W Hotels
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W Hotels aims to launch a marketing campaign on January 1, 2015 with a $30,000 budget. The campaign will focus on increasing their interactive online presence through social media platforms like Instagram, Twitter, Pinterest and Facebook to engage current and potential guests. They will also develop a smartphone app to allow guests to make hotel and dinner reservations as well as chat with concierge services. The goal is to provide a comfortable experience for business travelers, families and temporary residents while maintaining competitive prices and visibility online.
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Instructor: assistant professor Betty Tsakarestou
Team members: Charalampopoulou Stavrianna, Alexiou Melissa, Georgakopoulou Hara and Sapounas Sokratis
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W Hotels
- 1. W Hotels By: Jaime Picon
- 2. why w hotels? • Because all 73 W Hotel locations have the same intentions, to make your stay as comforting and easy as possible • All staff are fully trained to assist all of your needs
- 3. Who? • Our target audience is businessmen and women, families who want to vacation and temporary residents. • 25% of clients are residents and 75% are guests of the hotel. • All hotels are kid/ family friendly • Wifi is available in all hotel rooms and business centers
- 4. how? • To get a more active and interactive online presence by using social media to keep low prices but engage with potential and current hotel guests • To become the top searched keyword and offer deals on google
- 5. when • This campaign is set to launch January 1, 2015
- 6. Budget • Our budget for the project is $30,000 • Spending about $100 a day
- 7. W Smartphone App • The app will be utilized to: • make a hotel reservation • make dinner reservation • Chat with concierge
- 8. SOcial MEdia • Instagram-WHotels • Twitter-WHotels • Pinterest-WHotels • Facebook-WHotels
- 9. Why? • We have chosen this approach because it is: • modernized • emphasized • revitalized
- 10. THANK YOU