Downloaded 25 times
Uploaded byMarketo
Marketo LaunchPoint
This document discusses Marketo's LaunchPoint platform and technology ecosystem. It provides details on LaunchPoint.com, which hosts over 100 partner listings and sees over 100k page views per quarter. It also describes the partner portal that allows partners to create and manage their own listings. Finally, it outlines Marketo's engagement process for technology partners and marketing initiatives to drive partner awareness and sales, such as webinars, events and referral programs.
More Related Content
Similar to Marketo LaunchPoint
![[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing Automation](https://cdn.slidesharecdn.com/ss_thumbnails/bootcamptop10thingsfinal-150611144030-lva1-app6891-thumbnail.jpg?width=640&height=640&fit=bounds)
Marketo LaunchPoint
- 1. LaunchPoint.com & Technology Ecosystem Mar10, 2016 Lou Pelosi Sr Dir LaunchPoint
- 2. Page 2Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Platform and Apps Framework
- 3. Page 3Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Most Complete Ecosystem Technology & Service Partners Engagement Marketing Platform
- 4. Page 4Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 LaunchPoint.com • > 100K page-views per quarter • Increased visibility among customers and prospects • Marketo sales teams use for partner solution identification
- 5. Page 5Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 LaunchPoint.com
- 6. Page 6Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Partner Portal • Self-service • Create, edit, publish listing • Integration Tab on when documentation complete • Video & graphics supported • Search keywords: Summary & Main Features
- 7. Page 7Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Content MarketingAnalytics -BI Social Translation Video Channel Mkting VOC/SurveysEvents - Webinars Analytics - Predictive Display & Campaigns Sample: Partners by Category Mobile Customer Data Offline/Direct Mail Marketing Fin Mgmt Events - Live Integrations Interactive Content Web CMS
- 8. Page 8Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Content Marketing • create and distribute relevant content to attract and retain an audience —to drive profitable customer action Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 3/10/2016
- 9. Page 9Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Content Marketing – more detail Create Manage Store/Analyze licensed content: from 5,000 leading publishers original written content: from community of writers centralize, organize content process and store in a single hub curated content: web news, blogs, feeds & social sources create engaging interactive content workflow management
- 10. Page 10Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Social – Relationship Platforms FORRESTER WAVE™: SOCIAL RELATIONSHIP PLATFORMS, Q2 2015 • connect social interactions from social dashboard directly into Marketo lead database; see Marketo data without leaving social dashboard
- 11. Page 11Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 CA Technologies 5 Min Sync CRM Birst Lattice Sales Rep ISR Sales Insight MARKETO CMO Dashboard Certain Lead Retrieval Mobile App CA World Site MFM RTP BrightTalk Cloudwords StrikeIron ReachForce + (CDQM) Integrate Hootsuite Ensighten Adobe Analytics Global Form CA.com SlideShare Infographics Rewrite Hub Rewrite Form EIW ReachForce CDQM Gainsig ht
- 12. Page 12Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Technology Partner Program Marketo.com link
- 13. Page 13Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Technology Partner Program
- 14. Page 14Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Tech Partner Engagement Process Create & Publish a Listing Develop, Document, Publish Integration Engage with GTM Programs & Events Engage with Marketo Sales Teams Establish Reference Accounts • Approve & onboard process • Partner enablement • Listing review • Sandbox provisioning • Newsletter & Community • Dev.mkto.com site • Office hours • Integration document • PR support • Marketo marketing engagement with partner • Informal Marketo sales interaction • Sales program participation • Connect with Marketo sales • Joint customer identification • Provide presentation/ PDF/case study/video creation Apply/ Approve • Identify current partners with int’l presence • Identify int’l based targets • Outreach content and program
- 15. Page 15Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Content 300+ registrationsLaunchPoint Webinars Blog Posts 1,000+ shares Email Marketing Lead Management Consumer Marketing Customer Base Marketing Mobile Marketing
- 16. Page 16Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Marketo Marketing Nation Summit 2016 • 5,000+ Marketers,100+ Sessions; 100+ Sponsors • Incredible Influencers and Keynotes • Expo Hall Showcase of the best of the best in MarTech • May 9th-12th, MGM Grand Las Vegas • Partner Summit on Mon May 9th http://events.marketo.com/summit/2016/
- 17. Page 17Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 • Summer/Fall • Major North American & European Cities • Target ~400 attendees/city The Marketing Nation Roadshow Tour Marketing Nation Online (Virtual) Event • Sep 14, 2016
- 18. Developer Site -resource • REST APIs • Mobile SDKs • C# and Ruby code samples for each endpoint • Page-level feedback widget
- 19. Tech Support –through Community
- 20. Referral Program &Form • Quick and easy to submit a referral • Form available on marketo.com • Click through Referral Agreement included • Referral fee equal to 10% of the first year subscription fees
- 21. Page 21Marketo Proprietaryand Confidential | © Marketo, Inc. 3/10/2016 Stay in Touch & Up to Date Questions? Email: launchpointhelp@marketo.com Webinar: sharleen_tuite@marketo.com Blogs/Sponsorships: sharleen_tuite@marketo.com Newsletter: http://pages2.marketo.com/launchpoint- newsletter.html
- 22.
