Social Media Overview:         Tools, Metrics,        Strategy, Trends             Growing Brands With FansPresented byRob...
Social MediaIntroduction                          Growing Brands With FansAbout me...Focused on social media marketing, Wo...
Social MediaTools                            Growing Brands With FansWhy use publishing and management tools?●   All accou...
Social MediaTools                       Growing Brands With FansPublishing and Management Tools●   Sprout Social●   Hootsu...
Social MediaTools           Growing Brands With FansSprout Social
Social MediaTools                          Growing Brands With FansCollaboration & Team Use Tools● Sprout Social● Hootsuit...
Social MediaTools          Growing Brands With FansBuffer
Social MediaMetrics              Growing Brands With FansMarketing Metrics● Sprout Social● Hootsuite● Google AnalyticsList...
Social MediaMetrics        Growing Brands With FansRadian6Infographic
Social MediaStrategy                      Growing Brands With FansStrategy Tips for Brands● Think beyond the status update...
Social MediaStrategy                         Growing Brands With FansBrands should consider how they will integratestrateg...
Social MediaTrends                                                           Growing Brands With Fans         From SocialM...
Social MediaTrends                                                           Growing Brands With Fans         From SocialM...
Social MediaTrends                                                           Growing Brands With Fans         From SocialM...
Social MediaTrends                                                           Growing Brands With FansOutsourcing         F...
Q&A             Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO
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Social media overview: tools, metrics, strategy, trends

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This is a presentation I did for SDSU's College of Extended Studies Interactive Marketing Strategies class, May 2012.

It's a fairly brief introductory overview of social media tools, metrics, strategy, and trends. The Q&A is where we dived into other areas such as Pinterest, Klout, Foursquare, and even touched on Wordpress a bit ;-)

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Social media overview: tools, metrics, strategy, trends

  1. 1. Social Media Overview: Tools, Metrics, Strategy, Trends Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO
  2. 2. Social MediaIntroduction Growing Brands With FansAbout me...Focused on social media marketing, WordPress, andthrowing awesome social media powered events, such asFoursquare Day, Mashables Social Media Day, Twestival,Tweetsgiving, tWineUps, Comic-Con Tweetup, and more.A SD Magazine Top Tech Exec Award nominee, I startedWeb Wizards in 1997, and co-founded Fandom Marketingand Minglestream tweetwall in 2011.Say hi on twitter: @DowntownRob
  3. 3. Social MediaTools Growing Brands With FansWhy use publishing and management tools?● All accounts in one place● Creates efficiency via scheduling, monitoring● Provides reporting & account metrics● Tweet from multiple accounts at once● Collaboration for team use● Approval & aggregation systems
  4. 4. Social MediaTools Growing Brands With FansPublishing and Management Tools● Sprout Social● Hootsuite● CoTweet● Tweetdeck● Seesmic● Crowdbooster● Threadsy
  5. 5. Social MediaTools Growing Brands With FansSprout Social
  6. 6. Social MediaTools Growing Brands With FansCollaboration & Team Use Tools● Sprout Social● Hootsuite● CoTweet● TweetRoostContent aggregation, approval tools● MediaFunnel● TweetRoost● Awareness● Buffer
  7. 7. Social MediaTools Growing Brands With FansBuffer
  8. 8. Social MediaMetrics Growing Brands With FansMarketing Metrics● Sprout Social● Hootsuite● Google AnalyticsListening Metrics● Radian6● Alterian SM2● Meltwater Buzz● Simply Measured
  9. 9. Social MediaMetrics Growing Brands With FansRadian6Infographic
  10. 10. Social MediaStrategy Growing Brands With FansStrategy Tips for Brands● Think beyond the status updates● Do as much as resources will allow to do well● Create goals with measurements● Strategy answers the why & how of goals● Use measurement tools, track goal progress● Establish benchmarks, continue to measure● Use listening tools to engage and relate● Layer in content strategy, influencer outreach
  11. 11. Social MediaStrategy Growing Brands With FansBrands should consider how they will integratestrategies into their existing operations:● Communications integration● Marketing & promotions● Customer service● Community building● Legal (compliance)● Company culture● Size of the company
  12. 12. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  13. 13. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  14. 14. Social MediaTrends Growing Brands With Fans From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  15. 15. Social MediaTrends Growing Brands With FansOutsourcing From SocialMediaExaminer.com 2012 Report: http://www. socialmediaexaminer.com/social-media-marketing-industry-report-2012/
  16. 16. Q&A Growing Brands With FansPresented byRob Marlbrough, Co-Founder, CTO

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