Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
In tomorrow’s marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
Marketo@Marketo: How We Do What We Do (Part I)Marketo
Ever wonder how marketers at Marketo use the Marketo platform and various applications to drive demand, cross-functional collaboration, and data insights? Watch this on-demand webinar to see real live use cases and best practices from Marketo Users just like YOU.
Digital Marketing Bootcamp - Email and Nurture: Tips and TechniquesMarketo
The inbox is a cluttered war zone of mayhem. Open this, click that—how can you get your customer's attention in such a mess? Watch this webinar to learn the latest tips, tricks and techniques in email marketing.
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
What is Social Listening?
• How does Social Listening work with Marketo?
• What LaunchPoint Partners provide solutions?
• How can an Agency/SI Partner benefit?
Marketo@Marketo: Putting Together Your Program PalaceMarketo
Marketo is chock-full of amazing functionality. Unfortunately, you won't be able to effectively leverage key features such as Marketing Calendar and Advanced Analytics without one essential component; Marketo Programs!
Join Marketo's Rick Siegfried as he walks you through Marketo's own structure and thought process behind Program building.
Content to include:
Why Programs are important
How to build Programs for scale
Tips for successful planning & reporting with proper Program procedures
A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads.
In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to:
- Identify key accounts for top funnel targeting
- Manage named account lists and analyze your top funnel engagement with them
- Target ads at specific accounts and personalize the ads they see
- Boost ad budget ROI and generate highly qualified leads
Your website is one of the most effective channels for acquiring and engaging prospective and existing customers today. But do you have the right tools to maximize revenue by engaging your website visitors in personalized conversations? Join our Web personalization experts as they share best practices for delivering relevant messaging to every site visitor – even anonymous ones!
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
How is your Marketo business over the past year? Why?
Who is building your business on net new/sales vs Install services? If both what percentage is your investment/focus?
What improvements do you recommend we make in to support joint customers and your growth with Marketo?
What is working well for you and customers?
Discover the 10 Steps to capture your audience's attention! Provide them with the most relevant messages possible and watch this recording to learn how to effectively target and engage individual web visitors with relevant content.
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationMarketo
If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!
Are you feeling behind on learning about new Marketo features? Join our webinar tomorrow, Quarterly Feature Round-Up – Hosted by Marketo Product Management, with Marketo's Product Management Team to learn about some of the key features that were released in the last quarter!
The Secret to Sales and Marketing AlignmentMarketo
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible?
Heidi Bullock, VP of Demand Generation Marketing and Michael Mansour, Sr. Manager of Sales Development at Marketo, present how to more effectively align marketing and sales, and ultimately win more business!
Selecting a Marketing Automation Solution that ScalesMarketo
Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform:
- Leverages complex business objects and relationships to drive relevant, personalized engagement
- Listens and immediately reacts to key interactions with your customers
- Powers your organization's digital objectives now and into the future
Workflow and BPM in the New Enterprise ArchitectureNathaniel Palmer
Business Level Agility is the ability for office workers to take control of the processes that run their organizations, to adapt their processes to their needs, and to respond to external change without involving programmers. Workflow and BPM are driving enterprise system architecture in a radical new direction that
allows for Business Level Agility. Enterprise applications can be structured to separate the “who” and the “when” from the “what” and the “how”. The former aspect is ephemeral with a strong dependence upon people, skills, customs, cultures, and other things that are flexible. The latter aspect is relatively stabile with a
strong dependence upon data structures, formal representations, and other concrete concepts. This talk will explain what this separation means, and how evolving standards will enable this transformation of the way we design our business critical IT infrastructure.
Predictive Content: Engineer Higher Conversions with Machine LearningMarketo
In tomorrow’s marketing world, websites will automatically discover all of your content assets and use machine learning algorithms to recommend the right content to the right person in real-time. Guess what? Tomorrow is here.
Marketo@Marketo: How We Do What We Do (Part I)Marketo
Ever wonder how marketers at Marketo use the Marketo platform and various applications to drive demand, cross-functional collaboration, and data insights? Watch this on-demand webinar to see real live use cases and best practices from Marketo Users just like YOU.
