The document discusses how the all-inclusive resort industry has evolved in recent years. Spurred by economic factors and changing guest expectations, the all-inclusive resort model has expanded to include more luxury options, local experiences, and services targeted at a variety of demographics. All-inclusive resorts are no longer just for budget travelers but offer sophisticated experiences and amenities appealing to different types of guests.
Boxever report sep2015-c - slideshare tease Rafat Ali
It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.
Delivered at the Travel Convention, the annual conference of the Association of British Travel Agents. The session covered how to approach innovation and how to take a 'de-risked' approach.
I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
Boxever report sep2015-c - slideshare tease Rafat Ali
It’s all too clear that Americans still take the allwork no-play approach to vacation as the average number of days taken by U.S. workers continues to decline. This report looks into the seasonal travel habits of Americans smart enough to take time off, from when they book to where they go.
Delivered at the Travel Convention, the annual conference of the Association of British Travel Agents. The session covered how to approach innovation and how to take a 'de-risked' approach.
I share the results of surveys of Travelzoo UK's subscribers on their booking patters and preferences, what they want to see in a hotel package. I delve into how important are add ons like breakfast and upgrades vs free wifi and alcohol. Finally I share case studies of Travelzoo offers so you can see how to craft offers which will resonate with the leisure traveller.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Hilton Hotels: Brand Differentiation through Customer Relationship ManagementVenta Jackaite
In the current time for every company it is relevant to include brand differentiation strategy, in order to become and remain leaders of the industry. It is important not only differentiate your offered product or service from competitors, but also the entire brand. Each customer values factors of the company and brand that are different from their competitors, because they want that brand would be integrated and the part of their life. So the main concern could be to differentiate brand in the most meaningful way and the solution could be to invoke customer relationship management. Building great relationships with customers and looking at them as the most important part of company’s success could be a great factor in the way of differentiating brand.
In this case we will analyze the Hilton Hotel case, how they achieved brand differentiation through customer relationship management, present the problem and suggest possible solutions for the company.
At the Caterer & Hotel Keeper Digital Summit I shared the results of a survey conducted by Travelzoo to find out consumer booking preferences for leisure breaks and hotel deals. I also shared case studies of hotel deals and what works when crafting an offer to drive incremental bookings and on-site spend.
Webinar: How Can Travel Companies in APMEA Navigate the Impact of COVID-19 fo...RateGain®
Join us to hear our expert panel of speakers discuss:
* Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19
* Emerging Travel Trends and how can Travel Companies Cope?
* Mass Discounts: The Right Approach or Cheat Code to Generating Demand?
* The increased importance of rate intelligence and parity in the Post-COVID world
* Cope with Corona: How can Online Travel Companies plan for First Day of Work
* The secret to generating traveler confidence
TPAS2020 How to sell more rooms with Booking.com: Search ExtensionTravelpayouts
1. What can Booking.com bring to your business?
2. Covid-19 – how has the crisis affected the travel industry
3. Deep-dive into a Partnerships integration
4. How to optimise your business with Search Extension
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Increase your Hotel Direct Bookings and Lenght of Stay by HopineoFlorie Thielin
How to increase Direct Bookings and Lenght Of Stay at Tenorio Lodge?
This document was elaborated for the Tenorio Lodge, Costa Rica, by Hopinoer Florie Thielin,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
The assignment is based on Accor hotel group about its origin, expansion and its current trend in hospitality industry.Also a short study is done on one of exclusive brand of Accor Hotel.
COVID-19 Impact on Hospitality Industry And How to Recover From this Pandemic?RateGain®
Gathering market insights from US, Europe, and China of hotel bookings and flight activity seen on a daily basis to help in navigating the uncharted waters of COVID 19, insights highlighting major cities of European regions like Italy, France, Iberia, Baltic, etc and showcasing the new reservation volumes of top cities in the USA using data from RateGain. In this joint webinar, It is emphasized that although times have been tough during this crisis, Current searches for within drive destinations have increased Y-O-Y and future searches for the second half of 2020 has increased as per the research done by Sojern.
Hope for a #bettertomorrow with smart distribution and strategize social media marketing for effective communication because the road to recovery will heavily depend on the next big trend that will be seen in the travel and hospitality industry worldwide.
