Daily News, LA’s The Place, Angeleno Magazine
Outlet Unique Visitors Visits Per Month
ABCNews.Go.Com N/A 28,452,000
Alleyesonwho.com N/A 77,000
Dailymail.co.uk 10,729,790 20,080,346
Eonline.com 7,460,064 29,734,712
Examiner.com 9,598,152 27,130,894
Gotceleb.com 80,791 620,355
Guestofaguest.com 54,480 570,871
Hautecelebs.com 74,471 110,056
Hollywoodtake.com N/A 380,571
Wetpaint.com 2,087,933 25,034,572
Zimbio.com 3,699,090 14,877,313

4. Audience Demographics
Our target audience will
consist of high net
worth business leaders,
celebrities, socialites,
Millennial trend setters,
YouTube stars,
television &
entertainment
professionals.
Age: 21-44
62% Female
38% Male
Ethnicity
55% Caucasian
25% African American
15% Hispanic
5% Other
Average Income $1,000,000+ Education: College
Degree 91% Postgraduate study 45%
Real Estate Value
Home valued over $1.7mil 93%
Own additional real estate 64%
Own vacation/second property 56%
Expenditures in the last 6 months
Purchased luxury watches 89%
Purchased fine jewelry 91%
Consumer Characteristics
Drive Luxury Cards
Belong to Private Clubs
Take Domestic Spa Vacations
Shop at Luxury Retailers Frequently
Dine at High End Restaurants Often
Drink Premium Liquor/Wine/Champagne

5. Presenting
Partner Sponsorship
Partner Marketing Benefits
ü Recognition as the exclusive presenting title sponsor
ü Brand exclusivity within category
ü Customized brand campaign surrounding event
ü Brand logo included on visual display screens
ü International brand visibility through live streaming social media platforms on a
weekly basis leading up to and during the event
ü On-air promotion by celebrity hosts during live streaming at the event
ü Prime logo placement on step & repeat
ü Inclusion in all press distribution; pre & post event
ü Inclusion in all social media campaigns across all platforms
(Facebook, Twitter, & Instagram)
ü Moderated live chat with integrated interactive special feeds
ü Interactive polls and trivia leading up to event
ü Brand giveaways to consumers worldwide leading up and during the event for
maximum exposure
ü Photo opportunities with attending celebrity guests and VIPs
ü Highlights with presenters, nominees, hosts, and influencers
ü Opportunity to gift media and influencers directly
ü Guaranteed 1 million social media impressions leading up to and during
ü the event with reporting and tracking
ü Publicist assigned during event to ensure deliverables
ü Post event advertisement with media partner
ü Post event photos and video reel recap for brand portfolio
ü Customized marketing initiatives to ensure return on investment and
ü maximum brand exposure

6. Social Media Activation
Your brand wants to connect, engage, and resonate with Millennial trend setters, YouTube stars,
affluent consumers, celebrities, and Emmy nominees. But how to reach them? The world of
marketing results has gone digital and the social media team at Bellafortuna understands how
to generate the brand awareness and sales results that you and your brand require better than
anyone else in the marketplace. Engaging with YouTube stars, Millennial trend setters,
influential celebrity and fashion bloggers, and running aggressive audience growth and
engagement campaigns across Facebook, Twitter, Instagram, and live streaming twice weekly
on Periscope, our social media team is guaranteeing that every sponsor at any level will receive
at least 500,000 measurable impressions that are tracked using cutting edge hash tag tracking
technology. At the presenting sponsor level brands are guaranteed at least 1 million measurable
impressions that are tracked and reported back to you and your marketing team monthly.

7. Twitter and Periscope Live Streaming: It is common knowledge in marketing circles that video is the most effective form of marketing, but YouTube
is stagnant. The viewer can comment, but there is no interaction beyond liking, commenting, or sharing. The emerging live streaming technology
that launched mid March 2015 with the Periscope and Meerkat platforms has changed the game for marketing teams. Now, with the click of a
button, you are streaming live to millions of global viewers who can post comments, like what you are doing, or ask you questions. Periscope offers
24 hour retention of live streaming videos to your brand profile, so more fans are able to view and engage with your content. Not only will your
brand be live streaming as we Toast Life at the Emmy Experience, but we will be live streaming twice weekly with Emmy nominees, celebrities,
Millennial trend setters, YouTube stars, and bloggers leading up to the event.
Facebook: Targeted Facebook advertising has been proven over the last three years to deliver more targeted, engaging results than any
other social media platform in the marketplace today. Our original curated content campaigns ensure that your brand is highlighted at least
once weekly, with giveaway contests, videos, and photos created just to Toast Life at the Emmy experience.
Instagram: Currently the fastest growing social media platform in the market, Instagram shares lifestyle and luxury brands better than any
other platform in the marketplace. Our team connects and aligns your brand with some of the top fashion, luxury, and lifestyle Millennial
influencers and YouTube stars to ensure that you achieve a level of organic growth that exceeds all expectations.
RESULTS: Results focused social media tracking like your brand has never experienced before gives your entire marketing team the data to support
your investment. With a unique trackable hash tag and conversion pixels to ensure maximum trackability, our team provides monthly reports for
your team to ensure that we are exceeding all of our key performance indicators for your brand. Led by one of the industry’s leading social media
strategists, we coordinate and collaborate to customize your brand’s social media initiatives.
Here’s how it works

8. bellafortuna Team
Nathan Smith
SmithDurant Founding Partner!
Nathan is a coach and mentor for modern-day
businesses and is regarded as a highly-accomplished
and sought after trouble-shooter. He has had the rare
privilege to work with a diverse range of businesses
and with an equally diverse range of business
owners and leaders. An Australian with global
experience coaching business executives across the
globe, Nathan is known as a leader among leaders.
Michael Durant
SmithDurant Founding Partner!
Michael is a creative genius known for his branding
expertise with a human approach. From BB King to
Les Brown, Michael is known for working with
Emmy award winning producers, Grammy award
winning musicians, and business leaders to craft a
compelling personal brand that resonates with
consumers. With years of real world experience in
branding, Michael knows how to deliver an
experience that brings imagination to reality.
Krista Whitley
SmithDurant Chief Digital & Social
Media Strategist !
Krista is a digital and social media marketing
consultant with an award winning background as a
serial entrepreneur. She has won a mountain of fast
growth awards as a fast growth entrepreneur, served
as Chief Marketing Officer for tech Venture
Capitalist Ryan Negri, and consulted with some of
the world’s most prestigious brands on social media
initiatives. A well known blogger with
www.keepinupwithkrista.com, Krista is an in
demand public speaker and thought leader on the
topic of results focused social media for brands.

9. Contact
CEO and Visionary Anita Thompson
at Bellafortuna Beverly Hills
(310) 247-1104
info@bella-fortuna.com
www.bellafortunaent.com
Experience the
Results