Digital Marketing Bootcamp - Email and Nurture: Tips and TechniquesMarketo
The inbox is a cluttered war zone of mayhem. Open this, click that—how can you get your customer's attention in such a mess? Watch this webinar to learn the latest tips, tricks and techniques in email marketing.
Lead scoring is a shared sales and marketing process for identifying the hottest leads for sales-readiness. It is an invaluable tactic that most companies are struggling with. Watch this 30 minute, fast-paced webinar to get the latest and greatest tips on lead scoring whether you are setting up scoring for the first time or you are looking to optimize your current model.
What is Social Listening?
• How does Social Listening work with Marketo?
• What LaunchPoint Partners provide solutions?
• How can an Agency/SI Partner benefit?
Marketo@Marketo: Putting Together Your Program PalaceMarketo
Marketo is chock-full of amazing functionality. Unfortunately, you won't be able to effectively leverage key features such as Marketing Calendar and Advanced Analytics without one essential component; Marketo Programs!
Join Marketo's Rick Siegfried as he walks you through Marketo's own structure and thought process behind Program building.
Content to include:
Why Programs are important
How to build Programs for scale
Tips for successful planning & reporting with proper Program procedures
A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads.
In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to:
- Identify key accounts for top funnel targeting
- Manage named account lists and analyze your top funnel engagement with them
- Target ads at specific accounts and personalize the ads they see
- Boost ad budget ROI and generate highly qualified leads
Your website is one of the most effective channels for acquiring and engaging prospective and existing customers today. But do you have the right tools to maximize revenue by engaging your website visitors in personalized conversations? Join our Web personalization experts as they share best practices for delivering relevant messaging to every site visitor – even anonymous ones!
Marketo@Marketo: How We Do What We Do (Part II)Marketo
Discover how the Marketo's Marketing First Marketing Team leverages its own digital engagement platform to personalize experiences and align with sales.
How is your Marketo business over the past year? Why?
Who is building your business on net new/sales vs Install services? If both what percentage is your investment/focus?
What improvements do you recommend we make in to support joint customers and your growth with Marketo?
What is working well for you and customers?
Discover the 10 Steps to capture your audience's attention! Provide them with the most relevant messages possible and watch this recording to learn how to effectively target and engage individual web visitors with relevant content.
Targeting Your Social Ads: Facebook Remarketing and Marketo PersonalizationMarketo
If you're looking to double your click-thru rate and simultaneously lower ad spend, look no further! Marketo has joined forces with Facebook to give you the ability to append Marketo firmographic and persona data to your Custom Audiences to execute relevant remarketing efforts!
Are you feeling behind on learning about new Marketo features? Join our webinar tomorrow, Quarterly Feature Round-Up – Hosted by Marketo Product Management, with Marketo's Product Management Team to learn about some of the key features that were released in the last quarter!
The Secret to Sales and Marketing AlignmentMarketo
You probably already know that alignment between marketing and sales teams is important — but how do you make it work? Is it even possible?
Heidi Bullock, VP of Demand Generation Marketing and Michael Mansour, Sr. Manager of Sales Development at Marketo, present how to more effectively align marketing and sales, and ultimately win more business!
Selecting a Marketing Automation Solution that ScalesMarketo
Searching for a marketing automation platform that ensures extensibility without sacrificing functionality? With all of the solutions on the market today, it’s critical to find a partner with the platform and expertise to see your organization into the future.
Join Chris Pooley, Principal Solutions Architect, Enterprise at Marketo, to learn what criteria you should be evaluating to identify the solution that will equip your marketing team to be successful. Attend to learn how Marketo’s Engagement Marketing Platform:
- Leverages complex business objects and relationships to drive relevant, personalized engagement
- Listens and immediately reacts to key interactions with your customers
- Powers your organization's digital objectives now and into the future
Workflow and BPM in the New Enterprise ArchitectureNathaniel Palmer
Business Level Agility is the ability for office workers to take control of the processes that run their organizations, to adapt their processes to their needs, and to respond to external change without involving programmers. Workflow and BPM are driving enterprise system architecture in a radical new direction that
allows for Business Level Agility. Enterprise applications can be structured to separate the “who” and the “when” from the “what” and the “how”. The former aspect is ephemeral with a strong dependence upon people, skills, customs, cultures, and other things that are flexible. The latter aspect is relatively stabile with a
strong dependence upon data structures, formal representations, and other concrete concepts. This talk will explain what this separation means, and how evolving standards will enable this transformation of the way we design our business critical IT infrastructure.