To download the research, visit : https://bit.ly/3ayYmOl
Hilton Hotels: Brand Differentiation through Customer Relationship ManagementVenta Jackaite
In the current time for every company it is relevant to include brand differentiation strategy, in order to become and remain leaders of the industry. It is important not only differentiate your offered product or service from competitors, but also the entire brand. Each customer values factors of the company and brand that are different from their competitors, because they want that brand would be integrated and the part of their life. So the main concern could be to differentiate brand in the most meaningful way and the solution could be to invoke customer relationship management. Building great relationships with customers and looking at them as the most important part of company’s success could be a great factor in the way of differentiating brand.
In this case we will analyze the Hilton Hotel case, how they achieved brand differentiation through customer relationship management, present the problem and suggest possible solutions for the company.
At the Caterer & Hotel Keeper Digital Summit I shared the results of a survey conducted by Travelzoo to find out consumer booking preferences for leisure breaks and hotel deals. I also shared case studies of hotel deals and what works when crafting an offer to drive incremental bookings and on-site spend.
Webinar: How Can Travel Companies in APMEA Navigate the Impact of COVID-19 fo...RateGain®
Join us to hear our expert panel of speakers discuss:
* Changing dynamics of the Travel Company- Hotel Relationship: Friends or Foes post COVID-19
* Emerging Travel Trends and how can Travel Companies Cope?
* Mass Discounts: The Right Approach or Cheat Code to Generating Demand?
* The increased importance of rate intelligence and parity in the Post-COVID world
* Cope with Corona: How can Online Travel Companies plan for First Day of Work
* The secret to generating traveler confidence
TPAS2020 How to sell more rooms with Booking.com: Search ExtensionTravelpayouts
1. What can Booking.com bring to your business?
2. Covid-19 – how has the crisis affected the travel industry
3. Deep-dive into a Partnerships integration
4. How to optimise your business with Search Extension
SOCIAL / LINKS
➡ Facebook: https://www.facebook.com/travelpayouts.official
➡ LinkedIn: https://www.linkedin.com/company/travelpayouts
➡ Twitter: https://twitter.com/travelpayouts
➡ Support: support@travelpayouts.com
Increase your Hotel Direct Bookings and Lenght of Stay by HopineoFlorie Thielin
How to increase Direct Bookings and Lenght Of Stay at Tenorio Lodge?
This document was elaborated for the Tenorio Lodge, Costa Rica, by Hopinoer Florie Thielin,
in a serie of works and studies allowing tourism professional to make their activity more sustainable.
The assignment is based on Accor hotel group about its origin, expansion and its current trend in hospitality industry.Also a short study is done on one of exclusive brand of Accor Hotel.
Travel and Tourism - Club Med Long Haul Marketing StrategyS.P.CHATELAIN LTD
Club Med UK - Marketing strategy for comprehensive external communications and public relations in support for a successful Club Med Long Haul launch. It includes a personal action plan to manage marketing and Internet sales
Starwood Hotels & Resorts has put out two requests for proposals seeking creative agencies to support its Sheraton and Westin brands in the U.S., according to people familiar with the matter.
According to a document obtained by Ad Age, Starwood is reaching out to a select handful of agencies to participate in the pitches, which are expected to conclude in March. It is understood that the review is being led by Avidan Strategies.
Travel and tourism industry is the one of the fastest growing industries from history to current era. And from the last few decades, tourism industry is witnessing new emerging trends that are very much important for its development. These latest trends also influence tourism sector's marketing planning, strategic planing or making new business policies for peak seasons. Check the slides here to know about these new trends and their influences on tourism industry in detail.
Canada is a leader in experiential travel and Destination Canada (formerly the Canadian Tourism Commission) has been a powerful supporter of the evolution and development of visitor experiences that raise the bar on value for the traveller, business, community and destination. Check out their toolkit, researched and authored by the Tourism Cafe Canada's Nancy Arsenault and Lesley Anderson.
As the Covid-19 pandemic has resulted in a sharp decline for both the rapidly expanding urban short-term rental market and the prospects of a busy summer vacation rental season, how can players both large and small across alternative-accommodations best balance find resilience in this time? How can platforms best balance the needs of both guests and hosts, following more consistent policy enforcement?
