W Hotels

W Hotels aims to launch a marketing campaign on January 1, 2015 with a $30,000 budget. The campaign will focus on increasing their interactive online presence through social media platforms like Instagram, Twitter, Pinterest and Facebook to engage current and potential guests. They will also develop a smartphone app to allow guests to make hotel and dinner reservations as well as chat with concierge services. The goal is to provide a comfortable experience for business travelers, families and temporary residents while maintaining competitive prices and visibility online.