Business rule and decision engine that enables to extract all the logic of your application and execute them separately.
You can extract all logic, as procedural, calculation, flow, workflow, validation, decision... and extend them to meet your requirement.
FlexRule is a business rule management system that allows business people and IT effectively collaborate and deliver values faster so they increase the business agility.
FlexRule supports the whole project life-cycle, from analysis and modeling to execution , testing and deployment.
2007 11-09 mm (costa rica - incae cit omg) modeling with bpmn and xpdlMike Marin
“Business Process Modeling with BPMN & XPDL”. Introduction to business process modeling presented by Mike Marin in Costa Rica at the INCAE (Costa Rica) during aClub de Investigaciones Tecnológicas (CIT) and OMG event.
In platforms that Service Oriented Architecture (SOA) is adapted it is very important to have decisions as autonomous services that can respond to requests. FlexRule Server allows you to deploy decisions and build up a Decision-as-a-Service environment which each decision exposes its function as a WebAPI to be consumed by different technologies, platforms and devices. This Decision-as-a-Service platform allows you to maintain multiple version of decisions and schedule them for execution.
Why Web Personalisation - Web personalisation workshop taniaMarketo
It's where your customers find you
81% of B2B purchase cycles start with web search, and 90% of buyers say when they are ready to buy, “they’ll find you.”
89% of consumers begin their buying process with a search engine
*The CMO’s Guide to Modern SEO, Propecta 2016
Summer Camp(aigns) Part 3: Marketing and Sales AlignmentMarketo
In this summer camp session, you'll learn tips and techniques for improving conversion rates and driving more business through sales and marketing alignment.
Summer Camp(aigns) Part 2: Email and Nurture Tips and TechniquesMarketo
In this Digital Marketing Bootcamp session, you’ll learn email tips and techniques that will help you build engaging, long-lasting relationships with your prospects and customers.
Best Practices to Organize Your Instance - San Diego Marketo User Group - Oct...Iryna Zhuravel
Whether you are a seasoned Marketo practitioner or a eager beginner the topic of keeping your instance well organized and clean never gets old. Learn best practices on how to organize your Marketo instance, from folder structure, to forms and naming conventions.
Deep dive digital innovation - Advance your customer’s business potentialMarketo
Challenges to Increasing Activity & Engagement
Many think small and don’t use capabilities of Marketing Automation
Magic Bullet Syndrome: “just turn it on and it will increase revenue”
CMO and CIO treat marketing platforms like an IT project
Staff untrained past basic functionality
Teams not aligned on business strategy
[Digital Marketing Bootcamp] Top 10 Reasons to Consider Marketing AutomationMarketo
Check out these slides with Marketo's VP of Demand Generation, Heidi Bullock! You'll discover the key strategies and techniques B2B demand generation marketers must have!
Email & Nurture, Tips and Techniques (EMEA)Marketo
The inbox is a cluttered war zone of mayhem. Open this, click that—how can you get your customer's attention in such a mess? Follow these slides to learn the latest tips, tricks and techniques in email marketing.
Work Together Even When You're Not Together: Marketing Collaboration in the C...Marketo
Collaboration, coordination, and consistency around marketing campaigns and messaging can be challenging when running a global marketing organization. Without the ability to store, share, and monitor your campaigns and content on a common platform, you are doomed to work within the silos of your company and the silos of your laptop. The potential result of this disconnect can range from wasted content to inconsistent messaging.
Join this month's LaunchPoint series webinar to discover:
- The latest and greatest in marketing automation and file sharing platforms
- Content collaboration tools that save time and keep branding consistent between teams
- How centralizing assets can ease global content translation and localization
- Real-time content and campaign sharing that can spark new ideas and educate your organization
Back to Basics: Generating More and Better LeadsMarketo
The most basic of marketing tasks is generating more qualified leads. And where exactly might you find thousands of relevant prospects, unknown to you but actually very actively interested in your products? Your website!