Join Skift editors and research analysts, along with leaders in short-term rental ecosystem to discuss how the crisis has impacted the business landscape and how to prepare for the key challenges ahead.
Skift Research: U.S. Consumer Travel Post-PandemicRafat Ali
One of the biggest questions for the stalling travel industry when much of the world remains in crisis, while certain parts being to re-open, is: When will people start to travel again? Not to mention, how will they travel and where will they go? Tracking consumer sentiment is a primary way to understand these questions, keep track of shifting behaviors and attitudes as and when they are shaped, and then consider the pathways to both short-term and long-term recovery solutions.
Join Skift Research for this Travel’s Path Forward: Consumer Sentiment webinar as we discuss findings on how COVID-19 is impacting travel at the moment and what American consumers are thinking about for their future travel when the outbreak is finally behind them.
“Design is how it works.” Steve Jobs
That is what we have set out to do: to define how a modern travel experience should work. That is what we are going to honor with our inaugural Skift Design Awards, what we hope will become the most aspirational awards in the global travel industry and help elevate the role of transformational design experiences that enhance the traveler journey.
We believe the role of design cuts across every part of travel: the physical and digital touch points, the built environments, tech-enabled services, and experiential moments during and post travel.
So we have come up with a manifesto on how to understand design’s role in the travel industry: it will help the travel and allied companies understand the broader role of design and its application to the traveler experience, and its implications on business transformation and customer loyalty.
In today’s consumer-centric world where experiences, personal fulfilment, and transformative moments are revered as the ultimate currency, the role of design – in every sense of the word – has never been more important.
Learn more about Skift Design Awards and apply here: https://skift.com/awards/
Updated: May 22, 2019
Advancements in guest intelligence technology provide hospitality professionals to harvest the full potential of customer data. By creating personalized guest experiences, brands can differentiate their offerings and bolster guest loyalty. Download this report to learn more!
Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.
Building a cross-device audience picture in the travel industry is tougher than it seems. Currently, the ability to create a comprehensive user picture is an uphill technical battle.
Free Report | Local Everywhere: Addressing the Global Translation ChallengeRafat Ali
As global travelers and travel content continues to migrate into the digital realm, consumers are increasingly researching, planning, and booking trips on the web and via mobile devices. At the same time, travel brands are investing heavily in content marketing to reach consumers. These two forces collide when travel brands enter new, foreign markets and struggle to offer content marketing in local languages.
The 2016 State of Travel deck draws from our daily coverage of the global travel industry, from our ongoing series of Skift Trends Reports, and also incorporates expert research from throughout the travel industry.
Make It Personal: Engaging Travelers with Personalized MessagingRafat Ali
Download the workshop presentation presented at the Skift Global Forum 2015. This presentation dives into the world of personalization and how brands can engage with their travel customers.
This presentation is brought to you by Underline Communications.
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20 lessons I have learned from spending a decade plus in vertical media entrepreneurship, creating and building two companies: paidContent and now Skift.
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The smart mobility actors will continue to mesh territories and deploy their technology and services in each major cities of the world, before connecting them through a unified offer. That's the revolution happening right in front of our eyes right now.
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Preview: Skift Trend Report: The Evolution of the All-Inclusive Resort
1. Club Med + Skift Present:
The Evolution of the
All-Inclusive Resort
Spurred by economic factors and shifting guest
expectations, the all-inclusive resort segment is
rapidly expanding with more luxury product, local travel
experiences, and age-delineated services targeting a
wider range of international consumer demographics.
Skift Team + Club Med
www.skift.com www.clubmed.us
If you have any questions about the report
please contact trends@skift.com.
Over 65 all-inclusive resorts worldwide
3. Over 65 all-inclusive resorts worldwide
The Evolution of the All-Inclusive Resort SKIFT REPORT 2015
3
Club Med, the all-inclusive pioneer and market leader with over 65 premium
resorts worldwide, has been welcoming guests since 1950 in stunning locations
from the United States, Mexico, the Bahamas and the Caribbean to Asia, Africa,
South America, Europe, the Indian Ocean and the Middle East. Creating moments
of happiness is an integral part of the legendary brand’s vacation concept, which
includes providing incredible experiences ranging from training at top sports acad-
emies in Florida and enjoying outstanding snorkeling in Cancun to cycling through
rice fields in China and skiing with top instructors in the Alps.
