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Update from Marketo Marketing Nation Summit 2017 "We Empower Marketers to create lasting relationships and grow revenue" Inventive. Savvy. United

Technology

Engaging in the Moment
Marketo Product Innovations 2017

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Engaging in
the Moment
with speed, at scale

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
2017 Marketo Product Innovation
Platform
Performance
Account-Based
Marketing
Ad Bridge
Analytics
Adaptive
Next
Generation UX
ToutApp

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Platform
Performance

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Bringing In Customer Data at Scale

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Platform Performance
Extensibility SFDC Sync
Acceleration
Campaign
Throughput

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Campaign
Throughput
10X
Faster Campaign
Execution

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Extensibility
Bulk APIs
Move large data sets
quickly and efficiently

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Now marketers can get qualified leads to sales
even faster and see merges reflected more quickly!
SFDC Sync
Acceleration
100X
Faster Sync
Speeds

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Analytics

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Analytics
Role Based
Insights
Marketing
Performance
Benchmarking
System
Performance
Monitoring

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
End-to-end visibility for
proving impact and charting
a course for growth
Role Based
Insights
CMO Insights

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Marketing
Performance Insights
Role Based
Insights
Explore how channels and
campaign performance impact
business results

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Explore how people and
accounts find your website
and what content is driving
them to convert
Role Based
Insights
Web Insights

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Compare performance
to industry peers to
assess performance and
optimize efforts
Marketing
Performance
Benchmarking

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
See what’s happening in
Marketo to diagnose issues
and optimize performance
System
Performance
Monitoring

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Account
Based
Marketing

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Empowering Sales to easily
target and develop accounts
with contact and account-
level activity at their
fingertips
Account
Insight

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
New User
Experience

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Ad Bridge

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
EnhancementsLinkedIn Campaign
Manager & Lead Ads
Customer Match
Google
Customer Match
Ad Bridge

Marketo Proprietary and Confidential | © Marketo, Inc.
5/17/2017
Paid Media / Ad Bridge
Adaptive
 LinkedIn Matched Audiences
 LinkedIn Lead Gen Forms
 Ad Bridge List Sync
 Google Customer Match
 Adaptive Campaigns
Account Based Marketing
Platform Experience
 Account Insights
 Bulk APIs
 Comprehensive Account View
 SFDC Integration Experience
 CMO Insights
 Marketing Performance Insights
 Web Insights
 System Performance Monitoring
 Faster Campaign Execution (roll out through end of 2017)
New UX
 New User experience
(first screens end of 2017)
Analytics
Q2 / 2017 H2 / 2017 2018
Marketo
Innovation
Roadmap

A proven way to drive optimal value from your digital ad spend is making sure they are displayed only to relevant, high-yield accounts. This assures your ad budget is spent on the accounts that matter and the ads that they see are more personalized and convert more of these key accounts into qualified leads. In this presentation, Marketo's targeting titans, Mike Telem and David Myers, will review how to: - Identify key accounts for top funnel targeting - Manage named account lists and analyze your top funnel engagement with them - Target ads at specific accounts and personalize the ads they see - Boost ad budget ROI and generate highly qualified leads

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With special guests Michelle Beeson, Digital Business Strategy Analyst at Forrester and David Staunton, Head of Product Marketing at Mirakl. 2018 will be the year when retailers combine their strategies to transform the relationship they have with their customers. Omnichannel and personalisation have long been at the top of the list for any retailer wanting to maintain their position - but with online pure-players moving to have physical stores, and retailers seeking to offer more experiences to their customers, how they use these innovations will change in 2018. It is no-longer as simple as providing products, retailers now have to fight to become the destination for their customer in an increasingly crowded market.

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1. Engaging in the Moment Marketo Product Innovations 2017

3. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 2017 Marketo Product Innovation Platform Performance Account-Based Marketing Ad Bridge Analytics Adaptive Next Generation UX ToutApp

6. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Platform Performance Extensibility SFDC Sync Acceleration Campaign Throughput

8. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Extensibility Bulk APIs Move large data sets quickly and efficiently

9. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Now marketers can get qualified leads to sales even faster and see merges reflected more quickly! SFDC Sync Acceleration 100X Faster Sync Speeds

11. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Analytics Role Based Insights Marketing Performance Benchmarking System Performance Monitoring

12. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 End-to-end visibility for proving impact and charting a course for growth Role Based Insights CMO Insights

13. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Marketing Performance Insights Role Based Insights Explore how channels and campaign performance impact business results

14. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Explore how people and accounts find your website and what content is driving them to convert Role Based Insights Web Insights

15. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Compare performance to industry peers to assess performance and optimize efforts Marketing Performance Benchmarking

16. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 See what’s happening in Marketo to diagnose issues and optimize performance System Performance Monitoring

17. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 See what’s happening in Marketo to diagnose issues and optimize performance System Performance Monitoring

19. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Empowering Sales to easily target and develop accounts with contact and account- level activity at their fingertips Account Insight

23. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 EnhancementsLinkedIn Campaign Manager & Lead Ads Customer Match Google Customer Match Ad Bridge

24. Marketo Proprietary and Confidential | © Marketo, Inc. 5/17/2017 Paid Media / Ad Bridge Adaptive  LinkedIn Matched Audiences  LinkedIn Lead Gen Forms  Ad Bridge List Sync  Google Customer Match  Adaptive Campaigns Account Based Marketing Platform Experience  Account Insights  Bulk APIs  Comprehensive Account View  SFDC Integration Experience  CMO Insights  Marketing Performance Insights  Web Insights  System Performance Monitoring  Faster Campaign Execution (roll out through end of 2017) New UX  New User experience (first screens end of 2017) Analytics Q2 / 2017 H2 / 2017 2018 Marketo Innovation Roadmap

25. Thank You!

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