Tom Ryan and Tom Hayward's top reasons for building your landing pages in par...Tom Ryan ☁
Join UK Pardot Consultants: Tom Ryan and Tom Hayward, as they provide a comprehensive overview of Pardot landing pages and their top reasons for building them in Pardot. “But Pardot landing pages are limited” - Not true. As well as debunking this myth, you’ll also learn: - Why your landing pages should be hosted in Pardot - The benefits and added functionality - Tips on building landing pages in Pardot - Increase conversions with Engagement Studio - Working with replicable templates - Steps to Being a Landing Page Wizard
Program updates
Digital Service Partner Program
Version 3.0
LaunchPoint Accelerate Program
Re-Imagined Technology Partner Program
Partner Marketing Program
ABM, LaunchPoint, Commercial & Enterprise Fast-Starts, Field Events, Resellers
Co-Delivery & Maturity Programs
8 Biggest Mistakes Content Marketers Make and How to Avoid ThemMarketo
Whether you’re new to content marketing or a seasoned professional, there are a few big mistakes that you have probably made in the past, might be making now, and could make in the future. Join Ellen Gomes, Sr. Content Marketing Manager at Marketo, to discuss the top eight content marketing mistakes—from content writing, to process, to distribution—and how you can avoid them.
David Myers - Product Manager at Marketo talks explains:
What is Predictive Content
How it works
Recommendation Algorithms
Case studies and real-life examples
How Marketo uses Predictive Content
How to Build the Ultimate Customer Demand Generation MachineMarketo
Are you marketing to customers for up-sell, cross-sell and retention goals? Check out this presentation which will show you how to use marketing automation to build an ultimate demand generation team for your customers!
The overall benchmark for the online customer experience has risen dramatically. Businesses are faced with new challenges and will need to experiment with a variety of channels, deploy their budget strategically, and continue to analyze what is working for them. How can you grow your businesses in this busy market? You will need to level up your marketing game.
You’ll learn:
-Tips for personalizing your customer journey
-How to coordinate a cross-channel strategy
-Ways to analyze what’s working in order to grow your business
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
How can marketing teams stand out in the digital world that is oversaturated with content, emails, and virtual events? One of the ways to achieve efficiency and success is to bring the content, demand generation, and industry teams together to ensure close collaboration.
You'll learn:
-How to approach content strategy design with demand in mind
-What makes the partnership between content and industry teams so valuable
-Why joining the forces enables powerful customer journeys
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
Customers are the lifeblood of every business, but how many companies can say that they truly have a customer-centric go-to-market strategy? With so many touchpoints in a customer’s lifecycle, there are innumerable ways to misstep and think about what makes sense for your company instead of who your company serves.
Are you segmenting in ways that make sense for your audience? Are you creating marketing events and programs that bring the right types of customers together? When you speak to your audience, are you speaking in their language?
You'll learn:
-Dos and Don’ts of account segmentation
-Creative ways to think through programs and activities
-How to connect with your customers in meaningful ways
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
Every marketing team faces the challenge of proving direct impact to the bottom line, but it’s no longer enough to show email metrics or the number of leads generated. In order for marketing to earn its seat at the table, the C-suite needs to know how it translates to revenue for the business.
You'll learn:
-Why attribution is essential to modern marketing teams
-How to establish marketing KPIs that align with business objectives
-How to think like the C-suite in your marketing strategy and reporting
Prove and Improve Your Marketing Impact in 2021Marketo
Many marketing teams are starting 2021 with limited resources, so it is more important than ever before to make your marketing dollars count and consistently optimize your marketing strategy. Fortunately, we have an expert who can help set you up on the right path.
Watch our webinar, Prove and Improve Your Marketing Impact in 2021. Featured speaker Matt Erstad, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale this year.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
What's in Store for Marketing Operations in 2021Marketo
As businesses pivot their strategies and start to incorporate new technologies into the mix this year, marketing operations is becoming even more crucial when it comes to keeping the leads flowing and the ROI growing.
Watch Alex Fleming, Head of Marketing Operations, Adobe Experience Cloud, present his webinar: What's in Store for Marketing Operations in 2021.