Club Med is continually evolving and finding innovative ways to create memorable
travel experiences for its guests around the globe. Most recently, stemming from its
longstanding history of trapeze and acrobatic instruction, Club Med has partnered
with the iconic Cirque du Soleil, which reinvented the circus arts, to create a com-
pletely new experience where guests will be able to learn many of the exciting
acrobatic disciplines showcased in famed Cirque du Soleil productions at its resort
in Punta Cana, Dominican Republic. The diversity of accommodation and activi-
ties, enriching children’s clubs and gourmet dining and drinks provided at Club
Med resorts makes them perfect vacation destinations for families and couples of
all ages with everything seamlessly included in one price.
For more information visit www.clubmed.us, call 1-800-ClubMed (1-800-
258-2633) or contact a preferred travel professional. For an inside look at Club
Med, follow Club Med on facebook.com/ClubMed,Twitter @ClubMedOfficial or
Instagram.com/ClubMed or subscribe to YouTube.com/ClubMed.
About us
4. The all-inclusive resort experience throughout the Americas and
a growing selection of resort destinations worldwide has evolved
significantly over the last 15 years. Once considered primarily a
hospitality segment catering mostly to budget travelers, the major
all-inclusive resort brands today have developed a sophisticated
guest experience and wide spectrum of resort amenities and services
catering to multiple consumer types within a single property.
The one constant from the beginning is value. The all-in-one pricing
model remains a powerful draw for all-inclusive travelers who
appreciate knowing the entire cost upfront, save for ancillary charges
for add-ons such as special F&B, spa, shopping, sporting and offsite
experiences. With air, land transfers, lodging, all F&B, select activities,
taxes and tips included in the rate, many travelers deposit their wallets
in the room safe and never take it out until it’s time to depart.
The biggest shifts over the last five years include the growth of luxury
resorts on par with many top-tier properties in their destination. The
economic crisis from 2008-2011 created a new all-inclusive luxury
seeker who wanted pampering service, quality dining, beautiful locales
and trendy design, but to an unprecedented degree, they were also
searching for the best bargains and overall value they could find.
In a related development, the focus on added value also helped drive
the creation of more upscale family resorts, where the values inherent
in the all-inclusive pricing model play an even more prominent role.
Underpinning that, the exponential rise in multi-generational travel
aligns well with the all-inclusive resort model due to the wide variety
of amenities on-property within a secure and protected environment.
The one challenge for all-inclusive resorts in today’s market stems
from the exponential rise in demand for authentic local travel
experiences. Because the all-inclusive experience tends to keep most
guests on-property for the bulk of their vacations, there’s a conscious
effort among hotel brands to develop higher quality travel programs,
both on-property and off, that immerse guests in the local culture.
Executive Summary
The Evolution of the All-Inclusive Resort SKIFT REPORT 2015
4
5. Table of contents
About Skift
Skift is a travel intel-
ligence company that
offers news, data, and
services to professionals
in travel and professional
travelers, to help them
make smart decisions
about travel.
Skift is the business of
travel.
Visit skift.com for more.
About Club Med 3
Executive Summary 4
Table of Contents 5
Introduction: Behind the Evolution of the All-Inclusive Resort 6
From Couples to Kids: The Rise of All-Inclusive Family Travel 8
The Rise of Sport & Wellness Tourism 10
Higher Guest Expectations Drive a More Competitive Market 13
Resorts Are Selling Beyond The All-Inclusive Package Buy 15
The Rise of Personalized All-Inclusive Luxury 16
Infograph: The Evolution of Club Med 18
The Rise of the Millennial All-Inclusive Traveler 20
The Evolution of All-Inclusive Food & Wine 21
The Rise of Voluntourism & Community Integration 23
The Future of Social Media & Content Marketing 25
5 Key Strategies for All-inclusive Resorts 27
Letter from Xavier Mufraggi, CEO of Club Med North America 28
About Skift 30
The Evolution of the All-Inclusive Resort SKIFT REPORT 2015
5