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Marketo Partner Marketing

This document discusses Marketo's product updates and roadmap. It highlights Marketo's focus on engagement marketing, account-based marketing, enhanced enterprise capabilities, and analytics. New features will include improved email marketing, an audience hub for first-party data management, predictive content recommendations, and visual analytics dashboards. The roadmap also outlines Marketo's next generation architecture project Orion to improve scalability and a new approach to marketing analytics.

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EMEA Partner Marketing Peter Bell EMEA Product & Segment Marketing pbell@marketo.com Product Update & Roadmap
Page 2Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Engagement Marketing at GE Healthcare Marketing touched a total of $2 billion in potential revenue and yielded $600 million in new revenue. “It’s not about B2B, or B2C. It’s about B2Human. It’s about how we engage with our customers in deep, relevant and varied ways.” Stephanie Meyer Global Head of Marketing Operations
Page 3Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Engagement Marketing at Kaspersky “80% of your company’s future revenue will come from just 20% of your existing customers.” Deep customer engagement led to 8% reduction in churn rates and 111% larger deal size for marketing influenced renewals.
Our Go-to-Market approach
Page 5Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Email Marketing Lead Management Consumer Marketing Customer Base Marketing Mobile Marketing Engagement Marketing Solutions
Product Update
2016 Roadmap Themes Analytics & Insights Next Gen Account Based Marketing Enhanced Enterprise Experience Mobile Engagement Marketer Experience Predictive Content ApplicationApplicationPlatform Platform & Application Platform & Application
Page 8Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Address Enterprise Concerns • Does it scale/perform? • Does it fit/work within our technology environment? • Is it compliant/secure? • Is it easy to deploy, use and maintain? Enhanced Enterprise Experience
Page 9Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 “No Drafts” Snippets SPRING 2016
Page 10Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Universal User ID SUMMER 2016
Page 11Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Audit Trail 2H 2016
Page 12Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Self-service stats WINTER 2016
Page 13Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Controlled access to assets • More flexibility for roles and permissionsEnhanced Enterprise Experience 2H 2016
Page 14Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Target • Engage • Measure Account- Based Marketing
Page 15Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Essential ABM Capabilities 1. Target – identify accounts and manage account lists 2. Engage – orchestrate personalized, cross-channel campaigns 3. Measure – evaluate revenue impact and optimize your ABM success
Page 16Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Innovate on core features • Improve effectiveness and usability • Delightful Re-Imagined Email Experience June 2016
Page 17Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 18Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 19Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 20Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • First-party DMP • Custom objects and custom activities extend data model • Connections to data on-boarders Audience Hub Ongoing 2016
Page 21Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 IOT Ready
Page 22Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Project Orion Spring/Ongoing 2016 • Next generation architecture • Mobile and IoT scale • Built on technology used by the most popular consumer apps
Page 23Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Orion Next Generation Architecture 2.7 billion emails 125 billion activities 20 billion emails 500 billion activities 100 billion emails 25 trillion activities 100 million leads
Page 24Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 20m/hour < 5 seconds < 60 seconds Activity Volume Trigger Latency Batch Campaigns Orion Scale Metrics
Page 25Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Machine learning • Leverage marketing assets and audience data • Recommend “next-best-content” across inbound and outbound channels Predictive Content
Page 26Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016
Page 27Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 • Visual Summaries • Interactive & Guided Exploration Tools • Customized Reports Analytics & Email Insights
What can you learn Filter by content, audience, and time period Visualizations that a marketer can double click into further Insights and Drivers based on audience, location, channel, and device
Page 29 #MKTGNATION
Page 30Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Our Core Paradigm Listen Speak Think Learn
Page 31Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Approach to Marketing Analytics
Page 32Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Key Analytics Focus Areas New Name Acquisition Buyer Journey Analysis Marketing Impact/ROI
Multi Touch Attribution Channel FT Revenue MT Revenue Email $310,000 $525,000 Webinars $320,000 $903,000 Tradeshows $325,000 $117,000 More efficient at pushing leads through funnel More efficient at acquiring the right leads
Page 34Marketo Proprietary and Confidential | © Marketo, Inc. 9/13/2016 Marketo Analytics Capabilities Dashboards Operational Reports Visual Explorers Advanced Reports • Visual summaries • Executive, functional and program level • System reports for managing Marketo • Audit trail, lead database queries, etc. • Highly visual data exploration • Get insights for specific needs on the fly • Powerful and flexible analytics for the advanced marketer
Thank You! Any questions?