In this webinar, you'll learn:
-Tips and best practices on how to integrate new technologies into your mix
-Predictions about what's yet to come in marketing operations this year
-How to prioritize and structure your team for success
How to Bring Sales and Marketing Together in 2021Marketo
Marketing and sales have traditionally gone head-to-head. But as we jump into a new year, it’s more important than ever that these two teams come together.
Watch Sam Gong, BDR Director, Adobe Experience Cloud, for his webinar: How to Bring Sales and Marketing Together in 2021.
In this webinar, you'll learn:
• How to create your all-star team
• Tips to drive better results for your business in 2021
• How to bring sales and marketing together in the new year
Demand Generation New Year Planning Session: How to Stand Out in 2021Marketo
An ever-changing environment can shift business priorities in an instant, but one thing remains the same — demand generation has a significant impact on the bottom line.
So, what happens in 2021? And how can we prepare?
In this webinar, you'll learn:
• How to achieve growth with limited resources
• Why and how intent data can be a core part of your strategy
• Simple tactics and optimization techniques to move the needle
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
Field marketers have been forced to think outside the box this year as events moved from in-person to digital.
So, what happens in 2021? And how can we prepare?
Join Caroline Hull, Director of Commercial Field and Partner Marketing, Adobe Experience Cloud, for her webinar: Field Marketing in the New Year: Preparing and Planning Events in 2021.
In this webinar, you'll learn:
• How event marketing has changed drastically over the past year
• The silver lining to the sudden chaos
• How to start planning for your virtual events in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
2020 has completely shifted the digital advertising space. Fortunately, digital marketers are pretty experienced at adapting to change.
But as adaptable as you may be, it never hurts to get ahead!
Join Paulo Martins, Head of Global Digital Marketing, Commercial – Adobe Digital Experience, for his webinar: Scroll-Stopping Digital Ads: Planning for Success in 2021.
In this webinar, you'll learn:
• Predictions on what's to come in the digital marketing space in 2021
• Tips and advice on how you can prepare and plan campaigns for the new year
• Which digital trends to keep your eyes on
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
It’s about time we start wrapping up 2020! Even though everyone wants this year to finally be over, when it comes to planning for 2021, we need to be real. There are tons of valuable takeaways and lessons we need to take with us if we want to be sure that 2021 is as successful as possible.
We want to help make 2021 an amazing year! Watch Michael Madden, Director of Commercial Demand Generation, Adobe Experience Cloud for his webinar: The New Age of Marketing: Predicting, Planning, and Prepping for 2021.
In this webinar, you'll learn:
• Which key takeaways from 2020 we should keep in mind going forward
• Essential planning tools for the new year
• Tips on how you can prepare to be successful in 2021
Future Proof: How to Create a Lead Scoring Model That ScalesMarketo
With the right lead scoring model in place, you and your team are able to make the most out of every lead that enters your pipeline.
Kylie Alexander, Marketing Operations Manager at Adobe, covers how you can create a lead scoring model that will scale with your business.
You'll learn:
-How to partner with the right stakeholders to make decisions that are aligned across the business
-Lessons the Marketo Engage operations team has learned so you don't make the same mistakes
-How to plan for a scoring model that will scale
Um die digitalen Erlebnisse zu ermöglichen, die den immer komplexeren Bedürfnissen der Käufer gerecht werden und das Wachstum vorantreiben, brauchst du vorausschauende Lösungen. Hört von Kathrin Thorburn, Solution Consultant von Marketo Engage, die neuesten Innovationen von Marketo Engage informiert euch über all die aufregenden neuen Produktfunktionen, die jetzt verfügbar sind, sowie die, die später in diesem Jahr auf euch zukommen.
Lerne mehr über die Marketo Roadmap Themen und welche Innovationen damit verbunden sind.
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time?
Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel.
You'll learn:
-What mix of channels will help you see the most results
-How marketing automation helps small teams scale
-How to structure small teams in order to get the most done
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale.