Editor's Notes
- #3 So now we’ve talked about the platform, lets talk about these 5 new solutions Each solution is made up of a number of apps. The solution based model is so that marketers can connect and identify with what we are doing - they don’t wake up in the morning thinking ‘let’s buy some new products’ - instead they are thinking of the challenges and problems they face at work, and what will they need to do to solve them. This way we can offer them a solution to a real challenge they are facing, with the ability to add on apps as time progresses and their needs increase.
- #4 The EMP is augmented by the the most complete ecosystem of marketing partners called LaunchPoint. No one solution can meet every marketer’s needs, we have a comprehensive ecosystem of 400+ Launchpoint solutions across 20 different marketing categories that augment the Mareto EMP to provide marketers with the complete solution for all their needs. Examples of popular categories that augment the EMP include Content Marketing (Kapost, Uberflip), Social Media (Hootsuite, Sprinklr), Mobile Marketing (Twillio, StrikeIron), Predictive Scoring and Analytics (Lattice Engine, Mintigo, Fliptop) and many more.
- #16 LaunchPoint webinars are customer case study webinars. If you are a Marketo Integrated partner and have a mutual customer with Marketo willing to tell their success story using the joint solution in a webinar, you can apply to be be one of our partners featured over the course of the year. These webinars on average have over 300 Marketo customers and prospects register. Please submit your topic and customer by Dec. 18th to be considered for our 2016 calendar. Guest Blog Posts on the Marketo Blog: Blog posts are a great way to get your brand in front of thousands of top marketers. Our distribution list is over 14,000. We also promote these through our social channels. Blog posts have on average 1,000 shares per post. If you are interested, please send me a brief abstract. Turn around time is around 6 weeks.
- #17 So on to 2016 events. Our Marketing Nation Summit is the place to be to meet over 6,000 marketers and key influencers and decision makers, learn about the future of marketing and see the best of the best in Marketing Technology. Summit has really evolved to not only be Marketo’s annual user conference but also one the premier Marketing conference across the globe. And thank you Nick Edouard and many of our partners and sponsors for supporting that with your feedback. Next year’s Summit is moving to fabulous Las Vegas, May 9-12 at the MGM Grand and yes we’ve added an extra day, which means more Expo Hall time. We really take sponsor feedback into consideration as we plan out summit and we want to ensure that our partners get the most out of Summit year over year. That includes making sure there is plenty of traffic going in the expo hall by planning key activities and making sure your brand is getting in front of Marketo customers, prospects and Marketo sales and marketing teams.
- #18 Roadshow – In 2016 we are focusing on quality over quality. We’re hitting 5 major NA cities over the summertime. We expect around 450 attendees per city. Sponsorships will range around 15,000 per city and 60,000 if you want to be at all 5 cities. Roadshow program is being reworked so that we can have additional ways for partners to participate. More information will be available in early 2016. Marketing Nation Online is one of the coolest events you will ever attend. The beauty of the event is that you get to interact and engage with thousands of marketers from around the world all at the comfort of your own desk. Some sponsors received over 1,000 leads from participating at this event. There are a lot of speaking opportunities available at this event, so it’s a really great way to share your customer stories and success. Sponsorships typically range between 10 and 40 thousand depending on your level. Again more details will be available in early 2016.
- #23 Update with new cover from visual brand deck.