During this webinar, you will:
-Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns
-Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts
-Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs
-Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know
The Total Economic Impact of Marketo EngageMarketo
In this webinar, you'll hear from a top marketing analyst on how the world of marketing is changing and why investment is crucial. Next, we’ll share the results of a recent ROI study commissioned by Adobe and conducted by Forrester Consulting, an independent research firm. This study quantifies the value of Marketo Engage, based on interviews with real customers. Finally, you'll hear from a Marketo Engage customer to hear her personal story of driving martech investments, transformation and value at her company.
Art Meets Science: How Marketers Can Transform Their Results With Predictive ...Marketo
Artificial intelligence has demonstrated that it has powerful potential across many industries. According to reports, however, most marketers don't realize that AI and Machine Learning can be used to dramatically streamline and scale marketing efforts.
Marketo Engage makes it simple and seamless to implement AI in your predictive marketing strategy.
Watch as Alexandra Quick (Product Marketing Manager at Adobe) and Badsah Mukherji (Senior Manager, Marketo Engage Product Management at Adobe) share their insights around Artificial Intelligence and the many ways your team can put it to work within Marketo Engage.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
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So now we’ve talked about the platform, lets talk about these 5 new solutions
Each solution is made up of a number of apps. The solution based model is so that marketers can connect and identify with what we are doing - they don’t wake up in the morning thinking ‘let’s buy some new products’ - instead they are thinking of the challenges and problems they face at work, and what will they need to do to solve them.
This way we can offer them a solution to a real challenge they are facing, with the ability to add on apps as time progresses and their needs increase.
The EMP is augmented by the the most complete ecosystem of marketing partners called LaunchPoint. No one solution can meet every marketer’s needs, we have a comprehensive ecosystem of 400+ Launchpoint solutions across 20 different marketing categories that augment the Mareto EMP to provide marketers with the complete solution for all their needs.
Examples of popular categories that augment the EMP include Content Marketing (Kapost, Uberflip), Social Media (Hootsuite, Sprinklr), Mobile Marketing (Twillio, StrikeIron), Predictive Scoring and Analytics (Lattice Engine, Mintigo, Fliptop) and many more.
LaunchPoint webinars are customer case study webinars. If you are a Marketo Integrated partner and have a mutual customer with Marketo willing to tell their success story using the joint solution in a webinar, you can apply to be be one of our partners featured over the course of the year. These webinars on average have over 300 Marketo customers and prospects register. Please submit your topic and customer by Dec. 18th to be considered for our 2016 calendar.
Guest Blog Posts on the Marketo Blog: Blog posts are a great way to get your brand in front of thousands of top marketers. Our distribution list is over 14,000. We also promote these through our social channels. Blog posts have on average 1,000 shares per post. If you are interested, please send me a brief abstract. Turn around time is around 6 weeks.
So on to 2016 events.
Our Marketing Nation Summit is the place to be to meet over 6,000 marketers and key influencers and decision makers, learn about the future of marketing and see the best of the best in Marketing Technology. Summit has really evolved to not only be Marketo’s annual user conference but also one the premier Marketing conference across the globe. And thank you Nick Edouard and many of our partners and sponsors for supporting that with your feedback. Next year’s Summit is moving to fabulous Las Vegas, May 9-12 at the MGM Grand and yes we’ve added an extra day, which means more Expo Hall time.
We really take sponsor feedback into consideration as we plan out summit and we want to ensure that our partners get the most out of Summit year over year. That includes making sure there is plenty of traffic going in the expo hall by planning key activities and making sure your brand is getting in front of Marketo customers, prospects and Marketo sales and marketing teams.
Roadshow – In 2016 we are focusing on quality over quality. We’re hitting 5 major NA cities over the summertime. We expect around 450 attendees per city. Sponsorships will range around 15,000 per city and 60,000 if you want to be at all 5 cities. Roadshow program is being reworked so that we can have additional ways for partners to participate. More information will be available in early 2016.
Marketing Nation Online is one of the coolest events you will ever attend. The beauty of the event is that you get to interact and engage with thousands of marketers from around the world all at the comfort of your own desk. Some sponsors received over 1,000 leads from participating at this event. There are a lot of speaking opportunities available at this event, so it’s a really great way to share your customer stories and success. Sponsorships typically range between 10 and 40 thousand depending on your level. Again more details will be available in early 2016.